The Email Creator (beta) has been around for a few weeks, and hopefully you’ve had time to test all the new capabilities it brings. Now we want to know what you think of it.  And we’d like to reward you for it, too. So here’s the deal:

Thanks to you, we’ve made changes

We are really curious about your experiences with the new Email Creator so far. We’ve received some very useful feedback and have already implemented some changes in the tool.

But we want more! 

Let us know how it’s working for you

So, if you have something to tell us about the new Email Creator, leave us a comment here. Let us know what you liked and what you think could be improved.

Also, show off your latest newsletters if you’ve already had a chance to create and send them via the new Email Creator. We’ve seen some already, and we know they can be really impressive!

Win a cool T-shirt

We’ll reward 10 users who submit the most interesting comments with one of our Email Ninja T-shirts. To get one of them, you simply need to leave a comment under this post.

Be honest – we do like compliments, but if there’s something that’s bothering you about Email Creator, we want to know it all the more! 

Among all the Email Creator reviews posted here, we’ll pick the most useful (and creative!) ones and award their authors with the T-shirts.

To increase the chance of winning, you can also Tweet the link to this article using the #emailcreator hashtag and invite others to share their thoughts, too!

We’re waiting for your comments until the end of May.

Oh, and don’t forget to like us on Facebook!

Have you seen this?

Ready? We certainly are ready and waiting! And if you haven’t tried out Email Creator yet, now’s your chance. Here’s a short reminder of what it can do:
 

Let us hear from you

So, what do YOU think about the new GetResponse Email Creator?

Terms and Conditions

Rate the New Email Creator and Win a T-shirt! is a post from: Email Marketing Tips - Blog GetResponse

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There are many ways to boost list growth. One of the most secure and reliable is a well-designed web form — better yet: a web form that’s filled in automatically, so your subscriber-to-be can just click the “Sign In” button. And now we’ve created such a web form inside GetResponse: the Subscribe Via Facebook Web Form.

Auto-filled forms

This function only works with visitors who are logged in to their Facebook accounts.

What they’ll see when they visit your site is your web form — in the Facebook standard format — auto-filled with information from their Facebook profile: their name and email address.

All they need to do is click one button – no typing required.

Quick activation

To enable this function, go to your web form editor settings and enable the Subscription via Facebook option.

Now all the Facebook users who visit your site will see the form with their data completed and ready to submit.

Here are a few things you need to remember:

• Your chosen web form template will be displayed in the Facebook standard format.
• Forms less then 300px wide will be automatically resized.
• All custom fields you include in the signup form will be displayed as required fields.
• The HTML code of the web form will not be available.

For visitors who are not logged in to Facebook, the form will display the way you designed it in the web form editor.

Simply irresistible

Subscribe Via Facebook is the perfect way to motivate lazy visitors – no need to type, just click. Use it with a small incentive, and you’re bound to mobilize the idle ones!

New Great Feature: Subscribe Via Facebook Account is a post from: Email Marketing Tips - Blog GetResponse

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We’re constantly designing new templates so you have more and more different options to choose from when creating your newsletters in the new Email Creator. We’ve just added another forty – and it’s still not our last word (or design, for that matter).

We’re filling up the categories in the predesigned templates with more and more new designs – some of them with mobile devices in mind. All of them – easily customizable in every way you want. So, treat them as your starting points. Try adding your own graphics (and text, of course), change the size of the modules. Add columns and rows and rearrange them. Change colors. Your way!

And if you’re already sending out newsletters using our new email creator, show them off here! We’re really curious!

Even More New Templates in the Email Creator is a post from: Email Marketing Tips - Blog GetResponse

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Last Wednesday we had the pleasure to host a live webinar with Tamara Gielen from Plan To Engage who talked about the elements of successful email campaigns. The webinar turned out to be a huge success. If you couldn’t join us or want to watch it again, we’ve got the recording for you!

