1 in 6 emails today is opened on a mobile device, with smartphone users spending 40% of their online time checking email. So if you’re still asking yourself whether it’s worth creating a newsletter for mobile devices, you should change the question to “How do I do it?”

First, some more facts

People are spending more time on mobile devices and using them to go online. eMarketer projects US smartphone users will reach 73.3 million by the end of 2011, or 31% of the total mobile user population.

And according to research by the Pew Internet Project, 58% of American adults now use smartphones for more than phone calls – they surf the web, read email, shop, pay bills, text/IM, socialize online, watch movies, TV, videos, and on and on.

There’s tons of research findings and statistics available on the topic. The bottom line for you is – the smartphone market is growing and as an email marketer, you can’t ignore this anymore. After all, it means more revenue for your business.

Prepare yourself

Start by walking a mile in your subscribers’ shoes. If more and more of them check email on their smartphones, what do they expect? What’s different about the experience?

They do all this on the go – cars, planes, trains ­– you name it. And they’re often doing several things at the same time, or multi-tasking. If a typical user gives email only a few seconds of their attention, you can easily imagine their reaction if an email is illegible, or worse, not displayed at all.

They won’t come back to it. And they certainly won’t respond to it.

The lesson: your emails have to be designed specifically for mobile phones.

How to create a “mobile” newsletter?

Creating an eye-catching newsletter is always a challenge. Creating an eye catching newsletter that is displayed correctly by mobile devices – is an art. To master it, you need to learn the basics. So here they are:

Cut and reduce

To be effective, your content needs to be condensed as much as possible:

• don’t use more than 1 or 2 CTAs
• reduce the weight of an email to 20 kB max
• limit the subject line to 60 characters

Remember that each email is a channel or vehicle to achieving your goal. If you think of it as a communication hub that directs the reader to other places, such as a landing page or e-store, it’ll be much easier for you to develop economical, actionable content.

Our fingers are bigger than cursors

Make key elements of your newsletter “fingertip-clickable”. Remember, smartphone users don’t have a mouse or cursor to grab whatever text they want. So don’t make it difficult for them to “Buy Now”. Remember that:

• your message should be no wider than 640 px. The average width of a smartphone screen is 320 px, max 480 px
• clickable icons should be at least 29 px by 44 px
• recommended font size for your headings is 30 points

Put your newsletter on a diet

No, seriously. A lightweight version of your HTML creation is something mobile subscribers will appreciate, and your response rates will show it. So besides the full, graphics-rich version of a template, create a “lite” plain text version with your logo and so called “hero shot” of your product or offer.

The lite version of your creation will be hosted on a server and linked to your newsletter as the “mobile version”. This will save them from the time, data transfer hassles, and frayed nerves of massive image downloads.

Don’t make your landing page a dead end

Ever been directed to a landing page on your mobile that didn’t display properly, because it was entirely Flash-based, or took ages to load? Right, so it follows that a comprehensive promotion sent via email should offer a “mobile” version of the landing page, too.

This is crucial for optimal conversion rates. Seriously consider replacing Flash with HTML5, CSS or Java. And don’t forget… the same rule about creating concise messages applies to landing pages.

Again, is it worth it?

I hope this article helped convince you, but really the numbers speak for themselves. So if you care about your conversion rates (and we know you do), perhaps it’s time to take the necessary steps to keep up with your on-the-go subscribers?

Tell us about your experiences with mobile email marketing and how you’re dealing with newsletters for mobile users. This market’s getting bigger every day, so we’re anxious to hear from you.

And stay tuned for more “mobile” tips!

How to Create “Mobile” Newsletters is a post from: Email Marketing Tips - Blog GetResponse

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Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go - the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your email footer can easily be ruined (just like the title, header, and any other section of an email).

What sets professional e-marketers apart from thieves and spammers is the complete transparency of their offer and contact details that allow your reader to identify the company you work for. So, a footer is pretty important.

There’s a question you should be asking yourself…

What goes in the footer?

Let’s start with what each law-abiding marketer should place in the footer of a commercial newsletter sent by e-mail.

Depending on your country’s laws and regulations, you will probably have to place the company’s name and address, tax registration number, etc. Western marketers take this information for granted, that yes, you do indeed need to put your real address and company information where people can actually find it.

A lot of the spammers don’t work that way. Let’s be grateful that we can be so transparent with our audience. It builds a massive amount of trust when you give someone a real name, an honest e-mail address, and accurate contact info.

