Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools: email marketing.
Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your list, build your following and get thousands of visitors to your site.
LinkedIn is the social media platform for job seekers and executives, right? If you are self employed, you can skip Linkedin and not worry about it, true? You don’t have to work for a company or an organization to utilize the power of LinkedIn. LinkedIn is a very powerful network that you should leverage to grow your business. It is the number one network for professionals. Here you will find the influencers in your industry and the thought leaders. You will find your peers, colleagues and competitors. You can get new clients from your LinkedIn strategy. Read more
You will certainly not be alone if you are finding yourself frustrated with your Facebook posts getting buried in news feeds. What’s the point in sharing all of this great content if it’s constantly being usurped by trashy headlines about celebrity love affairs or Kim Kardashian’s bottom?
Email formatting might not sound like a fascinating topic at first, but it can make a huge difference in your results. Unfortunately, whether you should use plain text or HTML is not a straightforward yes or no answer. It has to be decided on a case by case basis. Both formats have their strengths and weaknesses. It’s when you know how to leverage their strengths that you’ll start to see results.
As the new year approaches, we are starting to make plans. Next to stargazing and broad predictions about the future of email marketing. It is interesting to see what marketers find are focus points for their email program for next year. Read more
When you think of trend-setting technology, you probably don’t think of coupons. Most of us associate coupons with newspaper circulars and scissors. Coupons are old school. They’re about as high-tech as a soup can. But there’s another side to coupons, and it’s way more interesting than you’d think. Read more
Do you use Twitter for business? Or, do you feel totally intimidated by it? For some people discovering Twitter is like finding a new candy store. There is an endless supply of people to follow, to read their updates and discover what is happening in their lives. To make a connection and remain in touch – it’s all very exciting and frankly you don’t understand why people make such a big deal out of it. I will help you take the mystery and the overwhelm out of Twitter so that you can have an effective, highly profitable Twitter strategy in 2015. And you don’t have to spend big bucks to outsource this. Read more
Content is king. It’s the king of SEO, and it’s the king of every great website, blog, infographic, Twitter account, and Facebook page out there. Excellent content drives traffic to your site. It’s as simple as that. No image, blog post, video, or anything else that has ever gone viral has contained content that is anything less than excellent – be it excellently funny, excellently informative, excellently shocking, excellently entertaining, or excellently silly, they have all had one thing in common: excellence. Read more
It’s hard to remember what our life was like before cell phones. We use them for just about everything: navigating our way around town, communicating with others, working on the go, setting our alarms, and more. Many of us eat, sleep and even shower with our phones. We’re spending more and more time with these devices that are practically glued to our hands and eyeballs, so we might as well learn to make the most of them. As marketers, we too rely on smart phones to convert customers and drive sales. But how do we make the most of these devices as users and marketers? Read more