Personalization is one of the biggest trends of Internet marketing right now. Whether it’s personalizing websites, or social media content or emails, more and more marketers are trying their hand with this technique. Read more
Following the report, we’ve recently published in collaboration with Dr Dave Chaffey and Smart Insights, we’ve organized an online webinar to discuss the aims and outcomes of our study. Read more
Once more I sit down to my desk to write about the craft of one of the most important often overlooked pieces of blogging puzzle – writing headlines. It’s certainly a hot topic at the moment, and so I’m fully charged with the latest tips tricks and tools for you. Read more
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. Read more
Have you ever sent an important email to your boss and instead of signing off “best” you ended your mail with an ingenious “vest”? We’ve all been there, from spelling mistakes to forgetting an attachment, and Gmail finally heard our cries! Read more
Engagement is the most meaningful metric on social media right now. It almost doesn’t matter anymore how many Facebook likes or Twitter followers you’ve got. If they’re not engaged, your ROI is probably MIA. Read more
Email marketing starts with a list! A high quality mailing list, means a more captive audience, higher open and click through rates, and most importantly there’s more chance the audience will take you up on your call-to-action. Read more
A lot of people want to monetize their blogs, they want to help other people solve a problem that they are really good at solving. They might have the formal training and certification to do this, or the experience of working with others. They might have their own life journey where they overcame this problem themselves and now feel like they must help others. Read more
All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
I wrote this post for those of you who don’t have a website yet, but also for those who are afraid of investing in it. You might be thinking your Facebook page is as good as your website (psst – it isn’t). Or, you might have a website but it kinda sucks. You still have the red headline at the top and the design looks like it belongs to 1999. You have the flashing graphics and hard to read fonts. If you identify with any of these people, you will benefit from reading this post.