Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels. Read more
One look at my inbox proves one undeniable truth: Christmas is coming! And since we’re all busy with hectic preparations, it’s the perfect time to review this year’s Christmas hits and flops and provide a handful of last-minute tips and ideas (also useful for preparing your next year winter campaign).
The evolution of the Internet is an ongoing process. Every year new trends emerge while others decline in strength. This year was no different. And since December is time for revisions and predictions, we’d like to analyze and review some of the most important ones.
Knowing your open and click rates can give you valuable insights into your subscribers’ genuine interests and needs. But it simply isn’t enough. You need to know whether (and how many) subscribers actually completed the purchase. The real “must have” tool for measuring email effectiveness and ROI is the conversion tracking tool now available in your GetResponse Analytics panel.
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We believe GetResponse Email Intelligence is the most comprehensive tracking tool available, with an impressive number of metrics you can track. Last week we managed to cover only half of our list. Today we follow with the other five. Read more
From a marketer’s perspective, an email campaign includes: building a list, segmenting it, creating valuable content and transforming it into an irresistible creative. Then you just hit “Send” and you’re done. Or are you? Read more
Did you know that, according to research, the Monday following Thanksgiving weekend will be the most profitable day of the year for online retailers? Looks like an opportunity you can’t afford to miss. Read more
Do you ever review the effectiveness of the email marketing strategies and routines that you apply? Do your campaigns deliver the maximum ROI and conversion rates? Or do you feel that, despite your efforts, there’s still some room for improvement?
The Web has evolved into a worldwide social community, and sharing great content is a very sociable thing to do. This creates even more opportunities for marketers to attract new prospects. Generating lots of professional, attractive articles, reports or infographics can be an effective way to promote your business.
Generating leads and collecting subscribers to your newsletter campaigns is crucial to your business success. But sometimes we put so much effort into important tasks like creating sign up forms, strategic follow up campaigns and targeted content for welcome messages, that we totally forget something equally important – saying „thank you” to our new subscribers.