Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase. Read more
There was a time when Google was vigorously denying the possibility of so called “negative SEO”. According to the official version, there was no way in which competitors could possibly harm your rankings within Google search results. Things began to change around 2006 when Google updated their official FAQ with a question regarding this issue. Now their stance is less categorical and it stirred up a discussion within the webmasters’ community.
Entrepreneurs and small business owners are busy people. They have to-do lists a mile long. They are always prioritizing and editing their daily tasks. Most of them which won’t get done on the day. Not only they are running their businesses but also investing their own development – personal and professional both. Read more
Think for a second about all the non-work related and personal emails you received in your inbox this morning. I am talking about all the newsletters you are subscribed to, the blogs you follow and the businesses whose lists you are on. Which ones of those emails did you click right open? Which ones did you delete straightaway? Read more
The goal of a “regular” text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. Read more
Imagine your are flying a plane. From the captains chair you look around, certainly a nice view. In your cockpit are also lots of gages and meters, like speedometer and altitude. A layout of the cockpit is made so that the primary gauges – the ones you look at the most – are clustered towards the center of the dashboard. There are also secondary gages like the fuel gage, engine temperature and oil pressure. Read more
Are you a very new business owner? Are you a one-person shop? Let’s say you are a coach, consultant, artist, designer, WordPress guru, jewelry maker or creator of handmade soaps … you get the idea. If you own a small business, and you don’t have a large budget to spend on PPC or Facebook advertising, you want to pay attention to this post. Read more
Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns. Read more
All good landing pages follow a certain structure. These aren’t laws of the universe, but it’s what typically works the best. No point in re-inventing the wheel.