Category Archives: marketing

Guess what holiday gift GetResponse has waiting for you!?

by 12

gift
November is coming to an end and in a few short days the (Crazy) holiday season begins! For most of us, it’s a magical time filled with jolly Santas, shiny presents, yummy sweets, falling snow, and many more wonderful things, including, of course, holiday email marketing campaigns!

That’s why we decided to celebrate this festive season with an extraordinary gift for everyone – ALL new and existing customers. Honestly, we huddled for days, scratching our heads, and thinking and talking, till we finally came up with the idea!

Read more

GetResponse Developer Zone Goes Live!

by 1

devzone
We are really proud to announce that today we launched the new GetResponse Developer Zone portal, dev.getresponse.com AND a powerful targeting feature called Dynamic Content.

First, Developer zone! We are offering FREE access to our API to help your IT staff (and power users) customize and integrate our GetResponse email marketing platform with in-house applications, databases, e-commerce shopping carts, and customer management systems to improve targeted marketing capabilities and increase your campaign ROI. Why the big focus on targeting?   Read more

Ad:Tech New York Summary

by 1

adtech

We can hardly believe it, but It’s been almost 2 weeks since our very first exhibition at ad:tech New York! Now that we’re somewhat rested and recovered, we wanted to share some of our many learning experiences with you. But don’t worry – it’s not going to be a bunch of boring statistics. This amazing expo was host to almost 10 000 visitors, and probably the best place in the world to learn about email marketers’ challenges, goals, and innovations. And that is what we will be writing about! Read more

Those Forbidden SPAM words!

by 33

spam

A couple of days ago we wrote about why recipients mark your messages as SPAM. We received some good feedback and since we agree that it’s an important subject – especially with the upcoming holiday “spammathon”, we decided to follow up with some more basics…

SPAM is a “four-letter word” that can make you furious when you don’t understand the reasons behind it, or give you a few sleepless nights before a big campaign. Now we’re pretty sure that you know the basic SPAM words such as “sex”, “drugs”, “Viagra” or “for free” and “no cost”. But there are many more words and phrases that can cause that your messages to be blocked by ISP SPAM filters, and the list grows longer every day!

So we decided to do our own research and discover the most common words and phrases you should avoid using in your title, subject line, and message content.
It’s not the entire SPAM list, of course, but at least it will highlight the “big offenders” so you can bookmark or print it out to make sure your email marketing campaigns avoid the “curse of SPAM!” and hit their targets every time!

Read more

Hoping for a profitable Holiday? Here are 4 things you can do now!

by 1

holiday

Hello and Happy Holidays! We hope you’re getting in the spirit of the season and keeping the stress levels under control. We know there’s a lot of pressure during the holiday selling season, so we decided to offer a few tips to help you hear that Ka-ching sound along with the sleigh bells!
We’re not going to get complicated, or hit you over the head with techniques you can review in previous blogs. We just want you to relax, think things through,  then get creative! Here are 4 steps to get you started:

Read more

Build trust with the CAN-SPAM complaint footer

by 33

If you’re wondering what you could do quickly and easily to reduce spam complaints and increase trust in your brand, we recommend adding a CAN-SPAM complaint footer. If you already use it, you might check into modifying it to make it stronger. Let’s talk about how and why it’s so important.

The CAN-SPAM complaint footer is a long-standing email marketing best practice. This feature provides your company name, street address and contact info. It should be an obligatory and stable footer that subscribers can’t erase.

There are three basic requirements for any CAN-SPAM complaint footer:
Read more

Life after death. Does your email die with you!?

by 28

Have you ever read the Privacy Policy when you create an email account with an ISP, or on Facebook and MySpace? Do you just skim the page, thinking it’s nothing really important or useful? Let’s consider an intriguing question published recently on news.com.au: Have you ever wondered what happens to your emails after you’re gone? How long are they active…and are they stored for awhile?


Now we’re not trying to be morbid, but we are very interested in email security and regulations, and we honestly didn’t know the answer. CAN someone send email from your account or read your private emails if you’re not around to object?

Read more

How to Make Subscribers Appreciate Behavioral Targeting!

by 2

Poor behavioral marketing…so misunderstood! Apparently lots of consumers think behavioral targeting is a total invasion of their privacy. But then why do they respond in such HUGE numbers to targeted campaigns?! Perhaps it’s because they didn’t know you used behavioral data to tailor their messages and offers? So is there a problem? Let’s take a closer look and see how to make sure subscribers never think your messages are “creepy”.

In a 2009 survey of 1000 adult Internet users titled, “Consumers Dislike Behavioral Targeting”, we get a literary “earful” from consumers about behavioral marketing. If we ever doubted the emotional component to marketing (see “SPAM” blog), this will remind us all!

Read more

SPAM – Why Did They Do That?!!

by 4

Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder.

Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

Read more

Confirmed Opt-in improves campaign results! Check out these stats now!

by 16

About three months ago, we were trying to convince you that confirmed opt-in option is much more effective than the unconfirmed opt-in when adding qualified subscribers to your lists. We gave you several important reasons to validate our point of view.

If the last blog post didn’t convince you, we hope the results of our latest analysis will help you understand how well confirmed opt-in works for real-life GetResponse customers, and put all serious arguments to rest.

Now, onto the study: we analyzed over 700M messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. We thought we’d find improvements with confirmed opt-in, but the results amazed even us!

Read more