Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”. Read more
As a social media marketer, you are stuck with producing regular content for your blog. The reason that you do this is of course simple – to give your customers a reason to return to your site. You are adding value to the already great services and products that you offer by giving away free information to your loyal following on just about anything and everything to do with your industry. Read more
Google+ has a reputation for struggling to keep up with the other major social media platforms. However, at the moment it seems to be firmly holding its place. Social Media Examiner’s just published 2015 Social Media Marketing Industry Report ranks Google+ just ahead of YouTube and Pinterest in terms of adoption. It crushes Instagram, and leaves platforms like SlideShare, Vine, and Snapchat in the dust. Read more
Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media.
Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn’t be treated as a threat. I decided to take a look at both sides and see what this is all about. Read more
Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either. Read more
Over the weekend I learned that my neighbor wants to become an affiliate marketer. He’s a contractor. Though he earns a good living through his work, he’s been learning WordPress and would like to take a shot at building an affiliate site. It got me thinking. There is an ocean of information available for how to do affiliate marketing, but there are not a lot of affiliate trainers I trust enough to recommend to my neighbor. Read more