For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or a real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer you want to reduce the number of possible (high impact) mistakes.
With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI. Read more
The Facebook team has just announced an important change to their News Feed algorithm that aims to help people find posts and links that are actually interesting and relevant. Say goodbye to click-baiting from spammy websites and check out this new solution. If you’re a marketer, you might want to know this. Read more
Graphics Interchange Format (GIF) – the joy of Internet since 1987 has finally worked its way into our Twitter accounts, or has it? In reality what Twitter introduced was mp4′s with embedded HTML5 video tags. Now, most of us don’t really know what that means, but what you need to gather from that info is that these new moving images won’t slow down your feed or take long to load! Read more
Guest blogging has come under increased scrutiny of late and Google has updated its algorithms to dissuade the practice. However guest blogging does have marked benefits if implemented correctly, so it’s worth understanding the process before attempting it. Read more
On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.
Disclaimer – This posts includes graphic images that might be classified as partial nudity.
We live in a world of short attention spans. What is that? Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product on your landing page, figuring out if your offer is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. One of the best ways to do it is by using images the right way. Read more
Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more
The internet is a crowded place and it can be hard to get your content shared and seen by a large enough audience. Search results are key to your site being accessed, so you want to have content that is easily searchable and readily indexed by Google. However, the tools and strategies that have worked in the past may be exactly that – a thing of the past. Read more
You may have heard that the Gmail Android app has recently hit 1 billion downloads. Which is actually not so surprising, as Google has been continuously amazing us with new features and changes to their email client over the past years. Outlook.com however, has just implemented new features that seem to say – that the game isn’t over yet. Let’s take a closer look and see what the buzz is all about. Read more