Email Swipe Files
Ask any copywriter to give up his or her swipe file, and I’ll bet you’ll have a fight on your hands.
If you haven’t heard the term before, a swipe file contains great examples of copywriting that you’ve found elsewhere. You don’t copy and paste anything from your swipe file into your own copy, but it serves as inspiration and an excellent example of what works. If you’ve ever struggled with a blank sheet of cyber paper in front of you, having a swipe file to jog some ideas is priceless.
A good example of an email marketing swipe file can be found at Marketing Sherpa’s Email Award Winner Gallery for 2007. There, you will find a number of examples of the following email swipe files:
- Best Email Opt-in Campaign
- Best Email Newsletter for Marketing Purposes
- Best Promotional Blast
- Best Single Welcome Letter to New Subscribers
- Best Autoresponder Series
- Best Triggered Personalized Email
- Best Postcard-Style Campaign
- Best Split-Test
- Best Non-Email Opt-In Messaging
Take the time to go through these examples and save the ones you like to your own swipe file. I can guarantee that they’ll provide inspiration to take your email marketing to new heights in the new year!
Debbi Bressler
Email Marketing Specialist
GetResponse
