Email Maturity
On Saturday, I will be celebrating my birthday. What does that have to do with email marketing? Plenty!
I’m now on the “mature” side of life :). And what may have worked years ago doesn’t necessarily work today.
The kiss of death online - with things changing at the speed of light - is to appear old and dated. As the years go by, you can’t afford to let yourself go or your business could soon be gone.
Reminds me of a commercial where a mom is talking to her kids and their friends and says, “Let’s get jiggy with it”. They all shake their heads before informing mom that “Nobody says jiggy anymore!”
So….take a moment to make sure your autoresponder messages aren’t jiggy.
Many people write a series of autoresponder messages, load them into their GetResponse system, and leave it at that. They’re still sending emails to their list warning them about the millennium bug that will take place when the clock strikes 12:00 pm on December 31, 1999!
Just like going through your closets once a year and throwing out what no longer works for you, you need to go through your autoresponder messages and check the following:
- Is the language still current? This is especially important if you have slang in your emails.
- Are the programs you are promoting in your emails still the best? Or even still around?
- Do your emails include references to dates or news events that will pinpoint how old your messages are?
- Do the links in your emails still work?
- Does your copy refer to Version 1 of a product that is now on Version 4?
- If you quote pricing in your messages, does this reflect current pricing?
This is a perfect time of year to give your messages an overhaul. Why not put them on your to-do list today?!
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, marketing, autoresponders