There are quite a few factors to successful email marketing and Tamara Gielen knows them all. During the 60-minute webinar she gave a huge amount of useful tips and practical examples on anything from adjusting and optimizing email design, including all the details such as fonts, layouts or paragraph length, to landing pages, to clicks and opens and more.

Tamara discussed how to fight daily challenges in the inbox, and you know there’s a few of them, such as image blocking, HTML rendering or displaying emails on mobile devices. Luckily, if you attended the webinar (or watch the recording), you’ll learn how to handle those and deliver great emails to your audience.

Oh, and my favorite part was when Tamara said that when creating subject lines, you should be thinking tweet-style. Those who tweet regularly will know what it means – and it’s all about how to make people want to open and click through and – what’s also really important – deliver on the promise the subject line’s making.

So, without further ado – watch the recording of the webinar and pay close attention to all the details!

Thanks to all who attended our webinar and stay tuned for the next events coming up really soon!

Webinar with Tamara Gielen – Watch the Recording is a post from: Email Marketing Tips - Blog GetResponse

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There are around 2 billion mothers in the world, and at least twice as many children. Each child is projected to spend an average of $126.20 on Mother’s day gifts, which adds up to a total $14.60 billion spent on Mother’s Day celebrations (source: statisticbrain.com). Mother’s Day is also the second largest shopping holiday (source: Microsoft). So now is the time to compete for those dollars.

To make it, quick, easy and fun, the GetResponse designer team has created beautiful email templates. They’re available now in the new editor (Predesigned Templates: Seasonal) – ready to use, customize, hyperlink and send.

Together with your irresistible offer, they are sure to convince every recipient that your product is the perfect way to show their moms lots of love and care.

Reminders for Mother’s Day Marketing Success

Since the weekend is coming – now’s the time to take action. And with the tips below, you’ll be able to send a perfect Mother’s Day offer, boost your ROI, and earn your share of every dollar that will be spent.

• Mother’s Day is NOT over when it’s over.

Stats show that emails with a “Mother’s Day” subject line still receive quite high open rates a week after the holiday. This might be because adult children often buy at the last minute and celebrate with their Mothers afterwards, due to other responsibilities. So anytime around or after the second weekend of May is perfect for your Mother’s Day special offer.

Hint: It might be a good idea to address the recipients who didn’t open twice (easily done at GetResponse), and send a sequence of emails.

• Delivery issues matter.

Adult buyers are always busy and in a rush but have a considerable budget of disposable income to pay for the burden to be taken of their shoulders.

Hint: If you offer extensive delivery services – e.g. right to Mother’s door, delivery date guarantee, last minute shipping, even if at extra cost — your chances of winning customers rapidly increase.

• Special offers are always welcome.

Whether you want to reward the early buyers or the procrastinators, seize every opportunity to increase your sales, strengthen long-term customer relationships, and improve your brand image. One thing is certain: your competitor’s are taking the opportunity too. You’ve got to be really creative to stand out and attract your recipients in the sea of other offers.

Hint: Discounts, bonuses, extra free gifts and add-ons are perfect for this occasion.

• Link back to the perfect gift.

It’s worth creating a Mother’s Day special collection (even if it consists of your standard offer) to make it easier for customers to browse and make quick decisions.

Hint: Showcase bestsellers, gift suggestions and wish lists. Think about the traditional flowers, candies, jewelry and such, but also use historical data — e.g. last year bestsellers or competitor’s hits — and create the perfect gift gallery to facilitate buying decisions.

• Segment the emotions.

Of course you need to play on the emotional strings. However, be careful. Men are more inclined to buy if their gift demonstrates their status and are in general more inclined to spend a substantial amount of money for their moms as well as their wives (on the behalf of children). Women will buy if they’re certain that their present will show love, concern, emotional tie and commitment (source: Creston Limited).

Hint: Use the GetResponse Segmentation feature to create separate offers for special subgroups of your list.

