10 Quick-Win Ideas for Valentine’s Day Email Campaigns (Part 1)

February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales (approximately $17.3 billion this year). But when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email revenue? Here are 10 quick- win strategies for transforming your newsletter into a Valentine’s Day conversion machine! Read more

15 Marketing Lessons to Learn Before 2014 [Year Summary]

This post was supposed to be about how exciting this year has been for GetResponse and the email marketing community. But what goes into a year’s summary? Boring rankings you can find on any website? Updates on best/most popular/worst ideas/people/technologic novelties? An annual summary isn’t just a look back but look to the future. Having celebrated our 15th year in business this year, we came up with 15 lessons to carry into the New Year.

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