GetResponse Blog - Email Marketing Tips http://blog.getresponse.com Fri, 03 Jul 2015 13:46:09 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Happy Independence Day! Email #Infographic http://blog.getresponse.com/happy-independence-day-email-infographic.html http://blog.getresponse.com/happy-independence-day-email-infographic.html#comments Fri, 03 Jul 2015 13:37:41 +0000 http://blog.getresponse.com/?p=20088 Tomorrow we celebrate a beautiful day – 4th of July. Between the hot dogs, fireworks, celebratory picnics, and family time there is room for us marketers to show off our red, white, and blue in our compelling emails. What do … Read more

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Tomorrow we celebrate a beautiful day – 4th of July. Between the hot dogs, fireworks, celebratory picnics, and family time there is room for us marketers to show off our red, white, and blue in our compelling emails.

What do I mean by compelling emails? Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on. Whatever the reason, amongst all these “Independence Day Sale!” and “Happy 4th if July!” your email might get lost if you don’t have the right subject line.

 

Title Me Right

1. Personalized Titles

4th of July is one of my favorite holidays, but there are just so many emails sent during that time, it’s just impossible to look at ALL the emails that land in ones inbox. You don’t want to get lost in the crowd of similar titles. In our research we looked at last year’s emails from 1st – 4th July and we noticed that personalized titles were doing just a bit better.

Think of it this way, when you open your inbox, would you rather see a generic “Happy 4th of July” or will you go straight to “Hey _____, Have a Happy Independence Day!”?

You’d probably go for the second one, right? Well then, your customers are more likely to think that way too! People no longer look for generic, everything has to personalized, from our smartphone cases, all the way down to our emails.

2. Longer Titles

Interestingly enough, longer subject lines were more successful. The average subject line during those days, had about 40-60 characters, which gives you enough room for a name and a “Happy _____” – but again, that’s kind of generic, right/? We have found that emails that had better open and click-through rates, also had above average word counts. Some of the better headlines had even up to 120 characters (that’s like a really good tweet)!

In a way this point ties in with our first one – say a little more than just a holiday greeting, add some flair, make your title the one that stands out right away!

3. Interesting Titles

What else makes titles go from generic to wow? A good joke, a silly saying, or perhaps an innovative and weird subject line. Don’t go off the rockers here, but let your imagination go at least a little outside the box.

This is a beautiful American holiday. FREEDOM is heard throughout the land. What comes to your mind when you think of America and Independence Day? Can any of that tie in with what you’re offering to your clients? Can you make an analogy, perhaps you DO sell the All American Dream?

As a marketer you have to think about ways to make yourself stand out. If you show your customers that you are willing to think of a great way to make your product, All American on such a holiday, it shows that you know how to make your business versatile. Who wouldn’t want to be a part of such a great community?

 

Title Me Successful

Whether you want to let your customers know about your holiday sale or you just simply want to send them holiday greetings – do it from the heart. The more thought out your actions are, the better the results. Get rid of the generic titles and the boring, regular ones.

Your subscribers will appreciate the innovative touch and in turn they will follow through on incentives that you send their way.

A Happy 4th of July from us here at GetResponse, and enjoy our 4th of July Email Infographic! And remember to share with us in the comments below, how your business celebrates this day.

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10 Ways to Get More Engagement from Your Social Media Posts http://blog.getresponse.com/10-ways-to-get-more-engagement-from-your-social-media-posts.html http://blog.getresponse.com/10-ways-to-get-more-engagement-from-your-social-media-posts.html#comments Thu, 02 Jul 2015 13:47:34 +0000 http://blog.getresponse.com/?p=20073 Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”. Engagement is the most important metric for evaluating social media success. When marketers sit down to … Read more

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Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”. Engagement is the most important metric for evaluating social media success. When marketers sit down to access the success of their social media, it’s no longer audience size that matters. It’s not revenue or leads or website traffic. It’s engagement. At least that’s what TrustRadius found when they surveyed marketers earlier this year for their 2015 Social Media Marketing Trends report.

SocialMediaSuccessMetricsTrustRadius

 

When we talk about engagement, what exactly do we mean?

In the chart above, engagement is “likes, shares, etc”. For some context, in email marketing engagement means opens, clicks, forwards and saving to a folder. For the sake of simplicity, I’m going to define engagement as when someone does something with your content.

The marketers at Tuvel have actually broken out different levels of engagement. I could quibble with a thing or two in this chart, but it provides an excellent framework to show how not all engagement actions are equal:

5LevelsSocialMediaEngagement1

Many of us don’t count “engagement” until our audience members have reached the 3rd level in, unfortunately named “engagement” by Tuvel. Level 3 engagement is just reading the content or watching a video. The user is interacting with our content, but they haven’t shared it with anyone. That’s level 4 – when they take a tweet of ours and retweet it to their audience, or they share a blog post or a Facebook update. Level 5 is when they start talking to us: They send a tweet, comment on a post, or post on your Facebook wall.

 

Nurturing your prospects through different levels of engagement

This brings up an interesting idea about how to nurture people through your sales funnel on social media. As I wrote in another post, one of the best ways to fix a broken sales funnel is to break it down into pieces, then get each piece to work.

These five levels of engagement are granular enough that they might help you get more out of your social media nurturing. For example, instead of hoping for people to go from following you to buying your service, you could try to get them to go from following to reading, from reading to sharing, from sharing to commenting, and then from commenting to buying. That’s a more natural progression.

It’s also more steps – and thus more work. But if the leapfrogging from follows to buying isn’t working, breaking things down like into the five levels of engagement might help.

But how exactly should we do this? Glad you asked. There are probably dozens of techniques to coax your followers into becoming more engaged, but these ten approaches cover most of them.

 

1. Tune into WIIFM.

WIIFM is “what’s in it for me?” You want to tune into it because that’s where your audience and your prospective audience’s heads are at. Remember – these people are not your mother. They are not automatically delighted with your content, no matter how hard you worked on it or how awesome you think it is. They are tuned into their own problems. They are focused on finding solutions to those problems. If your social media updates don’t solve problems – aren’t useful or entertaining – it’s almost as if they can’t hear you.

 

2. Ask for comments, feedback, shares, and more.

This is dicey advice. A lot of people are uncomfortable with asking for shares. Even I’m kinda jittery about it. But I believe this works. In fact, I know it works. Dan Zarrella proved it:

ask_for_retweets

Truth be told, asking for shares and other engagement signals can be done incorrectly. It can come off as weird, pushy or rude. So when in doubt, don’t ask. But do try it out here and there. Asking for feedback at the end of blog posts is a good place to start. Even a simple “what do you think?” at the end of a Facebook post is a good opening for a conversation. For more ideas on how to get people talking, see Kerry Butters’s widely shared post, How to Build Genuine Social Media Conversations.

 

3. Use your analytics data.

Unless you just started out on social media, you’ve got a bank of data to raid for information about what to post. Go check that. Find your top five posts, then your worst five posts. See any trends? Make more posts like the five best ones. Stop making posts like the five worst ones.

 

4. Post your content at the right time.

Here’s a nice table of best times and days to post on different social media platforms. It’s based on data from Quick Sprout from earlier this year.

best-days-times-social-media-chart

While I love charts and studies about when is the best time to post, take them with a grain of salt. You need to test what the right time to post for you is. That said, the times the studies suggest are a good place to start.

 

5. Honor the foibles of each social media platform.

Don’t blast the same update out to all your social media accounts. I know it’s tempting, but take the time to format each update for each platform. Remember, Facebook is a completely different animal than LinkedIn. Twitter behaves very  differently than Google+. It makes no sense to post the same thing, in the same format, to each platform.

If it’s just impossible for you to invest that much time for each update, ask yourself: Do you absolutely, positively, have to be on every one of those platforms? If you cut the worst-performing platform, would that give you enough time to do a better job on the platforms that are already working?

 

6. Use images – the right images.

It’s social media 101 to tell you that images get more engagement on social media. Let’s take things a step further. Should you share stock photos? Maybe, if you add an interesting text overlay. What about animated gifs? Well, those seem to do well, according to Social Fresh and Quick Sprout:

top-blog-post-image-types

Images of actual people have also been shown to attract more attention than stock photos. If you’re in a how-to niche, consider creating a series of steps made into one image – kind of a visual tutorial. Those often get unusually high share counts.

 

7. Write good headlines.

A headline makes or breaks a post. That’s a blog post or Facebook post, or any other content format that’s got a headline. Follow these rules if they help you write an irresistible headline. Ignore them if they don’t.

  • Use “You”.
  • Use numbers, especially odd numbers.
  • Ask a question (especially if it’s a question your audience has asked).
  • Don’t write clickbait headlines (deceptive headlines that misrepresent what the content is about).
  • Write several headlines (like up to 20). Then pick the best one.

Want a tool that is amazingly helpful for generating headline ideas? Check out BuzzSumo. Want another tool that analyzes your headline to see how well it might do? Try CoSchedule’s headline analyzer.

 

8. Offer a quiz.

Quizzes are some of the most viral content out there. And not only do you get the rush of exposure from the quiz itself, but then you get to announce the final results of the quiz in a blog post or another piece of content. Each question of the quiz could be spun into social media updates on every platform. That makes for lots of content.

Quiz

Bonus idea: Contests work well, too.

 

9. Partner with a non-profit.

Use the same trick multinational companies have been leveraging for decades: Partner with a feel-good organization to improve your reputation. Even if your company already has a good rep, partnering up with the right nonprofit can’t do anything but make things better.

But does this work on social media? You bet. Especially if you can support an event or two with the nonprofit. Each event is a bonanza of social media photo ops and feel-good moments.

ASPCAEvent

 

10. Leverage a trend on social media.

If you’re super-fast, you can be like the Oreo cookies social marketers and “dunk in the dark” when the SuperBowl lost power. If you’re a little slower on the uptake, find a trend like the ice bucket challenge, or play off of something like Movember. There are plenty of opportunities. Every holiday is a chance to reach a larger audience.

Movember

That’s just the start of all the ways you could get more engagement with your social media posts. I didn’t even get to gamification or other major trends.

But what about you? What have you done lately that boosted engagement with social media content? Come on… tell us about it in the comments. Dive into some of that Level five engagement. 

 

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The World is Just Better With Gmail’s “Undo Send” Option http://blog.getresponse.com/the-world-is-just-better-with-gmails-undo-send-option.html http://blog.getresponse.com/the-world-is-just-better-with-gmails-undo-send-option.html#comments Tue, 30 Jun 2015 17:47:34 +0000 http://blog.getresponse.com/?p=20056 Have you ever sent an important email to your boss and instead of signing off “best” you ended your mail with an ingenious “vest”? We’ve all been there, from spelling mistakes to forgetting an attachment, and Gmail finally heard our … Read more

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Have you ever sent an important email to your boss and instead of signing off “best” you ended your mail with an ingenious “vest”? We’ve all been there, from spelling mistakes to forgetting an attachment, and Gmail finally heard our cries!

I can only imagine how many people a day cried out when they sent an email that just plain well, embarrassed them. And with each spelling mistake, horrible address mixup, forgotten attachment, and ridiculous autocorrect mishap, we have been heard.

Gmail has made our online world just that much easier! Setting up your “undo send” option is fairly easy as well! Just how easy? Two-step easy (well, three-step if you count save):

  1. In your inbox, find the gear on your right and click on “settings”
  2. Once you are taken to your settings, in the “general” tab scroll down until you see “Undo Send”
    undo-send
  3. Click and save!

Isn’t that better? No more facepalms and “my bad” emails! Enjoy the undo option!

gmail_undo

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The Importance Of Responsive Design in Emails http://blog.getresponse.com/the-importance-of-responsive-design-in-emails.html http://blog.getresponse.com/the-importance-of-responsive-design-in-emails.html#comments Tue, 30 Jun 2015 13:47:22 +0000 http://blog.getresponse.com/?p=20047 It’s a busy world that we live in, and technology is proving to be both the perpetuator of the busyness, as well as the relief. All things tech make the workaday job go faster, smoother, more streamlined and more convenient. But … Read more

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It’s a busy world that we live in, and technology is proving to be both the perpetuator of the busyness, as well as the relief. All things tech make the workaday job go faster, smoother, more streamlined and more convenient. But with this great enhancement of efficiency, there is just more and more to do.

Marketers around the globe have found that it is more than possible to keep up a healthy, lively and engaged presence on Twitter, Facebook, Google+, LinkedIn, Pinterest and Instagram – all before lunchtime, leaving the rest of the afternoon to worry about YouTube, Vine, blogging, Tumblr. and, of course, the email marketing campaign.

The reach of the social media marketer is now enormous. The channels available to us myriad, diverse, and each one unique. Various audiences frequent these various digital haunts – and more and more they are doing so via their mobiles.

I suspect that you’re the same. When you get up in the morning, what’s the first thing you do? Check your smartphone, right? Right.

You browse through the morning’s headlines, have a quick check on Facebook to see what your (less busy) friends were up to last night, fire up your Twitter app to see what’s trending on the digital airwaves, and then finally log on to your emails to see what’s most pressing in the day ahead.

 

Mobile Emails

Yes, this is effectively when you start work for the day. Before you’ve even had a shower, brushed your teeth, eaten breakfast or visited the toilet. You’re on your email.

Maybe it’s your work email – but, while you’re there, you must certainly take at least a quick look at your personal emails. And when you do, you will see that marketers like yourself around the globe have already been up and hard at it, and have sent you some of the latest offers from their respective companies.

You know now that your working day has started.

 

You Are Not Alone

In this day and age we live on our smartphones. Indeed, they have proven to be the most favoured method for internet access for users. In case you missed it, the crossover happened in 2014, as this visualization from comScore shows:

comscore

The rise in both consumer and company adoption of mobile has had a significant impact on marketing. No longer is it good enough to create all content with only the desktop screen in mind. Now it is imperative that everything the marketer creates be optimized for the mobile screen as well.

It’s been more than 3 months now since Google rolled out its mobile-friendly algorithm update – meaning that mobile-friendliness is now a ranking factor in Google search. Google, the undisputed giant of the internet, created this update in response to what users want and expect in this modern era of internet browsing.

“As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns,” so said Google on their Webmaster Central Blog back in February when announcing that the update was coming.

This was inevitable, of course. Just like me and you, 80% of internet users now own a smartphone, and we use it to perform practically every internet task that comes our way – including viewing our emails.

devices

 

The Importance Of Responsively Designed Emails

Back in 2011, mobile made up just 8% of email opens. By 2014, this had jumped up 500%, with 53% of emails now being opened on mobile.

Add to this the following statistics, taken from an infographic by litmus.com:

litmus

 

The Advantages Of Responsive Email Design

Your emails may look outstanding on a desktop – but if they don’t cut the mustard on mobile, then users will simply hit ‘delete’, or, even worse, ‘unsubscribe’.

A survey conducted by BlueHornet has revealed that if an email is not optimized for mobile, over 80% of recipients delete it and another 30% unsubscribe. Additionally, over 63% of consumers are interested to make a purchase if they find an email looks good on their mobile devices.

Let’s now take a look at the further benefits of responsive email design and what it can do for your conversion rates:

1. Enhanced UX

User experience (UX) is of vital importance to all methods of marketing, but none more so than on mobile. As we have seen, the majority of people now check their emails via their smartphones – further proof, if any were needed, that we’re living in an exceptionally busy world these days. We like to check our emails on the move, not sat behind our desks.

And so, when it comes to UX for emails, we don’t want to have to pinch our screens or zoom in to view the content. If there’s a contact number, then we want to be able to simply click it to make a call, rather than copy and paste the number into our contacts. We want big call to action (CTA) buttons, so that we are confident that we have hit the right part of the screen when committing to making a purchase. We don’t want clutter. We want the text to be legible. We don’t want to scroll horizontally. We want all the images to download perfectly and instantly. And if we have all of these things, then we are much more likely to open up the next email (and the next, and the next) that we receive from the company in question.

2. Increased Conversions

If there’s one thing that’s guaranteed to affect your conversion rates, then it’s poorly designed emails and landing pages. If they are not optimized for the mobile screen, then you can wave goodbye to yet another customer (and another, and another).

If you get the responsive design of your emails down to a fine art, then you can expect your sales to increase as well. Once people have become confident that your emails are the perfect channel through which they can access the purchase pages of your (responsively designed) website, then they will be happy to continue to do so in the future. Think about it, people are generally seated and relaxed when they’re browsing the web on their mobiles – what better time to encourage them to make a purchase?

