Five Easy Steps to Inspired Email Marketing

I am not going to lie to you. Here at GetResponse, we are not big fans of routine in marketing. Doing the same ordinary things every day is just not our thing. We bet you don’t want to bore your subscribers to death as well, do you?

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Rebel against email routine!

Re-using old marketing content and repeating the same old ideas that no longer surprise your customers lead to predictable email marketing campaigns.

In consequence, the performance plummets and your brand image is diminished.

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Bored of old email marketing ideas?

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What many email marketing campaigns are lacking, and often marketers responsible for running them do not even realize it, is a great offer that will capture attention, drive engagement and most importantly, demonstrate value.

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Do you remember when was the last time your clients said ‘Wow!’? Knowing that you have not only satisfied your customers’ needs, but also got them excited and engaged whilst delivering the goods is in fact an amazing feeling.

I am sure you are all well aware of that.

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Make your customers say 'Wow!'

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If you are not sure as to when was the last time your clients said ‘Wow!’, there is no need to worry. The good news is, we have done half of the job for you.

Get ready to be stunned by all the amazing ideas from the world of email marketing in this 2013 Guide to Inspired Email Marketing we have just prepared for you.

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Take a look at the topics below and see what we have covered:

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1. Add headline makers to your campaigns

Did you know that you could capitalize on hot news? Sports events, political events or entertainment – you name it! Strike while the iron is hot and plan out your next campaign focusing on what everyone is currently talking about.

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2. Wheel of fortune discounts

Offering a 15% price discount is simple. I dare to say that it has even become expected. How about being slightly mysterious and inviting your clients to play a game where the grand prize could even be up 50-75% off their total spending? Now you’re talking!

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Wheel of Fortune

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3. Capitalize on the fear of loss

Everyone surely loves special deals but does anyone really like missing out on a great opportunity? Show your clients that your offer won’t last forever and they’d better hurry if they don’t want to be the only left behind!

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Hurry up while the offer lasts!

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4. Cheaper? It’s already cheap!

Percent discounts, BOGO or simple price discounts are all very common in our inboxes. But when was the last time you received an email saying that the online store would raise prices next week?

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The prices never stay the same!

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5. Good things don’t last forever

Giving your clients an incentive to act is among the most important elements of successful email marketing. Running out of stock and limited availability may convince your clients that if they don’t act now, tomorrow might be too late.

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Don't be late...

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…and more!

I don’t want to spoil it for you. Are you excited yet? I know we are!

So why waste another second? Dig in, and let us know what you think!