Social media is fast becoming a worldwide phenomenon – yet another stage in the evolution of the amazing information platform we call the Web.  Opinions vary on its commercial potential, but the fact remains that 6 of the top 10 most-visited websites are social media sites.

For example:

Facebook now has more than 250 million active users worldwide, 120 million of whom log in daily.

Twitter is everywhere and everyone is Tweeting, often getting news and commentary out before the press. From February 08 to February 09 alone, Twitter traffic grew 1382%! Statistics from Compete.com show that in June 09, Twitter registered almost 23 million unique visitors, a massive increase of 21 million since June 08.

With all of this in mind, can you afford not to integrate your email marketing with social media? It presents a huge and growing market for your brand, and it’s free to join, so why not take advantage!

There are a number of ways to integrate your GetResponse marketing tools with social media right now. You can use:

There are many more ways to integrate, and more being developed here at GetResponse, so watch  our blogs and web pages for updates.  But we’d also like to hear from you so we can develop tutorials and articles to increase your social media success.

We’d like to know what approach you’re taking regarding social media. Have you integrated your tools already? Is this something you would like advice on?
Please take a few moments to let us know your thoughts.

By the way, if you like this survey tool, it’s free with your GetResponse campaign.

Thank you for participating!

Kind Regards,

GetResponse Team

Integrating Social Media with Email Marketing is a post from: Email Marketing Tips - Blog GetResponse

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As a business person, you know that market trends and tastes can change daily. But when consumer spending declines, and the competition heats up, that’s when you really have to pay attention!  GetResponse wants you to be able to survey and test your target audiences so you know what products to offer and what messages to send before you invest your time and money!

We know you want to be able to customize your surveys and get them out quickly. Our survey feature lets you build your questionnaire from scratch. You can create an unlimited number of questions from the multiple choice options, include any questions , and even choose how your readers can answer.

GetResponse wants you to reach as many prospects as possible, so your online surveys aren’t limited to subscribers.  We provide you with a URL to publish surveys across the Internet, and a sign-up form to capture new contacts. It’s easy to add a survey to your newsletters, follow-up messages, discount offers, and event invitations….anything you send! And if you need more information than usual, offer a small gift to readers who take the time to fill it out!

Now, for the most important benefit of your online survey tool – the results! Our Survey Statistics page will give you both data and insights based on the answers you receive. You can manipulate and analyze the statistics to show outcomes and trends, and create profiles using the participant list.

So, basically, you get unlimited free research with the new GetResponse! You design the forms and place them – GetResponse captures the information and returns it back to you. Again, this feature is totally free with GetResponse 6.0 and , if you’re new to GetResponse, a limited version is available with our Free Account . These days, can you afford not to know what customers want?

For more information on GetResponse Surveys , please visit our Learning Center.

GetResponse Online Surveys is a post from: Email Marketing Tips - Blog GetResponse

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If a person who’s already signed up adds their email address again to the same campaign, they are reset to the beginning of the follow-up cycle and emails are sent to them from the beginning (this may include the confirmation email and/or the “day 0″ instant response).

Example:

1. john@doe.com signs up to list “abc” for the first
time on January 1st, and gets the instant (day 0) response.

2. By January 9, john@doe.com receives 8 out of 9
follow-up emails from GR (so his cycle status is
8/9)

3. On January 10, he resubscribes. His cycle is
therefore RESET to 0/9 and he gets the “day 0″
instant message.

4. The cycle goes on…

Re-entering Information Via Imports
When a duplicate is imported to the list – we check if there are any new custom fields for this email address at the new subscription – we update it. Cycle is not reset in this case.

Kind Regards

Duplicate Subscriptions – GetResponse 6.0 is a post from: Email Marketing Tips - Blog GetResponse

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Why video marketing? In this tough economy, email marketing is becoming popular with vendors around the world. As a result, prospects’ inboxes are being flooded with sales emails and you’re in a constant battle to get noticed.  What can you do to increase your open and click-through rates…and your revenue opportunities?

The facts are in and video emails increase CTRs up to 85%! Readers want to see and hear what you have to say, so they can make an informed opinion about you and your product. That’s why GetResponse Multimedia Studio is so important to your success now.

GetResponse Multimedia Studio gives a face and a voice to your email messages. It personalizes your brand and engages the senses to create a stronger impression. So make sure your messages get read − include exciting and informative product demos and customer testimonials in your newsletters and campaigns. With just one click, prospects are watching “live entertainment”.  It’s easy to do and never affects delivery. Best of all, it won’t cost you a dime extra!

Here’s all it takes to become your own video producer. Just set up your webcam or microphone and click Record. That’s it! Your multimedia file will be automatically prepared for you to insert into any message.  Create and save as many as you need. You can store up to 100MB in your GetResponse account and quickly insert audio-video content into any message anytime!

To get more info on GetResponse Multimedia Studio, please visit our Learning Center. Try it…you won’t believe the results!

Regards

Mick

GetResponse MultiMedia Studio is a post from: Email Marketing Tips - Blog GetResponse

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Author – GetResponse Email Solutions Manager, Marcin Luks

Confirmed Opt-in improves campaign results! We analyzed over 700M messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users. Check out the newest stats now!

The battle between “confirmed opt-in” and unconfirmed opt-in supporters has been raging for almost as long as email marketing has existed.  Much has been said, yet the endless stream of articles and shouting matches on blogs and forums continues. We’d like to help sort it all out, starting with the basics:

Definitions:

Unconfirmed Opt-in (also “unverified opt-in” or “single opt-in”) takes place when a new subscriber is automatically added to a mailing list, without any “extra steps” to verify his/her intention to join.

