Many shoppers circle the sales funnel only to jump back out again. Why? Lots of reasons, actually. There are tons of things – some of them tiny, minuscule even – which could change your customer’s mind at the last moment, causing them to say “I’m out”.
In a lot of ways this blog post doesn’t need to be written – everything that I’m going to point out here, you know already. You know, for instance, that when you buy a product, especially from the internet, you’re much more likely to trust a recommendation from a friend than you are an advert commissioned by the selling company. Read more
We’re in a special time for podcasts. They’ve been around for a long time, hanging out in the corner and biding their time. Waiting to be noticed not as a niche but as a next big thing. Waiting for other content types to have their moments in the spotlight. A few years ago, it was text-based social posts. Then it was all about images. But right now, the podcast is having its “moment.” Read more
There are dozens of other video marketing stats I could reel off. But rather than try to sell you on video marketing, I’m going to assume you already know you should be doing it. Trouble is, just knowing you should be doing something often isn’t enough. Read more
The skill required to set up and run marketing automation software is a clear example of marketing’s ongoing redefinition as a technical sport, rather than just an idea factory. Read more
Following on from my post last week where we discussed reactive marketing and the importance of being ‘on the ball’ with what’s trending so we can ‘market the moment’ in a blink of an eye, this week I want to discuss that other form of operation, which, by definition, can also not be planned for in advance – the emergency campaign. Read more
It’s time to start thinking about your marketing strategy for the holidays. Plan all your activities down to the last detail and delight customers with great campaigns. We have prepared a treat for all those who like to think ahead – a special free ebook focusing on the three pillars of an outstanding holiday campaign. Read more
Viral quizzes are like an actual virus that we just can’t seem to get rid of on the Internet. No matter how sophisticated we become as a society, “Which dog are you?” will always be a quiz title that no one can resist. Read more
Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. These are completely free. Well-executed, they can be a major business boost to your marketing efforts.
Over the past 12 months I’ve found myself increasingly writing more and more about a financial revolution that is taking place right now as you read this. The umbrella term is ‘financial technology’ – or FinTech, as it is now commonly known – and covers everything from electronic invoicing systems to advanced artificial customer relations to Apple Pay and BitCoin.