A Gut-Wrenching Groupon Blunder You Must Avoid

groupon

Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more

Why Long Tail Keywords Are SEO Gold

Male Reeves's Pheasant, Syrmaticus reevesii, can grow up to 210 cm long, in front of white backgroun

Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch.

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6 Easy Ways to Get Great Testimonials

testimonials

Ever seen a sales page for a major Internet Marketing training course? Did you notice the dozens of testimonials? There’s a reason the guru used up all that valuable space on their sales page: Testimonials are a marketer’s secret weapon.  There’s a mountain of marketing studies to back this up, but I’ll stick to just three of the choicest examples.  Read more

25 Productivity Hacks for Email Marketers

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Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats.  Read more

Simple Marketing Automation for Solopreneurs 

solopreneurs

Solopreneurs have an overwhelming amount of work to do. Between maintaining their sites, networking, social media, taxes and – oh yes- the work they actually get paid for, it’s almost too much. For some, it’s definitely too much – it’s not uncommon for solopreneurs to work 60, 80, occasionally even 100 hours a week.  Read more

10 Ways to Reduce the Bounce Rate on Your Website

BounceRate

Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky.  Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition.  Read more

4 Social Media Facts that Marketers Should Know

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There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more