28
July2008
DMA: Email Marketing Continues to be Fastest Growing Category
debbiThe Direct Marketing Assn. in the UK recently announced that email marketing grew by 19% in the year ended March 2008.
Email marketing represented over 25% of direct marketing budgets. The Internet followed with 17%.
A relatively new marketing category, mobile messaging, increased by 8%. Though still a small segment of direct marketing budgets, it currently accounts for only 1% of total expenditures. However, I just attended a teleseminar about mobile messaging…this is going to continue to be a hot (and growing) topic in the future.
Want to know how the remainder of marketing budgets were spent? Marketing Week reports it all.
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, marketing, news
