Email Marketing Tips Blog

A couple of days ago we wrote about why recipients mark your messages as SPAM. We received some good feedback and since we agree that it’s an important subject – especially with the upcoming holiday “spammathon”, we decided to follow up with some more basics…

SPAM is a “four-letter word” that can make you furious when you don’t understand the reasons behind it, or give you a few sleepless nights before a big campaign. Now we’re pretty sure that you know the basic SPAM words such as “sex”, “drugs”, “Viagra” or “for free” and “no cost”. But there are many more words and phrases that can cause that your messages to be blocked by ISP SPAM filters, and the list grows longer every day!

So we decided to do our own research and discover the most common words and phrases you should avoid using in your title, subject line, and message content.
It’s not the entire SPAM list, of course, but at least it will highlight the “big offenders” so you can bookmark or print it out to make sure your email marketing campaigns avoid the “curse of SPAM!” and hit their targets every time!

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Ever have the feeling that you’re doing everything right with your email marketing, but the “spam demons” are out to get you? Well, we’re here to demystify the issue and to remind us all why certain mundane practices are so important to avoiding the dreaded spam folder.

Let’s review the top 11 reasons (though not always reasonable) why recipients flag emails as spam. Hopefully, this will help you evaluate your subject lines, titles, email frequency, etc. before sending to determine if you’re getting too close to these “danger zones”.

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At GetResponse, we love developing new tools and making existing features better/faster/easier for you! Well, we think you’re really going to like this “upgrade” to a very important messaging tool. So login to your GetResponse account and take the newly optimized Editor for a test drive.  It’s been streamlined and improved so creating messages in GetResponse will be much more efficient and enjoyable.

It features: brand new user-friendly icons to help both new and experienced users navigate quickly and efficiently, saving some time and stress. They are self-explanatory and communicate clearly what each icon represents and what it can do for your message. But these cool icons aren’t the only things we’ve changed in the GetResponse Editor. We’ve significantly improved the speed and removed all the little “speed bumps” that you told us slowed you down in the last version.

Our mission is to help you create better campaigns every time, and we sincerely hope this helps.

When your email bounces…
Have you ever wondered why your emails are returned with the annoying comment that they couldn’t be delivered? (more…)

Author – GetResponse Email Solutions Manager, Marcin Luks

Confirmed Opt-in improves campaign results! We analyzed over 700M messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. Check out the newest stats now!

The battle between “confirmed opt-in” and unconfirmed opt-in supporters has been raging for almost as long as email marketing has existed.  Much has been said, yet the endless stream of articles and shouting matches on blogs and forums continues. We’d like to help sort it all out, starting with the basics:

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You are now experiencing the totally new look and features of GetResponse! We hope you like it as much as we do! The more you use the new release, the more ideas you will get for exciting new campaigns. The new interface makes it easier than ever!
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As the launch of the new GetResponse approaches, we’d like to give you some important information concerning the process of moving your current account to the new system. Here’s what you need to know:

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Every day brings us closer to the launch of GetResponse 6.0, the biggest and the best release ever! The new version gives you a totally new interface, powerful features, multimedia, and much more.

Of course, we understand that change can be stressful, that’s why before the Big Day comes, we’d like to let you know more about what’s coming with the new and improved GetResponse. To review some of the new features, enhancements and new GetResponse for iPhone preview please watch our videos:

Attention Tweeple. We have decided to reward those “serious email marketers” who are first in line to take control of the power and possibilities of GetResponse 6.0. We will be soon launching an exclusive competition for @GetResponse followers to celebrate the launch of GetResponse V6.0.

Make sure to stay tuned! There’s lots more excitement to come!

Email Marketing – GetResponse

Join our Email Marketing Academy and leave the competition behind! You’ll get exclusive interviews with top email marketing experts, starting with “Unravelling Best Sending Practices” with Marcin Luks, GetResponse Email Deliverability Specialist.

Please explain your role at GetResponse?

Put simply, I ensure that our clients’ emails reach their subscribers’ inboxes. In practice, apart from maintaining
relationships with ISPs (like Yahoo, AOL, Hotmail or Gmail), it means constantly teaching clients how to keep up with the Best Sending
Practices, because each and every client contributes to GetResponse’s reputation as a whole.

How important is deliverability for a Email Marketing service like GetResponse?

To be reliable for our customers, we need to ensure that the number of received emails is as close to 100% of those sent as possible.
Deliverability is like a litmus paper of reputation. If a certain client conducts email marketing which might be considered as
spammy, it influences not only his own deliverability, but also that of other users.

Why do people try to spam?

Because they don’t understand their relationship with their subscribers. In reality, it’s an agreement: ‘I am joining because I want to
receive relevant content relating to my interests and expect you to respect me and my time.’ Spamming is treating subscribers
just as a list of prospects, not real people.

Is it getting harder to spam?

ISPs are developing new technologies to guard inboxes from unwanted content and spam filters are getting more and more sophisticated.
We also monitor our system daily in search of abusive behavior, so yes, it is getting harder. But it’s an ongoing battle all the time.

How is GetResponse improving its deliverabilty?

Apart from technological issues, like authentication or whitelistings that we take care of, deliverability is all about what, how and how often
our clients are sending. That is why our role is to teach our clients how to be responsible email marketers. We just share our knowledge, which is built on experience and multiple industry initiatives that we are a part of.

Email Marketing – GetResponse

I’ve got good news and bad news.

The bad news is that, according to a report recently released by Cisco, approximately 90% of all email is spam.

The good news is you’re not crazy after all!

Spam accounts for about 200 BILLION messages a day, and the United States is the biggest source with over 17%. Turkey and Russia tie for second place.

The hackers are using botnets to take over legitimate email accounts, where their spam messages are sent out with the email owner’s name. Unfortunately, this is easily accomplished because many businesses and individuals use weak passwords that can easily be cracked.

Now’s a good time to review ALL of your email accounts and upgrade your password if necessary. I’ve been the victim of crime and, believe me; you never want a customer emailing you to ask why you are sending out fake PayPal links! If you don’t think it can happen to you, think again.

It only takes a few minutes – check your accounts today.

Debbi Bressler
Email Marketing Specialist
GetResponse