Your unsubscribe link is legally needed

Probably the least popular item for all of us marketers is the fact that we must include an unsubscribe link in our footer.

It’s really surprising that there are some who will complicate the unsubscribe process for their readers as much as they can. The subscribers may even have to click through several pages, log in to two or three websites, or send a request email before their address is removed from a list.

But let’s face it – by making your customer jump through hoops, you shoot yourself in the foot. Not only will this make the subscriber hopping mad, it may also cause them to mark your message as spam – or send your messages straight to the junk folder. This may seriously harm your reputation as a sender, leading to problems with deliverability.

Your lesson from all this? Subscribers know exactly when they want to cancel a subscription and there’s no place for vendor lock-in in email marketing.

Another word of caution

What’s more, if you think the footer is a bucket you can throw all the unwanted elements and small print into, and hope your reader won’t notice, check out these great footer examples for inspiration.

• This background image is consistent in design with the rest of the HTML template. The footer is usually black or grey text on white background. But you can successfully enliven it with graphic elements, while keeping all the necessary info.

• Add links to social media. Why not give the reader another opportunity to share the newsletter with others? Facebook, Twitter, LinkedIn… the choice is yours.

• Enhance the brand with a logo. If you have some free space left, you can try and make the subscribers’ life easier by placing links to the newsletter online, or by using a “Forward to a friend” button. This can increase your newsletter sign-ups too.

• Making the footer a consistent element of the design makes navigation easier. If you like reading about web design trends, you’ll know the importance of a great footer design. Use the footer to wrap up the lower section of the newsletter and aid in better navigation.

• Add links to previous issues of the newsletter. If you have a web archive of your newsletter issues, it’s a good idea to place links to previous issues in the footer. You’ll help those that for some reason missed them or have just signed up on your list.

• Add links to terms of service, regulations, and new promotions. If law allows, try to gather all the legal conditions in one place and link to them, instead of overcrowding the footer with a mass of small print that confuses your audience.

When I think of the biggest flops people make when it comes to newsletter footers, I instantly think of the statement you probably know very well, and you may find in many newsletters. It usually goes like this:

“This newsletter was generated automatically. Don’t reply to it, as your message will not be read or replied to.”

It’s only a dozen words or so, but the message is devastating to your readers. You could just as well say:

“Dear Subscriber, you’re one of tens of thousands anonymous records in our database. We have no intention of replying to your emails, because we treat email marketing as a one-way communication channel that is no different than advertising on the radio or TV. If you don’t like it, please unsubscribe. We insist, though, you don’t contact us about it, because no one will read your email anyway. “

And what do you think about finishing your newsletter off with this kind of message? Not very effective, right? I trust you’ll steer clear of this type of language.

Well, we’ve come to the end of our “Increase your email’s impact” cycle. If you’ve learned something new or it helped you to optimize your email campaigns, feel free to share the posts with your friends on social media and leave your thoughts in the comments.

I can guarantee your feedback WILL BE READ on this blog. What’s more, you can even count on a reply.

You can read previous parts of the cycle here:

Part 1

Part 2

Part 3

Increase Your Email’s Impact! Part 4: Footer is a post from: Email Marketing Tips - Blog GetResponse

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Most people decide if an email is interesting (or junk!) by previewing it – without opening it. They decide based on the sender’s email address and email subject line. (About 69% make the decision to click on the “report spam” or “junk” button based on the subject line, according to the Email Sender and Provider Coalition.)

So this portion of your email message, called the header, has a major impact on your open rates. While we don’t have separate data on the role From fields play, most agree that all the information visible in the header field influences the decision to open, delete, or report as spam. So…a quick review.

Email Headers

The email header is like your business card. When you send an email, your email server enters into conversation with the recipient’s email server. If the recipient’s server does not like how your header looks, it will not accept your email.

A typical email message consists of two parts: the “header”, which contains all the “postal” information, such as the recipient, sender, time and date, and so on; and the “body” or actual text of the message. The header and the body of an email message are separated by a blank line, which email servers and software interpret as the end of the header information and the beginning of the body.

In many email clients, header information is not even displayed. To see it, you often have to change something in your email settings to show the full headers. In AOL and some other email clients, the name field portion of the email address is not visible and only the name immediately before the @ symbol is displayed, so here are some tips to get it through with flying colors!