Now it’s your turn to act: send the perfect Mother’s Day offer and enjoy higher sales and more satisfied customers.

New Mother’s Day Templates to Boost Your Sales is a post from: Email Marketing Tips - Blog GetResponse

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Dave Chaffey is an acclaimed marketing author, speaker and teacher. His blog, Smart Insights delivers on the promise of its name with daily marketing insight. He enjoys sharing tips, tools and techniques on all things digital, but especially SEO, PPC, Social Media, Email Marketing, Site Design & Analytics! I’m thrilled he took the time to share his wisdom on email marketing with the GetResponse community!

Follow Dave on Twitter for his latest insights or if you prefer, connect by Linked In or Facebook. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Internet Marketing: Strategy, Implementation and Practice.

So without further delay, let’s get to the interview!

Which elements are key to the measurement of the effectiveness of email and how can they be used?

A favourite topic of mine!

I often ask this question is workshops or at conferences. Naturally everyone replies opens/clicks/delivery and the more savvy outcomes and ROI. The problem is that most email services are best at showing effectiveness in terms of what happens in the inbox and not beyond.

More effort is needed to see effectiveness “beyond the click”; but that’s perfectly possible with most ESPs, especially now we have integration of Google Analytics campaign tracking in many. Well at least auto-tagging of links.

Next step show me the site interactions of respondents within my email service – the Google Analytics API is used A LOT by search vendors, but not so much by ESPs – but do correct me if I’m wrong.

It’s best to think about effectiveness two ways – customer effectiveness as shown by customer engagement and commercial effectiveness as shown by $,£, €.

By engagement I don’t mean email clickthroughs or bounce rates on the site, I’m talking true long-term customer engagement.

“Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand” (Source: Richard Sedley)

Which of these factors do Email platforms measure, hmm, well it suggests the need of other forms of qualitative research for a start to understand your email effectiveness. But I think it’s the long-term aspects of the relationship that need to be looked at for email effectiveness, so you have to measure engagement as suggested by opens/clicks/CTOR/revenue:

At position in lifecycle

1. By segment
2. By offer / email type
3. Aggregated over a longer time period

In other words – go beyond those averages Opens and CTRs to see what offers work for different segments.

On commercial effectiveness, integration with analytics can help here. A key measure for me in Google Analytics is Revenue per visit or Goal value per visit if it’s a non-transactional site in which case you have to put some form of measure into your analytics. Compare different campaigns using value generated per 100 or 1000 emails and then we’re really talking effectiveness.

Of course, by default this is a last click model and email is great at prompting sales that are fulfilled later, so to truly prove ROI email marketers need to get into attribution modeling to see how email provided “assists” which gave sales later in the path to purchase using another channel.

With the multitude of new marketing channels and social media, which is the way to go for the online marketer today? Should a company be on every single social channel or do their homework and target specific ones?

Do you remember the Conversation Prism which Brian Solis created to try to explain social media. It certainly shows a “multitude”. I thought this was way too complex and misleading in that most of these social channels are irrelevant for most most marketers in most companies.

However, I love frameworks which help educate and prompt thoughts or action so kudos to Brian for creating it. So, I decided to create a simpler version to help folks think through the options. Cue the Social Media Marketing Radar…

Even when I simplified it, it’s complex. However, you can prioritize with it – there will always be some channels that are more relevant for your audience – mark those nearer the center of the radar.

So with the big 4 social media channels you’ve got to be active on all of those regardless whether you’re B2B or B2C, but don’t split your resources equally – put the effort into the ones that matter – for Smart Insights we think that’s Twitter and Facebook. But you need to be flexible, we’re putting more effort into Google+ at the moment.

To see which are the right ones to prioritize do an audit of 10 or 100 profiles from each network and see the relevance of the connections in terms of likelihood to buy and value in amplification to share the brand more widely. With SmartInsights.com we find many of our paid members don’t use social networks preferring our email updates – they’re too busy to tweet!

