Why Long Tail Keywords Are SEO Gold

Male Reeves's Pheasant, Syrmaticus reevesii, can grow up to 210 cm long, in front of white backgroun

Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch.

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7 Irresistible Content Topics Your Audience Will Love

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Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.

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How To Use The New Pinterest Analytics Tool For Business

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Pinterest marketing is a fairly new concept even by social media standards. Pinterest’s growing popularity as a major social network, however, means that this pin board sharing social simply cannot be ignored as a powerful marketing avenue. Indeed, the very introduction of this new Analytics tool goes to show just how much marketers are using the site, and user demand is dictating a more thorough overview of how potential customers are interacting with your pins. Read more

52 Ways to Increase ROI Using Email Marketing

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Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.

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Negative SEO, And What You Can Do About It

There was a time when Google was vigorously denying the possibility of so called “negative SEO”. According to the official version, there was no way in which competitors could possibly harm your rankings within Google search results. Things began to change around 2006 when Google updated their official FAQ with a question regarding this issue. Now their stance is less categorical and it stirred up a discussion within the webmasters’ community.
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Top 38 Books Every Online Entrepreneur Must Read

Entrepreneurs and small business owners are busy people. They have to-do lists a mile long. They are always prioritizing and editing their daily tasks. Most of them which won’t get done on the day. Not only they are running their businesses but also investing their own development – personal and professional both. Read more

20 Habits of Highly Effective Email Marketers

Think for a second about all the non-work related and personal emails you received in your inbox this morning. I am talking about all the newsletters you are subscribed to, the blogs you follow and the businesses whose lists you are on. Which ones of those emails did you click right open? Which ones did you delete straightaway? Read more