From Field Tips

• To increase the success rate of your marketing emails, make sure your sender name is visible, trustworthy and easily recognized. Avoid using obscure or computer-generated-looking email addresses like 4Z-mailinglist-14-04-10@domain.com, or obviously spammy addresses like GetCashNow@domain.com.

• Likewise, don’t create custom From fields for every message or promotion, thinking you’re making things interesting. We love it when you’re creative, but with From fields, it’s critical to present your brand consistently, especially if you use more than one.

• If you’re a B2C marketer, make sure your brand is front and center on (most, see below) From fields. If B2B, including a known contact name along with the brand/address can improve open rates.

• Personalize From fields with a person’s name if, and only if, that person is well known and closely associated with the type of message you’re sending. For example, the President of your company, or perhaps a master chef, star athlete, or guru who provides newsletter content on a regular basis. The key is relevance and consistency, so readers recognize the sender.

• Consider modifying From fields to differentiate the types of email communications your recipients expect from you, e.g. newsletters, blog updates, discount promotions, etc. But be careful to use a small set of branded From fields so recipients can easily memorize each type of message you send. This makes it easier for you to manage, filter and track responses as well.

Bottom line? Use From fields that you KNOW your recipients will recognize and easily understand. Nothing gimmicky – communicate simplicity, consistency and value. After all, knowing and trusting the sender is the primary reason for opening an email, right?!

Not positive your audience will remember the brand or name in your From field? It’s really hard to predict – that’s why we encourage you to Split Test your From fields and use the one that returns the best results. Why risk losing sales and sign ups?! It only takes a few minutes…

We hope you found this topic useful.  If you’ve used different From field techniques that got great results, please let our readers know about it! We really appreciate your feedback!

The From Field – Company, Name or…? is a post from: Email Marketing Tips - Blog GetResponse

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Often overlooked, taken for granted, and definitely not a “hot topic” – is this how you view your “Call to Action”? If you do, it’s high time to change your attitude! Why put all that time and effort into your campaign only to throw it away with a weak Call to Action?! By underestimating this feature’s “power to convert”, you’re missing opportunities to increase your website traffic − and your campaign revenues! This may surprise you, but a good CTA needs to do a lot more than “Click here”.

Now, the Big Question: have you ever wondered about the CTA approaches you use in your email campaigns? Have you even considered the role they play in your response rates? Can you say with confidence that your CTAs are effective?  If you’re not sure, or never thought about it, we’d be happy to provide with a few tips on how to get the most ROI from your Calls to Action.

Textual vs. graphic CTA

Textual CTAs are ideally suited when, for whatever reasons, you need to include more information in your CTA. If you do use this format, make sure you either underline the text, use a different a font size and/or color, or both, so it’s obvious to the reader where they need to go and what they need to do to respond. As important, remember to include a brief benefit phrase or key word to reinforce your marketing message!

Graphic CTAs, on the other hand, are usually more eye catching and distinguishable. They’re perfect for HTML messages which are already more interesting and attractive, so don’t be afraid to make them “pop”. Just as with the text CTAs, your graphic CTA must compete with a visually strong message, so the same rules apply. They MUST be clear, consistent with your marketing message, and quick and easy to deliver on those conversions! If you search for any ideas on how to create an attractive CTA, we encourage you to take a look in here.

Location, Location!

Make sure your CTA is noticeable. There’s nothing worse than forcing a motivated reader to search up and down in order to respond to your offer. If it takes more than a second or 2, you’ve lost them! Now there’s no golden rule as to where to place your CTA; it depends on the graphic layout of your message. But whatever location you choose, remember to streamline CTA navigation so it’s easy to reach from anywhere on the page. Do a “test drive”… it only takes a second or 2!

Multiple CTAs

You can use several CTAs in the same message, but remember, if your readers have to focus on too many things, they’ll probably focus on nothing at all! However, it’s a good idea to include more than one CTA if your message is longer than a couple of paragraphs. All the same rules apply of course, except “variety is the spice of life”! Use one graphic CTA, one colored text, maybe an image… or you could vary it according to the action, e.g. sign up, order, etc. Just try to limit to 3 CTAs total, and be sure to place them in different areas of your message. Keep the Big Picture in focus!

