There are still email marketers who view the unsubscribe link as necessary, but a totally scary part of email marketing. They want to keep it as far away from their readers as possible. They use old tricks like putting 50 spaces at the end of the email, or changing the background to match the font color. Read more
Do you think of disengaged subscribers as an unavoidable loss – or a business opportunity? Do you try to find the causes and perhaps offer ways of re-engaging your subscribers? Or does the whole process depress and annoy you?! If you keep getting the same poor responses from certain Read more
If you’re wondering what you could do quickly and easily to reduce spam complaints and increase trust in your brand, we recommend adding a CAN-SPAM complaint footer. If you already use it, you might check into modifying it to make it stronger. Let’s talk about how and why it’s so important.
The CAN-SPAM complaint footer is a long-standing email marketing best practice. This feature provides your company name, street address and contact info. It should be an obligatory and stable footer that subscribers can’t erase.
There are three basic requirements for any CAN-SPAM complaint footer:
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