We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too.

How? The migration can work the other way too – your active email recipients can become engaged followers, ready to spread the word enthusiastically by liking, sharing, following and retweeting.

This is not just about collecting fans and followers.

There are at least two more reasons for email-to-social-media integration:

• You already have the attention and interest of your email subscribers – and addressing them via other channels, each with a different offer, can help build true brand loyalty.
• But more importantly – paraphrasing the old adage – their friends can become your friends. Customers engaged across several channels create  “buzz” that circulates virally through their contacts, increasing their brand awareness – even though their contacts are not (yet!) in your circle of contacts.

So, if you think your collection of fans and followers needs fresh blood to extend your reach even further…

… here’s what you can do.

1. Analyze who and where your targets are,

so you don’t waste your time and resources on social media that will give you no ROI. Depending on your subscribers’ profile, you can reach out to limitless new audiences. Facebook and Twitter are only a start. Offer content via LinkedIn, Digg and as many others as you can manage. GetResponse offers 6 social media share buttons for your newsletter – integrated in the newsletter editor with just a click.

2. Make sharing intuitive.

The buttons need to be visible, and definitely “above the fold.” The click needs to be a natural and logical step – a clear call to action can encourage sharing.

3. Make sharing worth it;

Incentivize. Offer participation in a contest, survey, charity, etc. – anything that’s entertaining or promotes something that you believe is important.

4. Don’t repeat yourself;

Define the functions and objectives of each email and social media account strictly (e.g. newsletter for offers, FB for announcing events). But make sure that your subscribers know the advantages of participating across all of your channels of communication – e.g. inform them in an email that they will find listings of upcoming events on Facebook.

5. Make your Facebook offers exclusive

for fans, and don’t duplicate them for email recipients.

6. Generate two-way communication.

Send a newsletter inviting your subscribers to share comments, ideas, and opinions on your social media channels. Your subscribers will welcome the opportunity to become recognizable individuals (and not just another address on your list).

7. Promote your social media walls

as a place for a more relaxed style of communication. This is especially important in B2B marketing, where official style and format sometimes limit email communications.

8. Add a personal touch

by providing links to the accounts of real people behind brands, such as Zappos below. Just make sure the person is the true and recognizable face of the brand. Being able to exchange views with brand’s “decision makers” can be a real buzz booster.

Remember

None of these tips will help you if your soon-to-become-fans aren’t informed directly – so send an email to all your new subscribers letting them know about the advantages of liking and sharing. Otherwise it’s a no-go.

Email and social media now go together – complementing each other and reaching audiences previously inaccessible.

Now it’s your turn to optimize their integration and explore the new possibilities they offer.

So, are your emails optimized for the new challenge, yet?

Create More Buzz with Email-to-Social-Media Integration is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• Six Overused Email Marketing Tactics That Surprisingly Still Work
• Insight from Mack Collier on Email and Online Marketing
• How to Use Facebook to Build Your Email List

Unless you’ve been offline for the last couple of months and avoided anything connected with marketing, you must’ve heard of QR (Quick Response) codes. They’re all over Mashable (click to see how they work), New York’s Central Park entertains visitors with them, and Calvin Klein Jeans has decided to replace the “old-school” billboards with scannable codes. Your email marketing can use QR codes to fuel lead generation, too, at no additional cost.

So what’s all the fuss about?

Quick Response code technology was invented back in 1994 by Toyota’s daughter company, Denso-Wave, to track parts in vehicle manufacturing. In practice, they’re typical barcodes, it’s just that they contain dots instead of bars. But that’s where the similarities end.

QR codes were designed to work with dedicated barcode scanners and camera phones, which were pretty rare in the 90s, so uptake was slow. But when the smartphone market exploded, the technology came back with a vengeance.

Today QR codes storing addresses and URLs can appear in magazines, on signs, buses, business cards, everywhere! Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to:

• display text,
• display contact information,
• connect to a wireless network,
• send a pre-composed text message or email,
• open a web page in the phone’s browser.

