Email Marketing Tips Blog

Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder.

Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

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About three months ago, we were trying to convince you that confirmed opt-in option is much more effective than the unconfirmed opt-in when adding qualified subscribers to your lists. We gave you several important reasons to validate our point of view.

If the last blog post didn’t convince you, we hope the results of our latest analysis will help you understand how well confirmed opt-in works for real-life GetResponse customers, and put all serious arguments to rest.

Now, onto the study: we analyzed over 700M messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. We thought we’d find improvements with confirmed opt-in, but the results amazed even us!

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The GetResponse Team arrived safely at the Big Apple and was hard at work immediately! There was a whirlwind of last-minute activity, but no rest for the weary! As soon as they landed, they caught a taxi and went straight to the Javis Center to prepare the GetResponse booth. Here they are, slaving away to make sure that everything is done in time − and perfect of course!. So, fast lunch, quick check in at hotel, and back to the Javis Center to put the finishing touches on our “stage set”.

When the booth was ready, the Team could finally take a break to admire their work − and take some pictures of course. Magnificent guys!

Here is a member of the GetResponse Team waiting anxiously for the show to begin. We hope you can stop by Booth #2110 and meet them! We guarantee you’ll get lots of useful tips and email marketing knowledge that your competitors wish they had!

What’s happening? The GetResponse Team will be on deck demonstrating how to integrate email marketing and social media across channels, and how to use video emails, surveys and email analytics to double or triple your email marketing ROI. Visitors are invited to test drive their favorite solutions, sign up for free accounts and special discounts, and receive the latest Email Marketing Secrets Guide.

It’s going to be a blast − and a great opportunity to build your skills and your business! Now wave to Agnieszka!

We’re excited to announce that GetResponse will be exhibiting for the very first time, November 4-5, at ad:tech in New York City! In case you haven’t heard, ad:tech It’s the largest gathering of digital marketers in the world and the place to be to hear about the latest research, best strategies and hottest trends. Everyone who is anyone will be there, and now they’ll all have a chance to discover GetResponse email marketing!

If you, will be anywhere near the Javits Center, we’d love to show you how you can integrate email marketing and social media , and use video emails, surveys and email analytics to double or triple your ROI! So stop by Booth #2110 to meet with one of the GetResponse representatives.  Sign up for free and get our exclusive Email Marketing Secrets Guide! And don’t forget to take part in our “Ad:tech Visitors Only” lottery to win 3 months of Free Email Marketing!

Let us introduce you to the GetResponse Team who’ll be on deck at Booth 2110, ready to demonstrate our power-packed new features and answer all of your questions:

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Spooky times are coming so be prepared when you hear the sound of „trick or treats” coming from outside your door − anything can happen! To get you in the “spooky spirit”, we’ve prepared a few hair-rising templates you can use to invite co-workers or friends to your costume party, or surprise your customers with a Halloween message offering a special “treat” like a discount coupon, or even an online costume party!

So don’t waste time − get spooky today! Log in to your GetResponse account, find  the new templates category “Halloween”, and get your message or invite out today!

Please let us know how the Halloween templates category works for you. Any ideas or suggestions to make it better and spookier?  We’re always looking for new ways to help you succeed!

This year we decided to give you “treats” but next year it might be “tricks”…so beware!!!!

You probably have heard that GetResponse is celebrating its 10th anniversary!

To thank you for helping us reach this important milestone, we have a very nice discount waiting for anyone who purchases or upgrades a GetResponse account!

But that’s not all. We have also prepared a video about our company. Take a look and browse through the decade with us. Imagine the excitement when the first message was sent from a GetResponse account!

So sit back, rock to the music, and watch ten years of GetResponse squeezed into two minutes!

We are really proud to announce that GetResponse is celebrating its 10th anniversary today! Hard to believe but true – a whole decade of email marketing!

Throughout the years, we’ve tried to continuously improve our usability, and to develop new tools and launch bigger and better versions to meet the changing needs of SOHO and small business marketers like you. We know it’s tough out there.

So today we celebrate 10 years of success, but we also celebrate you, our customer. To thank you for helping us reach this important milestone, we have a very nice discount waiting for anyone who purchases or upgrades a GetResponse account!

Don’t delay! We’re giving you an entire month, but time flies! To take advantage of the discount, you must purchase your new or upgraded GetResponse account between October 26 and November 30. The “10% off” promotion is valid only on www.getresponse.com and the 10% discount applies to the initial payment you choose for your plan.

So don’t wait another minute! Log in and upgrade your GetResponse account, take the discount and join the GetResponse Team as we celebrate the 10th anniversary of the best email marketing solution on the market.

If you’re new to GetResponse, what better time  to launch your email marketing! Just purchase a new GetResponse account and start growing your ROI today with your 10% off your new email marketing account.

When subscribers receive your message, the real marketing begins. Success depends on whether they 1. open and read your message; 2. click through it; 3. respond to your call to action. So if your delivery rates are great, as with GetResponse, and your open rates are running at about 20% to 30%, you don’t have to worry as that’s considered about average. Of course, it varies by industry but the point is − you can always improve by paying attention to a few of the “basics”.
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Poor “Jane” is getting a bad rap when it comes to all-text email marketing. After all, it’s up to us to format our plain text emails so they’re really attractive, easy to read, and interesting, right? Too often we’re blaming less-than-thrilling results on the plain text format, when it could be our lack of content design that caused the “yawn heard round the world”.

So let’s go back to the basics for one blog and address the problem of “content” mapping or formatting, and why it matters to those of us who send all-text emails from time to time.
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We really like announcing new GetResponse features! This time we’d like to tell you that there are two new ways to personalize in personalization module. Here are the new rules:

• Unsubscribe url – unsubscribe user from campaign

• Forward to a friend – enable sending message to five email addresses

The last one is great for adding more viral marketing to your campaigns. Urge everyone to use it!