3. Higher Click-To-Open Rate

A recent study by MarketingProfs has revealed that responsive emails have a 21% higher click-to-open rate (11.9%) than non-responsive ones (9.8%). For this reason alone you should be making immediate moves to make sure that all of your emails are responsive.

How effective to you find responsively designed emails? Let us know in the comments below. 

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The Hidden Power of the Survey Email http://blog.getresponse.com/the-hidden-power-of-the-survey-email.html http://blog.getresponse.com/the-hidden-power-of-the-survey-email.html#comments Mon, 29 Jun 2015 13:43:28 +0000 http://blog.getresponse.com/?p=19930 Marketers use a wide variety of approaches to reach prospects and customers via email. According to the 2015 National client email report by the DMA, newsletters, welcome messages, and customer surveys remain the top three ways for email marketers to … Read more

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Marketers use a wide variety of approaches to reach prospects and customers via email. According to the 2015 National client email report by the DMA, newsletters, welcome messages, and customer surveys remain the top three ways for email marketers to achieve their campaign objectives. Let’s zoom in on the third most popular type of email: the customer survey.

research

The 2014 drop in popularity of surveys could potentially mark a shift from surveys towards using behavioral data—such as click behavior and page visits—to build customer profiles or even for use by email recommendation engines.

But at the same time I also expect that surveys are simply underused and not recognized for their immense versatility. Many marketers aren’t taking full advantage of the “power of the ask”. Although it is still number 3 on the list of most powerful email types the DMA.

 

The hidden power of a survey email

When you think about survey emails, you are typically thinking about learning more about customer preferences and sentiment. But survey emails can be more than an information-gathering tool. It can be used as a vital part of an email marketing strategy. Although the word “survey” might conjure up questions around gathering data about customers for more targeted marketing later on down the line, survey emails can effectively be used in many different ways for marketing, among them:

  1. Show appreciation and build brand loyalty
  2. Improvement of the customer experience and services
  3. Learn about the customer
  4. For quality assurance
  5. For (crowd)sourcing inspiration
  6. Sell and generate additional revenue

 

Showing appreciation and building brand loyalty

A survey email can be an excellent way to strengthen customer relationships and increase loyalty to a brand by expressing appreciation and even making customers feel special. This Nasty Gal email builds on brand to subscriber relationship, acknowledging  the recipient as one of their best customers that they want to get to know better.

nasty_gal

The customer gets to feel special, while the brand gets customer input. And customers are probably more likely to participate because of that feeling of being special and included, so much so that Nasty Gal doesn’t offer an incentive for participating: Exclusivity and appreciation is how you treat your VIPs, and that can be incentive enough.

 

Improve the customer experience and services

Marketers are concerned with the overall satisfaction rate with their brand, the website and the customer service. Survey emails can help to gather information about customers’ experiences and perceptions, so brands can keep on improving.

It’s also a feel good for the consumer to be asked for an opinion, making it a huge win- win. The brand gets genuine customer input in order to improve their service, products or marketing, and the consumer gets a chance to be heard…and sometimes a chance to win too, as in this survey email from Farfetch.

farfetch

In this mail, the brand asks customers to take a survey as Farfetch gathers information before improving their website. Customers who participate in the survey get a chance to win a voucher to spend with the brand.

 

For quality assurance

A survey email is also an effective way to get immediate feedback, asking for information while the experience is still fresh in the customer’s mind and therefore accurate. This Naked Pizza email follows up after a meal offering customers a chance to comment on the pizza right away. The leading text is perhaps a little too subjective for what is supposed to be a survey email (“deliciously”? “excellent”? “feel great”?), but the customer’s input can be immediate.

This Orbitz email is also a good follow-up survey email, although in this case it’s less quality assurance for the brand (Orbitz) and more giving input on a place the customer visited on a trip, in order to provide feedback for other travelers.

In this mobile receipt, Swamp Rabbit Café and Grocery takes the immediacy of customer feedback to a whole new level, by simply asking for input on the experience with a smiley face and a frowny face right there on the receipt.

 

Zazzle: Learning more about the customer

Gathering more data for targeted and segmented email marketing later on, is probably the most common reason for using customer surveys. That’s because the more one knows about one’s customers, the more targeted email marketing can be. Although they are more likely to share their preferences and profile information, still customers generally do not like to hand over masses and masses of data at the beginning stages of the relationship with a brand.

Surveys can help to gather more data later on, once the relationship has started and a brand has gained some trust with that customer. That’s when a customer survey can be used to ask those questions that aren’t appropriate to ask at the very early stages of the relationship, when someone is just subscribing or making their first purchase

This email from Zazzle asks for quite a bit of information. It is framed in a “help us to help you” kind of way, by promising the  data that will in turn lead to better, more targeted emails. You see some open fields in the questionnaire, these are great for getting more detailed feedback / answers that you didn’t think of before.

zazzle

(source Emailmarketingrules.com)

 

Review your questions before sending out any survey!

A marketer should always review the questions they are about to ask. What you as a marketer do with the information once we have it? But also: what is the best way to gather that information?

Questions like “What is your favorite time to open our emails?” or “Do you open our emails on a phone?” like Zazzle asked, what will they be able to do with that information?

First off, that type of behavioral data can be gathered by looking at the open statistics. (assuming they have email marketing software that is able to do what they need). But then? Send a mobile optimized version to them at the time the individual is most likely to open? With all the mobile email opens nowadays, you should be sending out a mobile optimized version to everybody anyway. This might the biggest takeaway of the article: before you send out the survey, review the questions + possible answers for usability later on.

 

Getting (crowd sourced) inspiration

Brands can also make their subscribers part of their creative teams by using survey emails to ask for ideas and input. For example, MOO uses a survey email to seek suggestions for the MOOsletter, asking subscribers for the kinds of content they want to receive.

This is an excellent way to achieve three different goals: 1) staying top of mind in the subscriber’s inbox, 2) making the subscriber feel valued by asking for input, and 3) generating article ideas that subscribers are truly interested in without spending hours, days or even weeks generating article ideas on their own.

moo

The constant opportunity to be marketing is one commonality to note among all of these different ways to do survey emails. Regardless of the intent of the email on the surface, every survey email has the potential to keep a brand top of mind, deepen engagement at the inbox level (thereby improving deliverability), and make a sale.

 


Sell and increase your revenue

A survey email can work as a way to generate additional sales too. This Taylor Stitch survey email is well done on two levels (in addition to being attractive in design). On the one hand, the idea of an annual survey tells customers this is not an ad hoc seeking out of opinions, but a regular part of how this brand does business. Which is a pretty good idea. There will always be changes in data and likes and dislikes. To update even the personal info and preferences, a periodical survey can be a great instrument. Not all data will be as up-to-date after a while!

On the other hand – and this was what I was getting to, below the survey the recipient finds products to buy, shown by on-brand, stylish photos. It’s a chance to sell more in a survey email—while the mail is also genuinely asking for input too.

Selling more can also happen by including an incentive for participating in the survey. BlueFly does that in their email, offering $20 off an order of $100 or more just for doing the survey. Then there’s this Moosejaw email that’s all about the incentive, with a huge “free $10” in the email, and tiny type about the survey. You can understand that this is might actually be nothing more than a smart sales tactic.

moosejaw

Survey your email marketing strategy

Survey emails are undoubtedly underappreciated and underused by most marketers. They are a powerful tactic that is easy for any marketer to employ, and as you have seen to achieve multiple goals.  The DMA email client report puts survey emails on number 3 on the list of most powerful email types. So make sure you make the most out of the “power of the ask”.  Are customer surveys already a part of your email marketing strategy? What was the last survey you sent out?

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Tips for Building a Better Internal Link Profile http://blog.getresponse.com/tips-for-building-a-better-internal-link-profile.html http://blog.getresponse.com/tips-for-building-a-better-internal-link-profile.html#comments Fri, 26 Jun 2015 13:27:04 +0000 http://blog.getresponse.com/?p=19928 Maybe now is the time to understand the difference between earning links and building links. It seems that for the last year or so, the trend has shifted from having to build links – to having to earn them with … Read more

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Maybe now is the time to understand the difference between earning links and building links. It seems that for the last year or so, the trend has shifted from having to build links – to having to earn them with outstanding content. The concept was already introduced a long time ago, but at the time nobody paid much attention to it. These days, good web design and quality of content are the main factors writers and journalists take into consideration when trying to fetch the links from across the web.

With that in mind, building links is still possible, both from external sources, but also from internal. The benefits of internal link building can be immense, but throwing links to your favorite content all over the place is not going to make much of an impression; not on search engines, neither on real people. It’s all about architecture of your links, right? Well, not always.

Internal link building, when done right, can help you to manage the actual traffic that comes to your site internally, meaning that you can create separate pages and drive traffic to them just with internal links, which can be very beneficial if you’re working within a tightly-sealed niche market. With that in mind, here are five tips to help you get started with building a better internal link profile.

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1. Pages with the most links

Every website has a most linked-to page, probably quite a few of them if we begin to inspect them using a 3rd party app. Ahrefs, Majestic SEO and Open Site Explorer are just a few of the tools we can use to analyze our most linked-to pages. Once you’ve got an idea of the pages with most link juice flowing to them, it’s time to make some edits.

The best way to approach these posts is by including a few of your lesser-known website pages in these posts, do it in the form of a related post, a quote coming from the other post, or a blatant banner — explaining what you’re trying to promote. Why not get the most out of pages that are already performing well?

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2. Quantity of internal pages

One thing to remember is that if you wish to build a solid internal linking strategy, you will need to have a good amount of internal pages to work with. Having 20 pages all inter-connected, linking back to each other, is only going to signal that you’re trying to promote the same stuff over and over; as it is right now, search engines are more clever than this. It has been long talked about as to why a business needs to invest in a content marketing strategy.

A content marketing strategy will allow you to diversify your content, organized by categories and sub-categories, within which we can begin to build our internal link profile that will connect our content in a natural way.

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3. Relevant content, relevant links

To expand on the above, it’s of utmost importance to link your pages in a way that signals that they’re somehow related to each other. You don’t want to be creating internal links based on two different pages — where one of the pages talks about how to create vegetable juice, and the other talks about how to change a tire for your car. You get the point.

The more of your internal links signal of relevance, the easier it is to build yourself as an authority on the web. Search engines reward relevancy, highly. (I guess it makes it easier for them to differentiate between good quality sites, and poor quality sites.)

Relevant pages include: homepage links, navigation links, menu links, related links in the sidebar and footer, and within the content itself.

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4. Breadcrumbs

Yes, those tiny little navigation links below/above the title of the content, they’re actually great little tools for creating more relevancy in your pages, and allowing both search engines and users to see where each individual piece of content is coming from. Not only does it allow you to create a more flowing environment between your pages, using specific plugins/modifications will allow you to also add anchor text to your breadcrumbs, really strengthening that internal linking strategy.

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5. It’s not just content

While everything on your website can be considered content, articles and blog posts will usually have more power behind influencing the ranking of other internal pages, based on factors such as social involvement and the size of the pages.

However, your business pages, such as About, Privacy Policy and Terms of Service are also good places to scout for internal linking possibilities. Usually, these pages will already be linked to from every page on your website, so why not tap into the potential of adding a few links to them as well.

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Keep Track of It All

All of the above tips are going to strengthen your internal linking strategy immensely, it will help search engine robots to truly understand your site and your content, and because this method is so often overlooked by amateurs and people who don’t care about search engine optimization, you’re going to get a slight advantage over other businesses and individuals who work within that niche. My last advice is to keep track of it all.

Meaning, it’s a good idea to keep a record of all the things you’re changing and adjusting — it could be as simple as a WordPress draft in which you keep track of all the internal links you make, or you could use something like Evernote to keep notes, even a personal journal written by a pen will do. So as long as you know what links to what yourself, otherwise the risk of making your site seem spammy can increase.

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Alex_IAbout the Author: Alex Ivanovs is an expert blogger on technology, business and web development; having been working within all three fields for over a decade. His writing and insights can be found over at CodeCondo — a quickly evolving platform for designers and developers.

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What Have You Done For Me Lately? Why Subscribers Unsubscribe http://blog.getresponse.com/what-have-you-done-for-me-lately-why-subscribers-unsubscribe.html http://blog.getresponse.com/what-have-you-done-for-me-lately-why-subscribers-unsubscribe.html#comments Thu, 25 Jun 2015 14:24:59 +0000 http://blog.getresponse.com/?p=20008 Has anyone unsubscribed from your list lately? If no one has, you probably either have a super-tiny list or no list at all. Because every marketer – every single one – loses subscribers. We lose subscribers all the time. No … Read more

What Have You Done For Me Lately? Why Subscribers Unsubscribe is a post from: GetResponse Blog - Email Marketing Tips

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Has anyone unsubscribed from your list lately? If no one has, you probably either have a super-tiny list or no list at all. Because every marketer – every single one – loses subscribers. We lose subscribers all the time. No matter how hard you try and how long you work, some people are just going to fall off your list now and then. It’s the facts of life… or at least the facts of email marketing. While it’s a bummer to get any unsubscribes, so long as your unsubscribe rate stays below about half a percent, you’re not doing too bad. Just keep this in mind: If half a percent is a decent unsubscribe rate, and your list has 200 people, every time you send an email at least one of them will unsubscribe. Ouch.

Fortunately, there’s no reason to settle with even a “decent” unsubscribe rate. You worked hard to get those people on your list. You’d like to keep them. We’d like you to keep them, too. So here are the most common reasons people unsubscribe, along with what you can do to counteract each one.

 

1) Information overload

They get too many emails from you.

In email marketing research studies of why people unsubscribe, “too many emails” usually gets the #1 spot for why people unsubscribe. Sending emails too often is a sure way to drive people off your list.

So how often is too often? Ah… it depends on your list. But there is some general data available. In January of this year MarketingSherpa asked 2,000 U.S. adults about their email frequency preferences. Here’s how those survey respondents answered the question “How often, if ever, would you like to receive promotional emails (e.g., coupons, sales notifications) from companies that you do business with?”

chartofweek-02-10-15-lp

Admittedly, the answers are spread around. But clearly most people want to hear from companies via email roughly once a week or once a month. And actually most email marketing best practice guides recommend mailing at least once a month. Here’s why: Any less and people will forget who you are.

But given that we’re talking about why people unsubscribe, what we’re really concerned about is sending too much email. It’s hard to say exactly how much is too much, but here are some guidelines:

  • Twice a day is too much. Even in the height of holiday marketing, even if you’re a big retailer with good engagement rates. Sending emails twice a day is going to drive up your unsubscribe rate.
  • Once a day is probably too much. Now, there are a lot of exceptions to this. I bet you can rattle off at least five different emails you get every day and love. But it’s hard to pull off. You’ve got to be delivering excellent, useful, high-quality content to mail every day. And if you pitch something for people to buy, do it no more than once or twice a week, and hopefully less.

If you are sending a sales email every day (and you can afford to test this), see what happens if you drop to twice a week or once a week. Even a two-week trial can be interesting. And, conversely, if you’re a retailer mailing only once a week, consider trying twice a week. Your unsubscribe rate may tick up a little, but if you can generate 30% or 40% more sales, maybe that’s worth a few unsubscribes.

In addition to testing frequency, you can also try an “opt-down” prompt, like this:

OptDown

Or you can send an entire email dedicated to the opt-down, like this:

FewerEmailsAlexisGrant

I’ve seen this kind of dedicated opt-down email from a number of marketing experts recently, including Danny Iny and Chris Brogan. It’s a good way to hold on to some of your subscribers.

 

They get too many emails in general.

Your subscriber may have opted out simply because they get too many emails. Most of us feel like we get too much email. You only have to look at the huge field of inbox management tools available to see how big the need for managing and  reducing emails is.

While this sounds like a legitimate reason to lose someone, it’s really just a surface cause. If you lose a subscriber because they’re getting too many emails in general, you’re actually losing them because your emails aren’t good enough to make their cut. They probably aren’t unsubscribing from every single email they get – they’re just thinning the herd a bit. And alas, your emails are one of the messages to get thinned.

Opting out from too many emails is basically the long-term version of the morning’s email cull. That’s when your subscriber sits down at their computer, opens their email client and discovers they have, say, 214 emails to weed through. They immediately begin a hasty cull, deleting as many of them as they can. All the unnecessary emails get culled. Hopefully, the emails you send aren’t considered “unnecessary”.