What’s the one bit advice you offer clients most often to improve their email marketing ROI?

Tricky! I’m just allowed one piece of advice? So what do we want: the biggest uplift with the smallest effort or the biggest long-term uplift for more effort?

The answer is going to very much depend on the maturity of client. In fact, that could be the advice – benchmark your maturity – we’ve created a number of health checks to help with that. If you’re not so refined then maybe changes to templates or sorting out deliverability issues will give you the biggest uplift.

But that’s a bit of a “cop-out” answer so let’s say “Increase Relevance”. Interestingly this isn’t about varying creative or subject lines to boost CTRs – this is just “meek tweaking”. Relevance means going back to the good old marketing principles of understanding the customer needs and delivering value.

Across all digital channels probably the thing I say the most often is nail your Online value proposition or OVP for all your different customer personas. Your OVP is fundamentally what decides whether a customer buys or not from a brand or recommends the brand to a friend.

From an email POV, the OVP is all about relevance – does the email have the right offer/product/service for me at the right time – so context is really important. Which means that the answer to your question is to target better to improve relevance plus use event-triggered emails to deliver the right message at the right time. I’ve talked about Right Touching, not the best expression, but it shows the complexity of what we need to achieve as email marketers.

Right Touching is:

A Multi-channel Communications Strategy

Customised for Individual Prospects and Customers forming segments

Across a defined customer lifecycle

Which…

Delivers the Right Message

Featuring the Right Value Proposition (product, service or experience)

With the Right Tone

At the Right Time

With the Right Frequency and Interval

Using the Right Media / Communications channels

To achieve…

Right balance of value between both parties

.

Aside from the technical considerations, how do marketers have to change their approach to accommodate the popularity of smartphones?

Mobile email marketing and that includes tablets too, is becoming really important to get right, so good question Jim, since it’s not just about the progressive enhancement and technical considerations which everyone gets excited about. We’ve just published an article by Kath Pay where she asserts that “20-60% of your database will be reading your marketing emails on their mobile device” – that’s significant.

To change the approach, think about context and value. First research how subscribers are using their smartphones. Unsurprisingly, the data shows that the peaks in daily usage are early and late. So you can maybe get more cut-through by targeting those times when others aren’t.

Although smartphones are now perfectly capable of reading an email, the user often won’t have the time or connection to click through and read an article on the main site and transact, so it’s really about making an impact. Take the example of a commuter on a train browsing a retail enewsletter. Are they really going to click multiple links and read about a product on the website or transact and buy the product. Sure, some will, but most won’t. So it’s best to just go for the first part of AIDA, that’s Awareness, Interest and Desire. If AID are strong enough, the user will take action later.

This implies not just reformatting your emails for the mobile device but rethinking the message hierarchy for all your emails. For example a simple hero offer with relatively few offers. Think of your mobile Email like a retailer thinks of a mobile site – most won’t just reformat, they will reduce the content so there is just one major offer.

I’ll finish with a simple practical tip to look more closely at your subject line – I’ve always said the first 3 words of the subject line are most important as we scan down our inboxes. In mobile, there’s often not more showing in the inbox so you have to intrigue or show value at the start of the subject line.

What are the most important elements to test in email marketing?

Well, we have our pre-broadcast testing and optimisation or hygiene testing to try to get the email into the inbox as you intended it or optimisation to get the most bang for buck. I’ll talk about optimisation since it’s more interesting, pre-broadcast is just a checklist, indeed we have a checklist for Smart Insights members.

To think of what you could test I’d recommend my tried and tested “CRITICAL mnemonic” I used to structure the intro of my email marketing book.

