Twice a year email marketing thought leaders gather with senior marketing people from the world’s biggest brands to do some serious mind-sharing at the Media Post Email Insider Summit. It’s always a lively event with plenty of thought provoking panels and educational presentations. Read more
As we’ve often said, the best strategies for brand promotion are those that engage and entertain your audience. GetResponse recently proved it, winning the Crystal Award in an Internet Advertising Competition (IAC) sponsored by the Web Marketing Association (WMA). The award is for Best Email Online Campaign for our Email Template Design Contest promoting the groundbreaking Email Creator.
The GetResponse team is quite busy preparing for the coming ad:tech San Francisco. This year, apart from our booth in the expo hall, you can meet us at an ad:tech afterparty – the Roller Disco Party. Exclusively for ad:tech attendees.
Have you already heard the rumor that Google is about to shut down FeedBurner? They’ve also just announced they’re shutting down Google Reader on July 1, which some call yet another nail to Feedburner’s coffin. Recently here at the GetResponse office, my colleagues were wondering where to move their feed. I’ll give you the same tip I gave them about how to prepare for the loss of FeedBurner. Read more
No one likes talking to a wall. And yet, that’s basically what happens when you send an email and don’t encourage people to talk back or continue the conversation elsewhere. You send the email and the conversation just ends there… in the inbox. That’s no good for anybody, because as so many businesses have learned, a more engaged customer is one who will buy more and refer you to other people. Read more
Last year we launched the Email Creator — a great tool offering limitless creative possibilities and allowing marketers with no IT background to quickly create stunning, professional-looking email templates. And now we’ve gone to an even higher level, thanks to innovative technologies in web design and our developers’ creativity. Ladies and Gentlemen: Email Creator 2.0 is now available.
Many of our GetResponse customers have online shops. One of our top priorities is to support you by integrating all available e-commerce tools and services. At your request, we recently developed an integration to automate the transfer of information from Google Checkout to GetResponse campaigns.
Just as last year, we’ll be conducting a series of video interviews with speakers at MarketingSherpa Email Summit. And again this year you have the chance to take part in our conversations. Help us ask the right questions – tell us what it is you really want to know about email marketing, or online marketing in general. Not only could you get the answers to the most burning questions, but you could also win a brand new iPad mini just for asking them! Read more
The marketers working with Oreo cookies really made some big gains via Twitter during Sunday’s Super Bowl! When many of the lights went out just after the second half got underway, Oreo quickly posted a tweet with a photo reminding people that even in the dark, one could still dunk an Oreo. The tweet got a lot of attention and the company continues to bask in the afterglow as analysts keep chewing on it. There’s lots we can learn from this too! Read more