If you want to take your email marketing to the next level, you should implement segmentation if you’re not already doing so. Like any tactic designed to increase success, segmentation requires additional budget and staffing resources. Yet if you take a closer look at your list management, it begs to ask: am I getting the most bang for the buck from segmentation? Read more
Clients and prospects are more than their email addresses. A savvy salesperson or business development individual would rarely approach two different prospects with the exact same pitch. By the same token, an effective email marketing campaign should never reach out to a wide variety of potential clients with a one-size-fits-all message. This is where dynamic content comes in. Read more
You’ve probably heard a lot about personalization — that it’s one of the best ways to boost email performance, build better relationships with subscribers, and add a personal feel to your communication. In theory it looks great, but how do you develop personalized campaigns that deliver the numbers you’re looking for in your analytics? Read more
If you’ve ever tried to sell through newsletters, you’ve probably asked yourself: How can I get new leads? I’ve spent the last couple of years of my professional life helping clients build email lists, using methods that do not require much financial investment and offer good quality data. Today, (and in the next 5 parts of this series) I’ll share my knowledge with you, teaching you the fastest ways to build a responsive subscriber list. Read more
Do you remember the Yahoo! announcement about their policy change on email address recycling and the implementation of that process? Guess what… other ISPs are following in their footsteps. Read more
As we will analyze in the following 5 points, an email marketing campaign for a startup isn’t comparable to what big companies like Nike, McDonald’s or Apple can implement. Trying to copy another company’s way of working unfortunately won’t result in the expected and desired results. We must design our own process from scratch. Read more
The modern model for successful marketing requires that you be present and active via all available communication channels while maintaining close, highly personal relationships with your customers and prospects. Add the requirement for top-quality marketing content, and you’ve got a challenge many fail to meet for a simple reason: lack of time and technology.