• Conversation – Email works best for marketing today when it can prompt a dialogue and encourage social sharing – so test how you use this.
• Relevance (including targeting) – Does the offer and creative of the e-mail meet the needs of the recipients? Is a single message sent to all prospects or customers on the list or are e-mails with tailored creative, incentive and copy sent to the different segments on the list?
• Incentive (or offer) – The WIFM factor or ‘Whats in it for me’ for the recipient. What benefits does the recipient gain from clicking on the hyperlink(s) in the e-mail?
• Timing – Timing refers to when the e-mail is received; the time of day, day of the week, point in the month and even the year; how does it relate to events or other campaign elements. It also refers to frequency
• Integration – Are the e-mail campaigns part of your integrated marketing communications? Questions to ask include: are the creative and copy consistent with my brand? Do the message reinforce other communications? Does the timing of the e-mail campaign fit with offline communications?
• Creative and Copy – This is part of the creative and refers to the structure, style and explanation of the offer together with the number of location of hyperlinks and other calls-to-action in the e-mail.
  Attributes (of the e-mail) – The message headers such as the Subject line, From address and format (HTML or text) have all been written about at length
• Landing page (or microsite)- In reality many email marketers don’t have control over this – but they should fight for control, but at least looking what the bounce rate is as a starting point to see whether it’s acceptable. I saw a tweet this morning that showed that an Adwords landing page with 12,000 visitors a month had an 87% bounce rate – that’s certainly NOT acceptable.Where to start – well as we said before creative and copy are easiest and good for quick wins, but Relevance and Offer are going to give you the biggest benefits.

Is the future of email marketing all about automated, triggered campaigns? Is the weekly newsletter on its way out?

Are you winding me up? The Enewsletter is most certainly not dead for most demographics. Some have said social media will kill the email, so I think it’s best to consider this by looking at the benefits enewsletters give compared to social media updates which in some sense are like a solus event triggered email – short, focused, although obviously a lot more frequent.

I’d have to admit that my daughters don’t subscribe to any enewsletters but are totally immersed in social media marketing. So probably the only way to get through to them with a relevant offer will be through an event-triggered email related to a recent action such as a search on site or browsing a category (if you have your platforms joined up). But for many sectors the enewsletter offers many benefits both to subscriber and the brand:

• Enewsletters arrives at a consistent time (or rather they should) – it becomes part of the routine of the customer whether B2B or B2C – this helps keep response higher than social media which has such a short half-life of a few hours and is often just around a single subject
• They inform, summarise – The content of most enewsletters is essentially the hero offer or editorial and then a list, but people like lists – they summarise, prioritise and are scannable. Marketers can help subscribers by alerting, aggregating or distilling the best offers or content that are out there – both on your own site and other sites – there’s a novel thought!
• They entertain – Magazines still seem to be around, people pay for them even and buy physical copies. People like the gossip, they like a laugh or they like serious, informed discussion is they’re in a high-brow mood. Newsletters can offer this as well, although as I’m often saying you have to get the “sell-inform-entertain” balance right and many don’t either over or underselling
• They give a great deal – We all like a great deal, in fact where we’re online we expect a good deal and we know where we can find it – in enewsletter
• They’re persistent – Despite the overcrowded inbox it’s nowhere near as overcrowded as the social inbox, so people do return to an enewsletter at some point in a week, with most over 24 hours admittedly. I don’t think people return to social status updates at all.
• Social network fatigue will set in- I can’t prove this, but we’re seeing some indication of people tuning out or simply not having enough time to be active in the network – many never were.All that said we know opens and clicks are falling over the months and years and that’s inevitable given attention for time from social media. But looking forward I can see at least 3 to 5 years life in enewsletters for most brands, who knows after then, perhaps we’ll have social media fatigue and enewsletters will be more popular than ever!

It’s fun to look at the EFT ratios of brands, EFT stands for Email: Facebook: Twitter Ratio and, as an example, Kath pay and I have used ASOS – surely a brand that works incredibly well for social.

