Social Media Optimization (SMO) is a formal name for something that many brands do at least in part, even if they are not aware they are doing it. In its most basic form, SMO consists of such things as RSS feeds from your blog, a tweet button and Facebook “like” button. You should also be using such things as blog tags and optimized titles and meta descriptions to make your content “discoverable”. Read more
Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 Equals More Than 2.
A while ago we decided to perform an experiment and ask our new subscribers to share the GetResponse “Subscribe” landing page on social media. We were pleasantly surprised with the results and want to share our findings with you. Read more
We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too.
As we informed you some time ago, we’ve been working on improving our Facebook sign-up form application. So here it is. Since a few things have changed, here are updated A-Z instructions for you so you can add it to your Facebook fan page and start collecting sign ups right away. Read more
With the launch of our Facebook sign up form app, we’ve given you some technical info on how to embed a form on your fan page. Successful setup is merely the beginning. How to make it work for you? And how to incorporate it in your list building strategy? Here are a few tips. Read more
Contests – not only do they engage your audience in a friendly and fun activity, but they can deliver a bonanza of customer data and feedback you can use to improve your campaign ROI. And when you run your contests via your blog and social media channels, you minimize costs, maximize returns… and increase the volume of your email list! Read more
It’s been proven that social media and email marketing are a powerful combination. Now it’s time to take social media integration to a higher level. At GetResponse, we’ve just made sharing your newsletters on your Twitter and Facebook accounts as easy as 1-2-3.
As a deliverability consultant, I am exposed to all sorts of peculiar questions aimed at optimizing email marketing campaigns and skyrocketing one’s ROI. Some of them can be quite outrageous, but hey… GetResponse is here to take on all challenges!