Email is a Good Investment during a Down Economy
When economic times are tough, many business owners perform across-the-board promotion cuts, rather than taking a laser approach to determine ROI on individual techniques.
If you are the decision maker, or need to influence that person, the chart below should be of interest. These statistics come from Marketing Sherpa’s “Email Marketing Benchmark Guide”.
Those companies who embrace email as an investment tend to be the ones reaping the rewards from their email marketing efforts. They have higher click, open and conversion rates, probably based on their higher use of metrics to track conversion throughout the email marketing process.
In a down economy, many business owners look to increase, rather than reduce, their email marketing efforts. Be sure your testing methods are in place, email relevant content, and provide uncompromised value to existing customers, as well as those you wish to add to your customer base.
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, marketing, news, list building