They can even like a fan page on Facebook. Here’s where it gets interesting…

QR codes can take you to any digital land the marketer wants you to visit, e.g. YouTube, splash pages, online galleries, sign up forms, social media profiles and more. And fortunately, for marketers, more and more smartphones come equipped with reader apps today.

Now that you’ve had your QR code primer, here’s how to incorporate this technology and make it generate conversions for your email marketing programs.

How can your business benefit from QR codes?

You’ve probably already connected the dots, but QR codes are a great way to generate sign ups since they can cross channels from hard copy print to mobile, social media and email marketing with ease.

Forget about chasing visitors down to collect business cards at events or scribbling the email addresses of important leads on the back of a napkin in the hotel lobby.

Instead, as prospects stop by your booth, for example, they can use their smartphones to scan the code with the URL of your encoded web form and sign up on the spot, or at their convenience.

The whole process takes only seconds. Plus you save yourself the hassle of re-confirming all the new emails.

Tip: If you assign an REF number to a web form that is promoted by a QR code (it’s really easy in GetResponse), you’ll be able to track the number of sign ups captured. You can then compare it with other ways of directing traffic to web forms (e.g. PPC campaigns, social media, surveys, etc.) and analyze the conversion rates.

Which are the best places to put the codes?

Just think about what you want to achieve. Which sources get the most traffic or exposure?

Basically, you want to embed them on or in any materials you might distribute to a prospect. It doesn’t matter where. Or whether they’re digital or print. You just want to choose materials that will provide the best exposure.

Here are a few print examples to get you thinking:

• Leaflets, brochures, press releases.
• Signage at events, public access, and for sale sites.
• Business cards – always!
• Invoices, receipts, quotes.
• Matchboxes, pizza boxes, menus, etc.
• Training materials, CD covers, packaging.
• Any POS location (retail industry).
• …any print materials on which you would typically promote your website.

Naturally, the more original your idea (vide Calvin Klein Jeans), the more publicity and attention it’ll get.

How do you obtain a QR code for your email campaign?

Well, this we’ll explain in the next post, so be sure to stay tuned for more! We’re just about to include the QuickResponse code generator in your GetResponse Multimedia studio accounts, and we’ll walk you through it early next week.

In the meantime, we’d love to hear about how you’re using QR codes and the results you’ve been getting, so please share them in the comments below. For now, I have only one question…

Are you ready to cash in on QR codes?

Get Ready for QR Codes is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• FREE Whitepaper “Mobilize Email Marketing with QR Codes”
• Get Quick Response with QR Codes

Like it or not, there always comes a time when you need to advertise. Be it by email, newspapers, magazines, online, billboards, whatever channels you think might reach your audience. Then you just buy the media, craft the message and design, and there it is – your ad. What’s worrisome is that ads are usually expensive, but their effectiveness could be improved with some basic planning. So, back to the basics.

Let‘s start with the target audience – the very foundation of focused communication. The most common mistake is to „target“ as many people as possible with a single message.

Whether selling electronic gadgets or used cars, marketers often mistakenly think that they will reach more prospects if they make the ad „generic“ (something for everybody). Fair enough if you have a very homogeneous target group – at least from the sales point of view. But as marketers know, no two buyers are alike.

There are a number of studies showing that untargeted or irrelevant advertisements are not only ignored, they can actually cause negative reactions. While a business can survive the former, it’s possible to do longterm damage to the brand with the latter.

So always better to choose your audiences carefully, identify any key segments, and craft your messages to suit the groups, not a wide audience.

A few points to have in mind when choosing the communication channels and crafting the message:

• who is your audience? (demographics)
• what are your audience like? (preferences, behaviors)
• where does your audience spend their time? (online, on the road, etc.)
• what is your audience emotionally connected with? (positive and negative sense)
• what language (slang) is your audience using?
• what are your audience’s social attitudes?
• last but not least – it is not (not only) about demographics! Emotions and attitudes count!