In 2009 ASOS EFT was 100 Email : 8 Facebook : 1 Twitter
This was calculated from a total of two million email registered users (1.2 million of them being active customers), 161,000 Facebook fans and 91,000 Twitter followers.

In 2011 EFT Ratio had risen to 100 to 21 to 3
These use the recently published figures of 6.3 million registered email users (3.7m of these being active customers defined as shoppers who have purchased within the last 12 months), 1.3 million Facebook fans and 222,000 Twitter followers, I found that the EFT Ratio had risen to 100 to 21 to 3. Nice growth in social ASOS!!

But there are still 5 times as many on the email list compared to Facebook (yes I know that won’t translate into clicks) still it shows that email still matters.

Dave Chaffey Shares Smart Insights on Email Marketing is a post from: Email Marketing Tips - Blog GetResponse

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We’re still thinking up ways to make new Email Creator even easier. A few days ago we added a new feature you asked for. Today we’re releasing 40 brand-new, ready-to-use newsletter templates in the most popular categories.

Beautiful newsletters in minutes

With new Email Creator, we made it easy for you to build newsletters from scratch, using pre-formatted layouts, drag-and-drop images and multiple text columns.

Now with 40 great newsletter templates, it’s easier than ever.

Customizing them is a snap

All pre-designed templates can be adjusted with a few clicks, so they best reflect your vision, brand image and industry profile.

Our goals was to give you templates that can be used by almost every industry. Just take look at few of them.

Where to find them

To check out all 40 new newsletter templates, just log in to your GetResponse account. Every time you create a new message, you’ll find them listed on the left side.
Just Create! Now even easier, inside GetResponse.

Check It Out! 40 Brand-New Newsletter Templates is a post from: Email Marketing Tips - Blog GetResponse

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We often have people asking what are the most important elements of effective email newsletter design. On May 9^th at 2 PM EDT, join us for the answer when we welcome Tamara Gielen of Plan to Engage, for a live webinar on the elements of a successful email campaign!

Tamara has managed email marketing campaigns for such brands as eBay and Cognos and is one the industry’s most sought after consultants and coaches. She spends a great deal of time speaking at some of the most popular email marketing events around the world. And now you can enjoy an intimate live webinar with Tamara courtesy of GetResponse!

In this presentation, Tamara will discuss the elements of a successful email campaign. Here’s what you can expect to learn from this great webinar:

• How to make your emails stand out in the inbox
• How to create a powerful subject line
• What you need to do to get people to open your emails
• How to structure your campaign for maximum results
• Why you need to optimize your designs for mobile readers

Tamara brings charm and good humor to her presentations and makes the learning easy and fun! She’ll be joined by GetResponse Community Manager, Jim Ducharme. We’ll also try to answer as many of your questions as possible.

Join us May 9^th at 2 PM EDT (Eastern Daylight Time) for one of the most informative webinars you’ll attend this year!

Click here to register:

http://GetResponse.clickwebinar.com/Email Newsletter Design/register

See you Wednesday!

Webinar: Elements of a Successful Email Campaign is a post from: Email Marketing Tips - Blog GetResponse

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Beer lovers will enjoy our latest GetResponse customer spotlight as we focus on BeerSmith.com! Brad Smith is on tap with insight and tips on how he uses GetResponse email marketing to brew up success with email marketing!

Would you like to be featured in one of our customer spotlights? Just tweet us @getresponse.

Can you tell us a little about your business and your experience using email marketing?

My business is BeerSmith LLC, and we primarily provide beer brewing recipe software for home brewers. My secondary business is providing content – articles, books, video, and audio (podcasts) to home brewers for brewing beer. I’m not experienced specifically in email marketing, but I’ve spent years developing web content and building a substantial audience online.

Tell us about the success you’ve experienced as a result of using GetResponse.

GetResponse has been very good for business. I’ve had a successful blog since 2008, and averaged an article on home brewing every week so I had a substantial collection of articles on beer brewing. Even though these were available online, relatively few people were aware of the earlier articles or had easy access to them. So I decided to use my email list primarily to publish a mix of these older articles along with some of my new ones.