This brings us directly to the next reason why your emails might not be good enough to keep. It’s also the next most common reason people unsubscribe.

 

2) Your emails aren’t relevant

Emails that aren’t relevant are probably the second most common reason people unsubscribe. This is interesting – it reminds me of the consumer’s definition of spam: Email they don’t want or aren’t interested in. By definition, if your emails aren’t relevant to your audience, they probably aren’t interested in them.

The best way to get around this is to segment your list. You there are a bunch of ways to do that. You can segment based on:

  • interests people select when they sign up
  • which links people have clicked in your emails
  • which online resources (ebooks, on-demand webinars, etc) people have downloaded
  • participation in online events (like a webinar)
  • how often people click on your emails (aka frequency of interaction)
  • geography
  • overlay data (like income level, psychographics, etc)

That’s just a starter list. There are almost endless ways to segment.

 

Sometimes, they just gotta go

While it is possible to slice and dice your email list so you deliver more relevant information, keep in mind that sometimes people just gotta go. Interests change.

Even if you’re delivering super-relevant information, it’s possible that eventually some of your subscribers will just exhaust their interest in your subject. And that’s okay. Because of the blogging you do, and the content marketing and SEO, and all your list building work, there will always be new people discovering your work.

 

How to see why people have unsubscribed from your list in your GetResponse account

We’ve covered the common causes for unsubscribes. But what about your list? Why are people unsubscribing from your list? Fortunately, there’s an easy way to find that out. By default, when someone unsubscribes from a GetResponse email list, the system asks them why they’re leaving. So to find out why people are leaving your list, all you have to do is to just find that report.

Here’s how: Go to the “Statistics” tab in your GetResponse account. Choose “Email Analytics” from the drop-down menu, like this:

WhyUnSubReport1

On the next page, navigate to one of your email campaigns. Click the “Unsubscribed” section of the report and you’ll see how people responded to the exit survey they filled out before unsubscribing. Here’s what that report looks like:

WhyUnSubReport2

Armed with this information, hopefully you can adjust your email marketing and retain more subscribers. Or, if you’re well below the .5% unsubscribe rate, you can just sit back and admire your awesomeness.

 

What about you?

Why do you unsubscribe from email lists? Why do you think people unsubscribe from your list? Have you run any tests for unsubscribe rates? We want to know how managing unsubscribes is going for you. Feel free to tell us about it in the comments.

 

What Have You Done For Me Lately? Why Subscribers Unsubscribe is a post from: GetResponse Blog - Email Marketing Tips

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6 Reasons Transparency Can Engage More Readers http://blog.getresponse.com/6-reasons-transparency-can-engage-more-readers.html http://blog.getresponse.com/6-reasons-transparency-can-engage-more-readers.html#comments Wed, 24 Jun 2015 13:47:32 +0000 http://blog.getresponse.com/?p=19996 Today, accessing information is quicker than ever. It’s never been easier to figure out the details of people, events or even companies. After all, we’re in the internet age— where almost everything is available online and where people can find … Read more

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Today, accessing information is quicker than ever. It’s never been easier to figure out the details of people, events or even companies. After all, we’re in the internet age— where almost everything is available online and where people can find a myriad of facts by utilizing a simple search term.

Between social media sites, news outlets, and search engines, the level of transparency that people are expecting, both as employees and clients, has never been higher. Although this can be a challenge, it’s also something that company’s can utilize to help them to truly connect with their customers like never before.

While the exact level of transparency that a company chooses depends on their business, culture and structure, there is definitely a benefit to being open and honest with ones readers, including customers and prospects. More specifically, this can equate to creating a solid foundation of trust that can affect everything from customer lifecycle longevity to closing initial deals.

But the real question is, how can this transparency help your brand and in the end, engage even more readers? There are a number of ways, including:

 

1. Building a Sense of Trust

Think about the best types of relationships in your life. Usually, it’s much more than just a great connection.You trust in their decisions and who they are— that they’re honest, open and will tell you whatever needs to be said if there’s a need for it to be communicated. In this same way, as a brand, a sense of trust is built with your readers when you let them into your story. By extending a similar courtesy as you would to your friends or even colleagues— as well as being open about your wins, challenges and struggles— you’ll not only build stronger relationships, you’ll give your readers the desire to hear more.

 

2. You’re Telling Your Own Story

By taking control and writing about your journey— whether that means discussing challenges you’ve faced as a business, exciting accomplishments or obstacles you’ve overcome— you’re telling your story by the person(s) that know best. Whether your goal is to connect with more customers, prospects or even employees, your audience will respond more strongly to something that is written utilizing a firsthand account. In other words, what has affected you and how, straight from the horse’s mouth. Not only does this make your writing more appealing, it also allows you to share and describe your experiences in a way that only you can.

 

3. People Connect with Real

Especially when it comes to business, your audience wants to hear specifics. That means data, case studies, and a number of examples that can help them to make more informed decisions and learn from your accomplishments and struggles in the past. Regardless of the subject matter, people can tell when something is crafted for PR value, simply to take up space or solely to promote your brand. They want to hear about actual people, places and events— all of which can help to garner more consistent readership and even subscribers.

 

4. Valuable Advice

When you tell your own story and freely discuss problems you’ve faced, issues you’ve overcome, the things you’ve done right, and what you wish you would have done differently, you have the ability to tell a complete story. What’s more, the story that you tell becomes that much more compelling because you’re utilizing your own journey to offer up examples and results. Beyond that, you can give other companies, customers and colleagues great advice that could have only come from experiencing things yourself. Ultimately, this is the content that they’ll want to read regularly and more, that they won’t be able to find anywhere else.

 

5. People Want More

Not only do people want a higher level of transparency, they’re starting to expect it. The fact is, if you’re being honest and engaging, of course your audience will want to hear more. This can include additional information about what you’re experiencing, future plans, overcoming obstacles, etc. Look at the best blogs, newsletters, or marketing collateral out there— one of the things they’ll probably all have in common? An aim to truly bring value to the table for their readers, giving them more of what they want and delivering engaging content to keep their audience coming back for more. By giving people the inside scoop and insight into what it’s like to be your shoes, you’ll not only create a greater capacity to connect, your audience will be more apt to tune in next time.

 

6. Transparency Means Thought-Leadership

In the end, no matter what industry you’re in, being a thought-leader in your space will always be the ultimate goal. After all, more ideas and innovative thinking is what moves the needle for companies, attracting additional site visitors, helping with more conversions and increasing your number of regular readers. By being willing to share your journey as a business, you have the ability to back up any thoughts, ideas or changes you’ve made in your business with your own data. Likewise, being transparent allows you to deliver new ideas and analysis on the state of your industry with an insight that many others are either unwilling to share or unable to provide.

open_book

An Open Book

Let’s face it— being a completely open book is a pretty challenging task, and one that few companies have decided to embark on at that. But gaining the trust of your readership and maintaining strong relationships doesn’t have to be an all or nothing feat. As a company, it’s imperative that each business make the decision about how open they’re willing to be and whether or not it’s a fit for them.

Just remember, being transparent and forthcoming about everything from accomplishments to PR nightmares can end up working in your favor. Most people respect when someone takes responsibility for the decisions that they make and more, when they hear it from the source first.

So whether you have a list with thousands of blog subscribers, or are trying to get steady email blasts in circulation for your brand, consider transparency. Not only can it help to create a strong foundation with your readers, it can be leveraged to pave the way for open and honest conversations in every facet of your business. How do you create an “open book” conversation in your business? Tell us in the comments below!

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ChavezAbout the Author: Crystal Chavez has been in digital marketing for over 5 years. She’s currently the Marketing Manager for Hivewyre, a FLAT digital ad co-op in Scottsdale, Arizona. By contributing anonymous data about what shoppers browse, Hivewyre co-op members work together to form a powerful data source of what in-market consumers actually want. For more information, visit www.hivewyre.com and follow them on Twitter at @Hivewyre. 

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The 3 Giants of Social Media And Their Most Important Teachings http://blog.getresponse.com/the-3-giants-of-social-media-and-their-most-important-teachings.html http://blog.getresponse.com/the-3-giants-of-social-media-and-their-most-important-teachings.html#comments Tue, 23 Jun 2015 13:47:12 +0000 http://blog.getresponse.com/?p=19989 I don’t mind telling you that one day I would like to achieve the ‘giant of social media’ accolade that 3 of my online heroes have – Jeff Bullas, Mari Smith and Guy Kawasaki. Of course I would. I am at … Read more

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I don’t mind telling you that one day I would like to achieve the ‘giant of social media’ accolade that 3 of my online heroes have – Jeff Bullas, Mari Smith and Guy KawasakiOf course I would. I am at the time of my life now where my children have all but one grown up and fled the nest, and I can give my (almost – my husband seems to be staying put) undivided attention to my work.

The life of a social media marketer/influencer/guru is a funny old game. Online, and in the realms of social networking, these people are like gods. They are A-list celebrities that the likes of my colleagues and me revere as much as my daughter does David Beckham… but to the rest of the world, their names are as meaningless as, well, my husband’s.

But this is a truth, I suppose, of nearly all disciplines. I suspect that if I made my living selling house insurance then there would be a Jeff Bullas of that world, too. If I were a traffic cop, then I’d be as completely star struck by the Mari Smith equivalent in that game when she pulled me over. And if I was at law school, then I’m sure I’d despise it as much as Guy Kawaski did when he was there.

All disciplines have their front-runners, their key influencers, their great thinkers. I have my own thoughts, my own influence, and my own fan base – but, as yet, my presence is nothing compared to what these 3 giants have.

And there’s good reason for this. I don’t believe in self-effacing – there’s nothing wrong in recognising what we’re good at and playing to our strengths (or, as Guy Kawasaki says: “If you don’t toot your own horn, don’t complain that there’s no music”) – but the knowledge of these people far surpasses my own at present.

I am one of their most dedicated disciples, however, and I must admit that I try and read everything that they have to say. And my job as someone whose gigantism is still on the rise, as it were, is to take in all the wisdom, process it, extrapolate it, and then add to it in my own writings. And if I can do that, then it will be the next generation’s turn to do the same with my output – and on and on it will go, the depth of knowledge thickening with each new cohort of social media experts – and it will all be recorded forever online. My goodness, I love the internet!

Ok, so here are my favourite teachings from my 3 favourite teachers. I hope they inspire you as much as they have and do me.

influencers

Jeff Bullas

“Never underestimate the vital importance of finding early in life the work that for you is play. This turns possible underachievers into happy warriors.”

“Finding inspiration and your creative side comes from within and without. Read a lot, watch what other top bloggers do and steal their ideas. Picasso, David Bowie and Steve Jobs did.

“Persist and you will become creative.

  1. Always think: How can I put a new twist on an important idea?
  2. Essay form is effective for business blogging, but a great story is even better.
  3. When you borrow an idea or gain inspiration from it, give credit (and a link) to the source.
  4. Find your groove for brainstorming topics, whether it’s in your kitchen at 6 AM or throwing ideas around with a buddy after work.
  5. Customer FAQs are a treasure trove of topic ideas.
  6. Never cheat the reader by giving a pointless post a provocative title.
  7. Strive toward finding your real voice and thematic niche, but don’t feel as though you have to accomplish these things in a matter of weeks or even months.
  8. Rather than fretting about hitting a particular word count, say what you have to say and then stop creating.”

 

Mari Smith

“Engagement doesn’t pay the bills. Be strategic: get the leads and convert the leads to paying customers.”

“A large part of this relationship marketing concept is allowing yourself to be a little bit vulnerable and let people in.”

“Content is king, but engagement is queen, and she rules the house!”

 

Guy Kawasaki

“Simple and to the point is always the best way to get your point across.”

“Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.”

“Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.”

“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”

Amen, Guy. I for one say you’re great – but what do the rest of you think? Who’s your greatest influencer, and what is your favourite thing that they’ve had to say? Let us know below. 

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Measuring and Tracking Your Email Results #FreebieMonday http://blog.getresponse.com/measuring-and-tracking-your-email-results-freebiemonday.html http://blog.getresponse.com/measuring-and-tracking-your-email-results-freebiemonday.html#comments Mon, 22 Jun 2015 13:58:12 +0000 http://blog.getresponse.com/?p=19982 When you think about analytics and email, what comes to your mind? Most people will focus only on open rates and click rates. But what about other rates that could be beneficial to making your email marketing more efficient? Working … Read more

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When you think about analytics and email, what comes to your mind? Most people will focus only on open rates and click rates. But what about other rates that could be beneficial to making your email marketing more efficient?

Working on an email marketing campaign is more than just sending out messages and then looking at who clicked, responded, and converted. Creating a campaign that is successful is also looking at all other metrics, outside forces, and customer behavior in order to see what works best and what brings about a positive response. In case you’ve forgotten what open and click-through rates are, here is a quick reminder:

  • Open Rate – It is the proportion of recipients who open an email. This metric allows you to see how effective your email campaign is as far as subject lines, and delivery go.
  • Click-through Rate (CTR) – This metric takes the open rate a step further, as it shows you how many recipients actually clicked over to your website.

Now, both of these values are extremely important as they will show you what you need to work on (subject lines, copy, text/image based emails). They are great things to look at over time and to look as a basis for results in your A/B testing. But what about other metrics?

 

Conversion

Although the above metrics give you an insight into how you are doing, what might be working and what your A/B tests are bring in, there are other things you need to look at to be able to laser point your customers’ behavior.

  • Click-to-open Rate – Have you ever looked at the unique clicks compare to unique opens within your email messages? You should! These unique clicks and opens will help you better understand how, and if, people are engaging with your email.
  • Sign-up Rate – A very helpful metric that will help you discern if your messages are coming through as convincing. The higher the sign-up rate, the better the indicator that your offer is valuable.
  • Conversion Rate – If you have set up goals within your analytics panel (for instance, in Google) you can measure just how many of your goals you are meeting by calculating your conversion rate. Goals can vary from completing sing-up forms, downloading a free guide, all the way to purchasing your product or service.

Conversion Obstacles

Your campaign may not always be successful. Whether the fault is with you content, accidental clicks, or simply with unruly inboxes that send your messages to spam. You need to keep an eye on your unsubscribe and bounce rates, when you start noticing a rise or odd numbers, it’s time to dig into the root of the problem.

  • Unsubscribe Rate – it’s only normal that over time subscribers may opt out. However, if you start noticing peaks in unsubscribes it might be an indicator of content that doesn’t resonate with your recipients. This is your free lesson at understanding your customers and crafting future content that does draw them in.
  • Bounce Rate – A high bounce rate could be a sign that you’re not following  email marketing best practices. It could also indicate that you have not cleaned your email list in a long time and you’re “reaching” email addresses that no longer exist.

Both of there values carry a lot of reasons behind them, when you notice spikes it is important that you immediately look at your content, email addresses, and of course – online connection. It could be an internet issue, but it could also be your emails, so you need to investigate and adjust accordingly.

 

Conversion Cost

As with anything in business, cost is of utmost importance. Having a clear picture of what you’re spending and how much conversion you’re getting from those costs is necessarily to plan for future campaigns.

You don’t want to overspend on content and emails that do not bring any customers. And looking on the flip side of the coin, you don’t want to be cheap when you a message that could potentially be very successful.

  • Acquisition Cost – A great metric that will shed the light on how much you’re spending to generate conversions. It may be calculated on a per-person or per-group basis.

 

Tell Me More

Now these are just definitions and the basics of what each metric is and what it measures. To make sure you’re making the best of them you not only need to identify them, but you also need to know how they can be tracked, prevented (in case of unsubscribe or bounce rates), and why some of them may not always be excellent in their results.

To get a deeper understanding into this subject download our free whitepaper “Measuring and Tracking Email Results: 3 Step Starter”. Inside you will find a colorful table with each metric and how it can be put to life, links to valuable research papers, definitions, and a simple scenario guide that will help you get a better understanding of how measuring and tracking works.

As this is a vast subject, you may have thoughts or questions yourself. How do you use measuring and tracking in your email marketing? Share with us in the comments below!

Measuring and Tracking Your Email Results #FreebieMonday is a post from: GetResponse Blog - Email Marketing Tips

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9 Social Media Etiquette Rules You Need to Stop Breaking http://blog.getresponse.com/9-social-media-etiquette-rules-you-need-to-stop-breaking.html http://blog.getresponse.com/9-social-media-etiquette-rules-you-need-to-stop-breaking.html#comments Fri, 19 Jun 2015 13:37:16 +0000 http://blog.getresponse.com/?p=19966 Engagement is the most meaningful metric on social media right now. It almost doesn’t matter anymore how many Facebook likes or Twitter followers you’ve got. If they’re not engaged, your ROI is probably MIA.  Unfortunately, some marketers get so focused … Read more

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Engagement is the most meaningful metric on social media right now. It almost doesn’t matter anymore how many Facebook likes or Twitter followers you’ve got. If they’re not engaged, your ROI is probably MIA. 