The above is especially true when sending out emails. How many times have you sent a message to your whole list without taking the time to differentiate the message? Is your list THAT homogenous?

We know you’re in a hurry most days, but you’ll get higher response rates and much better ROI if you stick to the basics and „know your audience“.

Do you have any tips you’d like to share about targeting ads or segmenting lists more effectively? I’d really like to hear from you!

Back to the Basics: Who is your target market? is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• Gear Up for a Successful Email Marketing Campaign
• How Much Is Your Inbox Worth?
• So How Was Ad:tech San Francisco?

New Marketing Labs
First stop was the New Marketing Labs event hosted by Chris Brogan, President of New Marketing Labs − a cutting-edge New Media marketing agency with some great ideas on how use social tools and communities to extend and build value.

The “artsy” environment at the Fort Mason Center in San Francisco really set the mood. With only 200 attendees and a handful of exhibitors, there were ample opportunities to interact with attendees and speakers.

The roster of speakers and New Media gurus at this event was amazing including, of course, Chris Brogan, and Brian Solis, Tom Webster, and Nichole Goodyear, to name a few. These guys are all experts and offered plenty of great advice. Some of the key takeaways I got were:

•   It’s not enough to say ‘Join the conversation’
It’s not about the number of Twitter followers or the size of one’s email list any more, but rather about who is listening. Make sure you seek out audiences that are interested in what you have to offer by using targeted lists and content, share options, links, segmentation, etc.  It’s the old saying, ‘Quality vs Quantity’ – and Quality wins every time.

•    From shotgun to sniper
The inbox is a crowded place these days, so you need to get personal. This theme came up again and again. Make sure you use every GR tool (Personalization, Dynamic Content, and Advanced Email Statistics) to communicate “one-on-one” with your customer. No more “spray and pray” shotgun broadcasts!

•   Put yourself in your customers’ shoes
Don’t just talk at your customers, engage in conversation. What do they need to know about your product to make an informed decision? If they have questions, want to read up, watch a demo or attend a webinar, give them the info! They might just need one question answered to make that purchase.

•    Use Social Media
Make use of social media integration tools to let readers know that they can have open conversations with you via:
*    Social Media pages e.g. Facebook, YouTube, Twitter, etc.
*    Your Blogs (links please)
*    And for support, include clickable links to your live chat feature? Or a simple phone number.
Give them as many channels and touchpoints as possible. Remember, a prospect opening your email is only the start of the conversation.

Ad:Tech San Francisco
My second stop was Ad:Tech San Francisco. With over 10,000 attendees, the Moscone Center in San Fran was a hotbed of marketing knowledge and talent. Key topics for the event were tablets, agencies, and email marketing.

Loic Le Meur (a founder of Seesmic and ‘LeWeb’) was my favorite keynote of the event. His tips included:
•    When you send something to a reader, you’ve only begun a conversation. You have to continue it to keep them engaged.
•    You have to communicate in the manner and medium your audiences prefer.
•    Don’t limit your marketing to one area, be it Facebook, print advertising, or email marketing, because you’ll lose potential audiences (and customers!).

Internet World Europe
A quick hop across the channel and I was at Internet World at London’s Earls Court. The 10,000+ attendees at this event were greeted by a hot, stuffy venue and 40-minute queues, but the seminars offered great insights into European Online businesses and innovation.

I also attended some Email Marketing presentations and met with European email marketers. It’s always interesting to see how much ISP requirements vary by country. It gave me a new appreciation of how important it is to use an ESP with international expertise if you have a global audience.

I’m happy to say that GetResponse ranks pretty high in experience among the ESPs of the world and continues to work hard so you can expand your marketing reach with a click of a button.

