Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren’t), you won’t ever be able to improve upon them. Read more
Google+ isn’t Facebook. It isn’t Twitter either. You should not join Google Plus to replace any other social media platform. But if you are not happy with any of the sites you are currently on, or even if you are, you should definitely give Google+ a go. Why? Read more
Firstly, what is a brand ambassador? Well, put simply, a brand ambassador is a person who represents and talks about your brand or organisation publicly in a positive way. They are endorsers and champions of your brand, and their aim is to get as many people buying into it as possible.
LinkedIn is the social media platform for job seekers and executives, right? If you are self employed, you can skip Linkedin and not worry about it, true? You don’t have to work for a company or an organization to utilize the power of LinkedIn. LinkedIn is a very powerful network that you should leverage to grow your business. It is the number one network for professionals. Here you will find the influencers in your industry and the thought leaders. You will find your peers, colleagues and competitors. You can get new clients from your LinkedIn strategy. Read more
You will certainly not be alone if you are finding yourself frustrated with your Facebook posts getting buried in news feeds. What’s the point in sharing all of this great content if it’s constantly being usurped by trashy headlines about celebrity love affairs or Kim Kardashian’s bottom?
Or is it? Last week we talked about how you can implement content marketing in a B2B and a B2C environment. But what do you do with all those content marketing campaigns? Do they magically gain you sure customers? They don’t. You need to flip your content marketing coin and see that the other side of it is social media. But don’t get them confused, they are not the same thing! Read more
Pinterest might bore you. You might even snub your nose at it. With social media giants like Facebook and Twitter, who has time for Pinterest? Isn’t it just another visual platform where idle housewives go to kill some time looking at ideas for their latest home renovation, newest food trend and a perfect dress for an upcoming party? Isn’t it a site that is full of beautiful pictures that are perfect fodder for inspiration but doesn’t lead to any business results? Yes – and no.
Last week, Facebook announced a new set of tools and improvements to help publishers better connect with their audience on the social network. The tools have been designed to produce a clearer set of insights and analytics for Page owners and media publishers. Improvements have also been made to Insights, and more communication channels and resources have been made available all round.
So, before we start to chew over the implications of the new resources, let’s first take a closer look at exactly what they are, what they do, and how you can use them.
Do you use Twitter for business? Or, do you feel totally intimidated by it? For some people discovering Twitter is like finding a new candy store. There is an endless supply of people to follow, to read their updates and discover what is happening in their lives. To make a connection and remain in touch – it’s all very exciting and frankly you don’t understand why people make such a big deal out of it. I will help you take the mystery and the overwhelm out of Twitter so that you can have an effective, highly profitable Twitter strategy in 2015. And you don’t have to spend big bucks to outsource this. Read more
Did you use Facebook for business this year? Are you planning to start this new year? Perhaps you have a business page but it hasn’t gotten any traction so far. Maybe you are scared by how things change constantly and you are not sure if you are able to keep up with all the changes. Today is your lucky day, I will walk you through what you need to do in order to have a successful Facebook business page in 2015. Read more