Facebook dwarfs all other social media platforms. It’s a social sharing powerhouse. I’m tempted to say “if you can make here, you can make it anywhere.” But Facebook is so huge that if you can make it on Facebook, you won’t need to make it anywhere else. Read more
LinkedIn may not be as big as Facebook, but if you’re in B2B, it’s essential. If you’re a content marketer, especially if you’re a B2B content marketer, LinkedIn has to be part of your content promotion strategy. Read more
Folktales, fantasies, fables, falsehoods, fabrications, fictions and fibs – the internet is brimming with many myths and misconceptions on how to worm your way to a meaningful return on investment with your social media marketing campaigns. These fallacies actually manage to travel faster, farther and wider than they do in other industries, simply due to the very medium through which they have evolved – digital communication. Read more
No matter what career you’re in, there will come a point when you make a mistake. It’s inevitable. You’re only human after all. It might just be a very minor flub that can be quite easily brushed under the proverbial carpet without causing any lasting damage. Or, on the other hand, it could be a major cock up that proves to be either a rather serious embarrassment for your company, or perhaps even end up costing somebody a lot of money. Either way, you should not fear. You can recover, as can any jeopardised reputation of your company. Read more
Jay Baer is a marketing consultant,speaker and author of the New York Times bestseller “Youtility”. His recent GetResponse webinar was a big hit! At the end, the audience had great questions. Is organic reach on Facebook still alive? How do you create relevant content? Do companies need to be everywhere in social media? Grab a cup of coffee and enjoy reading his answers to these and many more questions. Read more
Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren’t), you won’t ever be able to improve upon them. Read more
Google+ isn’t Facebook. It isn’t Twitter either. You should not join Google Plus to replace any other social media platform. But if you are not happy with any of the sites you are currently on, or even if you are, you should definitely give Google+ a go. Why? Read more
Firstly, what is a brand ambassador? Well, put simply, a brand ambassador is a person who represents and talks about your brand or organisation publicly in a positive way. They are endorsers and champions of your brand, and their aim is to get as many people buying into it as possible.
LinkedIn is the social media platform for job seekers and executives, right? If you are self employed, you can skip Linkedin and not worry about it, true? You don’t have to work for a company or an organization to utilize the power of LinkedIn. LinkedIn is a very powerful network that you should leverage to grow your business. It is the number one network for professionals. Here you will find the influencers in your industry and the thought leaders. You will find your peers, colleagues and competitors. You can get new clients from your LinkedIn strategy. Read more
You will certainly not be alone if you are finding yourself frustrated with your Facebook posts getting buried in news feeds. What’s the point in sharing all of this great content if it’s constantly being usurped by trashy headlines about celebrity love affairs or Kim Kardashian’s bottom?