So those were a few highlights from my latest “eventathon”. Hope you enjoyed “the ride”! I’ll be heading to a conference near you soon so watch this space for details! I’ll make sure you will be updated with the brand new email marketing tips and trends.

Enjoy some photos at flickr (see San Francisco Conference 2010 and London Conference 2010).

Until next time,

Mick

Email Marketing Conferences Round Up is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• CM Summit Round Up
• Successful email marketing tips from GetResponse customers. Part 2.
• GetResponse on the Road

Everyone talks about the “crash” kids experience after the presents have been opened, but not many of us adults talk about the post-Holiday blues we experience. Let’s be honest…after you’ve taken down the decorations and scooped all the best sales, it gets boring pretty fast.  So why not perk everyone up with a contest or 2!!

More than half of all Americans participated in a sweepstakes in the past year (FTC, 2009).

Apparently  we like contests, and that doesn’t just apply to the US! But we also know that unscrupulous marketers have used contests to con people out of their personal information − and sometimes their cash! So let’s get the basic rules out of the way NOW! Fortunately, they happen to be email marketing best practices anyway, for example:

• Identify your business clearly and provide your contact information.

• Be crystal clear about the contest rules, terms and conditions

• Offer customers an obvious and easy way to stop further solicitation (opt out).

• No “pay to play”, in other words, no one has to purchase anything to participate.

Now let’s start brainstorming! First of all, what do you want to achieve with your contest? Surely more than just list building, though that’s part of it for sure! Maybe you need to get your audiences primed for a new product launch? Or you’d like to find out how customers are using one of your products to stimulate more interest (and success stories!). Contests will perform for you IF you’re clear about your goals and follow through every step of the way.

Have your goals clearly in your mind? Good, now what’s the perfect theme, prize, and channels for your business and your high-value customers and prospects? Let’s brainstorm! We know everyone has their own processes, so use this as a “cocktail napkin” plan only. After all, YOU know best how to design the perfect contest for your business!

• Establish a clear goal for the contest and list what you hope to achieve.

• Decide which channels you’d like to use for your contest promotion (and how).

• Create a draft plan, with action steps, communications, timelines, and follow up.

• Identify the ideal audience(s) for your contest and create an audience “profile”.

• Create your target segment lists and message (s).

• Check your message headers, etc. against the “SPAM” list.

• Test your messages and groups with GetResponse Split Testing.

• Set up, schedule, and roll it out!

Of course, cool graphics and videos, promotion on social media sites, and teaser emails are all a “must”, but we’ll go into that in our next installment. For now, let us know about your favorite contests, success stories, or even disasters (what to avoid!).  Any contest topics you’d prefer to hear about? Finally, and most importantly, give your poor subscribers and prospects out there a bit of fun…and perhaps a nice gift to cheer them up! They deserve it − and it could cure your post-Holiday sales slump!

Use Contests to Chase Away The Post-Holiday Blues! is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• The From Field – Company, Name or…?
• Email Marketing Performance by Industry – check out this report
• Update from our FIRST GetResponse Live Webinar!

We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.

Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders.

Now we are happy to offer our opinions, but it would only be words if not backed up with stats, right? That’s why we decided to perform a targeted analysis of personalized emails based on GetResponse user campaigns, then discuss the results with you.

We analyzed over 53, 000 unique messages sent form GetResponse accounts between  September and December 2009. The results clearly show that emails with personalized subjects averaged 26% higher open rates and over 130% higher CTRs than emails without personalized subject lines.Pretty impressive at first glance!

Unfortunately, the same stats clearly show that email with personalized subject lines averaged 26% higher complaints and over 71% higher unsubscribe rates than emails without personalization. This time it doesn’t look as impressive. So are both viewpoints correct? We think we can provide some insight into these weird numbers.

Names catch the reader’s attention, no doubt about it. It’s clear that recipients are more likely to open and click through emails when they see their name in the subject line. They also tend to open personalized messages more often if they recognize (and trust!) the sender.

