What influences email open rates? Most of you will probably select email subject and recognizable from field as the main factors. It’s possible that soon you’ll have to add the email images to this list. Google is announcing beta tests of the new feature that will change the previously known Offers inbox layout into a Pinterest-like visual board. Read more
Yes, it’s tomorrow – the most magical night every year brings. The irresistible cinnamon-scented and glitter-sprinkled atmosphere fills the streets, houses, inboxes and social media feeds. No matter how many newsletters you get – or how many you send – here is what we wish you for this Christmas and New Year… Read more
Gmail has made an exciting change to how it handles images within emails, and I think you’re going to like this.
From now on, Gmail will never ask your subscribers to give permission to “display images below”. Instead, they will automatically display the images by default. Read more
As time goes by, planning, executing and monitoring your email marketing campaigns can often become difficult and even more time-consuming. Given that your competitors are never asleep, you need to make sure that you stay in the game, constantly adapt and improve both your products and communication with the audience. Read more
Every email marketer needs to make the most of their newsletter campaigns. To achieve this goal, your messages need to be more meaningful and engaging than your competitors’. At GetResponse, we’re introducing an effective and easy-to- use tool to help you master the science of creating the most appealing newsletters – it’s A/B Testing. Let’s see how it works! Read more
Bond Halbert is a master copywriting instructor, #1 Amazon Best Selling Publisher, half the team behind TheGaryHalbertLetter.com and marketing consultant to the pros. On Thursday November 14th, I have the pleasure of co-hosting a free live GetResponse webinar where Bond will share with you his tactics for getting amazing email marketing open rates! Read more