Unfortunately, some marketers get so focused on increasing engagement that they can come off as a bit rude. To make matters worse, what’s rude on social media changes fast, simply because social media changes fast.

So what’s a marketer to do? Well, start with one golden rule: Listen more than you talk. “Listen” could be studying your analytics, or just reading comments. Pay close attention to what your audience has to say, whether they’re saying it to you or not.

That’s a good start, but there are a few specific things some social media marketers do that are considered bad form. Some of them are alarming common. Generally, these are newbie social media marketer mistakes. But many of us who’ve been doing this a few years can also slip now and again and create a social media marketing faux pas. Hopefully you won’t see yourself in any of these items, but if you do, it’s an easy fix: Stop.

 

1) You join a group and immediately start pitching your products, services or your content.

This can happen in Facebook groups or LinkedIn groups. Sometimes the marketer almost gets it right. They at least pick a relevant group, but then they jump right in by promoting their stuff without contributing anything first.

Do this in the wrong group and you can get yourself banned (especially on LinkedIn). Even on the more forgiving groups you might get your post deleted or moved to a “promotions” thread. Proper group etiquette goes beyond just diving in and pitching your stuff, though. Even if you’re contributing, there are still some guidelines:

  • Don’t get too personal.
  • Avoid the classic no-go topics of sex, money, and politics, unless you’re in a group about that.
  • Don’t share about how you hate your job.
  • Don’t be mean.
  • Don’t change the subject.
  • Don’t insist on being right to the point of bludgeoning everyone else in the group with your point.
  • Read the group rules. Obey them.

For more insights into what’s not appropriate to share on a Facebook group, see Headband for Today’s post on the subject. Note that her post is for Facebook. Posting on a LinkedIn group would have even more restrictions. For a good take on LinkedIn group etiquette, see this post about LinkedIn etiquette from Greg Cooper. It has a section specifically about groups.

Of course, most advice that goes for Facebook and LinkedIn groups goes for forums and other online communities, too.

 

2) Don’t tag people on Facebook without their permission.

Facebook lets us tag people in photos, posts and comments. When you add a tag for someone, it creates a link to their profile. They also get a notification. The post you tagged may also show up in their timeline, and it may be visible to their friends.

This is a cool feature, but it can also be a bit of an invasion of privacy. Unfortunately, because it’s a great way to get people’s attention, it’s also been a bit abused. So please don’t use tagging as a way to promote yourself to people who don’t know you, unless you’ve mentioned or featured their work in a positive way.

When in doubt, it’s nice to ask people before you tag them. Also, don’t tag people if they aren’t in a photo. Don’t tag yourself if you’re not in the photo.

grumpycat-tagging

Photo credit from JayBaldwin.com. That site also has a nice post on the details of tagging etiquette.

 

3) Don’t burst your tweets.

Too many tweets in close succession are also known as “bursts”. By “close succession” I don’t mean within an hour or two. I mean within minutes or even seconds.

Here’s an example of a Twitter burst. All three of these tweets were sent within one minute:

TwitterBurst

Still need more proof this is a bad idea? Here’s research from Buffer that Twitter bursts are the #1 reason people unfollow brands or other people:

why-twitter-users-unfollow-800x520

 

4) Limit yourself to 2 (and no more than 3) hashtags on Twitter.

There are many articles about hashtag etiquette online. While it might not seem like hashtags are fodder for strong feelings, apparently they can be.

Here are some basic guidelines for hashtags:

  • They should be relevant (like closely relevant… not tangentially relevant)
  • Don’t make them ridiculously long.
  • Don’t use them as a flag to get zombie followers. An example of this would be #like4like.
  • Don’t tag every word.
  • Consider skipping them entirely on Facebook. (Some social media experts agree with this. Some don’t.)
  • Use an appropriate number of hashtags for the social media platform you’re on. See the table below for suggested numbers of hashtags for each platform.

hashtags

 

5) Don’t send an automated direct message when people follow you on Twitter… or anywhere else.

This is basically too much too soon. Even if you say something like “ask me anything about Internet marketing”, it immediately alarms your new follower. They’ll worry they may have just followed an overpromoter. And they might be right.

New connection messages even worse if you immediately make a sales pitch. This also applies to LinkedIn, where it is okay to send a “nice to connect” note, but it’s not oaky to immediately go into sales mode and try to schedule a demo. I personally don’t like it when people send a direct message to ask me to follow them on another network, but some friends I’ve talked to aren’t bothered by this.

Take note: We may start seeing A LOT more direct messages on Twitter soon. Twitter recently announced they’re going to extend the maximum character length of direct messages from 140 to 10,000. Expect the change sometime in July.

 

7) On Google Plus, include a hat tip when you share someone’s content.

As the saying goes, “give credit where credit is due”. Google+ has a bit of a content curation twist to it, in that people often post updates that summarize blog posts or other content. Often the Google+ post may just mention one particular tidbit from that piece of content that they liked the most. This is a great practice of putting your own spin on someone else’s content, but it requires an acknowledgment of where you got the cool idea.

Giving someone a hat tip couldn’t be easier. Just add “h/t” and then the person’s username with a plus sign. This creates a link to their account and notifies them. You can write out “hat tip” or use the “H/T” shorthand. For example, “H/T to +GetResponse” is fine. So is “hat tip to +GetResponse”.

Here’s an example of a hat tip Rand Fishkin gave to thank Mary Bowling for sharing a great SEO tip:

HatTipExample2

 

8) Don’t just post your own content.

This is one of the more widely talked about social media best practices (https://blog.getresponse.com/build-genuine-social-media-conversations.html), but I’m still seeing many small businesses skip it. Often it’s not because they don’t know about it; they’re just afraid people will click that third party content and never come back. Don’t worry – they’ll come back!

You can even use a tool like Snip.ly to add an overlay at the bottom of the page you’re sending people to (yes, on the third party site) that will prompt people to come back to your site.

See the page below? Tresnic Media shared this post from the Conversion Scientist blog in their Twitter feed. Because Tresnic used Snip.ly to create the link they shared, they were able to add this neat overlay to the bottom of the browser window. This can be done with any page online.

SniplyExample

So you can still share third party content and have an opportunity to pitch your own stuff. Snip.ly even lets you add an email opt-in form to these overlays – and it works with GetResponse! This is one of the best sleeper list-building tricks.

However you share other people’s content, please do it. Sharing only your own stuff comes off as being a whiff self-centered. Or worse… boring.

.

9) Say thank you now and then.

You’re not expected to say thank you every single time someone likes a post, but a thank you here and again is nice. It’s also a good way to get on someone’s radar. Recently I tweeted a cool post Melonie Dodaro had published. She thanked me the share a couple of days later.

Gee… do you think I’m now more likely to share her content in the future? You bet.

ThankyouTweet

Back to you

Got any social media etiquette pet peeves I missed? There’s a lot of them… Tell us about yours in the comments. If you speak up, maybe just a few of us might try to stop doing them. ☺

 

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Create a Father’s Day Email Marketing Campaign That Rocks http://blog.getresponse.com/create-a-fathers-day-email-marketing-campaign-that-rocks.html http://blog.getresponse.com/create-a-fathers-day-email-marketing-campaign-that-rocks.html#comments Thu, 18 Jun 2015 13:47:05 +0000 http://blog.getresponse.com/?p=19950 Father’s Day is fast approaching. I’ve decided to take a closer look at the emails in my inbox and check how email marketers tackle the upcoming celebration. I wanted to find out more about the latest trends that dominate the … Read more

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Father’s Day is fast approaching. I’ve decided to take a closer look at the emails in my inbox and check how email marketers tackle the upcoming celebration. I wanted to find out more about the latest trends that dominate the Father’s Day communication. Take a look at what I have gathered and compare the presented ideas with your email marketing efforts. What is the father’s role in your strategy?

A carefully planned email campaign can serve many purposes. It’s a chance to build trust, develop strong relationships, educate subscribers about your products/services, engage the audience, and build up a community of raving fans – you name it, you can make it happen.

If you want to get spectacular email marketing results, you should prepare different kinds of messages and schedule them in your email calendar accordingly.

 

A Useful Reminder

In case of slightly less popular celebrations – such as Father’s Day, the first message of the email cycle could serve as a useful reminder. I’m sure that most people on your email list are very busy. Constantly juggling various tasks, they could easy lose sight of the occasion – and let’s be honest, nobody wants to forget their dad!

Fortunately, your brand can send a reminder message: a carefully crafted email reminds subscribers that the 21st of June is coming up and it’s about time to think of a perfect present for their Dad. If not for your message, they could be easily taken by surprise.

Pancake_company

The Little Pancake Company won’t let you forget about Father’s Day.

 

No Two Fathers Are The Same – Father’s Day Gift Ideas

Choosing a gift is never easy. Which is why ideas are the another opportunity to reach out to your subscribers and help them by presenting the perfect Father’s Day gift they can give.

As an email marketer you need to recognize that each father is different and strongly demonstrate individual preferences. Most email messages emphasize the importance of finding the right present for the right Dad by sharing gift ideas and by usually allowing you to choose from a predefined set of products.

The key is personalization – try to offer available alternatives based on the customer activity. When a subscriber browses a certain product category (e.g., gifts up to 50$) and leaves without making a purchase, you could send a follow-up email with a selection of gifts based on that particular customer ‘s taste and within the preferred price range.

Tiffany

Tiffany reminds subscribers of the coming Father’s Day and invites them to celebrate big way this year offering a selection of its meticulously crafted designs.

UncommonGoods_cropped

Uncommon Goods provide 25 alternative ideas for a Father’s Day gift.

 

When Your Dad Is Hard To Buy For

Some people struggle to choose the right gift. Don’t leave those who can’t make up their mind empty handed – a nice looking gift card might be just what they need.

Try to tell them that “If you have always found it difficult to find the right present for your Dad and despite all those great emails flowing to your inbox you still don’t know what to buy – no worries. There are still a few things left for you to do in order to make your Dad feel special.”

Canva lets you create a personalized card for your Dad.

Canva lets you create a personalized card for your Dad.

Starbucks offers a Father’s Day Gift Guide and free shipping but you can also send your Dad a gift card.

Starbucks offers a Father’s Day Gift Guide and free shipping but you can also send your Dad a gift card.

 

Valuable Content

Email marketing is not just about sending sales messages. You don’t loose money, when you send emails packed with useful tips or when you send out crafted messages that simply happen to be entertaining.

, because it makes the communication with the audience more engaging – as a result more subscribers stay longer on the email list.

Useful tip: If you run a company blog, feel free to send an email with links to the posts that are in any way related to the celebration. If you don’t have the necessary resources to create content yourself, use links to other posts by popular bloggers.

The Honest Company sent a message with links to relevant posts on the company blog.

The Honest Company sent a message with links to relevant posts on the company blog.

 

Animated Content

Current email technology allows you to liven up your communication by using animated elements in your messages. Prepare special Father’s Day GIFs or cinemagraphs and check if they draw more attention and drive more conversion.

After analyzing all the Father’s Day campaigns in my inbox, I noticed that still only a few companies use animated content in their email marketing. This might be a perfect moment to stand out from the crowd and make your campaigns memorable.

The animated GIF from Uncommon Goods catches your eye and makes you want to click that message.

The animated GIF from Uncommon Goods catches your eye and makes you want to click that message.

 

Taking It All In

It’s time to wrap up and leave you with 7 actionable steps to success. Remember that in order to produce impressive results, you need to start planning your campaign before the actual Father’s Day. Use the checklist below to create an email marketing campaign that will knock your Dad’s socks off!

  • Remind the upcoming occasion at least a few days before
  • Bear in mind that no two Fathers are the same
  • Understand your audience and send them valuable content (not every message needs to be sales-oriented)
  • Provide alternative gift ideas – let your subscribers know all you have to offer
  • Offer something to those who have problems with finding the perfect present
  • Capture attention by adding animated elements to your email template
  • Track the results and measure KPIs so you can optimize the campaign next year.

What’s the most important element of Father’s Day email marketing campaign? Do you have any tried and tested ways to engage the audience on this particular occasion? Share your ideas in the comments section below.

Create a Father’s Day Email Marketing Campaign That Rocks is a post from: GetResponse Blog - Email Marketing Tips

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40 Ways to Build Your Email List Fast http://blog.getresponse.com/40-ways-to-build-your-email-list-fast.html http://blog.getresponse.com/40-ways-to-build-your-email-list-fast.html#comments Wed, 17 Jun 2015 14:03:23 +0000 http://blog.getresponse.com/?p=19940 Who here wants to build their email list? Raise your hand. Hmm, that’s everybody, I think. Pretty much what I thought. We all know the importance of growing our email list, right. So let’s get straight into the how.   #1 Know … Read more

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Who here wants to build their email list? Raise your hand. Hmm, that’s everybody, I think. Pretty much what I thought. We all know the importance of growing our email list, right. So let’s get straight into the how.

 

#1 Know who you want to target

It doesn’t matter what kind of tactic you employ; if your foundation is not built correctly, the tactic won’t work. In this case I am talking about identifying your target audience.

What kind of people do you want on your email list? What problem are you solving or what desire of theirs are you helping them fulfil? Create an ideal reader persona before you do anything else.

 

#2 Create a high converting opt-in offer

Once you are absolutely clear in your mind what kind of person you want to attract, it is time to create a freebie offer – an ethical bribe to entice people into handing over their email address.

The easiest way to do this is to consider your signature program or flagship product and splinter a single topic from it. Make it super specific. If this doesn’t appeal to your audience, you are not putting yourself in front of the right people.

 

#3 Choose the right format

How does your audience like to consume your content? Are they primarily readers and enjoy blog posts the most or are they more of visual learners and gravitate towards video? Maybe you are a podcaster and find that you draw large audiences in this format (audio).

Consider matching the format your audience loves. Ebook, mini ecourse, video series, webinar, infographic, or a call recording. Choose that converts the best.

 

#4 Create a squeeze page

Don’t forget to create a standalone page to describe your free offer. Start with an attention grabbing headline at the top. Spell out the big benefit of signing up. Then do a list of 3-5 teaser bullets to further explain your offering. Add a sign up box and make a strong call to action.

 

#5 Make it easy for people to sign up

Have you seen sign up pages where people make you jump through hoops to sign up? Don’t be one of those people.

Ask for a name and an email address. Don’t ask for additional info unless you have a good reason for doing so. Share your privacy policy and tell people that you won’t share their email with anybody else.

 

#6 Make a clear offer

Make sure your offer is clear. Don’t just say, ‘sign up for updates’. Tell people exactly what they are going to get. Don’t assume that people know what to do. Every day, there will be people signing up to a newsletter for the first time. Tell them what they need to do.

And don’t forget to tell people this is a free offer and that once they hand over their email they agree to receive email communications from your side.

 

#7 Start a blog

So you have an irresistible offer. Now let’s talk about all the ways you can get your offer in front of as many people as you possibly can.

First of all, start a blog if you haven’t already. No, it doesn’t have to be time consuming, you can just start with posting once a week, and no the goal is not to become a celebrity blogger. You blog so that there is fresh content being published on your site which attracts new people and to build your know, like and trust factor.

 

#8 Start a newsletter

Once you start building your email list, start sending out a newsletter. This newsletter doesn’t have to be fancy. It can just be a teaser and a link to your latest blog post, or it can be a newsletter with the link, a thought of the day, tips, images, resource links, or a short offer to work with you. Make your newsletter as useful as you can and ask people to share.

 

#9 Do a video

People think of blog content as written blog posts but it doesn’t have to be. Try mixing things up a little bit.

Do a little video and embed it in your blog post, or do a video and have it transcribed and publish it as a blog post. People love seeing you on video because there is nothing else that builds trust faster than this medium.

 

#10 Get an infographic

Try getting someone to design an infographic for you. Infographics when done well have the potential to go viral. People love seeing brightly coloured visuals that explain a complex concept by breaking it down and making it easier to understand.

 

#11 Create a specific offer for each blog post

Now this tip is not for the faint-hearted.