If recipients are automatically deleting emails with their name in the subject line, it’s probably because they don’t recognize the sender. Or just as bad, they might not find any interesting content in this message (or the last) and decide to unsubscribe. Can you blame them? Imagine how annoying it must be to receive message with “Dear Ron” in the subject, but absolutely nothing of interest to you in the entire message. You think someone sent it especially for you and find out it’s just another lame mass mailing. You get angry, label the message SPAM, and unsubscribe from the list immediately!

You can reap the benefits of personalization AND avoid the pitfalls if you are conscientious about list hygiene and target your message content as much as possible. Use the name and/or business throughout the message, target the offers and discounts, mention previous purchases and preferences, etc. Then your recipients will know that you’re sincerely trying to give them what they need and would treat you as reliable sender.

You may remember that last year we also wrote a blog post about personalization where we advised that when sending a message to a new customer, it might be wise to use a catchy subject line to get them to open, and include any personal information in the message.  After 1-2 messages are accepted, everyone should be on a first-name basis.  Of course, it’s always best to split test both subject line approaches and see what works with each target audience, so experiment! After all, you can test up to 5 versions for free!

Let us know your views on email personalization in subject lines. Have you had similar results…or not? Maybe you have some suggestions or experiences to share. Feel free to leave us your comments!

Do personalized subject lines improve campaign results?! Check out these stats now! is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• The From Field – Company, Name or…?
• Brand new GetRespone feature – custom subjects in confirmation emails!
• Email Marketing Performance by Industry – check out this report

We’d like to share some great news with you! Remember the special Holiday gift we prepared this year – Free Video Emails. Forever? All you needed to do was open or upgrade an account to get free video emails for the life of your account!

Well, the Holiday is over, and sadly, so is our Free Video Promotion. But the New Year is here, and we can’t wait to announce how many of you are using our video gift right now! So sit back and read carefully, as these are only a sampling of the stats!

We analyzed the number of accounts with access to GetResponse Multimedia Studio before and after the promotion. The numbers clearly show that accounts with access to Multimedia Studio increased by more than 93%! That means you’re really starting to appreciate the ROI you can get when you include multimedia files in your messages. Super!

What’s more, we found that during the promotion, the number of video emails increased by more than 81%! So we hope our promotion encouraged you to use more video in your marketing mix! It sure didn’t take you long to catch on! Good for you!

This news is great to hear, as it tells us we’re offering promotions that can really grow your business. Thank you all for your participation and enthusiasm! Of course, the best news is that video email can improve your campaign results by 96% or more!

Holiday promotion – Summary is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• The From Field – Company, Name or…?
• Why it’s worthwhile to use an ESP
• New Video Tutorials in New Video Player

Can you hear weird grinding noises!? With each passing day, they get louder and louder. Before 2009 comes to a screeching halt, we’d like to take a quick look back. It was an incredibly busy and challenging year, but we pulled through together! So let’s hit the rewind button back to the January 2009 and see how far we’ve come!

January
It’s the beginning of a very busy year. The team is brimming with new ideas, products, and plans. What’s most important, we’re enthusiastic about what’s coming!
This month, we’re starting to build 150 new Industry Templates − that’s double the amount in the gallery!
It’s going to be a year of hard work, but that’s what we like best!

February
The GetResponse Team is working very hard on 6.0 and the loads of enhancements we want to deliver by July. It’s our biggest release ever so the pressure is on!
GetResponse joined the Twitter community at www.twitter.com/getresponse. Now we can answer your questions super fast and share the latest news and information about GetResponse with you!

March
We’re looking for testers for GetResponse 6.0 and getting lots of interest. There’s a prize for the best suggestion, so fingers crossed. And still more features coming!
GetResponse has joined another Web 2.0 community – Facebook at www.facebook.com/getresponse. We wanted to see how many more fans we could reach and share all the GetResponse buzz with them as well. Pretty impressive!

