Jim is crazy busy in Las Vegas, interviewing great email marketing minds and thought leaders while we do what we can to bring the conversations to you as soon as possible. After two days of the conference, we’ve got video interviews from Brian Solis, Flint McGlaughlin and many, many more!

The MarketingSherpa Email Summit this year has already brought some inspiring keynotes and great networking opportunities resulting in interesting conversations going on backstage. Jim has recorded some of them and we’re very glad we can show them to you.

During the second day of the conference Jim managed to talk to Brian Solis, Flint McGlaughlin, Sergio Balegno and other experts present at the event about various aspects of marketing. Here’s just a taste – you’ll find much more on our YouTube channel and our GetResponse TV site. Enjoy!

Great Insights from the Email Summit 2012 is a post from: Email Marketing Tips - Blog GetResponse

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So here we are. This year’s Email Summit has started, and Jim Ducharme, our Community Manager, is there with his camera, interviewing the movers and shakers of the email marketing industry. Curious what he’ll find out?

On the scene in Las Vegas

The MarketingSherpa Email Summit 2012 is taking place at Caesar’s Palace Hotel in Las Vegas. It includes four days of email marketing research, case studies and great keynotes.

Our very own Jim Ducharme is at the event, asking important questions of the contributors and visitors. Some of those questions may be directly from you, (if you took part in our Twitter contest, that is.)

Video interviews and updates

Jim will be sending videos to us from “across the pond” as he completes them. Check them out by visiting our site:

http://www.getresponse.com/promo/emailtv

And keep visiting every day this week, as we’ll be bringing you lots of inspiring conversations and email marketing insights.

Get up-to-the-minute information on Twitter

If you are a customer and are at the Email Summit yourself, just give us a shout on Twitter @getresponse, or contact Jim directly @hugeheadca if you want talk.

You’ll now see four interviews at the site including with Jeff Ginsberg of the Email Guide, with more following veeery soon. Enjoy the videos and stay tuned!

GetResponse @MarketingSherpa Email Summit 2012 is a post from: Email Marketing Tips - Blog GetResponse

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In November of last year, we ran a quick test – Email Marketing Success Tester – for all email marketers, to test their know-how and awareness of email marketing strategies. We promised to follow up with an analysis of the Tester’s results. Today we proudly announce that our free report – The State Of Email Marketing In SMBs 2011 – is ready for download.

The study set out to analyze the implementation of the most popular email marketing practices, strategies and trends amongst the SMB marketers. It tried to answer the following questions:

• Which email marketing tools are the most and the least popular among marketers?
• How do business units of different sizes implement email marketing strategies?
• What are the major differences in utilization of email marketing strategies by specific industry sectors?

The State Of Email Marketing In SMBs 2011.Free Special Report is a post from: Email Marketing Tips - Blog GetResponse

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This is the second (here’s the first) in our series of GetResponse customer spotlights. If you are subscribed to our newsletter than you already have an invitation so please feel free to reply with your answers. We can’t promise that we’ll be able to publish every response we get because of the huge response we’ve gotten, but we sure will try!

This time around the GetResponse spotlight shines on Jon Bard, self proclaimed, “Fightin’ Bookworm-in-Chief” at The CBI Clubhouse — The Essential Children’s Writing Resource.

Can you tell us a little about your business and your experience using email marketing?

We help ordinary people learn how to write and publish children’s books. We’ve been doing it for 22 years, and our business has evolved into a full-fledged online community for children’s writers. You’ll find it at http://cbiclubhouse.com.

Tell us about the success you’ve experienced as a result of using GetResponse.

Using GetResponse, we’ve built our ezine readership to more than 44,000 aspiring writers. We provide mostly content with some special offers mixed in, and the response is always tremendous. Readers like the look of the HTML template we’ve chosen and we’ve enjoyed a high delivery rate since coming to GR.

Why is email so important to your business as a marketing channel?

Because it allows us to build real relationships with those who haven’t yet chosen to purchase a membership to our site. Sending a regular ezine keeps them as “part of the family” and gives us the opportunity to convert them to paying customers at some point down the line. It’s also an excellent tool for “pass alongs” as many of our ezine readers forward the newsletter to friends.

What is the biggest mistake people make in email marketing and how can it be avoided?

Too much selling, not enough content. If you can provide real value, folks will stick around for the sales pitch. If all you do is pitch, they’ll unsubscribe, and with good reason.

If you could give one email marketing tip to others, what would it be?

Have a personality. Connect with people on a human level and let them see something of your real self (or your brand’s “real self”). And give more value than they can possibly expect — they’ll return the favor by giving you their business.

You can join the “Fightin’ Bookworms” @ http://cbiclubhouse.com

Customer Spotlight: CBI Clubhouse is a post from: Email Marketing Tips - Blog GetResponse

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Along with our pricing adjustment, we’ve got some important announcements to share with you. The first is that we now have a 30-day free trial account with full functionality and unlimited sendings. The second is that the 1000-subscribers plan is now the cheapest on the market.

