Do you use Twitter for business? Or, do you feel totally intimidated by it? For some people discovering Twitter is like finding a new candy store. There is an endless supply of people to follow, to read their updates and discover what is happening in their lives. To make a connection and remain in touch – it’s all very exciting and frankly you don’t understand why people make such a big deal out of it. I will help you take the mystery and the overwhelm out of Twitter so that you can have an effective, highly profitable Twitter strategy in 2015. And you don’t have to spend big bucks to outsource this. Read more
Content is king. It’s the king of SEO, and it’s the king of every great website, blog, infographic, Twitter account, and Facebook page out there. Excellent content drives traffic to your site. It’s as simple as that. No image, blog post, video, or anything else that has ever gone viral has contained content that is anything less than excellent – be it excellently funny, excellently informative, excellently shocking, excellently entertaining, or excellently silly, they have all had one thing in common: excellence. Read more
It’s hard to remember what our life was like before cell phones. We use them for just about everything: navigating our way around town, communicating with others, working on the go, setting our alarms, and more. Many of us eat, sleep and even shower with our phones. We’re spending more and more time with these devices that are practically glued to our hands and eyeballs, so we might as well learn to make the most of them. As marketers, we too rely on smart phones to convert customers and drive sales. But how do we make the most of these devices as users and marketers? Read more
Every online marketer has a different approach, that is why we have decided to start a series for individual types of email marketers. Today, we start with coaches! There are a lot of coaches around. If you’re a coach, you know this all too well. And while it might sound like I’m about to say “coaches are a dime a dozen”, I’m not. There’s a reason why there are so many coaches around. It’s because there’s a need for them! Read more
You spent months creating this fantastic online program. You invested countless hours creating the content, shooting the videos and getting them transcribed, and creating worksheets and handouts. Tell me if this sounds familiar. Read more
If you are a small business owner, chances are you already are on social media. You may be spending some time on sites like Facebook, Twitter, Pinterest, LinkedIn, or Google+. The sites you choose to spend the most time on will depend on a number of things such as your business type, your personal preference, and the kind of content that appeals to your ideal audience. Read more
We’ve all heard of it, November + Mustache = Movember. We’ve also learned to laugh, appreciate, and take part in the great month of ‘stache cultivating. But as a marketer, have you learned a lesson or two how a simple cause campaign can help your business grow? This cause uses social media and word of mouth in a genius way! That’s why it is important for you to take a moment to focus on why the Movember Campaign is a brilliant example of online marketing. Read more
Most marketers are optimists. We hear about how marketing tactics and strategies have worked for others, and we believe, or at least hope, they’ll work for us. The bad news is, though, they may not work. In fact, most of them don’t work. We’d be lucky (and rich) if even half of the marketing tactics we use were working as well we hope they do. Read more
Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch.
Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.