April
We need to focus on all the projects and plans we’ve started thus far!

May
GetResponse 6.0 beta testing is completed! We got a great enhancement idea − and the tester got an iPhone! Waiting anxiously for the Team to analyze the results…

June
GetResponse passed beta with kudos and recommendations from our testers! Now we’re launching yet another new feature − GetResponse integration with Facebook!

July
The BIG moment – Tada! Introducing GetResponse 6.0: the First SOHO/SMB Email Marketing Platform with Video Email, Social Media Integration, and iPhone App!
Later in July, we send out more information about MAJOR new GetResponse 6.0 features.
We introduce free Online Surveys! The GetResponse fully integrated survey tool is free to use as often as you want. Before we can catch our breath, we roll out GetResponse Multimedia Studio and announce that Video is the future of email marketing ¬– and we’re already there!

August
We’re really excited to offer users the new GetResponse for iPhone! It’s so convenient! Now you can monitor campaign stats, react to challenges, and take advantage of new contacts and opportunities wherever you are.
Another HUGE milestone! In August we announced 300,000,000 emails sent since the launch of GetResponse 6.0!
And now for the dramatic finish! WebsiteMagazine.com published its report on the best Email Marketing Service Providers of 2009. Out of a field of hundreds, WebsiteMagazine.com ranked GetResponse Email Marketing No.2 on its list of Top 50 Email Service Providers for 2009!

September
It’s a month of MAJOR integrations. First we launched our PayPal integration. Now you can automatically add new PayPal customers to your email campaigns and start building relationships right away! Immediately after that, we announce GetResponse integration with Google Analytics to give you that 360-degree view of subscriber behavior from email open to finish!

October
We could hardly believe it, but only a couple of months after our last milestone, we reached 500,000,000 emails sent since the launch of GetResponse 6.0! We also gave you the new Twitter share option so you could join the social media revolution. Now you can instantly share your campaigns and posts with your Twitter followers.
October was all about the 10s! And some really important milestones for GetResponse. Listen to this: we gained our 10.000th new customer since the 6.0 launch. Our company celebrated its 10th anniversary! Then, especially for this historic occasion, we offered a 10% off promotion for all new and existing customers!

November We’re New York-bound! We attend our first-ever Ad:Tech Conference!  They’re really prestigious events held in major cities around the world. We had crowds of people lined up to meet our team and find out more about GetResponse email marketing! We announced the launch of the first GetResponse Developer Zone portal, dev.getresponse.com AND a target marketing feature called Dynamic Content. Together they offer some really powerful info and techniques that should solve a lot of targeting issues − and ramp up our customers’ marketing capabilities for free!

December
We love to play Santa so we prepared a VERY special holiday promotion! All new and existing customers get Free Video Emails Forever with every new account or upgrade! Oh, by the way, we also redesigned our website and introduced our new GetResponse Video Player. Whew!
To close out a great year, we checked our email stats one more time. We got our Holiday wish! One BILLION emails sent since the launch GetResponse 6.0!

Finally, we’d like to say that we know you work hard, so we work hard all year long to make GetResponse more profitable for you. Next year will be even MORE packed with new features, services, and projects, as we have BIG plans on the drawing board. We think you’ll be delighted…and maybe even surprised.

Thanks for making this list a pleasure to share with all of you. And a Happy and Prosperous New Year!

2009 Summary is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• The From Field – Company, Name or…?
• Why it’s worthwhile to use an ESP
• Holiday promotion – Summary

One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only when designing your campaigns. This applies doubly to the question of email frequency.

If you do a quick search, you’ll probably end up with a pile of contradictions, so we’ve boiled down what most e-marketing bloggers, analysts and ESPs are recommending, with the ever-present exceptions!

•  Send at least 2 emails per month to each subscriber. (What if an exclusive user segment only needs quarterly updates and triggered offerings?).

