Have you ever sent an important email to your boss and instead of signing off “best” you ended your mail with an ingenious “vest”? We’ve all been there, from spelling mistakes to forgetting an attachment, and Gmail finally heard our cries! Read more
Engagement is the most meaningful metric on social media right now. It almost doesn’t matter anymore how many Facebook likes or Twitter followers you’ve got. If they’re not engaged, your ROI is probably MIA. Read more
Email marketing starts with a list! A high quality mailing list, means a more captive audience, higher open and click through rates, and most importantly there’s more chance the audience will take you up on your call-to-action. Read more
A lot of people want to monetize their blogs, they want to help other people solve a problem that they are really good at solving. They might have the formal training and certification to do this, or the experience of working with others. They might have their own life journey where they overcame this problem themselves and now feel like they must help others. Read more
All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
I wrote this post for those of you who don’t have a website yet, but also for those who are afraid of investing in it. You might be thinking your Facebook page is as good as your website (psst – it isn’t). Or, you might have a website but it kinda sucks. You still have the red headline at the top and the design looks like it belongs to 1999. You have the flashing graphics and hard to read fonts. If you identify with any of these people, you will benefit from reading this post.
Content Marketing Institute found that up to 55% of B2B companies plan to increase their content marketing budget in 2015. Despite growing popularity and general understanding of this concept, the biggest challenges faced by marketers are still related to consistent production of engaging content. Shockingly, the biggest source of knowledge, valuable content, and understanding of clients’ needs – the Internal Resources – remains unnoticed. Read more
You know how all us marketing people keep harping on mobile? How we all keep saying “you gotta make your site mobile friendly! Blah blah blah…” Well, that was all crying wolf. It’s always been a good idea to make your site mobile friendly. But compared to what’s happening on April 21st, everything before this was just “shoulds”. Before now you just really should have made your site mobile friendly. Read more
Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) and turns them into a very handy visual (usually a graph) that displays all the peaks and troughs over the past few days, weeks, months and years.
You have probably seen a number of ‘best books on entrepreneurship’ lists on the interwebs. This list is a little different. As a modern day entrepreneur or one in the making, this is a list I think your need to read. Being a solopreneur, these books are highly relevant to you. These are the books I have read over and over again. Books that I own and they sit proudly on my bookshelf for everyone to see. Read more