The free trial account has now replaced the free account in GetResponse. It has all the functionality of the paid account and allows you to market to a list of 250 subscribers for 30 days.

Email power tools

So if you are ready to start your email marketing journey with GetResponse, you can now try all the great features to get you off to a fast start, including:

• Unilimited sendings
• Autoresponder
• Advanced statistics panel
• Inbox preview
• And many more

The free trial account lets you try out all these innovative features, experience the high deliverability of GetResponse, and get help from our 5-star customer support department.

Quality + Price + Service

After you’ve tried out your new account and decided for yourself whether it’s everything you’ve been looking for, (and we’re pretty sure it will be ), upgrade to the plan of your choice to enjoy all the benefits of email marketing, with unlimited sendings at a great price.

Speaking of which… GetResponse pricing has recently changed and now starts at $15 for an account with up to 1000 subscribers. You’ll see that this is absolutely the best email marketing offer. You won’t find a cheaper plan on the whole wide web! Pricing for other plans is equally attractive.

So if you’re thinking of getting a GetResponse account, think no more. Just get a free trial account here and kick off your email marketing!

And for our existing Customers, no worries, your current plans will stay as they are and this also includes the existing free accounts.

Stay tuned for breaking news

Once you’ve got your GetResponse account, remember to keep visiting our blog for useful tips on how to use its full potential and learn about new features. Sign up for our GetResponse Buzz newsletter, so we can remind you of interesting new posts.

In the meantime, have fun with your new GetResponse account, and let us know if you have any questions!

New Free Trial Now Includes All Features is a post from: Email Marketing Tips - Blog GetResponse

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MarketingSherpa Email Summit – the world’s largest research based email marketing event – takes place February 7-10 in Las Vegas. We’ll be there video-interviewing the top industry thinkers. You can help us ask the right questions – and win a Bloggie Touch camera.

Email marketing’s top experts – in the hotseat!

The Marketing Sherpa Email Summit will host top email brains for the four days of the conference in Las Vegas. The names include Brian Solis, Justin Bridegan, Flint McGlaughlin, Brian Clarke and others.

GetResponse Community Manager Jim Ducharme is taking a video camera down to Las Vegas to interview the keynote speakers and talk about email marketing (and a lot more). His videos will be posted on our special contest site devoted to the event.

Get answers to YOUR questions

To make the interviews as relevant as possible, we want you to participate by helping us make a list of questions you’d like Jim to ask during the interviews.

Enter to win

We’ve even come up with a contest in which you can win a Sony Bloggie Touch camera, so you can make your own videos and instantly upload them to your blog or social network.

Here’s how the contest works.

You gotta Tweet it to win it

Starting today and running until February 6, (the day before the conference begins,) we’ll be waiting for your questions on Twitter. Be sure to include a #getresponse hashtag in your tweet, so you’re eligible to win the prize.

We’ll be collecting your tweets meticulously. Then we’ll have a random drawing and announce the winner on Twitter on the morning the conference starts – February 7. Be sure to stay tuned to our Twitter profile.

All the tweets with the #getresponse hashtag will display in a live feed on our contest site, so you’ll have an opportunity to track the questions easily. You can also tweet directly from the site. The number of questions a person asks is virtually unlimited, but listen gang, let’s keep it within reason

Stay tuned for video interviews

So, if there’s anything you’ve always wanted to ask the top email brains, or you’re looking for answers, or you just want to share in this event, we’re waiting impatiently for your suggestions. And don’t forget to watch us after the contest ends to see the videos (and perhaps hear your questions asked.)

Let the tweeting begin!

Contest rules and details are posted on our special contest site. To visit the contest site and start tweeting, click HERE.

Help Us Ask the Right Questions at Email Summit 2012 is a post from: Email Marketing Tips - Blog GetResponse

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In response to our customers’ demand GetResponse has jus launched integrations with 7 new e-commerce, CRM and CMS platforms to improve synchronization and data flow all now available straight from your account.

GetResponse integrations available in your account now include the following 7 platforms:

• Magento
• Zoho
• Highrise
• Shopify
• Batchbook
• Formstack
• Freshbooks

GetResponse Integrates Magento, Zoho, Highrise And More is a post from: Email Marketing Tips - Blog GetResponse

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This week GetResponse launched website versions specifically to serve the UK and German markets with new domains and sites: http://www.getresponse.co.uk and http://www.getresponse.de. Being a global company with over 215,000 users and customers on every continent, including 10,000 users in UK and 1,500 in Germany, we’ve decided to respond to the growing demand for our services in these two markets with a few improvements.

New fixed pricelist

The new British and German versions are intended to help us draw closer to our prospects and users in these two regions by facilitating order placement, plan upgrades, billing procedures, etc. The new customized fixed pricelists in GBP and EUR will no longer be based on updated currency exchange rates, thus they won’t be affected by abrupt currency fluctuations and financial market influences.