•   Never send more than once every 72 hours. (Sure, but what if there’s breaking news, or a huge number of click-through leads?!)

•   Distribute newsletters at least once every quarter. (We think this one’s TOO lenient; monthly is safer if you want to avoid SPAM folders and unsubscribes because they don’t remember you.

You get the gist! The key to getting your frequency right for your subscribers should be based on:

•   Subscriber Preferences: Did you offer frequency options when they signed up? If not, try adding it to your online forms to save research time later. Or perhaps they responded to a survey on preferred frequency of emails from your business?

•  Subscriber Segments: If they did indicate a preference, you clearly have a “frequency segment”. But more importantly, if a group or segment responds more often on a particular schedule, then toggle campaign frequency to take advantage of that metric. After all, your subscribers are “telling you” by their actions that it’s going to be worth the extra effort.

•   Opportunistic Frequency: We don’t recommend resending a campaign right away to fix something, however…all bets are off when you have low-hanging fruit waiting to be plucked! For example, you might have important late-breaking news or another special offer that’s extremely relevant to your recent campaign (and could improve your results).

So Opportunistic Frequency is the exception to almost ALL the rules, if done correctly. For example, let’s say after taking into consideration all the guidelines discussed above, you make an informed decision to send out a “new” campaign to a group of hot leads shortly after your initial campaign. Now we’re not talking about follow-up messages, but an additional and more targeted offer. Why? Because a ton of them clicked on the link you provided, but you lost most of them on the splash page! Use the results of your Email Analytics to come up with something fresh to grab attention, then give them what they asked for the first time – only MORE and BETTER! In fact, this group might be a better “candidate” for a drip campaign than your original group!

The point is to be flexible enough to change direction and sometimes break the rules – especially if the stats show you have an interested segment waiting to hear more about your product or service. So how do you determine frequency? Surveys? Sign up forms? Whatever time allows? Tell us how and why!

Guidelines – and Exceptions – to Email Frequency Best Practices is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• Mind Reading Tricks for Email Marketers
• Can you be personal when marketing to many?
• Increase Your Email’s Impact! Part 3: Content & CTA

Perhaps you read our previous posts on “SPAM – why did they do that” and “Build trust with the CAN-SPAM complaint footer”. Now we want to give you some useful tips on how to create and send emails with high-impact graphics, photos and, yes, video − AND avoid any hints of SPAM scandal!

Now we all know that sometimes your messages end up in SPAM folders and you don’t know why − you think you did everything right. There can be lots of reasons, but sometimes it’s the graphical content, and that’s a shame, because we know how hard you work to create attractive emails.

The solution is quite simple. If you’re using photos, images or videos in your messages, upload them first to GetResponse Multimedia Studio, then insert them directly from GetResponse Multimedia into your messages. That way your emails will be automatically optimized for media content, reducing those pesky SPAM incidents.

It only takes a few minutes and it’s really easy. All you do is login to your account, click “Multimedia” on the GetResponse Dashboard, then choose what kind of file you want to upload − document, image or video. Next, when creating your message, just click on the Editor Multimedia icon and upload the file you want to paste in your message.

Wait, there’s more! You can upload files from GetResponse Multimedia Studio to your confirmation emails. For instance, if you paste your logo in a confirmation email, it will be less likely to end up in a SPAM folder. That way, recipients will quickly find you and confirm their subscription – so you can start pitching!. It really works, try it!

Save time, money and aggravation! Remember, if you want to upload images or video to your messages, always use GetResponse Multimedia Studio. You’ll improve your campaign results − and protect your reputation!

Avoid SPAM-use GetResponse Multimedia Studio! is a post from: Email Marketing Tips - Blog GetResponse

Related posts

• Optimize Your Spam Filter Resistance – Quick Guide
• Those Forbidden SPAM words!
• SPAM – Why Did They Do That?!!