2 Startups from Web Summit 2014

websummit

This year’s Web Summit was held once again in Dublin and I was lucky enough to be invited along. The event is the second biggest tech summit in the world and is now in its fourth year. The Summit saw 22,000 attendees each day from 109 countries, had 2,160 exciting startups exhibiting for 700 investors and enjoyed talks by 614 of the world’s leading technology company representatives. Alongside the tech talks were entrepreneurs and public figures such as Bono discussing a wide range of technology and business related subjects. Read more

A Checklist for Avoiding Mistakes in Email Marketing

A Checklist for Avoiding Mistakes in Email

For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or a real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer you want to reduce the number of possible (high impact) mistakes.

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Twitter GIF’s Are Finally Here!

Graphics Interchange Format (GIF) – the joy of Internet since 1987 has finally worked its way into our Twitter accounts, or has it? In reality what Twitter introduced was mp4′s with embedded HTML5 video tags. Now, most of us don’t really know what that means, but what you need to gather from that info is that these new moving images won’t slow down your feed or take long to load! Read more

Post Penguin Guest Blogging

Guest blogging has come under increased scrutiny of late and Google has updated its algorithms to dissuade the practice. However guest blogging does have marked benefits if implemented correctly, so it’s worth understanding the process before attempting it. Read more

Canada’s New Anti-Spam Act: What You Need to Know

On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.

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Using Images in Your Landing Page

Disclaimer – This posts includes graphic images that might be classified as partial nudity. 

We live in a world of short attention spans. What is that? Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product on your landing page, figuring out if your offer is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. One of the best ways to do it is by using images the right way.  Read more

Your 5-Minute Guide to – LinkedIn Showcase Pages

Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more