New Appointee to Implix Board of Directors

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We would like to announce the appointment of Ola Kudzin to the Implix Board of Directors. The new Member will bring extensive knowledge of the company, and broad experience in international business development and operations, affiliate program strategies, and customer service management to Board activities and decision making. Read more

Send season’s greetings with NEW HOLIDAY TEMPLATES!

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We hope you all took advantage of our special Holiday gift – FREE Video Emails for the life of your account. Now, to keep your spirits − and your response rates – high, we have another holiday surprise for you and your subscribers!

Santa Claus, Christmas trees, colored lights and family days only come once a year, so why not share the beauty and excitement of this extraordinary time with your subscribers?! Log on to your GetResponse account and check out the new selection of 11 professionally designed Holiday templates!

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Don’t be naughty-be relevant this Xmas!

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The Team thinks we need to sing this jingle one more time…not because you begged for more, but because we think “relevance” is extremely important, but the topic can be a bit abstract and therefore easily dismissed. So what is “relevant” content?

We think it means information “pertaining to” or “applicable to” or (my favorite) “useful” to the recipient. For example, using your email analytics and behavioral stats to customize product offers, messages, template designs and conversational style to appeal to certain audience segments. In other words, the complete opposite of the “batch and blast” or “spray n’ pray” type emails of the early days, right?

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Video emails improve campaign results. Check out these stats!

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About two weeks ago we gave you some stats that showed confirmed opt in improves campaign results. We received some good feedback on that posting, so we decided to keep the email marketing stats coming!

 

This time we checked video email results. We were pretty sure that most recipients prefer to see and hear from you, rather than read text. It’s easier, faster and more fun to watch, but we needed proof. After all, if video is so popular, it could make a big difference in your campaign ROI, right?

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Get 10% off till tomorrow ONLY!

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As you probably know GetResponse is celebrating its 10th anniversary by offering a special promotion to all new and existing clients. To take advantage of the discount, you need to purchase or upgrade a GetResponse account in the time allowed.

When we started the promotion, it was supposed to be valid only through November 30th, but bargain-hunting email marketers are still purchasing and upgrading accounts like crazy so we decided to extend it one more day!

So hurry…you have 24 EXTRA hours to sign up, then it’s over and regular pricing will apply! If you’re not sure how much time you have left, just check out the countdown clock on the GetResponse website. Remember, there’s only one day left to SAVE!

7 (more) email marketing tips to making your Holiday wishes come true!

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Based on tips from our first Holiday “blogathon”, we ALL know now that targeting your Holiday email messages can increase open rates by 20% and almost double your CTR1 .  But have you thought about the BEST way to use targeting and list segmentation for the holidays?

Should we do targeting a little different on Holiday perhaps? It’s certainly a unique season in many ways…

Our answer is “yes” and here’s why. Everyone wants to connect in more personal ways this time of year, even at the subscriber-relationship level.  And many of us may be a bit tired or emotional as we plow through double the usual amount of promotional emails, until we just give up and execute the dreaded “select>all>delete’.  Our point is, again, take care to personalize your subject line, titles, greetings and salutations, etc. and target your messages, but in a way that is practical and helpful to each of your target profiles. Don’t send too many messages,  and avoid hype at all costs…rather be a valued shopping partner during this hectic holiday season. Here’s how:

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