Viral quizzes are like an actual virus that we just can’t seem to get rid of on the Internet. No matter how sophisticated we become as a society, “Which dog are you?” will always be a quiz title that no one can resist. Read more
Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. These are completely free. Well-executed, they can be a major business boost to your marketing efforts.
Over the past 12 months I’ve found myself increasingly writing more and more about a financial revolution that is taking place right now as you read this. The umbrella term is ‘financial technology’ – or FinTech, as it is now commonly known – and covers everything from electronic invoicing systems to advanced artificial customer relations to Apple Pay and BitCoin.
One of your primary goals as a social media marketer is to expand your brand’s reach as far as possible. The others are to increase your credibility amongst your peers and followers in your industry, establish yourself as a thought leader, and of course to keep driving traffic, conversions and sales on your company’s website. Read more
Ever heard of the “Blue Ocean Strategy”? It’s based on a book about how to carve out an entirely new segment of the market for your business. When you have properly executed the Blue Ocean Strategy, you have no real competition.
There is nothing more vital to the survival and success of any business than its ability to obtain clients. Yet many business owners unfortunately believe that if they have the right product or service, clients will seek them out to buy it. Read more
Mobile use is growing every day. Fortunately, most marketers and small business owners are keenly aware of this. It’s hard not to be. Whether it’s “mobilegeddon”, or a new study on how consumers use their smartphones, mobile gets a lot of press. Read more
It’s important that your blog has its own style. Not just writing style, or style of content, but visual style as well. Indeed, with the visualization of social media, the way your blog and email campaigns look is just as important as how they read. Read more
Giving a prospect the nudge to visit your site isn’t just based on your slogan and ads. Enticing businesses need to have an equally enticing website. It’s no longer just about word of mouth, it’s also about the glories of good design. Read more
Not all websites are created equal. Some grab users within minutes, while others completely flop. The first moments a person enters a website is detrimental are its success. In those pivotal seconds, users have an immediate need and are eager to find a solution, experience features, and interact. If the site doesn’t meet their expectations in these moments, the user is likely gone forever. Read more