Coloring

Visual design is as important in email marketing as in million-dollar ads. You’ve got every color of the rainbow to choose from BUT… your colors should work with your brand colors, the layout of your message, and target audience profile. Choosing a vivid pink button when sending a message to a white-collar segment may be perceived as amateurish, but the same color may hit the bull’s eye when teenage girls are your target. To get maximum impact from your choices, try contrasting colors for the text and button, or use bright colors – remember, they’re impossible NOT to notice! Just remember… moderation.

Size

Bigger isn’t always better − it’s good proportion that matters! To make certain your CTA gets noticed, it’s advisable to have it about 20% larger than your logo*, but it’s not a rule. If you carefully separate it from the body text and make it pop visually, you’ll get good results as well. Try this: stand back a few feet from your formatted message to see if your CTA is clearly visible. There should be a nice balance of “white” space, text and graphics, and an easy path to your CTA, no matter what the size.

Shapes

As with colors, there’s a wide variety of shapes to choose from, but it’s ultimately a matter of what works with everything else on the page.  We recommend the “rule of relevance” here. Make sure the  images or icons relate to your product, business, and theme. But also be aware that readers lose interest quickly, so using the same shapes over and over will definitely not keep them engaged. Finally, make sure they can tell what it is… nothing complicated or abstract. Try the “step back” trick!

Wording

Words matter. CTA buttons have more power as “imperatives” or commands (“Sign up”, “Place your order”, “Contact us”, etc.). Include the benefit gained when readers respond, but avoid dissertations! A maximum of 4 words is a good goal, as long as the text doesn’t overwhelm the graphic. On the other hand, try not to be too literal, like “To Order” or “Click here”. And it never hurts to use the personal approach, e.g. “Help me choose”.  Now, a small riddle for you – what sounds more encouraging:  “Request sample” or “Get your FREE sample NOW”? You’re right, the word FREE and NOW attract people’s attention more. So don’t forget to use these powerful words when you can, just be aware they’re on the SPAM list for certain fields of your message.

A good CTA not only tells recipients how to order your goods or services, it tells them what they’re getting when they “act”.  So remember these guidelines, and always reinforce your value message. You’ll find it’s an extremely powerful and profitable tool when used properly. Get your CTAs right and it’s money in your pocket! Get them wrong and, well, you know…

Good luck and please share with us any stories or tips on CTA buttons/links. Your comments are welcome 24/7!

* “Call to Action Buttons: Examples and Best Practices”, www.smashingmagazine.com

How to improve your CALL TO ACTION results is a post from: Email Marketing Tips - Blog GetResponse

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Spring is finally here! It’s the perfect time to refresh your wardrobe – and your email campaigns! Renew your template designs, subject lines, and messages with fresh ideas and approaches! Let the sun awaken your creativity and surprise recipients with some brand new graphics. A unique new image will certainly lead to more email engagement and more traffic to your website!  That’s exactly what audiences are waiting for!

It’s time to breathe some new life into your campaigns, so here’re some spring tips we’ve prepared just for you:

Send a Happy Spring e-card

Build loyalty and renew relationships. Whether your customers celebrate Easter or not, they will appreciate your kind gesture. Create a spring e-card template, add some neutral wishes, and perhaps a special offer (see below). If you’d like it to go out on a certain day and time, all you need to do is create your list, compose your e-card, schedule and forget about it! The great thing about automation is, you can create your message when it’s convenient for you, then leave the rest to GetResponse. You’ll profit by saving time, increasing sales and – what’s most important in this case – improving customer retention.

Offer a spring discount

Spring is full of possibilities, so let’s look at some special offers you could use to energize your campaigns and wake your audiences up from their winter torpor.

Grab their attention with these irresistible discounts!
•    “Be among the first 10 to hop into our store, and get 50% off!”
•    “Make your garden grow! Your choice of seeds with every purchase!”
•    “Spring into savings! Get an extra 10% with every $50 you spend!”
•    “Earn a blossom with every purchase. 5 blossoms get you a bouquet of coupons!”
•    “It’s time for your spring tune-up. Come in early and get a free CD!”

Send your first spring newsletter

If you sell a product or service, there’s nothing better for attracting new customers and increasing sales than refreshing your offer and adapting your product assortment to the new season. To make a ”spring splash”, introduce a new spring template and product suite in your first issue, add a  nice spring promotion as discussed, and perhaps include a customer story or two with pictures. Make customers feel like spring is in the air!

