14 Actionable Content Marketing Tips for Small Businesses

14_content

I am sure you are already using some form of content marketing in your business. Whether it is the updates you make on your Facebook page, articles you write for a leading publication in your industry, or writing blog posts for your business blog. You can call it what you want but when you are pushing out content to meet your business goals, you are engaging in content marketing. So it pays to learn to do it right. Read more

2 Startups from Web Summit 2014

websummit

This year’s Web Summit was held once again in Dublin and I was lucky enough to be invited along. The event is the second biggest tech summit in the world and is now in its fourth year. The Summit saw 22,000 attendees each day from 109 countries, had 2,160 exciting startups exhibiting for 700 investors and enjoyed talks by 614 of the world’s leading technology company representatives. Alongside the tech talks were entrepreneurs and public figures such as Bono discussing a wide range of technology and business related subjects. Read more

How To Set Up A Goal In Google Analytics: Why It’s the Most Important Thing You’ll Do This Month

GoogleAnalytics

Most marketers are optimists. We hear about how marketing tactics and strategies have worked for others, and we believe, or at least hope, they’ll work for us. The bad news is, though, they may not work. In fact, most of them don’t work. We’d be lucky (and rich) if even half of the marketing tactics we use were working as well we hope they do.  Read more

5 Things Your Sales Page Must Do To Convert Like Crazy 

conversion

It takes a long time to write a sales page. It takes an excruciatingly long time to write a sales page if you don’t know what you are doing, and hoping for a miracle when you hit publish. Let’s get something straight. You are not a copywriter – I get it. You are a small business owner (a coach, consultant, trainer, artist, designer, web developer, or someone who sells physical products). Read more

A Gut-Wrenching Groupon Blunder You Must Avoid

groupon

Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more