How To Create An Engaging Brand Narrative On Twitter


Creative non-fiction is one of the most overlooked and, in my opinion, underrated narrative forms in all of literature. One of my favourite ever books is a so-called non-fiction novel by Truman Capote – In Cold Blood. I’m sure you’ve heard of it, and many, no doubt, have read it also, for it is one of the finest pieces of creative journalism to have ever been peeled off the printing press. Read more

How To Get Set Up Buyable Pins On Pinterest


Pinterest has always been the online destination for browsing products, but, up until June of this year, there was no actual purchase option for users. This has meant that, although the site has been evidently useful for Pinners in order to research the products that they might like to buy, actual Pinterest-enabled conversions have not been as spectacular as they might have been Read more

Reactive Marketing: Are You Ready To Market The Moment?


Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing about the way we can do this in 2015 is of course the social media itself. Our networks give us numerous channels through which we can communicate directly with our audiences – and we can do it instantly as well. Read more

3 Ways To Get Your Event Trending On Twitter


Every marketing can really give your brand a boost. Done well, you can suddenly wake up one morning and find that you’ve got thousands upon thousands of new followers across all of your social networks – a gratifying reward for all your extra hard work and efforts. Done poorly, and indeed, all those extra hours, cold calls and sleepless nights will have been in vain. Read more

5 Ways to Use Inmails on LinkedIn to Win Clients


LinkedIn’s inmails are amazing things. They allow you to target anyone on LinkedIn that you’re not connected to with a focused message. Many people think that they need to write an essay or try and sell people on LinkedIn. That won’t work. The objective of LinkedIn is merely to get a meeting or skype call with a target. Then it’s down to you as to whether you can close your deal. Read more

Deciphering Your Most Valuable Social Network With Google Analytics


We’ve all got our personal favourites when it comes to social media. And, as social media marketers, we’ve all got our professional ones, too. Favouritism, however, unfortunately is not usually appropriate in our occupations. And so, even if we would love nothing more than to spend all of our working hours connecting with our fun and engaged fans on Facebook, if this segment of our following isn’t paying the bills, then we’ve got to refocus our efforts and enthusiasms on the segments that are. Read more

How To Create Facebook Ads Your Followers Won’t Hate


Social media marketing is “supposed” to be the new, alternative and largely free method of marketing your wares and services. It’s certainly popular – from high-street micro-businesses with just the single outlet, to giant global enterprises with huge chains and a dominant bearing on every continent – the business world has understood the need to have a social media presence in order to compete, and, large and small, enterprises have embraced it.

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