Fingers are less accurate than a cursor, so you’ll need to rework your email creative paying special attention to CTA buttons, pre-headers and navigation.
A guest post by Anna Yeaman.
Designing Emails for Touch – 6 Beginner Tips
Category Archives: tips
Promo Campaign Planner for Seasonal Sale Success [INFOGRAPHIC]
For all those who still haven’t outlined their 2012 marketing strategy, as well as those who from time to time lack inspiration, we have a gift to solve your fears and hesitations and help you set clear dates and objectives for your campaigns throughout the year: The Promo Campaign Planner.
Six Overused Email Marketing Tactics That Surprisingly Still Work
It’s 2012, and despite the 143,000 results from last year in Google search with some variation of the title “email is dead,” it in fact is still going strong. Email marketing isn’t going anywhere anytime soon, and neither are some of these sneaky, deceptive, and sometimes outright evil email marketing tactics.
A guest post by Kristi Hines. Read more
Setting the course for 2012–Multi-channel Marketing
Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels. Read more
10 Power Tips For The Holiday Season
One look at my inbox proves one undeniable truth: Christmas is coming! And since we’re all busy with hectic preparations, it’s the perfect time to review this year’s Christmas hits and flops and provide a handful of last-minute tips and ideas (also useful for preparing your next year winter campaign).
Internet Trends: “Wave 5” Research on 27 Markets
The evolution of the Internet is an ongoing process. Every year new trends emerge while others decline in strength. This year was no different. And since December is time for revisions and predictions, we’d like to analyze and review some of the most important ones.
“Must Have” Tool for Measuring Real Email ROI!
Knowing your open and click rates can give you valuable insights into your subscribers’ genuine interests and needs. But it simply isn’t enough. You need to know whether (and how many) subscribers actually completed the purchase. The real “must have” tool for measuring email effectiveness and ROI is the conversion tracking tool now available in your GetResponse Analytics panel.
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10 Must-Track Metrics in Your Stats Panel–Part 2
We believe GetResponse Email Intelligence is the most comprehensive tracking tool available, with an impressive number of metrics you can track. Last week we managed to cover only half of our list. Today we follow with the other five. Read more
10 Must-Track Metrics in Your Stats Panel–Part 1
From a marketer’s perspective, an email campaign includes: building a list, segmenting it, creating valuable content and transforming it into an irresistible creative. Then you just hit “Send” and you’re done. Or are you? Read more
Are You Geared Up for Cyber Monday?
Did you know that, according to research, the Monday following Thanksgiving weekend will be the most profitable day of the year for online retailers? Looks like an opportunity you can’t afford to miss. Read more