9 Excuses That Keep You From Hiring A Business Coach

coach

Have you ever thought about hiring a business coach? If you have, what stopped you from going ahead with this plan? And if you haven’t, what made you do that? I bet there are bunch of reasons you can come up with right now to convince me why hiring a coach is not an option for you. From things like ‘coaches are only for rich people’, ‘only losers hire coaches’ to ‘you don’t really need a coach’, I have heard it all. And in today’s blog post, I am going to bust these myths (excuses) one by one. Read more

Structuring URLs For SEO

seo

Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodness sake), and so would a lot of other SEO professionals.  Read more

How to Build Your Brand with YouTube

youtube

Do you use YouTube as part of your social media strategy? If you’re not, then you really should. Video promotion is becoming ever more important in this digital age. It goes without saying that attaching an eye-catching image to your blog post will immediately improve its chances of being read and shared on social media. But, increasingly, even these picture-perfect posts are being overlooked in favour of the even more passive information transmission – video.  Read more

Top 10 Books on Persuasion Every Solopreneur Should Read

books

When it comes to influencing others and making a bigger impact, most people are truly sceptical. They don’t think they have it in themselves to persuade others. They are also in awe of others who seem to be naturally persuasive. Well, I won’t argue that some people are born persuasive, but it is also possible to learn the art and science of influence. You, too can become a master of getting people to sit up and take notice of you and your ideas. All you need is a nudge in the right direction. Read more

20 Action Items for a Successful Email Marketing Campaign

email_campaign

Email marketing is an effective way to engage your contacts and promote your business. You can send offers to people who have subscribed to your email list in real-time. Emails involve no expensive overheads, saving both paper and postage. Better yet, you can monitor whether or not the recipients of your email actually open, read, and act on it. Email continues to be an important marketing channel for many businesses. Read more