Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. These are completely free. Well-executed, they can be a major business boost to your marketing efforts.
We’ve all got our personal favourites when it comes to social media. And, as social media marketers, we’ve all got our professional ones, too. Favouritism, however, unfortunately is not usually appropriate in our occupations. And so, even if we would love nothing more than to spend all of our working hours connecting with our fun and engaged fans on Facebook, if this segment of our following isn’t paying the bills, then we’ve got to refocus our efforts and enthusiasms on the segments that are. Read more
Social media marketing is “supposed” to be the new, alternative and largely free method of marketing your wares and services. It’s certainly popular – from high-street micro-businesses with just the single outlet, to giant global enterprises with huge chains and a dominant bearing on every continent – the business world has understood the need to have a social media presence in order to compete, and, large and small, enterprises have embraced it.
One of your primary goals as a social media marketer is to expand your brand’s reach as far as possible. The others are to increase your credibility amongst your peers and followers in your industry, establish yourself as a thought leader, and of course to keep driving traffic, conversions and sales on your company’s website. Read more
Have you ever thought about hiring a business coach? If you have, what stopped you from going ahead with this plan? And if you haven’t, what made you do that? I bet there are bunch of reasons you can come up with right now to convince me why hiring a coach is not an option for you. From things like ‘coaches are only for rich people’, ‘only losers hire coaches’ to ‘you don’t really need a coach’, I have heard it all. And in today’s blog post, I am going to bust these myths (excuses) one by one. Read more
I’m a big fan of Pinterest. Not only as a social media marketer, but as a general user, too. It’s the site that I turn to for inspiration when I’m in the (possibly low) mood for a bit of retail therapy. As a social network, there is one thing that Pinterest absolutely nails – appearance.
Sometimes a sales funnel can seem like a maze. It’s complex, takes a lot of work to build, and can be easy to get lost in. Unfortunately, sometimes it’s the marketer that feels lost in the sales funnel. And that’s even if they built it.
Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodness sake), and so would a lot of other SEO professionals. Read more
Contextualization is the new panacea for the marketing industry. How can we personalize? How can we stay relevant? How can we engage the customer where it counts? A recent answer comes in response to the fever-pitch popularity of mobile devices and smart phones. Read more
Do you use YouTube as part of your social media strategy? If you’re not, then you really should. Video promotion is becoming ever more important in this digital age. It goes without saying that attaching an eye-catching image to your blog post will immediately improve its chances of being read and shared on social media. But, increasingly, even these picture-perfect posts are being overlooked in favour of the even more passive information transmission – video. Read more