10-Point Checklist for Optimizing Your Google My Business Site


Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. These are completely free. Well-executed, they can be a major business boost to your marketing efforts.

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Getting A Kick Out Of Kickstarter – How To Smash Your Target


Over the past 12 months I’ve found myself increasingly writing more and more about a financial revolution that is taking place right now as you read this. The umbrella term is ‘financial technology’ – or FinTech, as it is now commonly known – and covers everything from electronic invoicing systems to advanced artificial customer relations to Apple Pay and BitCoin.

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UX Principles to Increase Your Website’s Social Presence


Not all websites are created equal. Some grab users within minutes, while others completely flop. The first moments a person enters a website is detrimental are its success. In those pivotal seconds, users have an immediate need and are eager to find a solution, experience features, and interact. If the site doesn’t meet their expectations in these moments, the user is likely gone forever. Read more