20 Ways to Supercharge Your Next Product Launch

Are you a brand new entrepreneur who is looking to launch their first product or service You feel excited, exhilarated and a tad anxious at the same time: “What if nobody buys?”, “What if people buy on the first day and then crickets? No more sales after”, “What if people don’t get what’s on offer?”, “What if they think the price is too high?”, “What if the buy now button doesn’t work?”  Or, you might be someone who already had a product launch – or two, and things did not go that well. Actually, that’s an understatement. Your launch sucked. Read more

Persuasion and Psychology in Boosting Conversion

People are smart. People are irrational. People are all kinds of things – and even science hasn’t figured us out yet. What is also important to keep in mind is that while internet and technology have changed at a rapid pace, human brain has been pretty much the same for millions of years. And probably will continue to be. Read more

Top 38 Books Every Online Entrepreneur Must Read

Entrepreneurs and small business owners are busy people. They have to-do lists a mile long. They are always prioritizing and editing their daily tasks. Most of them which won’t get done on the day. Not only they are running their businesses but also investing their own development – personal and professional both. Read more

Google My Business – Getting found online with ease!

Recently we’ve talked about list of directories that you should look into if you want to improve you online presence and brand awareness. Just this month, Google announced another great solution that will help you get your business out there. In just a matter of minutes you can reach your new and existing clients right where they are. Let’s check out Google My Business, the new one-stop-shop for getting found online. Read more

How to Use Typography in Your Marketing Design

When it comes to design, online marketers used to leave that “mumbo jumbo” to graphic designers. However, there is a growing number of marketers who like to think of themselves as brave souls who don’t need any graphic designers because their knowledge and keen sense for the “design mumbo jumbo” is enough. Now, there is nothing wrong with being a brave soul! But it’s good to know your basics to make sure you improve your brand instead of hurting it. Read more

Your 5-Minute Guide to – LinkedIn Showcase Pages

Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more