Confirmed Opt-in (“verified opt-in” or “double opt-in”) means that before a  new subscriber is added to a list, a confirmation email is sent asking the subscriber to confirm his/her intention to sign-up by clicking on the link in the email message. If the link isn’t clicked, the address won’t be added.

Now some marketers have objected:

‘Why annoy my new subscribers with unnecessary verification emails? What’s the point, anyway?’

Well, there are several very important reasons to verify:

1)    Keeping your lists clean – Typos are a common problem with web sign-up forms. Who hasn’t made them? However, this is a huge headache for mailing list managers.  One wrong letter and your emails could be sent to a totally different person, or the mailbox may not even exist, so you’ve wasted your time and money, and possibly annoyed some prospects. No matter how innocent the “offense”, both situations can cause serious deliverability problems with Internet Solution Providers (ISPs), like redirecting all your messages to junk folders or even blocking future emails.

2)    Dodging malicious subscriptions – Imagine the effect of someone subscribing email addresses to your list as a prank or, even worse, using a malicious script to fill out all sign-up forms on the Internet (including yours) with bogus information! Or spammers using forged email addresses to send millions of emails, including the one used to sign up to your list. Or how about a competitor or an old high school enemy setting you up for a “joe-job” by adding anti-spammers and/or authorities to your mailing list? This stuff CAN happen to you, and HAS happened to many others! Using confirmed opt-in takes care of these problems for you, now and forever, AUTOMATICALLY!

3)    Avoiding the “spammer” label – What happens when subscribers complain about your emails and send spam complaints to your email marketing provider (like GetResponse) or to your ISP? Many providers, like Yahoo, Gmail, AOL or Hotmail, will sometimes ask you to prove that your list consists only of email addresses from subscribers who willingly signed up to receive your messages. In most cases, the only undeniable proof is confirmed opt-in subscriptions. If you can’t provide that, you might be labeled a spammer! We all know that could cause major problems for your business, so better protect your list (and your reputation) beforehand, than pay for it later.

4)    Increasing your email deliverability – A list consisting of verified addresses, and subscribers who are 100% certain they wish to receive your emails, dramatically increases email deliverability. But that’s not all – you get much better open and click ratios and fewer complaints and removals. All these factors improve your reputation as a sender − and your email marketing results.

Clean list -> less complaints and better deliverability -> more sales!

5)    Paying less for your list – When you host your list with GetResponse, you are charged according to your mailing list size (GR pricing). With unconfirmed opt-ins, you’ll always have a fair amount of subscribers that don’t want to stay on your list or cannot receive your emails for some of the reasons we discussed. With the confirmed opt-in model, you won’t be paying for contacts that don’t return revenue, so you save!

Now, what do the unconfirmed opt-in supporters say in their defense?

‘Confirmed opt-in lists lead to reduced revenues.’

It’s a MYTH!

Let’s look at the facts. The Institute for Spam and Internet Public Policy (ISIPP), GetResponse partners, call it an “illusion”: ‘Any perceived short-term ‘loss’ is more than compensated for by: higher advertising rates, higher acceptance of email, higher response rates and higher conversion rates’ .  In other words, the confirmed opt-in process improves Return on Investment (ROI). By sending to a confirmed list, you have a much higher probability of success. Period!

‘Confirmed opt-in reduces your list.’

Really, what’s the point of keeping a larger mailing list if a significant number of subscribers have no intention of remaining on your list, or the email addresses never existed in the first place? What if they were replaced by high-quality contacts that might actually purchase from you? Now do the math and decide if you can afford to waste time and money on unconfirmed subscribers.

If verification is so important, you might ask –

‘Why is GetResponse making it optional to choose between confirmed and unconfirmed opt-in?’

Email Marketing is always evolving. At the moment, confirmed opt-in is becoming the standard, as more and more experienced and responsible marketers switch from unconfirmed opt-in to confirmed.  But, as with every evolution – individuals need time to experiment and decide for themselves which is the better option.  As we mentioned earlier, there are two sides to this argument and we want to give you the freedom to choose. Let me ask though, after reading this article, which side will you be on?

Why You Should Choose Confirmed Opt-In is a post from: Email Marketing Tips - Blog GetResponse

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Further Updates is a post from: Email Marketing Tips - Blog GetResponse

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You are now experiencing the totally new look and features of GetResponse! We hope you like it as much as we do! The more you use the new release, the more ideas you will get for exciting new campaigns. The new interface makes it easier than ever!

To help you get to know the new GetResponse, we have prepared a special GetResponse 6.0 Migration Guide for you, click here to take a look. With this new version of our service, we have also made some changes to our pricing plan. From now on, our fee will be based on the email list size. Now you can choose a plan that will be just right for your needs and your wallet!

To take a look at our new pricing options please click here

The new pricing plan includes powerful new features, and more ease of use than you thought possible– all guaranteed to make your email marketing ROI sky rocket!

Get a head start right now with these powerful tools and features:

• 300+ Designer Templates
• Video Email Marketing
• Online Surveys
• Email Analytics
• and much more!

We hope you truly enjoy and benefit from the new GetResponse! If you have any questions or ideas, simply email us. We love hearing from you!

Thank you for your business!

Introduction to New GetResponse! is a post from: Email Marketing Tips - Blog GetResponse

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Thank you all for your patience and contributions to this major release!

Kind Regards
GetResponse Team

Migration Update is a post from: Email Marketing Tips - Blog GetResponse

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