As of today we can offer and guarantee price stability to all our UK and German customers to reward the trust they placed in us by choosing our services. In addition, to say thank you, we’ve set our prices to be highly competitive and to offer the most for the least with the top rates in emailing market, going as low as £9.84 and €11.48 per month (unlimited outgoing volume). Our pricing model is, as always, based on the number of subscribers, rather then outgoing volume, and can be a fresh, new alternative to the “pay-per-emails-sent” model, prevailing in these markets.

From now on, based on their location, our users and visitors in these two regions will be redirected to the appropriate language version of the site.

Willkomen! Welcome Britain!

The launch of the two language versions is part of GetResponse’s plan to become more active in both markets: improve our customer support policies, participate in UK- and Germany-based online marketing events, and gain better knowledge of the region-specific marketing challenges. All that to respond to our customers’ needs more accurately, build stronger relationships, and help our prospects’ joint partnerships, tailor-made GetResponse360 plans, and affiliate programs.

GetResponse’s top priority has always been to give users a spectrum of options, so they can make their own choices. That’s why we believe our presence in the British and German markets will increase the range of available solutions, stimulate the development of online marketing services and introduce a new quality of email marketing for all the SMBs in the region.

So, Britain, Germany, get ready! Here we come!

GetResponse Dedicated Website Versions for UK and Germany is a post from: Email Marketing Tips - Blog GetResponse

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Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels.

January – the month of New Year’s resolutions, strategic planning, creating outlines, redefining your objectives. Some love it, some hate it. Here, at GetResponse, we just couldn’t resist barging in with a couple of our own ideas on how to set a new course for the next few upcoming months. Here are the most effective email marketing strategies to help you integrate more channels and get through to more audiences.

1. Multi-channel integration

Email remains the top channel for communicating with adults – the most profitable marketing segment, with a high level of disposable income. However, for different people the paths to conversion are rarely as straightforward as: click to buy.

Example: some prospects first look for product and brand reviews via social media, others utilize the “search online, buy offline” model (or the other way round), some search for the best available offer via all channels.

Tip: Use all types of GetResponse integrations with social media to engage more audiences and increase your brand exposure. Try to connect offline and online: collect leads via QR codes or sign-up forms printed on receipts; get more customers to your stores via email alerts and coupons.

2. Segmentation

The different ways in which your leads convert means that you need to address them with highly customized offers and content. Only relevant messages stand a chance to survive in the crowded inbox environment. Those classified as irrelevant will instantly increase your unsubscribed and complaint rates. This is not just about geo-location, age and gender.

Example: A customer who’s just bought software from you might not be interested in your marketing offer anymore, but he’ll gladly accept information about available updates and add-ons.

Different groups use the Internet for different purposes and expect different things: some only socialize, some need alerts and notifications, some shop online, and others search for information. The innovative email marketer will need to respond to those diversified needs and expectations.

Tip: GetResponse one-click segmentation, available from the analytics panel, helps you define targeted audiences in the blink of an eye, with no expertise needed. So you’ll be able to exclude all the newly converted customers from your standard promotional offerings and send them only highly targeted updates.

3.  Content marketing

Different channels and peoples’ expectations also influence the content. Brands should not only sell products but also to provide high quality informative or entertaining content that goes beyond plain-text product information. And you need their engagement to go beyond a one-time sale.

Example: Tell your stories using images and videos: product demos, event coverage, etc. Offer useful content: events calendars, downloadable and printable files, site maps, customer testimonials, recommendations, content that’s easy to share and forwards.

Engaging content that offers more than trading value for money will help you build brand recognition, customer relationships and true reputation.

And when handled in a creative way, it can as well quickly foster your sales too:

This year there is no escape from the need for advanced online marketing strategies. Your audiences become more demanding and choosy. They expect the right content to come at the right time via the right channel. That’s why you’ll have to double your efforts to keep ahead of your competition. The above tips will help you create a perfect next year strategy or be an extension of your existing marketing plan.

So – did you make any new years resolutions? Let us know – your ideas are the best source of inspiration for us.

Setting the course for 2012–Multi-channel Marketing is a post from: Email Marketing Tips - Blog GetResponse

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It’s only the second day of the New Year, and we’ve already fulfilled one of our New Year resolutions. GetResponse iPhone app version 2.0.1 can be downloaded from the AppStore  – you’ll find it has a few amendments and updates that make it even easier to work with.

What’s new?

The app essentially has three important updates, which are the following:

• Delete a message that is scheduled to be sent.
• Delete a message from the follow-up cycle.
• Review the stats of newsletters and follow-ups that you’ve already sent while previewing them in the app.

Plus we’ve added a number of fixes for issues you’ve reported.

Where to find it

To download the latest version from the Appstore, click here or update it directly from your iPhone.

If you haven’t downloaded it yet, take a look at this video to see what it can do.

Don’t forget to let us know how you like the app – take a moment to rate it (luckily, the app will remind you to do that every once in a while;)) to share your feedback with other users.

Have you tried it?

Have you already used it to send out emails to your list? What are your experiences?

We’re really looking forward to receiving feedback from you!

. . . one more thing

Oops, almost forgot Happy New Year!

New Download: GetResponse iPhone App version 2.0.1 is a post from: Email Marketing Tips - Blog GetResponse

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