25 Productivity Hacks for Email Marketers

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Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats.  Read more

Simple Marketing Automation for Solopreneurs 

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Solopreneurs have an overwhelming amount of work to do. Between maintaining their sites, networking, social media, taxes and – oh yes- the work they actually get paid for, it’s almost too much. For some, it’s definitely too much – it’s not uncommon for solopreneurs to work 60, 80, occasionally even 100 hours a week.  Read more

10 Ways to Reduce the Bounce Rate on Your Website

BounceRate

Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky.  Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition.  Read more

4 Social Media Facts that Marketers Should Know

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There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more

How to Carry Out an A/B Test

A/B testing is a simple enough concept but one that doesn’t quite get the traction that it deserves. Knowledgeable marketers and designers will utilize this practice as it provides valuable insights into visitor behavior and it can lead to an increase in conversion rates. Read more