Engage your audience with a contest
Who doesn’t like the fun of participating in contests? There’s a thrill of anticipation, especially when there’s a nice prize involved, so why not implement this great incentive into your spring email marketing activities? It can be silly or practical, like a personalized handy gadget, as long as it’s something people can use and enjoy.  This simple activity can do miracles as far as your recipients’ engagement is concerned, and that loyalty to your brand can have a huge impact on your profits.

“Spring” a survey on your recipients

When spring is in the air, fresh ideas come to mind.  It’s the perfect time to find out what your audiences are thinking and planning for the new season. Why not prepare a short survey that asks recipients about the things they may want to change, renew or refresh. Just assure them that you listen to them and their opinion is worth its weight in gold! You may even want to offer a small gift to thank them for participating. Believe us, these tokens of appreciation will “win” you loyal customers.

Apart from these spring tips, don’t forget the traditional, but ingenious techniques for keeping recipients engaged:
•    Target your audiences all year long with personalization. When used with accuracy and good taste, it’s indisputably the best way to make your recipients feel special and respond to your offers. To learn more,  read our blog, “Do personalized subject lines improve campaign results? Check out these stats now!”.
•    Promote social sharing and you’ll reach more people with your message! Social media integration lets readers share your campaigns and newsletters via social networks. It’s easy and free, so why not use it?!  Find more about this powerful tool in our “New social-sharing feature available in GetResponse!” blog post.
•   Increase CTR with video emails! Most recipients prefer to see and hear from you, rather than read text. It’s just easier, faster and more fun to watch. Plus, you increase engagement! Emails containing video received, on average, 5.6% higher open rates, and 96.38 % higher CTRs than non-video emails! Read more about this in our ”Video emails improve campaign results. Check out these stats!” blog.

Good luck and please feel free to share with us any stories or tips about your spring email marketing messages!

Tips on putting some spring in your campaigns is a post from: Email Marketing Tips - Blog GetResponse

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Another holiday brings another opportunity for us to come up with something new and fun for our GetResponse users! As you all know, February is special because it gives us the most popular lovers’ day in the world, Valentine’s Day. It’s not just for lovers, of course, but about showing how much you care for friends, lovers, family, whoever!

Especially for you on this special occasion, the GetResponse graphic design team has prepared some really pretty Valentine’s Day templates. Just choose your favorite color or theme, compose your message and you’re done. We’re giving them to you to send to customers and subscribers to show how much you appreciate them. It makes you feel good plus it’s a great way to get customers thinking good thoughts about your brand.

Now you could simply send a note wrapped in one of these beautiful email templates, or you could offer something “extra”! Did you know that Valentine’s Day is the second largest gift-buying holiday of the year? Maybe you could help someone pick that perfect gift – at 25% off! So why not take advantage of this great opportunity to make more sales through email marketing!

Choose your favorite Valentine’s Day Template and create your message− they’re ready in a snap! Spread some lovin’ (and some special offers) around −and you just might get something back!

Valentine’s Day Templates is a post from: Email Marketing Tips - Blog GetResponse

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We’re back with more stats! So far, we’ve provided data that shows that Video emails and Confirmed Opt-in improve your campaign results. This time around, we’re demonstrating how personalization can influence results in several different ways.

Though most agree that email personalization is a good thing, there are varying views on how and when to use it. Some encourage you to personalize all your messages, no matter who you are sending it to . There are also voices warning that personalized emails may look like SPAM and end up in junk folders.

Now we are happy to offer our opinions, but it would only be words if not backed up with stats, right? That’s why we decided to perform a targeted analysis of personalized emails based on GetResponse user campaigns, then discuss the results with you.

We analyzed over 53, 000 unique messages sent form GetResponse accounts between  September and December 2009. The results clearly show that emails with personalized subjects averaged 26% higher open rates and over 130% higher CTRs than emails without personalized subject lines.Pretty impressive at first glance!

Unfortunately, the same stats clearly show that email with personalized subject lines averaged 26% higher complaints and over 71% higher unsubscribe rates than emails without personalization. This time it doesn’t look as impressive. So are both viewpoints correct? We think we can provide some insight into these weird numbers.

Names catch the reader’s attention, no doubt about it. It’s clear that recipients are more likely to open and click through emails when they see their name in the subject line. They also tend to open personalized messages more often if they recognize (and trust!) the sender.

