Email Marketing Blog
Previouse page: « Size Doesn’t Matter

Next page: Spammed in the U.S.A. »

DMA: Email Marketing Continues to be Fastest Growing Category

The Direct Marketing Assn. in the UK recently announced that email marketing grew by 19% in the year ended March 2008.

Email marketing represented over 25% of direct marketing budgets. The Internet followed with 17%.

A relatively new marketing category, mobile messaging, increased by 8%. Though still a small segment of direct marketing budgets, it currently accounts for only 1% of total expenditures. However, I just attended a teleseminar about mobile messaging…this is going to continue to be a hot (and growing) topic in the future.

Want to know how the remainder of marketing budgets were spent? Marketing Week reports it all.

Debbi Bressler
Email Marketing Specialist
GetResponse

Tags

, ,

Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
  • YahooMyWeb
  • del.icio.us
  • digg
  • Furl

This entry was posted on Monday, July 28th, 2008 at 4:45 am and is filed under email marketing, marketing, news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply