Top 38 Books Every Online Entrepreneur Must Read

Entrepreneurs and small business owners are busy people. They have to-do lists a mile long. They are always prioritizing and editing their daily tasks. Most of them which won’t get done on the day. Not only they are running their businesses but also investing their own development – personal and professional both. Read more

20 Habits of Highly Effective Email Marketers

Think for a second about all the non-work related and personal emails you received in your inbox this morning. I am talking about all the newsletters you are subscribed to, the blogs you follow and the businesses whose lists you are on. Which ones of those emails did you click right open? Which ones did you delete straightaway? Read more

Fix Your Metrics & Take Your Email Marketing to Greater Heights

Imagine your are flying a plane. From the captains chair you look around, certainly a nice view. In your cockpit are also lots of gages and meters, like speedometer and altitude. A layout of the cockpit is made so that the primary gauges – the ones you look at the most – are clustered towards the center of the dashboard. There are also secondary gages like the fuel gage, engine temperature and oil pressure.  Read more

Reactivating Your Subscribers: A Step-by-Step Guide

Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns.  Read more

10 Quick-Win Ideas for Valentine’s Day Email Campaigns (Part 1)

February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales (approximately $17.3 billion this year). But when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email revenue? Here are 10 quick- win strategies for transforming your newsletter into a Valentine’s Day conversion machine! Read more