Email Marketing Tips Blog

We can hardly believe it, but It’s been almost 2 weeks since our very first exhibition at ad:tech New York! Now that we’re somewhat rested and recovered, we wanted to share some of our many learning experiences with you. But don’t worry – it’s not going to be a bunch of boring statistics. This amazing expo was host to almost 10 000 visitors, and probably the best place in the world to learn about email marketers’ challenges, goals, and innovations. And that is what we will be writing about! (more…)

A couple of days ago we wrote about why recipients mark your messages as SPAM. We received some good feedback and since we agree that it’s an important subject – especially with the upcoming holiday “spammathon”, we decided to follow up with some more basics…

SPAM is a “four-letter word” that can make you furious when you don’t understand the reasons behind it, or give you a few sleepless nights before a big campaign. Now we’re pretty sure that you know the basic SPAM words such as “sex”, “drugs”, “Viagra” or “for free” and “no cost”. But there are many more words and phrases that can cause that your messages to be blocked by ISP SPAM filters, and the list grows longer every day!

So we decided to do our own research and discover the most common words and phrases you should avoid using in your title, subject line, and message content.
It’s not the entire SPAM list, of course, but at least it will highlight the “big offenders” so you can bookmark or print it out to make sure your email marketing campaigns avoid the “curse of SPAM!” and hit their targets every time!

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Hello and Happy Holidays! We hope you’re getting in the spirit of the season and keeping the stress levels under control. We know there’s a lot of pressure during the holiday selling season, so we decided to offer a few tips to help you hear that Ka-ching sound along with the sleigh bells!
We’re not going to get complicated, or hit you over the head with techniques you can review in previous blogs. We just want you to relax, think things through,  then get creative! Here are 4 steps to get you started:

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If you’re wondering what you could do quickly and easily to reduce spam complaints and increase trust in your brand, we recommend adding a CAN-SPAM complaint footer. If you already use it, you might check into modifying it to make it stronger. Let’s talk about how and why it’s so important.

The CAN-SPAM complaint footer is a long-standing email marketing best practice. This feature provides your company name, street address and contact info. It should be an obligatory and stable footer that subscribers can’t erase.

There are three basic requirements for any CAN-SPAM complaint footer:
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Have you ever read the Privacy Policy when you create an email account with an ISP, or on Facebook and MySpace? Do you just skim the page, thinking it’s nothing really important or useful? Let’s consider an intriguing question published recently on news.com.au: Have you ever wondered what happens to your emails after you’re gone? How long are they active…and are they stored for awhile?

Now we’re not trying to be morbid, but we are very interested in email security and regulations, and we honestly didn’t know the answer. CAN someone send email from your account or read your private emails if you’re not around to object?

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Poor behavioral marketing…so misunderstood! Apparently lots of consumers think behavioral targeting is a total invasion of their privacy. But then why do they respond in such HUGE numbers to targeted campaigns?! Perhaps it’s because they didn’t know you used behavioral data to tailor their messages and offers? So is there a problem? Let’s take a closer look and see how to make sure subscribers never think your messages are “creepy”.

In a 2009 survey of 1000 adult Internet users titled, “Consumers Dislike Behavioral Targeting”, we get a literary “earful” from consumers about behavioral marketing. If we ever doubted the emotional component to marketing (see “SPAM” blog), this will remind us all!

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Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder.

Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

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About three months ago, we were trying to convince you that confirmed opt-in option is much more effective than the unconfirmed opt-in when adding qualified subscribers to your lists. We gave you several important reasons to validate our point of view.

If the last blog post didn’t convince you, we hope the results of our latest analysis will help you understand how well confirmed opt-in works for real-life GetResponse customers, and put all serious arguments to rest.

Now, onto the study: we analyzed over 700M messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. We thought we’d find improvements with confirmed opt-in, but the results amazed even us!

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The GetResponse Team arrived safely at the Big Apple and was hard at work immediately! There was a whirlwind of last-minute activity, but no rest for the weary! As soon as they landed, they caught a taxi and went straight to the Javis Center to prepare the GetResponse booth. Here they are, slaving away to make sure that everything is done in time − and perfect of course!. So, fast lunch, quick check in at hotel, and back to the Javis Center to put the finishing touches on our “stage set”.

When the booth was ready, the Team could finally take a break to admire their work − and take some pictures of course. Magnificent guys!

Here is a member of the GetResponse Team waiting anxiously for the show to begin. We hope you can stop by Booth #2110 and meet them! We guarantee you’ll get lots of useful tips and email marketing knowledge that your competitors wish they had!

What’s happening? The GetResponse Team will be on deck demonstrating how to integrate email marketing and social media across channels, and how to use video emails, surveys and email analytics to double or triple your email marketing ROI. Visitors are invited to test drive their favorite solutions, sign up for free accounts and special discounts, and receive the latest Email Marketing Secrets Guide.

It’s going to be a blast − and a great opportunity to build your skills and your business! Now wave to Agnieszka!

We’re excited to announce that GetResponse will be exhibiting for the very first time, November 4-5, at ad:tech in New York City! In case you haven’t heard, ad:tech It’s the largest gathering of digital marketers in the world and the place to be to hear about the latest research, best strategies and hottest trends. Everyone who is anyone will be there, and now they’ll all have a chance to discover GetResponse email marketing!

If you, will be anywhere near the Javits Center, we’d love to show you how you can integrate email marketing and social media , and use video emails, surveys and email analytics to double or triple your ROI! So stop by Booth #2110 to meet with one of the GetResponse representatives.  Sign up for free and get our exclusive Email Marketing Secrets Guide! And don’t forget to take part in our “Ad:tech Visitors Only” lottery to win 3 months of Free Email Marketing!

Let us introduce you to the GetResponse Team who’ll be on deck at Booth 2110, ready to demonstrate our power-packed new features and answer all of your questions:

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