For every blog post you write, create a unique freebie based on that post. So if you are doing a video, for example, you might want to offer a checklist or a list of resources mentioned as your freebie offer. You might offer a template that people have to sign up to receive.

Yes, this takes quite a bit of work, but the harder part is coming up with what to give away. If you stick to cheat sheets, checklists or one-page offers, it’s not that hard to execute.

 

#12 Put your offer front and center

Some people are too shy asking for the email. Don’t be like that. If you have a blog style homepage, the offer can go on top of the sidebar so people can see it without having to scroll down.

 

#13 Showcase a feature box

Consider adding a feature box to your site, meaning add an opt-in box to your site’s header.

 

#14 Incorporate social proof

If you already have a decent sized list, go on and show off your numbers by all means. Say ‘join 10,000 awesome subscribers’ or something like that.

People take other people’s lead. That is why busy restaurants attract even more people and unexpected queues pique curiosity.

 

#15 Put your opt-in on your about page

Place your sign up form on every landing page on your website, especially the about page. That, dear reader is one of the most frequently visited pages on your site as people love to find out who writes the blog or runs this website.

list_building

#16 Share your opt-in incentive

Remember earlier I recommended you create a standalone landing page for your opt-in offer (squeeze page), well, the beauty of having a page like that is you can promote it on its own. Tweet it out, share it on Facebook, or any other social media platform of your choice.

 

#17 Encourage people to share your content

It’s not enough to publish content and then and hope like crazy that people will find it. You have to share it yourself. And not only do you share it, you also ask others to share. Make a call to action after every blog post. Ask people to share on social media platforms and make it easy for them to do that. Do not overwhelm them with too many choices.

 

#18 Ask people to invite a friend

A specific call to action can be asking people to invite their friends to join your list and then rewarding them. If you sell physical products, you can give them free samples. You can give people a discount for referring people. You can do shout outs on social media.

 

#19 Optimize for search engines

I’m not saying stuff your copy with keywords so it becomes unreadable. What I am suggesting is to be mindful and pay attention to it. Place keywords for your metadata and images info. Make it easy for people to find you using Google so they can also sign up.

 

#20 Share your content on social media

Create a social media promotion calendar. Schedule updates in advance. I generally advise to master one to two social media platforms before moving on to others. For some people it’s Facebook, for visual brands it might be Instagram or Pinterest, and for more serious brands, it might be Twitter or LinkedIn.

Don’t be scared to repeat your posts. Not all of your followers will see them at one time or share them

 

#21 Make your content updates enticing

When you post your updates on social media, make it as interesting as you can and give people a reason to check you out. For example, on Facebook, use colourful, eye catching images. On Twitter, add clever, thought provoking snippets to your tweets.

 

#22 Tweet at influencers

Don’t forget to tweet at the influencers individually using @mention feature when appropriate but don’t go overboard.

Say for example you wrote a blog post where you used one of their quotes, it is fine to tweet at them, or when you review their book, or write a follow up to one of their blog posts. Don’t tweet at them at random.

 

#23 Leave comments on popular blogs

This is an effective strategy if you are new to online marketing and don’t have an audience of your own. Start leaving meaningful and well thought out comments on blog posts.

Don’t just target the A-listers. Connect with the up-and-comers and colleagues in your space. You may see some traffic from your comments but more important it will help you build relationships leading to better list building opportunities.

 

#24 Form relationships with other bloggers

Connect with other bloggers on social media, through their blog comments, personal emails, online discussion forums and groups, and in real life events and conferences. Strong relationships are a must if you want to grow your list quickly.

 

#25 Participate in Facebook groups

Dedicate some time to hang out in Facebook groups where you ideal client or customer hangs out. But don’t go crazy promoting yourself. Be of service, help people out and post links to your blog posts if they would truly help someone.

Do this consistently and people will start noticing you and you will get many followers and subscribers as a result.

 

#26 Create your own Facebook group

Do you think you are a pretty good leader? If so, creating a Facebook group of your own may be a great idea to build your tribe as well as an email list.

The vast majority of Facebook groups fizzle out because it takes a strong leader to build and monitor a group, set group rules to prevent spam and foster engagement. If you are ready to devote some time to do this, do try it.

 

#27 Promote your Facebook post

Share your blog posts on your own Facebook page.

 

#28 Run Facebook ads 

Use Facebook ads to build your email list super quickly. Firstly, you can boost your blog posts as they are quite inexpensive and reach more of your fans. Secondly, invest in Facebook ads to promote your opt-in offer.

 

#29 Hold contests on Facebook

Hold contests and giveaways on Facebook on your own or partner with someone else.

#30 Host a free challenge 

Create a challenge for your tribe and ask them to share. Promote on social media platforms and groups.

list_building_2

#31 Do webinars

Webinars are great for building your email list. But you have to understand the tools and have the skills to do it right.

Create a webinar on a topic that has been requested by your audience or is in demand. Create a stellar presentation and practice. Promote your webinar on social media and/or using Facebook ads. Give tons of value so you start generating word of mouth helping you get even more subscribers.

 

#32 Do Guest posting

Guest blogging is a fantastic way to build your email list. And what I love the most about this method is that you attract the warmest leads. People who sign up are doing so because they have consumed a piece of content written by you and so they are way more interested in your brand than people following you from social media or Facebook ads.

 

#33 Appear on podcasts

Don’t wait for people to approach you. Seek out podcasters and appear on podcasts and radio shows.

 

#34 Cohost a webinar/telesummit

Invite someone to do a joint webinar and promote to each other’s list.

 

#35 Do Google hangouts

Do impromptu Google hangouts. Connect with your audience and new peeps.

 

#36 Do interviews

Get interviewed via Google hangout or just via email.

 

#37 Interview people

Interview other people. They can be colleagues and up-and-comers and not necessarily industry leaders. Interview them on Google hangout, on Skype or via email.

 

#38 Network in events and conferences

Attend real life events and conferences. You are bound to meet new people to form relationships with and attract new subscribers.

 

#39 Host a local workshop

Hosting local workshops or teaching classes can be a great way to get new people on your list.

 

#40 Create a media kit for local radio/TV opportunities 

Don’t forget traditional media or PR opportunities to build your list. Create a media kit and make it available on your website. Get professional photos done and provide links to your media mentions, interview and noteworthy accomplishments.

.

So there you have it. These are my top 40 ways to get high quality leads and build your email list. What worked for you? What would you add to this list? Share with us in the comments below!

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Making A Sale With Your Welcome Email http://blog.getresponse.com/making-a-sale-with-your-welcome-email.html http://blog.getresponse.com/making-a-sale-with-your-welcome-email.html#comments Tue, 16 Jun 2015 14:05:43 +0000 http://blog.getresponse.com/?p=19933 By some standards, you will have already done the hard part when someone signed up for your newsletter, thusly scoring you a conversion. Indeed, whereas once upon a time your email list was probably your only concern in your online marketing … Read more

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By some standards, you will have already done the hard part when someone signed up for your newsletter, thusly scoring you a conversion. Indeed, whereas once upon a time your email list was probably your only concern in your online marketing efforts, in this age of social media marketing, growing that list is harder than it’s ever been. 

The difficulty comes, of course, in actually getting your visitors or social followers to take that next step and fill in their email address, name, and other information. It doesn’t seem like a lot to ask, but, when most online activity these days is conducted via a few clicks, getting your potential customers to dust off their keyboard and type in a few lines of their personal information is a little more than a lot of people can be bothered with.

You know all this, of course. Building your email list is difficult. When you’re giving away so much great free content through your blog and social media channels, it can be hard to convince users that they could possibly be getting anything more by signing up to your email.

But that’s the job in hand, and when you make a conversion and add another subscriber to your list, this is when you’ve got to pull out all the stops to go for the reconversion and making a sale.

 

Striking While The Iron’s Hot

As an online marketer, you have a huge opportunity to make a reconversion with your welcome email. Skyline Technologies reports that on average welcome emails enjoy a 50% – 60% open rate. And that, as any email marketer will tell you, is a much larger open rate than what the remainder of your email campaign will manage to generate.

The reasoning for this quite simple – people are expecting your welcome email after signing up. They are already engaging actively with your site and your brand. They like what you have to say and want to hear more of it. They’re in the ‘zone’, if you like. The iron is hot, and it’s time to strike.

The purpose of all of your marketing efforts is of course to make sales. And your brand new email subscribers have already just slipped about halfway down the sales funnel when they filled out their information and hit ‘enter’. You’ve got them sniffing around your ground bait, now it’s time to see if you can hook a fish.

man-hands-working-technology

Making A Sale With Your Welcome Email

A lot of marketers make the fatal mistake of simply using the welcome email as more as a confirmation email – that is, simply an automated message that is sent out to your new subscriber as a means of confirmation that the signup process was successful.

You will of course have been using a few tricks to get these people to sign up in the first place – perhaps the email will contain a link to a download or free eBook. But few marketers use this opportunity to reconvert and go for a sale.

This isn’t you, of course. You’re one of the smart ones. You’re using this opportunity to strike while the iron’s hot. And so, to help you, make the most of this opportunity, below are some handy tips and best practices to optimize your welcome emails for successful reconversions.

 

1. Encourage A Transaction

This is the simple one, but the most effective. Your new email subscribers should be rewarded with some money off one of your products. The trick here is to not aim too high by offering just a 5% discount on the most expensive item in your catalogue. But rather a really meaningful discount – 50% – on one of your mid-range products.

Make this the clearest and boldest element to your welcome email. The confirmation information can be less prominent – you’re after a sale. Make your call to action (CTA) bold and clear, and communicate the value of the transaction as clearly as possible.

 

2. Give Them A Tour Of Your Website

Obviously it will be tricky to hold your new subscribers’ hands and guide them through all the ins and outs of your (brilliant) website. But what you can do is create a short, cool, funky and explanatory video of how best to navigate around your site.

Show them how simple it is to place an order – and be smart with this. In the example, show the very best deals you have to offer, and they will feel like they can have them too in just a couple of short clicks. People don’t like to think, so do it for them.

 

3. Display Your Testimonials and Reviews

Don’t be shy. People trust product reviews by actual users far more than they do anything you as a marketer will have to say about the products that you’re trying to flog. That’s your job after all, and your new subscribers will not have been born yesterday.

So, flag up all the wonderful reviews and comments that have already been given about your products/services by other users. This user-generated content is the perfect weapon to use when trying to convince those who already like your product to fall in love with it.

 

4. Contact A Salesperson

Some people like talking to real people either via instant message or over the phone, and there’s no reason why your CTA should not be encouraging your new subscribers to contact a salesperson to find out more about you, your brand and the products that you have on offer. Remember, your new subscribers are still in the ‘you zone’. They’re feeling good about you and what you can offer them – so take the opportunity to capitalise on this and invite them to speak to the sales team.

 

How do you use welcome mails in your email marketing strategy?

Making A Sale With Your Welcome Email is a post from: GetResponse Blog - Email Marketing Tips

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Using Lists in Your Email Marketing Program http://blog.getresponse.com/using-lists-in-your-email-marketing-program.html http://blog.getresponse.com/using-lists-in-your-email-marketing-program.html#comments Mon, 15 Jun 2015 13:47:06 +0000 http://blog.getresponse.com/?p=19915 Most people respond well to lists, we make task lists, grocery lists, packing lists, guest lists, and more. They organize information for us. In fact, we like lists so much, we make our own ultimate list for life: the Bucket … Read more

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Most people respond well to lists, we make task lists, grocery lists, packing lists, guest lists, and more. They organize information for us. In fact, we like lists so much, we make our own ultimate list for life: the Bucket List. I wouldn’t be surprised to learn that list making is just part of human nature. Nor would I be surprised to find out you already made at least one list today.

Email marketers think a lot about lists – usually how to grow their email list. That’s because savvy marketers know the importance of having a quality marketing database of interested subscribers to send to. Those are the subscribers that are more likely to buy. The money is in the list, so growing it means growing the ROI, but how about those other types of lists, are you using those? Let me explain…

 

Why you should be using lists in your email marketing

If we know people respond to lists, why don’t we take all this list making and apply it to our own email newsletters to help improve the content and make it more effective. An additional plus is that lists make your job as a content creator easier.

Lists are a great way to make your email marketing both easier to pull together (for you) and easier to scan (for them). Using lists as part of—or all of—your email content means you can:

  • Give structure to otherwise unstructured content.
  • Make your content scanable, very important!
  • Encourage people to keeping reading your email, which also means they are enticed to scroll past any type of ‘fold’ especially when on their smartphones.

Those are the general benefits of using lists in your email. Now let’s delve into some specific examples of lists that rock emails.

 

Get creative with lists

A list isn’t limited to a static bulleted or numbered text list. Although that can work, it could also be borderline boring. You can use lists to gain the benefits above while at the same time be creative.

For example, check out this email from Shopbop.com. It’s a “list” of outfits to wear Monday through Friday, that includes a little narrative as well as a picture of all of the pieces of each outfit.

shopbob

Shopbob’s shopping week message puts products in context of specific scenarios, or what we (as marketers doing business cases and claiming marketing budget) call “use cases” – like going into a client meeting. The second you think about these uses, you also think “Do I have a  client lunch up ahead?”, and “Do I have the ideal client lunch wardrobe?“ exactly what a marketer wants to achieve.

Shopbob’s shopping-week message is rather lengthy, but it keeps you scrolling because you do want to see what’s next for Tuesday and then Wednesday and so on. Keeping subscribers scrolling is now more important than ever as emails grow longer when viewed on smartphones and mobile devices. If they don’t scroll, you lose.

 

Convey more information without making it overwhelming

Lists also make it easier to ‘cram content’. With that I mean, that usually you want to try and stick to one or two messages per email. But sometimes, as with a reactivation email, you’ll want to say more than usual. Lists make that possible without overwhelming, as you can see in this email from ChainReactionCycles.com, which gives the recipient five reasons to engage once again with the brand.

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Four of the reasons are reminders of the kinds of useful information that’s available as a subscriber and the fifth is an exclusive little secret, hinting at changes to come. Below the list is a special offer to woo the wayward subscriber back, just in case the reasons for re-engaging weren’t compelling enough.

Although it’s not as long as our first example in length, this email has a lot more text and still keeps you scrolling because of the numbers and your own curiosity in finding out what’s next. Here comes a great idea for an email split test, it is even number 41 on my own list of 150 email split testing ideas. Just imagine how this mail would look without the list, would it be just as effective? Try two versions and test it out.

 

Make their choice easier

Sometimes consumers don’t make a buying decision because they are confronted with too many choices. This email from jcrew.com handles that brilliantly with a list of five must-have clothing items for the winter wardrobe.

thefive

The message insinuates you’ll be a winter fashionista if you add these five pieces to your wardrobe. You can make this format fit to your own situation, an email such as this could also list things to buy for a party, a shopping list for family during the holidays or things essential for X,Y or Z. When you make a list like this, you’re also providing a bit of extra value for your subscriber, because you’re doing the filtering work for them. Rather than make them think and make a list, you’re handing them the list—and all they need to do is buy.

 

Provide value with a checklist

We are constantly hearing that we should be sending content of value to our subscribers, to avoid list fatigue and disinterested non-openers. But marketers can’t always think past the “buy now” kind of messaging they’re used to sending. So think of a list.

An email can deliver a lot of value to your subscribers if it delivers a useful to-do list, shopping list or checklist. It could even be a list describing how to best use the product they just bought from you, or something seasonal like a yard cleanup checklist for spring. Ideas for lists of any kind abound. And that’s not hard to come up with, is it?

It doesn’t have to be a list of things they should do, it can also be a list of things they should NOT do. Or a combination like the  checklist for avoiding email mistakes, as long as there is value in it.

 

Onboard new customers and educate new subscribers

Lists are a great way to teach new customers how to use your product or service. For example, this email from GoBank.com spells out how to get started as a new customer with a list of three simple steps. All have links to next steps or more information.

gobank

The GoBank mail does a nice job of putting the contact information up at the top in case the new user had additional questions and needed some assistance, the first sign up is often an important step, but getting them to actually use your products is where brand ensure loyalty and email customer lifetime value. So any possible way to make those steps more fluid, is a definite value. And if people were thinking that they get a unfriendly person on the phone, look at that dog!

The same principle applies for welcoming all types of subscribers. Consider this email from nomorerack.com that welcomes new subscribers by telling them what to expect…as a list.

nomorerack Setting the stage for new subscribers from the very beginning can help to improve engagement later on, making the welcome email a critical tool. And this one does an even better job by spelling everything out, eliminating surprises later.

