5 Ways to Use Inmails on LinkedIn to Win Clients


LinkedIn’s inmails are amazing things. They allow you to target anyone on LinkedIn that you’re not connected to with a focused message. Many people think that they need to write an essay or try and sell people on LinkedIn. That won’t work. The objective of LinkedIn is merely to get a meeting or skype call with a target. Then it’s down to you as to whether you can close your deal. Read more

Deciphering Your Most Valuable Social Network With Google Analytics


We’ve all got our personal favourites when it comes to social media. And, as social media marketers, we’ve all got our professional ones, too. Favouritism, however, unfortunately is not usually appropriate in our occupations. And so, even if we would love nothing more than to spend all of our working hours connecting with our fun and engaged fans on Facebook, if this segment of our following isn’t paying the bills, then we’ve got to refocus our efforts and enthusiasms on the segments that are. Read more

How To Create Facebook Ads Your Followers Won’t Hate


Social media marketing is “supposed” to be the new, alternative and largely free method of marketing your wares and services. It’s certainly popular – from high-street micro-businesses with just the single outlet, to giant global enterprises with huge chains and a dominant bearing on every continent – the business world has understood the need to have a social media presence in order to compete, and, large and small, enterprises have embraced it.

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4 Rules That Will Help You Turn Complaints Into Gold on Social Media


Social media is tricky. It gives you the opportunity to connect to your customers and nurture relationships with them – and that’s a great thing for brands. But most of all, it gives your customers the power to influence brand behavior by sharing information about it. Which is a great thing too, of course, but makes the job of a social media manager all the more difficult, when the information is not exactly what they’ve been hoping for. Read more