The response has been amazing – I started the email list two years ago and it has now grown to 15,000 subscribers. They get a new home brewing article roughly once a week.

Why is email so important to your business as a marketing channel?

While I use my list primarily for providing good content to customers, this does build a relationship with them over the long term. Being able to reach out to 10,000-15,000 customers at any time obviously helps the business as well.

So, for example, when I launched my new podcast on home brewing in 2010, I was able to get on the “New and Notable” podcasts on the front page of the iTunes store the second week out, because I already had a large group of listeners I could reach via email.

A short time later I self-published a book, which was a collection of my brewing articles, it sold very well as the audience already liked what I was writing and was familiar with it.  Last summer when I launched a new version of my software, the pre-orders alone were the equivalent of several months of regular sales, and the traffic at launch was so heavy it took my web site down for several hours.

Most of this success I credit to putting out good content on a consistent basis to develop that long term relationship.

What is the biggest mistake people make in email marketing and how can it be avoided?

I think the biggest mistake people make with email marketing is to put out ads. Let’s say I’m into fly fishing, and I sign up with a major fly fishing retailer’s email list. In 99% of the cases, they will send me a series of emails on all of their sales, specials, and other fly fishing discounts.

This is great if I happen to be looking for a new fly rod this week, but otherwise that email’s going in the trash since I don’t have time to spend more than a second or two looking at the front to see if my new fly rod’s on sale.

Now what if they, instead, send me an article on fly fishing every week? I might just open that email and read it now. I might even save it to read it later on or refer back to it when I have my next fly fishing trip. If I like the article I might forward it to my fly fishing buddies. Over time I now have developed a relationship with that store that is proving me great fly fishing tips.

Now when I’m looking to buy my next fly rod, where do you think I might look first? When they send me the occasional (perhaps once a month or less) big sale flyer or announcement, I’m much more likely to read it and use it than the business bombarding me with weekly ads.

If you could give one email marketing tip to others, what would it be?

My biggest tip, which I covered pretty well above, is to put out high quality articles (content) in your emails, and the business will take care of itself.

If you provide valuable information to people for free, you are developing a long term relationship with them that will turn them into long term customers.

I currently run an email list, a blog, a podcast (now with video), a web site, a discussion forum and several social media accounts. Many of these reuse the same content, but they collectively build a strong long-term bond with the customer that drives the business forward.

From my basement I reached about 1.3 million home brewers last year, and virtually all of that growth was achieved by providing free content to customers.

Customer Spotlight: BeerSmith.com is a post from: Email Marketing Tips - Blog GetResponse

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Great news for GetResponse users who need to shuffle their contact lists amongst many online platforms. GetResponse imports from disc are now extended to include Excel formats: XLS, XLSX and ODS. Adding new contacts to your campaigns and building strong, responsive email lists has now become even easier.

Supported import formats

GetResponse now allows importing contacts from disc in 6 formats: CSV, TXT, VCF, XLS, XLSX, ODS and it’s done with just a few clicks in your account panel.

Import from email platforms

But that’s not the only way you can add contacts to your campaigns. GetResponse also enables adding connections straight from the address book of the majority of popular email clients and services such as Apple Mail, Gmail, Outlook, etc.

Import using API

In addition, we’ve already integrated GetResponse with many e-commerce, CRM and CMS platforms (Magento, PayPal, Zendesk, just to name a few).

Streamlining whole lists of contacts from one service straight to GetResponse is now simple and intuitive and in many cases includes automatic update of new contacts once your account is authorized.

More on the way

And that’s not all – we’re working on even more solutions to help you boost your lists and reach top ROI. So stay tuned: the email marketing revolution has begun.

New Import Formats: XLS, XLSX and ODS! is a post from: Email Marketing Tips - Blog GetResponse

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