Email Inbox Avalanche
In a recent post, I mentioned some findings from AOL’s Fourth Annual Email Addiction Survey.
I also wanted to share some interesting statistics to back up an earlier post entitled Spring Clean Your Email Lists because the statistics in the report tie in with that article.
- 27% are so overwhelmed by their email that they’ve either declared “email bankruptcy”, deleting (or planning to) all their email messages to start anew.
- 20% of users said they have over 300 emails in their inboxes!
- 2% admit they’ve signd up for a new email address to start fresh.
- 69% of email users said they have multiple email accounts, up from 52% in 2007.
Bearing these facts in mind, you want to be sure YOUR emails stay on the keeper list. Be that one email that they look forward to receiving.
Would your correspondence make the cut?
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, autoresponders
