You must have heard this advice: stop trading hours for dollars, and you might be wondering what it really means. Well, basically you are being advised to package your expertise and skills in such a way that you remove the limit on the number of people you can actually serve, without getting burned out in the process. Read more
Sometimes a sales funnel can seem like a maze. It’s complex, takes a lot of work to build, and can be easy to get lost in. Unfortunately, sometimes it’s the marketer that feels lost in the sales funnel. And that’s even if they built it.
I wrote this post for those of you who don’t have a website yet, but also for those who are afraid of investing in it. You might be thinking your Facebook page is as good as your website (psst – it isn’t). Or, you might have a website but it kinda sucks. You still have the red headline at the top and the design looks like it belongs to 1999. You have the flashing graphics and hard to read fonts. If you identify with any of these people, you will benefit from reading this post.
Metrics matter. That’s a fact. And thank goodness – with the billions that have been spent already on big data, not to mention the trillions and trillions that will follow, they had better matter. Otherwise, what’s it all for? Read more
Nobody has to tell you how competitive online marketing is. I’m sure you already know. You need every edge you can get. And while I definitely do not endorse evil tactics (negative SEO, stealing content, and all the other unbelievably nefarious stuff that goes on), I don’t recommend you ignore your competitors, either. Read more
SEO is a hard game that’s getting harder all the time? Do you remember the good old days when you’d just cram as many keywords into your blog posts and be done with it? Well, I’m sure you do remember those days, though I hope you weren’t actually one of those very naughty individuals who partook in such questionable practices. Read more
Has all the talk about podcasts ever piqued your interest… even once? I’m sure you’ve heard about how popular podcasts are becoming. And you’ve probably seen at least one training course that promises to make you a podcasting star. Read more
Spring is just around the corner (unless you are in Australia like me, of course). And it is the perfect time to declutter your website and get it ready to receive visitors. Why declutter, you ask? Well, allow me to explain. Read more
Want to throw a St. Patrick’s Day party? As you know, it’s pretty easy — just start inviting friends. Want a parade? That takes a little more organization, but it can be done. Somehow the name St. Patrick has become associated with all kinds of celebrations throughout the world. How did St. Patrick start this worldwide phenomenon? The answer may surprise you. Read more
Even the greatest of corporations have sunk in a pool of red numbers every now and then. Companies that were the stars of the industry for decades have turned to dust within months. How come? They simply became too comfortable with their daily work ethics or did not know how to treat their customers. Read more