 

How using lists makes marketing easier

Checking out the examples above, you can see how effective lists can be in an email. But there’s another benefit: Content creation can be easier. If you’ve ever been the copywriter wondering how you will fit a lot of necessary content into what should be a short email, you’ll see that lists can make that task much easier.

Rather than you having to worry about getting the message across in fewer words than you’d like, you can let the list do the heavy lifting for you.

The same holds true for directions. As with the GoBank.com example, the list makes the explanation easy, eliminating the need for a lot of words to try and explain the process. Instead, there’s very little text.

As you can see in all of these examples, using lists in your emails can be a strategic way of communicating your content to your audience. Are you sold on lists yet? Because they’re ready to start selling for you. Have any advice or questions? Share your thoughts with us in the comments below!

Using Lists in Your Email Marketing Program is a post from: GetResponse Blog - Email Marketing Tips

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Brian Solis Webinar: Reaching Generation C http://blog.getresponse.com/brian-solis-webinar-reaching-generation-c.html http://blog.getresponse.com/brian-solis-webinar-reaching-generation-c.html#comments Thu, 11 Jun 2015 20:35:33 +0000 http://blog.getresponse.com/?p=19907 How do you reach a generation that requires more connection than ever before? Can you twist and shape your marketing to connect? These are questions that should be on every CMO’s mind. But how do they answer them? To be … Read more

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How do you reach a generation that requires more connection than ever before? Can you twist and shape your marketing to connect? These are questions that should be on every CMO’s mind. But how do they answer them?

To be able to create valuable leads, meet your ROI projections, and create long lasting customer relationships, you need to think like they do. Reaching customers is no longer about placing a product in front of them. No, reaching a customer is about creating demand in a way that resonates with who they are, what they do, and HOW they are likely to look for that exact information. And usually, they find it in their phones.

From Mozart to Twitter

Every generation had it’s ‘it’ thing. A way of communicating how we feel and what we are doing. Obviously you can’t sell anything by going door to door playing Mozart on your 90s boombox, while wearing a gray suit. I mean, you could try, but it may not work.

There is digital disruption not only around us but also in our very own hands. With every tweet, snapchat, Instagram, and Facebook post we are entering the world of digital. Which is why digital marketing is a wave that you need to get on ASAP.

Breaking rules, creating engaging stories, forming memorable campaigns, going against the current only to stay within the range of – relevant. All these things feed into what we now call generation-c, connected. So how do we feed the digital marketing tsunami? How can you as a CMO create a marketing experience that will not create disruption but leads? These are questions that Brian Solis, along with Devon Wijesinghe, CEO at Insightpool, will answer.

Let Brian Solis Answer Your Questions

If you are a CMO, or a marketer that wants to not only stay relevant but also reach the right audience in the age of digital, join us for a webinar!

Join us on Thursday, June 18th at 1 p.m. ET (10 a.m. PT) for a live webinar with Brian Solis and Devon Wijesinghe, CEO at Insightpool where they will discuss the shift that needs to take place in marketing and sales in order to gain the attention of Generation C, and share the secrets behind building relationships and influence on social media that drive results.

Brian-Solis-Head-Shot.jpgBrian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

Register now to reserve your spot for the webinar and use the hashtag #SolisChat to ask Brian questions before the webinar.

If you can’t join us on June 18th, sign up to receive a recording by email after the event.

Brian Solis Webinar: Reaching Generation C is a post from: GetResponse Blog - Email Marketing Tips

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How to Collect Emails When You Are in a Boring Niche http://blog.getresponse.com/how-to-collect-emails-when-you-are-in-a-boring-niche.html http://blog.getresponse.com/how-to-collect-emails-when-you-are-in-a-boring-niche.html#comments Thu, 11 Jun 2015 15:37:00 +0000 http://blog.getresponse.com/?p=19814 As for any online business, it is important to determine how to get their users to sign up for emails. This is how businesses get a chance to reconnect and build a better level of engagement with their audience. It all sounds … Read more

How to Collect Emails When You Are in a Boring Niche is a post from: GetResponse Blog - Email Marketing Tips

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As for any online business, it is important to determine how to get their users to sign up for emails. This is how businesses get a chance to reconnect and build a better level of engagement with their audience. It all sounds great, but there are two major problems here, I would like to discuss.

  1. Visitors and customers usually do not easily share their emails, unless they feel like they should.
  2. According to a research, your email marketing database will degrade by about 22.5% every year.

If you keep the above problems in mind, your mission will include maintaining the current list, as well as making sure the users are happy. You would additionally have to invest in ideas that can help you get new targeted users subscribe to your email.

The difficulty level increases to double when you are working in a boring niche like Industrial and workplace supplies. Unfortunately, there is not a huge community available online when you talk about workplace supplies. People in need of these will often pick up their phones instead of writing in forums.

When you are in a situation like this, collecting emails from your target audience is difficult and you have to try and apply different ideas instead of the common ones like “Create Remarkable content”, “promote a contest” or more. I am not saying these ideas are bad, but they work well for busy niches like home improvement, digital marketing or technology. For a niche like workplace supply, you need to go the extra mile and work on ideas that actually pick the right kind of audience and encourage them to subscribe to your email.

Here are the 6 Ideas I came up with for working in a specific niche like ours at Workplace Depot.

 

1. Discount Upon Subscription

Online customers especially in the boring niches are tough! They know why they are on the website and their buying cycle usually includes: selection of product, price comparison, getting into the privacy, and return policy and more. These people are well informed about the product and in most cases, they don’t usually get excited by interesting content only. They want much more than just that.

I like the idea of giving them what they are ideally looking for in your website and on top of it, ask them to subscribe! Offer them a discount, if they are ready to subscribe to your email list. The reason this idea will work is because the only thing a well-informed customer will look for in a particular website is a discount, so if you can provide what they are looking for, it can be a win-win situation for your customer as well as for you.

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You can place the pop-up or a text above the subscription box on your website that says: “Upon subscription, you will get a discount code”. Once they enter their email, you can send them a confirmation email with a discount code attached to it.

 

2. Alumni Special Discount

You can use this idea by keeping your targeted audience in mind and you can always alter it a bit based on your personal research. The reason why alumni are our target audience is because many of them chose to peruse entrepreneurship which makes them our potential customers.

After graduation, most of them are usually connecting to each other via alumni websites or a university website. We offer alumni and staff all sorts of special discounts applicable to universities. This helped us in multiple ways, which includes email subscription, a link to an .edu website, more targeted traffic from referral traffic and more.

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When targeted audiences enter in to the website from these trusted websites, chances of conversion increases largely, plus they are more convinced about subscribing to the email list.

 

3. Adding A Link In The Employee’s Email Signature

This might not work well in the busy niches where a purchase usually does not contain email or phone communication unless there is a problem with the buying process or the product itself. When you are in the boring niches, however, chances are you will see less orders but the order value will be remarkably higher.

Imagine the value of an order, if you are buying office furniture for your new office. Usually these kind of orders don’t go the same way you buy a shirt or a pair of shoes online. They usually contain a couple of email exchanges and phone calls.

These email communications are amazing and if you can include a link to email subscribe within the email of the employee who is dealing with the clients, you will not only get more subscribers but you will get the most quality subscribers in your list.

The reason why these clients are quality is because they already know who you are and they are pretty much convinced with your business at the moment.

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With all the social media and other buttons, we can always include the email subscription button within the email.

 

4. Length Of Your Subscribe Form

This is a simple logic and it is not only limited to the subscription form but any kind of form you use where user interaction is necessary. The idea is to keep it short in order to get more fill-ups. In the subscribe form the most important data you need is their name and email. The other things are additional and not always needed.

The idea is not to irritate clients by asking a lot of personal information. This may have the opposite effect and can make them bounce from the page. Instead, ask them for the email and name and send them a confirmation email accordingly.

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I personally love this subscription bar by Many Contacts as it does not irritate much and asks for the email only, whereas the technology they are using gives much more information than just an email address. It provides you user’s conversion page URL, the source they use to enter in to the website, their number of visits on the website, name, social media information and much more.

If you are going to use this bar, chances are you will have more targeted audience in your email list without putting much effort in to it.

 

5. Re-Targeting

Retargeting is one of the most common ideas that almost every brand is using these days for product promotion. Actually, retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.

If you are in the boring niche you would have to follow the same process. Most people use retargeting to call in their potential customers again so that they can complete their perchance cycle, where as you want users to come back again to your website and subscribe to your email list.

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If you follow the tight retargeting techniques, chances are you will not only massively increase your email list but the ROI of that email marketing list will be much higher as compared to others.

 

6. Offline Events

No rocket science but the idea came to my mind for the first time when I was shopping in the mall and there was a BTL of PEPSI running. They were asking people different question related to soccer, at the end of the activity, they were asking people to share their information. There was nothing new in the form other than question that says “would you like to receive our promotional emails?” along with a dialog box that encourages them to drop their email addresses.

Moral of the story is: it’s important that if we do it, we do it the right way. One of the biggest advantage a business will get is the improved and targeted email list that allows them to later communicate and share love with their existing and potential customers.

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The idea we used at our company was to carry out a charity campaign to receive additional email subscribers, through an offline survey form (using the same technique as discussed above) we get the email addresses of potential customers, now it’s time for us to enter it into software like GetResponse and start sending them email and collect data accordingly.

These are some of the ideas that work for our website but as these are ideas and not formulas we should keep on trying new things as well as scale the performance the new techniques we are implementing to continuously optimize the email collection process.

On the other hand try not to send too many emails that irritate your audience and make them opt out. Remember, you not only have to increase the list but you have to make sure that the people who are receiving emails are also happy.

In a boring niche? Think out of the box and use different tactics to let the audience subscribe to your email list. And remember to share your thoughts with us in the comments below!

 

About the author: Moosa Hemani is a blogger who normally writes about SEO and digital marketing related topics on his blog SEtalks.com and on other giant blogs on the Internet.

How to Collect Emails When You Are in a Boring Niche is a post from: GetResponse Blog - Email Marketing Tips

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How to Create Evergreen Content Your Audience Will Love http://blog.getresponse.com/how-to-create-evergreen-content-your-audience-will-love.html http://blog.getresponse.com/how-to-create-evergreen-content-your-audience-will-love.html#comments Wed, 10 Jun 2015 13:57:20 +0000 http://blog.getresponse.com/?p=19880 Want content that never goes stale? That your audience loves and shares? Content  that brings in lots of traffic and business? Come on… who doesn’t want that kind of content? And while it seems like hitting all those criteria is the … Read more

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Want content that never goes stale? That your audience loves and shares? Content  that brings in lots of traffic and business? Come on… who doesn’t want that kind of content? And while it seems like hitting all those criteria is the holy grail of content creation, there actually are a few tricks to make it a reality. 

What is “evergreen content?”

Don’t worry, this hasn’t become a gardening site. Evergreen content is content that’s always relevant. It’s content that’s useful year round, and hopefully for at least a couple of years after you’ve published it.

How can you tell if you’ve got evergreen content? Could you queue up social media updates for that content, then post them anytime, any month, for the next two, three, even five years? Then you’ve got evergreen content. That content is never going to go out of style.

The opposite of evergreen content is seasonal or news-related content. Something tied to a trend or a recent event like Game of Thrones or the French Open. Those “newsy” pieces are fun. They can get lots of shares and engagement. But what about three years from now? If it’s 2018 and someone reads a title that makes a sly joke about the last Game of Thrones episode, the reader will probably think “Huh?”

 

Here are some examples of evergreen content:

How to Write an Irresistible Headline

Publishers and writers have been trying to write better headlines for decades. And decades from now, whether we’re sending snail mail or thinkmail, we’ll still be trying to write better headlines.

10 Things My Mother Told Me About Parenting

Parenting is a perpetual topic of interest. People have probably been fretting over their parenting skills all the way back to when we used sticks and stones for tools.

How to Find Peace in a Crazy World

Personal development topics are often evergreen. So is most content related to religion or psychology. At the risk of making a bad pun, gardening is usually an evergreen topic. So are housekeeping and many hobbies.

 

Here are some examples of not so evergreen content:

What Caitlyn Jenner Can Teach Us About Branding 

Despite how sensational a story may seem now, within a few months most people won’t remember it. Even major celebrities’ dramas are quickly forgotten.

How to Get More Instagram Shares 

Technology changes fast. The specific instructions you use now to complete a task will probably change before the year is out.

10 Ways to Make Saint Patrick’s Day Greener 

Saint Patrick’s Day and all other holidays only come around once a year. The rest of the time, few people will be interested in them.

 

How evergreen content fits into your content marketing strategy

Evergreen content should make up the anchor content of your site – the core content assets of your business.

Because evergreen content tends to last, most publishers decide to invest in it. Your company’s evergreen content should reflect that investment. It should be detailed, well-researched, well-planned and well-executed.

That usually means it is expensive. But it’s worth the investment. If you can splurge on making even one type of content first-class quality, evergreen content would be a good choice.

fresh_content

Evergreen content is ideal inbound content

The best evergreen content attracts search engine traffic. In fact, it’s typically designed to attract inbound links and to be optimized for search engines. Some people refer to high-quality, anchor content like this as “link bait”. It’s built to be a resource worth linking to. If you had newsy content, you might get a big splash of shares at first, but probably not much action from the search engines after that.

As soon as we bring search engines into this, we’ve got some constraints on what topics we’re going to cover. Before we ever write one word of content or create one image, we’ve got to pick a few good keywords. Then we’ll need to optimize our evergreen content around those keywords.

Hopefully you’ll optimize for long tail keywords. That improves the odds of your content getting ranked. If you choose your long tail keywords right, you’ll also be targeting a keyword that’s used further along in the buying cycle than a more general keyword. That means your conversion rates should go up.

This brings up tying your content topics to pre-defined business goals. You are doing that, right? Your content needs to deliver on business goals like building your email list, or getting more demonstrations scheduled, or more webinar registrations. Usually just getting more traffic is not enough.

Let’s recap before we go too much further. So far, here’s what we want from this evergreen content. It needs to:

  • Be on a topic that will still be interesting to our audience 2-5 years from now.
  • Be optimized for search engine traffic (and we need to have a realistic shot at getting ranked).
  • Deliver on business goals.

What’s left? Oh yes – it needs to be designed and executed so our audience will love it.

 

How to create content your audience loves

Over the last few months we’ve talked about a number of different tactics to find out what your audience craves.

Those are all viable ways to find out what your audience is interested in. Your evergreen topics are in there among that general pool of potential topics. But you’ll need to do some filtering to surface the best evergreen topics.

Remember, we want content that

  1. Will be relevant 2-3 years (even 5 years) from now.
  2. Will get good search engine traffic and linking building opportunities
  3. Can be leveraged to meet business goals.
  4. Is something our audience is actively interested in.

Not all the potential topics you uncover are going to meet all those criteria. And some of the topics that do meet that criteria will meet it better or worse than others. So how can you sort all those topics and all those criteria out?

You can build a little table of topics and their criteria. If you keep things simple and rank the criteria from one to five (one being worst and five being best) you’ll start to see your ideal evergreen content topics emerge. This is not the only way to come up with evergreen content ideas, of course. But it can help with the decision making.

Here’s an example for a dog-training site:

 

dog_training

*1 is worst, 5 is best.

** For search traffic, you’ll need to decide how much competition you’re willing to go up against. If you’re a tiny marketing department with very limited resources, you may need to go after keywords that have barely any competition. If you’re got a large marketing department, you might have a shot at some more competitive terms.

 

What to do with your evergreen content topics?

What you may find after all that research is that you basically want to create a course. This is an approach many of the most successful marketers have taken. Many companies and solo professionals choose this route, too, as do affiliates and bloggers.

There’s a lot of reasons why courses work so well. One is because as you educate your audience, you shape how they view your niche. That makes them more receptive to your ideas about your niche, and thus more likely to agree with any conclusions you draw. It also makes them easier to sell to, because you’ll have built up a lot of trust by “educating” them. You’ll also have leveraged the principle of reciprocity, which basically means that by giving them all that great free content, they’ll feel just a wee bit like they owe you. That also makes them easier to sell to.

Courses are also good as a content structure (and strategy) because you can have them branch off to more advanced topics. You also get a chance to show your expertise – another valuable benefit.

If you were just creating a bunch of funny videos, for instance, instead of creating a course, you would be entertaining people, and maybe getting a lot of engagement. But you wouldn’t be showing people why they need your product and what they could be doing with it. That’s why courses are better than, say, funny videos or cartoons, though those can have their place for some comic relief, too.

