If you are reading this post, I can safely assume that you are interested in creating an ebook as you first information product. Or perhaps you sell premium coaching or consulting and you want to introduce an entry level product that will lead people down the sales funnel as they become interested in become one-on-one coaching. Yes, we are talking ebooks.
February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales (approximately $17.3 billion this year). But when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email revenue? Here are 10 quick- win strategies for transforming your newsletter into a Valentine’s Day conversion machine! Read more
Going mobile is a must in 2014 – grabbing a share from a growing number of smartphone and tablet users sounds pretty exciting, doesn’t it? Feeling that you may need quick and easy-to-read guidelines, we bring you this latest infographic – 10 Dos of Mobile Email Marketing. Read more
Social media is like a cocktail party – before you talk to somebody or they talk to you, they only see how you look. These simple steps will give your social media profiles a professional look and encourage new conversations. Read more
This post was supposed to be about how exciting this year has been for GetResponse and the email marketing community. But what goes into a year’s summary? Boring rankings you can find on any website? Updates on best/most popular/worst ideas/people/technologic novelties? An annual summary isn’t just a look back but look to the future. Having celebrated our 15th year in business this year, we came up with 15 lessons to carry into the New Year.
Meanwhile on Google+? Not anymore! Many of you must have seen jokes about Google Plus relating to its low popularity. Why use G+ if nobody’s there? Let me disabuse you of this mistake. Social-wise marketers have already noticed the potential in Google’s social networks and their powerful broadcasting tools. Read more
With so many options available for email analytics, it’s not always clear what you should measure in your email campaigns to get optimized results. So here’s a quick guide with a list of things you should be tracking and — even more important — why you should be doing that. Read more
We often focus on what you should do in your email marketing. Sometimes, however, a little constructive criticism goes a long way. Let’s take a look at how you might be sabotaging your own email campaigns. Read more
Social web offers a range of places where you may find your clients and share your content. One of them is Twitter, with more than 500 million users around the world and over 140 million in the USA. Think of 84% of B2B marketers using Twitter - there’s no doubt getting a share from this pie is worth the effort. Read more
As a GetResponse customer, you were recently chosen to wield a weapon unlike any other — GetResponse A/B Testing, a powerful feature that makes it easier than ever to optimize your newsletter campaigns and reach your goals. Now we’ve got something special for you. Come on inside and we’ll tell you all about it … Read more