1 in 6 emails today is opened on a mobile device, with smartphone users spending 40% of their online time checking email. So if you’re still asking yourself whether it’s worth creating a newsletter for mobile devices, you should change the question to “How do I do it?”
Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go - the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your email footer can easily be ruined (just like the title, header, and any other section of an email).
From fields?! Really? Sure, we know you use these every day, but we’d like to highlight some areas that may benefit from your attention. For example, did you know? According to a Jupiter Research study, nearly one-third (31%) of email marketers surveyed said their biggest challenges were blacklists and SPAM filters. In fact, the problem of legitimate email with “accurate” header information being stuck in filters (“false positives”) is getting worse.
Often overlooked, taken for granted, and definitely not a “hot topic” – is this how you view your “Call to Action”? If you do, it’s high time to change your attitude! Why put all that time and effort into your campaign only to throw it away with a weak Call to Action?! By underestimating this feature’s “power to convert”, you’re missing opportunities to increase your website traffic − and your campaign revenues! This may surprise you, but a good CTA needs to do a lot more than “Click here”.
Spring is finally here! It’s the perfect time to refresh your wardrobe – and your email campaigns! Renew your template designs, subject lines, and messages with fresh ideas and approaches! Let the sun awaken your creativity and surprise recipients with some brand new graphics. A unique new image will certainly lead to more email engagement and more traffic to your website! That’s exactly what audiences are waiting for!
Another holiday brings another opportunity for us to come up with something new and fun for our GetResponse users! As you all know, February is special because it gives us the most popular lovers’ day in the world, Valentine’s Day. It’s not just for lovers, of course, but about showing how much you care for friends, lovers, family, whoever! Read more
We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.
Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders. Read more
Have you checked out any of our brand new video tutorials yet? If not, we’d like to get you up to speed on these super new learning tools…and maybe brag a little!
We know that many of you prefer to watch video tutorials to get user-friendly instructions on how to use GetResponse more effectively. That’s why we decided to add to your selection of useful “tips” tutorials. The brand new videos talk about: Read more
We’d like to share some great news with you! Remember the special Holiday gift we prepared this year – Free Video Emails. Forever? All you needed to do was open or upgrade an account to get free video emails for the life of your account!
Well, the Holiday is over, and sadly, so is our Free Video Promotion. But the New Year is here, and we can’t wait to announce how many of you are using our video gift right now! So sit back and read carefully, as these are only a sampling of the stats!
We’ve been thinking about what else we can change in GetResponse to make it more productive for you in 2010. We decided to start with import contact functions!
Until recently, you had only one mode of importing contacts. Now, you can choose between three modes: Default, Update and Add new mode. Here are the details: Read more