Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats. Read more
Solopreneurs have an overwhelming amount of work to do. Between maintaining their sites, networking, social media, taxes and – oh yes- the work they actually get paid for, it’s almost too much. For some, it’s definitely too much – it’s not uncommon for solopreneurs to work 60, 80, occasionally even 100 hours a week. Read more
Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky. Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition. Read more
Are you working on an ebook right now? I mean, you are not one of those people who have been itching to write an ebook for ages – you are actually doing it. You have an ebook inside you and you want to bring it out so people can benefit. And so you are knee deep into the process. Read more
There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more
Ask any website owner to pinpoint one webpage that is hardest to write and you will hear the same answer, over and over again. The about page. There is something about writing an about page that makes most people break out in hives. We find this as challenging as writing a personal ad and we all know what can joy that can be. Read more
Do you know how many subscribers actually read the content and click on the links in your messages? Constant CTR analysis will help you optimize your email marketing efforts and generate higher profit. Check out these 5 rules for engaging your subscribers and increasing the efficiency of your campaigns. Read more
A/B testing is a simple enough concept but one that doesn’t quite get the traction that it deserves. Knowledgeable marketers and designers will utilize this practice as it provides valuable insights into visitor behavior and it can lead to an increase in conversion rates. Read more
Want to increase traffic to your site by nearly a third – without spending a dime, writing a hundred blog posts, or landing a major media appearance? Sure you do.
Then it’s time to start using rich snippets.