 

Even evergreen content will need to be updated

One last tip about evergreen content: It needs to be updated. Update your content at least once a year. And please don’t try to cheat and just leave the date off your content. That’s worse than just having a date that’s a year old. Content without dates on it is immediately under suspicion. So please leave the dates on your content.

The whole exercise of content marketing is to get our audiences to know us and like us and trust us. Don’t build all that expensive content only to undermine people’s trust in it. You want to be building content and trust for the long-term.

Have any thoughts, ideas, or your own experiences with creating evergreen content? Share with us in the comments below what you think!

 

How to Create Evergreen Content Your Audience Will Love is a post from: GetResponse Blog - Email Marketing Tips

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Getting Paid For Your Posts: 3 Social Networks That Reward Content With Cash http://blog.getresponse.com/getting-paid-for-your-posts-3-social-networks-that-reward-content-with-cash.html http://blog.getresponse.com/getting-paid-for-your-posts-3-social-networks-that-reward-content-with-cash.html#comments Tue, 09 Jun 2015 13:17:55 +0000 http://blog.getresponse.com/?p=19872 As a social media marketer, you are stuck with producing regular content for your blog. The reason that you do this is of course simple – to give your customers a reason to return to your site. You are adding … Read more

Getting Paid For Your Posts: 3 Social Networks That Reward Content With Cash is a post from: GetResponse Blog - Email Marketing Tips

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As a social media marketer, you are stuck with producing regular content for your blog. The reason that you do this is of course simple – to give your customers a reason to return to your site. You are adding value to the already great services and products that you offer by giving away free information to your loyal following on just about anything and everything to do with your industry. 

This of course puts you where you want to be in your field – you are not just a producer of products, but an actual thought leader, giving people the information they need as well as the services. You are a content marketer, and so you produce content on a regular basis.

This is all well and good. But you know yourself that the skills that you have as a writer are not really being recognized for what they are. Yes, you create content and people read it. But when you think about it, all this great stuff that you’re producing for, say, Facebook, goes a long way towards making our favourite social network the wonderful thing that it is.

Facebook, Twitter, Google+, Pinterest, LinkedIn – these are all fabulous sites that are filled with fabulous information that fabulous people like yourself have put there for free. Where’s the reward, I hear you ask. Where are the thanks? Where’s the dollar?

Ok, so it would be little disingenuous of me to suggest that as a content creator you are not getting anything in return from the likes of Facebook et al. to allow you to post on their carefully crafted social networks. Of course you do – you’re rewarded with likes and followers and traffic to your website, a percentage of which, in turn, will convert into paying customers.

That’s how this game works. That’s what we’re all in it for, and if you’re reading this blog, then you’re wrapped up in it all too, regardless of whether you’re a social media marketer or not.

 

Imagine An Online World That Rewarded Content With Cash

But it doesn’t have to be this way. You know how valuable your content is, and, believe it or not, there are some social networks out there who want to reward you – in cash – for what you produce, for they know how valuable your skills are, too.

There are in fact several social platforms in existence that have become wise to the fact that people would like to get paid for the creation of original content. And so they are experimenting with this concept, and are actually enjoying a reasonable amount of success. All you need to do to get on board with this steadily rising market is start choosing the social networks that pay you to post.

So, let’s take a look at 3 of our favourites

 

3 Social Networks That Pay For Posts

1. tsu

tsu, as it explains on their site:

“is an invite only platform that rewards social activity for all users. You can share photos, videos, and any type of content with your friends and followers.

“We believe in quality content, real ownership, and the value of one’s own network.

“We recognize members for their likeness, image and content.

“Our content creators earn fair value for all the social things they already do.”

tsu generates its revenue by serving ads – the same as most social networks. The difference, however, is that tsu gives almost all of the revenues generated from the ads back to its members. As much as 90% in fact.

The creators of tsu know that the best content will receive the most traffic. So, as a content creator, knowing that there is a monetary reward for your efforts in the pipeline, you are thusly incentivized to create the best content that you possibly can.

It’s not just content, however, that results in monetary rewards. You get paid as well when you invite someone new to the platform. And it doesn’t stop there. The Hootsuite blog explains the payments even further (and provides the infographic below):

“Users are also encouraged to share photo, video and text content that garners pageviews from their social media audience—all typical behavior for social networks. What makes tsu different from other social media giants is that the network only takes 10 percent of ad revenue generated by advertisements placed on the users’ pages. The other 90 percent is divided among the content creator, who gets 45%, and the other 45% is distributed among that user’s “family tree”—essentially operating on a multi-level marketing model. Successful users can cash their earnings once they amount to $100.”

Tsu

 

2. Bubblews

Bubblews kicked off to a flying start when it launched in June last year, attracting 200,000 users in its first week, according to Business Insider.

Trying to break the rules a little (in what I think is a rather finicky and misguided attempt to try and be ‘unique’), it doesn’t use hashtags but “+” signs instead, and handles are not prefixed with an “@” sign, but an “&”. Why bother, I say.

Content creators are compensated with 1 cent for each click, like, or comment that they receive on their posts, and are paid via PayPal each time a user hits the magic $50 mark.

“No one should come to our site in anticipation of being able to quit their day job,” Bubblews CEO Arvind Dixit says in Business Insider. “But we are trying to be fair with our users. Social networks don’t have to be places where you feel like you’re being exploited.”

 

3. BitLanders

BitLanders is way, way ahead in the 21st Century social media game, not only paying its users for content, but paying them in cryptocurrency to boot.

Content creators are paid an amount determined by their BuzzScore, which is, as is described on the Hootsuite blog, a “number ranging from 1 to 100 that is influenced by the number of followers, people you have invited to join the network, the amount and quality of content you share on the network. Users can use their Bitcoin for PayPal payments in minimum payouts of $10. They can also choose to use their earned cryptocurrency to shop for gift cards, or donate it—for these two options, users don’t have to wait until they reach the $10 amount to transfer money.”

 

Final Word

So, all in all, there’s nothing to get too excited about as yet in terms of making money from your original content on these platforms. Put simply, you’re simply not going to be able to make a fortune on any of these, but rather you might be surprised every now and again as an extra 10, 50 or 100 dollars ends up in your PayPal account. Aside from that, it looks like your best bet is still to stick with the social network power players – even if you dabble in these 3 paid platforms as a bit of a sideline – and try and generate a revenue through conversions the old fashioned way. Maybe one day content creation of this type will prove to pay off, but we’re still quite far away from those glory days at the moment.

Have you made money using a social network that rewards content with cash? Let us know in the comments below!

Getting Paid For Your Posts: 3 Social Networks That Reward Content With Cash is a post from: GetResponse Blog - Email Marketing Tips

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Planning an Email Campaign vs. Planning a Vacation #Infographic http://blog.getresponse.com/planning-an-email-campaign-vs-planning-a-vacation-infographic.html http://blog.getresponse.com/planning-an-email-campaign-vs-planning-a-vacation-infographic.html#comments Mon, 08 Jun 2015 13:17:20 +0000 http://blog.getresponse.com/?p=19866 Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between … Read more

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Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities. Let’s take a closer look.

1. Every project has a scope, time frame, and budget.

Every project consists of certain elements that need careful planning. Start by defining your business needs, and then plan resources accordingly. Next, allocate a budget and set feasible deadlines.

 

2. Find the time to plan your actions.

If you work out a plan, you increase your chances of meeting your goals. The more detailed the initial plan, the easier it is to control the process.

 

3. Define what you want to achieve.

You can’t meet the requirements and needs of a business all at once. So decide what your goal is and work toward it.

 

4. Find alternate ways to reach your goal.

Think of many possible ways to achieve your goal. Sure, it takes time, but it will help you find the shortest route to getting the job done.

 

5. Select the right tools for each activity.

When the goals are set, it’s time to find the right tools for the job. Sometimes a single software platform can enable one person to handle a complex project.

 

6. Track all activity in one place.

For example, create a Google calendar for the project and share it with stakeholders. It will improve communication, save time, and help you keep deadlines under control.

 

 7. Expect plan deviations and be ready to make changes along the way.

No matter how much time you spend planning your activities, you won’t be able to avoid the unexpected. Make room for changes in strategy.

 

8. Plan times to stop thinking about the project.

If you work on one task too long, you begin to lose your focus, and your performance declines. Diversions can dramatically improve your ability to focus on the task for prolonged periods.

A systematic approach to preparing for a summer vacation and running a successful email campaign. Check out how, in this infographic:

 

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9 Creative Ideas for Simple Email Split Tests http://blog.getresponse.com/9-creative-ideas-for-simple-email-split-tests.html http://blog.getresponse.com/9-creative-ideas-for-simple-email-split-tests.html#comments Fri, 05 Jun 2015 13:07:04 +0000 http://blog.getresponse.com/?p=19855 Wanna know what separates the winners from the losers in digital marketing? It’s testing. Testing, testing, and more testing. Having an ongoing testing program has been endorsed by everyone from Peep Laja to Albert Einstein. Seriously. Einstein said: “Compound interest … Read more

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Wanna know what separates the winners from the losers in digital marketing? It’s testing. Testing, testing, and more testing. Having an ongoing testing program has been endorsed by everyone from Peep Laja to Albert Einstein. Seriously. Einstein said:

“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.”

An ongoing testing program leverages compound interest. Here’s an example:

If you start the year with 100 clicks per day (or 100 sign-ups or 100 orders, or whatever) and make just a 2% improvement to your conversion rate every week, by the end of the year, you’ll get 2.8 times the results every day – 280 clicks per day (or 280 sign-ups per day or 280 orders per day).

Don’t believe it? Here’s a table that shows compound interest and compound testing’s awesome progression.

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That’s what testing can deliver. That’s why in the battle of Internet marketing, he or she who tests, wins.

For this post, we’re going to focus on testing for email marketing. There are dozens of other things to test in your business, but this is just one blog post, so I’ve got to focus. Besides, it’s actually a key part of success for testing that you only test one element of your funnel at a time. Testing two elements at a time can screw up test results.

 

Think beyond email subject line tests

The first thing everybody talks about when they talk about testing emails is subject line tests. Subject line tests are awesome, no doubt, but there’s more to test. There are also things to test that are actually more impactful than subject lines.

“Wah?” you’re thinking, “The subject line is the most important part of the email! That’s why everybody tests subject lines.” And you’re right. Completely on target. But you’re not thinking big enough.

You see, testing the elements of individual emails is kind of like testing the leaves and branches of your email program. I want you to think bigger – to think beyond the subject line – to start testing and thinking about the entire structure of your email program.

chartofweek-12-10-13-lp

Email marketers test subject lines more than anything else. This chart from the MarketingSherpa 2013 Email Marketing Benchmark Report shows the results from when marketers answered the question, “Which of the following email campaign elements do you routinely test to optimize performance? Please select all that apply.”

I want you to think beyond individual emails, and start thinking about the whole arc of how you communicate with your subscribers. Testing individual emails can get you a nice lift. It can maybe even double your click-through rate for that one particular email you’re testing. But testing your entire email program’s structure can double the response of all your email marketing efforts.

That’s why it’s best to test big stuff. As Mike Rhodes, Perry Marshall and Bryan Todd described it in their book, “Ultimate Guide to Google AdWords” – “First test forests, then test trees, then test branches, then test leaves.”

 

Testing emails in GetResponse

As you know, you can test lots of things in your GetResponse account. It’s pretty easy to do, and if you run into any snags, just pull up that 24/7 chat box and customer service will help you out.

We’ve created several resources on how to set up tests in your GetResponse account:

 

9 email tests that can yield big results

Now that we’ve laid out all that groundwork, here are a few big tests you can do:

1) Frequency

Sending emails once a week? Why not test sending them twice a week? Or switch it up – if you’re worried about list fatigue, test sending half as many emails. You may find your sales drop by only 20%.

I’ve seen small retailers increase their sales by more than 30% by going from mailing once a week to mailing twice a week. Note that they didn’t double their sales, but getting 30% more from your entire email program is a pretty big win.

Often you can add more mailings without incurring a big loss in subscribers. This is one of the best ways to test how much your subscribers like your emails, too. If you increase mailings and see no drop to very little drop in your engagement rates, you’ve got subscribers who like your content.

 

2) Welcome emails

The welcome email is most important email you’ll ever send to your subscribers. It’s the message they’re most likely to open and read, and it sets the tone for every email after. And yet… way too many email marketers aren’t sending a welcome email.

If you are sending a welcome email, consider testing

  • A series of welcome emails
  • When you send the welcome email (instantly vs 2 hours after sign-up)
  • A different offer in your welcome email (15% off versus a free gift)

 

Return_Path_Welcome_Email_Study_pdf1-692x600

This graphic from MarketingLand shows how sending welcome emails affected the lifetime value and engagement rates of subscribers.

 

3) Which day to send

There are plenty of studies out on which weekday is the best for sending emails. All those studies, even our own, are good and useful information. But none of them were tested for your audience.

Take the next step beyond generalized studies and actually test which day of the week is best for your list. Also consider testing which hour or time of day to mail, and test whether our “Time Travel” feature will work for you. It lets you send emails to your subscribers at the same local time for all time zones.

 

4) Autoresponder timing

Probably not all of you are using autoresponders, but you should be. And if you are, consider testing how many days apart your autoresponders are sent. Just like in test suggestion #1, you may find you can actually get better results by mailing more often.

 

5) Segmentation

Segmenting your emails is one of the best ways to jack up results fast. There are dozens of ways to segment a list, including

  • Content preferences
  • Geography
  • Gender
  • Click behavior
  • Order behavior

What works best will depend on your list. But you’ll never know which segmentation strategy works at all until you test it. Check out our advanced segmentation video to get more ideas for this tactic.

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These are the most popular ways for email marketers to segment their lists according to a December 2014 study by The Relevancy Group.

 

6) Sender name

An email’s sender name is more prominent than its subject line in many mobile device email clients. That means the sender name is worth testing. Just put some thought into your sender name tests – you want to keep them to a minimum. It’s important to keep your sender name consistent.

 

7) Text versus html

Text emails are definitely not dead. This is especially true now that we have the Apple watch and other “wearables” gaining market share. Some of those devices can read emails, but only text emails. Depending on your audience you might find that text emails outperform HTML emails.

 

8) Try resending

Yup – you can send the same email twice. It’s not a tactic that’s talked about a lot, but I have seen a couple of top-tier content publishers resend their emails. One of them resends their emails every single week. Jordie van Rijn estimates you can get a 15-20% response rate by resending emails.

If you haven’t ever tried sending the same message twice, it’s definitely a test worth running… especially for those once or twice a year super-important emails.

 

9) Opt-in confirmation process

Do you use double opt-in? Do you know its dirty little secret? It’s that you’ll lose about 20-30% of your potential new subscribers to the opt-in process. They’ll enter their email on your opt-in form, but for one reason or another they’ll never confirm their address and actually get on your list.

This sounds like a problem. Actually, it’s an opportunity. If you run a couple of tests of your confirmation page and your confirmation email, you may be able to slash the number of people who fall out of your opt-in process in half. That means growing your list 10-15% faster, just by running a few tests. No other list-building tactics required.

Those are just a few of the big picture tests you can run, but they are some of the best tests to get started with. After you’ve gotten statistically valid results from these tests, then look into testing subject lines and other “leaves”. But first get the big stuff right.

What about you? Are you testing your emails? Even with a few subject line tests? We want to know how it’s working out for you. Give us some feedback in the comments.

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40 Ways to Make Your Blog Posts Go Viral http://blog.getresponse.com/40-ways-to-make-your-blog-posts-go-viral.html http://blog.getresponse.com/40-ways-to-make-your-blog-posts-go-viral.html#comments Wed, 03 Jun 2015 14:17:46 +0000 http://blog.getresponse.com/?p=19845 Have you ever thought about what makes a piece of content go viral? I mean, think about it. Sometimes you spend hours creating content you know is going to do really well only to receive a lukewarm response which leaves you scratching … Read more

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Have you ever thought about what makes a piece of content go viral? I mean, think about it. Sometimes you spend hours creating content you know is going to do really well only to receive a lukewarm response which leaves you scratching your head. On a different occasion, you see something going viral on social media that is very similar and not even half as good (in your opinion).

And lets not even start on the cat videos, or the baby videos that go viral. For the purposes of this article we are not going to look at something going big by fluke or just for fun. We are looking into how you can deliberately create business content that reaches a big audience and puts your business on the map.

