10
December2007
E-Mail Roundtable
debbiDIRECT MAGAZINE recently held an e-mail roundtable among some e-mailers, and asked what they felt had the biggest impact on the industry.
The answer? How to improve message deliverability.
Some interesting things mentioned were:
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Using multichannel integration.
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Behavior-based targeting.
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List segmentation and why you should use it.
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Why reputation is critical for email deliverability.
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Program approach vs. campaign approach.
Debbi Bressler
Email Marketing Specialist
GetResponse
