The Marketer’s Guide to Thought Leadership

Marketer

It can be one of the hardest elements of your marketing campaign, but positioning yourself as a thought leader in your industry is essential to attracting big business and building your reputation in your field. You will no doubt already be producing lots of blogs filled with actionable tips that your readers will thank you for endlessly. And of course you will be producing a restrained amount of self-promoting blogs, as well as telling that all important ongoing story of your business, what’s coming in the future, and what your loyal followers can expect from you next.  Read more

Why PreHeader Text Is the Most Neglected Part of An Email

preheader

How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the success or failure of an email marketing campaign. An email subject line can, in fact, make or break an email’s success. Subject lines are worth talking about.  Read more

How To Take Excellent, Customized Photographs With Just a Smartphone

BetterPhotographs

Have you heard of “The Visual Web?” It refers to how the Internet is becoming an increasingly image-based medium, rather than a text-based medium. Aside from selfies, there are plenty of reasons why the web is becoming more and more visual. For starters, our brains are wired to prefer images. We process visual information 60,000 times faster than text. 90% of the information sent to our brains is visual. So it’s no surprise we also tend to share images online far more readily than text. Most of us prefer to look at an infographic rather than to read an article. Read more

The 7 Deadly Don’ts of Email Marketing

7_donts

Just like any other form of communication, email marketing requires the right pace and some tact. Unfortunately, many businesses don’t know when they’re crossing the line with their subscribers. Let’s explore some of the deadly mistakes email marketers make. These may cost you subscribers, conversions and maybe even your reputation. If your emails aren’t generating sales and leads, your business could be making costly email marketing mistakes.

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14 Actionable Content Marketing Tips for Small Businesses

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I am sure you are already using some form of content marketing in your business. Whether it is the updates you make on your Facebook page, articles you write for a leading publication in your industry, or writing blog posts for your business blog. You can call it what you want but when you are pushing out content to meet your business goals, you are engaging in content marketing. So it pays to learn to do it right. Read more

2 Startups from Web Summit 2014

websummit

This year’s Web Summit was held once again in Dublin and I was lucky enough to be invited along. The event is the second biggest tech summit in the world and is now in its fourth year. The Summit saw 22,000 attendees each day from 109 countries, had 2,160 exciting startups exhibiting for 700 investors and enjoyed talks by 614 of the world’s leading technology company representatives. Alongside the tech talks were entrepreneurs and public figures such as Bono discussing a wide range of technology and business related subjects. Read more