29
October2008
Do You Interact With Your Readers?
Debbi BresslerIn a recent post, I mentioned interactivity as a critical element for keeping your readers engaged long-term.
Along comes Alibris (the book people) with a great example of interactivity. I would suggest you sign up for their newsletter and study it. Here are some key elements that are contained in their email:
- Product reviews with a rating system;
- A list of five of their top-rated books;
- An incentivized offer for subscribers to write a review for the opportunity to win $100 in books; and
- A profile of one of their staff reviewers, along with a picture and link to a bio. Readers are given the opportunity to provide feedback on the reviewer’s review.
There are many links back to their web site within the newsletter. The layout and interactivity certainly makes the reader feel involved and that their opinion is appreciated.
Take a look at your newsletter and see how many of the above items can be incorporated in your mailings.
November 19th, 2008 at 9:32 am
[...] debbi created an interesting post today on Getresponse Email Marketing Blog » Blog Archive » Do You Interact …Here’s a short outlineProduct reviews with a rating system;; A list of five of their top-rated books;; An incentivized offer for subscribers to write a review for the opportunity to win $100 in books; and; A profile of one of their staff reviewers, … [...]
November 19th, 2008 at 5:43 pm
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