Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.
Pinterest marketing is a fairly new concept even by social media standards. Pinterest’s growing popularity as a major social network, however, means that this pin board sharing social simply cannot be ignored as a powerful marketing avenue. Indeed, the very introduction of this new Analytics tool goes to show just how much marketers are using the site, and user demand is dictating a more thorough overview of how potential customers are interacting with your pins. Read more
Ever wondered if you should include a first name field in your opt-in forms or not? Some marketers use it, and some don’t, but there’s actually considerable dispute about whether the name field helps or hinders long-term list profitability. Read more
What is a perfect opt-in incentive?
It is something that gets your ideal customer or client to sit up and take notice, gladly give you their email address, name or any other information you require and become your email subscriber.
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase. Read more
There was a time when Google was vigorously denying the possibility of so called “negative SEO”. According to the official version, there was no way in which competitors could possibly harm your rankings within Google search results. Things began to change around 2006 when Google updated their official FAQ with a question regarding this issue. Now their stance is less categorical and it stirred up a discussion within the webmasters’ community.
Entrepreneurs and small business owners are busy people. They have to-do lists a mile long. They are always prioritizing and editing their daily tasks. Most of them which won’t get done on the day. Not only they are running their businesses but also investing their own development – personal and professional both. Read more
Think for a second about all the non-work related and personal emails you received in your inbox this morning. I am talking about all the newsletters you are subscribed to, the blogs you follow and the businesses whose lists you are on. Which ones of those emails did you click right open? Which ones did you delete straightaway? Read more
The goal of a “regular” text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. Read more