Email Increases as Economy Decreases
Debbi BresslerA recent study published by Marketing Sherpa reported that marketers are returning to email in droves. The low cost of email deliverability combined with the ability to laser-target prospects, while inexpensively building loyalty and sales with current customers, made it one of the best techniques for all types of businesses.
When polled, 44% of the respondents planned to increase their budgets for email marketing, up from 29%. In total, 75% of the companies were prepared to spend the same or more than last year.
The potential downside of this increase in email expenditures means greater competition in your customers’ inboxes. It is more important than ever to communicate effectively and responsibly, and keep value uppermost when designing your campaigns.
If you haven’t planned your 2009 campaigns, you’ll want to get started immediately. A small increase in frequency during these economic times is fine as long as you are providing information, reviews, or coupons that your reader will find of value.
What are your email plans for 2009? Share them below!
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, marketing, news
January 20th, 2009 at 10:43 pm
With the high cost of PPC marketing, I am definately looking to build a list from organic traffic and increase my email marketing efforts in 2009.
Loving GetResponse for delivery by the way.
JZ
February 12th, 2009 at 9:23 am
Thanks for taking the time to post, JZ!
That is a great point…especially in these economic times.
And, thanks for the great comments about GetResponse. We are very proud to offer the best delivery rates for our customers. thanks for noticing!
Debbi Bressler
February 13th, 2009 at 9:56 am
I have come to learn that article marketing helps to build organic traffic and back-links there by building my list. My list is increasing steadily. Thanks to Getresponse service!!
What is the best frequency of emailing subscribers who are bombarded by emails everyday?
Thanks
Charles Kaluwasha
February 27th, 2009 at 5:03 pm
Hi Charles,
Thanks for the kind words about GetResponse!
Determining the best frequency is not a one-size-fits-all proposition. It depends what your newsletter is about.
For instance, there are many email marketers that send a “Freebie of the Day” or “Tip of the Day”. I actually get a few of those myself.
In most cases, however, once a week or bi-monthly is good for most newsletters. The key to remember is that people seldom remove themselves from lists providing VALUE. They remove themselves from lists that provide NO value…simply incessant sales pitches.
Don’t be shy about asking your list. There are several places online where you can set up a poll. Give them 2-3 choices and see what THEY want!
Best of luck to you! Let me know how it goes.
Debbi
April 18th, 2009 at 5:35 pm
Hi Debbe,
You came up with a good idea of setting up a poll. Does Getresponce provide this service to its clients? i would like to give it a go asking my subscribers about the quality of my nes letter.
Thanks again for being helpful!
Charles