If recipients are automatically deleting emails with their name in the subject line, it’s probably because they don’t recognize the sender. Or just as bad, they might not find any interesting content in this message (or the last) and decide to unsubscribe. Can you blame them? Imagine how annoying it must be to receive message with “Dear Ron” in the subject, but absolutely nothing of interest to you in the entire message. You think someone sent it especially for you and find out it’s just another lame mass mailing. You get angry, label the message SPAM, and unsubscribe from the list immediately!

You can reap the benefits of personalization AND avoid the pitfalls if you are conscientious about list hygiene and target your message content as much as possible. Use the name and/or business throughout the message, target the offers and discounts, mention previous purchases and preferences, etc. Then your recipients will know that you’re sincerely trying to give them what they need and would treat you as reliable sender.

You may remember that last year we also wrote a blog post about personalization where we advised that when sending a message to a new customer, it might be wise to use a catchy subject line to get them to open, and include any personal information in the message.  After 1-2 messages are accepted, everyone should be on a first-name basis.  Of course, it’s always best to split test both subject line approaches and see what works with each target audience, so experiment! After all, you can test up to 5 versions for free!

Let us know your views on email personalization in subject lines. Have you had similar results…or not? Maybe you have some suggestions or experiences to share. Feel free to leave us your comments!

Do personalized subject lines improve campaign results?! Check out these stats now! is a post from: Email Marketing Tips - Blog GetResponse

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Have you checked out any of our brand new video tutorials yet? If not, we’d like to get you up to speed on these super new learning tools…and maybe brag a little!

We know that many of you prefer to watch video tutorials to get user-friendly instructions on how to use GetResponse more effectively. That’s why we decided to add to your selection of useful “tips” tutorials. The brand new videos talk about:
-    Adding New Email “From” Fields
-    Save and Load Message Template
-    Personalize Message Using Custom Fields
-    Editing the Opt-in Confirmation Email
-    Exporting a Contact List
-   Preload Messages from Existing Campaigns

But that’s not all we have ready for you. We integrated the new GetResponse Video Player into the Tutorials! So now, not only the new, but ALL video tutorials can be watched in one video player. It’s much easier and faster to find and watch the tutorials that interest you in a single application.
What’s more you can share our tutorials with your friends or clients in three unique  ways:

• Post them on Twitter or Facebook where your fans and followers can watch at their convenience.
• Upload your favorite videos to your website, or
• Just copy the video URL and send it to a friend, customer, or business acquaintance.

Couldn’t be easier, right? Now just kick back and watch our all the new GetResponse Video Tutorials so you can become a true email marketing expert!

New Video Tutorials in New Video Player is a post from: Email Marketing Tips - Blog GetResponse

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We’d like to share some great news with you! Remember the special Holiday gift we prepared this year – Free Video Emails. Forever? All you needed to do was open or upgrade an account to get free video emails for the life of your account!

Well, the Holiday is over, and sadly, so is our Free Video Promotion. But the New Year is here, and we can’t wait to announce how many of you are using our video gift right now! So sit back and read carefully, as these are only a sampling of the stats!

We analyzed the number of accounts with access to GetResponse Multimedia Studio before and after the promotion. The numbers clearly show that accounts with access to Multimedia Studio increased by more than 93%! That means you’re really starting to appreciate the ROI you can get when you include multimedia files in your messages. Super!

What’s more, we found that during the promotion, the number of video emails increased by more than 81%! So we hope our promotion encouraged you to use more video in your marketing mix! It sure didn’t take you long to catch on! Good for you!

This news is great to hear, as it tells us we’re offering promotions that can really grow your business. Thank you all for your participation and enthusiasm! Of course, the best news is that video email can improve your campaign results by 96% or more!

Holiday promotion – Summary is a post from: Email Marketing Tips - Blog GetResponse

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We’ve been thinking about what else we can change in GetResponse to make it more productive for you in 2010. We decided to start with import contact functions!

Until recently, you had only one mode of importing contacts. Now, you can choose between three modes:  Default, Update and Add new mode. Here are the details:

•    Default mode lets you do  BOTH − import new contacts and update information (such as name or custom fields) for those contacts already on your contact List.

•    Update only allows you to ONLY update the information (such as name or custom fields) for those contacts already on your contact list.

•    Add new only allows you to ONLY import new contacts. If your import file contains contacts already on your list, they will be ignored to avoid duplication.

These new contact management modes should make updating and importing much easier and faster! And help you avoid mistakes! Tell us what you think!

New GetResponse Import Modes is a post from: Email Marketing Tips - Blog GetResponse

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