Everyone talks about the “crash” kids experience after the presents have been opened, but not many of us adults talk about the post-Holiday blues we experience. Let’s be honest…after you’ve taken down the decorations and scooped all the best sales, it gets boring pretty fast. So why not perk everyone up with a contest or 2!! (more…)
We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.
Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders. (more…)
We’d like to share some great news with you! Remember the special Holiday gift we prepared this year – Free Video Emails. Forever? All you needed to do was open or upgrade an account to get free video emails for the life of your account!
Well, the Holiday is over, and sadly, so is our Free Video Promotion. But the New Year is here, and we can’t wait to announce how many of you are using our video gift right now! So sit back and read carefully, as these are only a sampling of the stats!
Can you hear weird grinding noises!? With each passing day, they get louder and louder. Before 2009 comes to a screeching halt, we’d like to take a quick look back. It was an incredibly busy and challenging year, but we pulled through together! So let’s hit the rewind button back to the January 2009 and see how far we’ve come!
One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only when designing your campaigns. This applies doubly to the question of email frequency.
If you do a quick search, you’ll probably end up with a pile of contradictions, so we’ve boiled down what most e-marketing bloggers, analysts and ESPs are recommending, with the ever-present exceptions! (more…)
Surprise! We’re not talking about video email marketing − this is really about how to avoid SPAM using GetResponse Multimedia Studio!
Perhaps you read our previous posts on “SPAM – why did they do that” and “Build trust with the CAN-SPAM complaint footer”. Now we want to give you some useful tips on how to create and send emails with high-impact graphics, photos and, yes, video − AND avoid any hints of SPAM scandal!
We would like to announce the appointment of Piotr Gliwinski and Ola Kudzin to the Implix Board of Directors. The new Members will bring extensive knowledge of the company, and broad experience in international business development and operations, affiliate program strategies, and customer service management to Board activities and decision making. (more…)
We hope you all took advantage of our special Holiday gift – FREE Video Emails for the life of your account. Now, to keep your spirits − and your response rates – high, we have another holiday surprise for you and your subscribers!
Santa Claus, Christmas trees, colored lights and family days only come once a year, so why not share the beauty and excitement of this extraordinary time with your subscribers?! Log on to your GetResponse account and check out the new selection of 11 professionally designed Holiday templates!
The Team thinks we need to sing this jingle one more time…not because you begged for more, but because we think “relevance” is extremely important, but the topic can be a bit abstract and therefore easily dismissed. So what is “relevant” content?
We think it means information “pertaining to” or “applicable to” or (my favorite) “useful” to the recipient. For example, using your email analytics and behavioral stats to customize product offers, messages, template designs and conversational style to appeal to certain audience segments. In other words, the complete opposite of the “batch and blast” or “spray n’ pray” type emails of the early days, right?
About two weeks ago we gave you some stats that showed confirmed opt in improves campaign results. We received some good feedback on that posting, so we decided to keep the email marketing stats coming!
This time we checked video email results. We were pretty sure that most recipients prefer to see and hear from you, rather than read text. It’s easier, faster and more fun to watch, but we needed proof. After all, if video is so popular, it could make a big difference in your campaign ROI, right?