According to the Inc. magazine, the biggest reasons why people share content are as follows: they want to educate, entertain, and share content that is a reflection of who they are. Also because they want to support the causes they believe in and learn more about their friends.

Keeping this in mind, let’s see how we can do this in a practical sense.

 

Write a variety of posts

#1 Write a list post

You can’t go wrong with a list post – when it is done right.

How many times have you been lured by the title of a list post to be disappointed by the content? Create list posts by all means but make them count, and make them a part of your content strategy.

Don’t rely only on them. There are other types of posts that work just as well.

 

#2 Create an in-depth how-to post

Have you created a tutorial? Create a blog post where you take your audience by the hand and teach them step by step of accomplishing a certain desk.

Include step by step photos if possible and don’t assume anything. The best how-to posts cater to the needs to a beginner audience and never hurts anyone who is a bit more advanced. Avoid using jargon and geek speak.

 

#3 Write a ‘showcase’ post

This works really well if you are in an industry that is very visual such as design, home décor, art, food, fashion, etc.

Create a post where you bring other people’s creations under the spotlight. These kinds of posts are require a lot of time to do the research and emphasis is on the visual element. You don’t need to offer full blown commentary. Let the pictures do the talking.

You can also curate selected content that is not visual. Depending on your topic or industry this could be anything that will catch the eye of your ideal reader.

 

#4 Write long-form content

This post requires a lot of research if you are tackling a new topic but not as much if the topic falls under your area of expertise.

This content usually starts at 2,000 words and can be epic enough to be 10,000 words long. This piece of content is highly shareable just by the virtue of work that goes into creating it. However, do know that this one is bound to be bookmarked far more than consumed. But who is complaining, right?

 

#5 Document a rags-to-riches story

Who doesn’t love a rags-to-riches story? If you have a story to tell which is your own, even better. Take people on a journey. Show them what’s possible. Make use of all of your story-telling skills here because this is what makes it a winner.

 

#6 Be a case study for a popular brand

This one is interesting and you can’t fake it. Have you used a product or a service for a brand and saw great results? Fantastic. I bet the seller would love to know and feature you on their site.

Go ahead and write the best post you can on your experience and the kind of results you got. Don’t hold back on the details and then send them an email letting them know that you will publish it soon. You can count on them to share this post and sending big traffic your way. I mean, who doesn’t want to feel appreciated like you have made them feel? Good job.

 

#7 Write an interview post

Choose a topic that is close to your heart, and preferably hasn’t been done to death already.

Get in touch with the influencers and the up-and-comers and ask them a single question. The beauty of this method is that you are not asking a lot and it is easier to send you a four-line response than to say no. Also, if you do your homework and choose the right people who believe in your cause, they are more likely to say yes, and also share the post on social media.

apple-desk-laptop-working

Craft super engaging content

#8 Identify the most shared content

Before you start diving into a blog post do some research. Selecting the right idea makes a big difference. Look at the leading websites and blogs in your industry and see what has been popular lately. Look on social media for trending content. Often you can create seasonal content or tie your content with a major event happening and make it more appealing.

Alternatively, simply ask your own audience. What do they want you to write about?

 

#9 Address your reader directly

Aim to create a connection with the reader. Use ‘you’ and ‘your’ in your writing. Imagine you and your reader sitting down, having a cuppa and a friendly conversation. What would you say to them? How would you sound? Approach this in a similar manner and you will resonate more with your target audience.

 

#10 Work on the headline

If you have been creating or consuming blog posts for any amount of time you know the importance of getting your headline right. It is crucial. A badly written headline can kill your post. People simply won’t give it a chance. Create a headline that promises a clear benefit, or one that invokes curiosity. You can’t go wrong with either.

 

#11 Work on the intro

Somebody clicked on the headline, great. Now you have to capture their attention with a great intro. A great introduction makes the reader want to read on and on. A lousy intro loses readers. Start with a story. Make a startling statement. Ask a question. Begin with a jaw-dropping statistic or a profound quote. There are lots of ways to do it right.

 

#12 Give a clear call to action

What do you want them to do? Leave a comment? Share on social media? Share with a friend who would benefit by this post? Well, don’t be shy. Just say so.

 

#13 Craft content that is visually appealing

Humans are visual creatures. When we see pretty pictures or compelling images, we pay attention. Use great images within your blog posts. These will help break up your content but also make it aesthetically appealing. Implement responsive design so people seeing your post on a mobile device can appreciate the beauty as well.

 

#14 Create content that is easy to read

Remember, you are not creating an academic essay or looking to publish in Harvard Business Review.

You are writing for a layman, your average Joe. Write at a level most people can understand. I am not saying to dumb it down but if popularity is your goal, you need to write at an eighth grade reading level (Hello Reader’s Digest!).

 

#15 Include an awesome infographic

Get someone to design a cool infographic and embed into your blog post. Infographics do really, really, REALLY well (only when they are superbly designed).

 

#16 Create a quiz

Quizzes are great for getting people to engage with your material. Who doesn’t want to know how healthy their hair is, where they rank among their friends when it comes to Kim Kardashian trivia or how confident are they in front of strangers.

People love quizzes. Make them fun, and people will come in droves.

 

#17 Include a video

Video educates and entertains at the same time. In a world of seeing an endless stream of written content, video is a welcome relief and provides opportunity for instant connection. Try including it within your blog post and see it take off.

 

#18 Focus on the positive

Research shows that content that is positive and uplifting seems to do really, really well. (Again, why kittens and puppies and babies videos attract a lot of attention.)

It’s fine to let out a rant or write about the dismal state of things in your industry but focus on creating content that inspires people and gets them to take action. Not only are you motivating people into taking action but also creating something that is highly shareable.

 

#19 Create high arousal emotions

According to Jonah Berger, author of Contagious, highly arousal emotions such as awe, fear, anger or surprise get people to consume and share content.

A piece of content that debunks a popular opinion as a myth, a blog post that makes somebody literally scared of something happening to them, getting people fired up about an important cause, or take them by surprise all are great examples of viral sharing.

 

#20 Leverage confirmation bias

As I said in the beginning of this blog post, people share posts that are a true reflection of who they are and what is important to them. Makes sure you find out what truly matters to the audience you are trying to reach and appeal to their values.

 

Create highly useful content

#21 Create content that educates

Teach people something. This is the easiest way to make your content qualify for going viral.

 

#22 Create content that entertains

Content that entertains people is highly useful as well. Make people laugh. Make them smile. Make them go ‘how cool was that?’

 

#23 Make it screen friendly

Incorporate lots of white space. Break up big chunks of test and shorten your paragraphs. Use bullets, numbered lists, italics, bold and images to help guide the eye.

 

#24 Make it scannable

Include sub-headings that give people the summary of your main points. Keep people moving through your blog post by using lots of short phrases. Use bold to highlight important takeaways.

 

#25 Create content that is highly actionable

Give them content that is practical and actionable. Give them things to use straightaway. Give them actionable steps they can implement this week. Nothing is more sexy than highly useful, highly actionable content.

hand-vintage-old-book

Create well written content

#26 Get to the point

You are not writing a thesis or a term paper. Neither are you drafting a chapter of your book. See all that you need to say but keep it concise. Get rid of all the unnecessary information and redundancy. Brevity is your best friend.

 

#27 Communicate clearly

Make sure there is a clear structure to your blog post. Make sure your writing flows.

Your aim is to express what you are trying to communicate and not to impress. Proceed accordingly. Be persuasive in your writing and you’ll reach more people.

 

#28 Don’t say anything you won’t say to someone’s face

Don’t be rude. Don’t use foul language if you don’t use it in real life. Don’t write anything you won’t say to someone’s face – it’s as simple as that.

 

#29 Infuse your personality

Be yourself. Write your post as if you are writing to a friend. Show off your personality. Make references to your likes or dislikes. Show people you are not perfect. They will love you for being human.

 

#30 Proofread

You don’t want to undo all your effort just by leaving typos in and failing to clean up your grammar. These things matter. Someone might just not share your work because it was poorly edited.

 

#31 Deliver on your promise

Give them what you promised in the headline. There is nothing worse on getting all excited and clicking on a headline to find nothing even remotely interesting or useful in the article. You will lose trust if you do this.

 

Optimize for Social Media

#32 Don’t overwhelm with sharing options

Don’t give them 50 options to choose from. Stick to the 5-7 most popular platforms.

 

#33 Add a snippet to your tweets

When tweeting out your post, add a snippet to each tweet. Pose a question, quote something from the post and say something interesting. Make it even more compelling for people to click.

 

#34 Boost Post on Facebook

Use Facebook ads to boost a post. Use this option with targeting and only when the post is beginning to show some traction.

 

#35 Post on Facebook groups

Do you participate in Facebook groups, online forums and discussion groups? Promote your post there.

 

#36 Tweet at an influencer or email them

When your post is live don’t forget to email the influencers and let them know.

Tweet at them but best to do it with someone you have a relationship with (interview post or case study post). Unless you are doing the curated post in which case tweet at everybody that has been included in your post.

 

#37 Ask a blogger friend to share

Don’t ignore your colleagues and blogger buddies. They can help you get traction and get the ball rolling. Ask them for a share.

 

#38 Schedule your content

Schedule your content in advance so that it gets in front of people in different time zones. Also, publish it multiple times to reach more people.

Here is a list of top five tools to automate your content.

 

#39 Write a guest blog

Sometimes it easier to write a guest post on a highly authority blog and have it organically go viral for example try getting published on Lifehacker, Copyblogger, Social Media Examiner, etc.

 

#40 Share on various social media platforms

Share it on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ or any other social media platforms you participate in.

 

So there you have it. My top 40 ways to make your content go viralWhat would you add to this list? Share with us in the comments below!

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4 Social Networks You’re Probably Not Using (And Why You Should) http://blog.getresponse.com/4-social-networks-youre-probably-not-using-and-why-you-should.html http://blog.getresponse.com/4-social-networks-youre-probably-not-using-and-why-you-should.html#comments Tue, 02 Jun 2015 14:17:43 +0000 http://blog.getresponse.com/?p=19825 You would have started with Facebook, progressed quickly to Twitter, reluctantly found your way around Google+ (sorry, Google), suddenly realized that you need to have a LinkedIn presence, and then jumped aboard the Pinterest bandwagon as it started speeding away. You … Read more

4 Social Networks You’re Probably Not Using (And Why You Should) is a post from: GetResponse Blog - Email Marketing Tips

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You would have started with Facebook, progressed quickly to Twitter, reluctantly found your way around Google+ (sorry, Google), suddenly realized that you need to have a LinkedIn presence, and then jumped aboard the Pinterest bandwagon as it started speeding away. You may well have even graduated to the various video-sharing social platforms – YouTube, Vimeo, and Vine – shortly after you learned that social media marketing was quickly becoming ever-more visual after the rise of Instagram. You might have even decided to cut your own blogging work out for yourself and started a Tumblr. to bolster your daily written output.

And now, alas, you think you’ve got the whole social networking game sewn up. You’ve got your strategies in place for following, sharing, and link building, you know what times of day are best to post your content, what sort of content works best on each of your sites, you’ve identified your key influencers and brand ambassadors, and are utilizing the very best scheduling tools the web has to offer.

Phew. It’s a hard day’s work at your office, that’s for sure. But you’re coping. The only thing that could come along now and ruin your routine is yet another social network to keep on top of. Well, guess what – I’m here to tell you that, aside from the big 9 that I have already listed so far, there are 4 more rising stars out there that you will do well to find your way around if you are to really stamp your brand’s presence on social media.

Some of these that I’m about to list are brand spanking new. Others have been around for a little longer, but have yet to gain full momentum. In both cases, however, the likelihood is that a lot of your competitors might not have an authoritative presence on these networks as yet – and so the time is now to strike before they catch up.

I know, I know – more work, right? Yes. But more work in this instance means more leads, new audiences and bigger markets. And that all equates to more conversions and more business. So, it’s time for us all to roll our figurative sleeves up once again and get stuck in with our marketing patterns on 4 more social networks. Here they are…

smartphone-notebook-pen-notes

Social Networks You’re Probably Not Using (And Why You Should)

1. Periscope

Fresh out of the app store comes Periscope, the new Twitter-owned video sharing network. However, this one moves away from what we’ve seen before in the fact that with Periscope you record your videos and broadcast them live to your followers.

I covered the release of this new network a few weeks ago in a blog post, at which time the platform was so new that I felt the need to write that the “true use and value of Periscope probably hasn’t even been discovered/invented yet.”

While this is still true to an extent, one of the most popular early uses of the platform is for performing live interviews, where followers can ask their favourite celebs etc. live questions, from which the interviewees choose which ones they would like to answer.

A rather humble beginning, perhaps, but it will be great to see where it goes from here – and perhaps it will be you who manages to be the biggest influencer in the live video streaming marketing game. Good luck!!

 

2. Snapchat

This is not a particularly new platform, of course, but nonetheless Snapchat has yet to be integrated into the marketing routines in any mainstream way amongst SMEs (for plenty of large corporations have certainly started to take advantage of it). It’s a popular photo and video messaging service with over 100 million active monthly users, though has seemed to have found its calling amongst the younger generation.

So, if you’ve got a service or a product that in any way appeals to this particular demographic, then you’ve got a huge captive audience there ready and waiting to turn your snaps into a viral sensation. What are you waiting for?!?!

 

3. DeviantArt

You don’t have to be Picasso to start posting on DeviantArt, though this is certainly an original image oriented social network. Indeed, this is supposed to be a platform solely dedicated to the sharing of original artworks by amateurs. But there’s no reason why, with a little bit of creativity, your brand can’t create it’s own page and start posting up doodles for the world to see. Though you will of course have to play the game with this type of network – users won’t appreciate ads, so you will have to get a little more inventive with your posts. If you can do this then you’ve got a fresh platform right there to further help you to raise brand awareness.

 

4. NextDoor

This is a great network for trying to improve your local SEO. Whilst the world seems to have shrunk since the advent of social media, a lot of the time we seem to forget that although we can now connect instantly with people half way around the world, rarely do we get to know our own next door neighbours. But NextDoor is the social network that aims to solve that problem.

This network connects people who are residing within geographical neighborhoods, with the aim being to encourage people to start talking more about what’s happening in the places that they live. So, you’re an exciting business aren’t you? Yes you are, and your neighbours want to know about that on an exclusive level – so sign up and start talking to them, you’ve got a whole host of customers waiting for you right there on your doorstep.

 

Number Five?

And number 5, Ello… Only joking, I might eat my words but I really don’t see that network ever getting off the ground, so you have my permission to leave that one off your ‘to do list’ for the time being.

But if there are any more networks that you’re using to promote your business that you think our readers would like to know about, then please share in the comments below. 

4 Social Networks You’re Probably Not Using (And Why You Should) is a post from: GetResponse Blog - Email Marketing Tips

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Why Do You Need Responsive Landing Pages? #FreebieMonday http://blog.getresponse.com/why-do-you-need-responsive-landing-pages-freebiemonday.html http://blog.getresponse.com/why-do-you-need-responsive-landing-pages-freebiemonday.html#comments Mon, 01 Jun 2015 14:11:36 +0000 http://blog.getresponse.com/?p=19816 The answer is pretty straightforward – if you want to deliver your message to your audience, you need to adapt it for the devices they use. Responsive Web Design adapts the layout to a device providing the best possible user … Read more

Why Do You Need Responsive Landing Pages? #FreebieMonday is a post from: GetResponse Blog - Email Marketing Tips

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The answer is pretty straightforward – if you want to deliver your message to your audience, you need to adapt it for the devices they use. Responsive Web Design adapts the layout to a device providing the best possible user experience. And in this blog post and whitepaper you will find all the RWD inspiration you need!

As most people check their email regularly using a mobile device such as smartphone or table, you need to make sure they get the same user experience no matter the device they use. This is where a good landing page comes in.

A landing page is a crucial element of an email marketing campaign. For many email marketers, this is the place where the magic happens. Responsive design of your landing page allows users to do whatever you ask them to do in your call to action: subscribe to a newsletter, download an e-book, buy a product – you name it.

But what exactly is Responsive Web Design in more depth? According to Kayla Night it is “the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.”

 

 

Top 3 Reasons Why You Need a Responsive Landing Page

1. It works best for users

We tend to browse the web throughout the day using different mobile devices. With RWD your landing page provides the best possible user experience to all of them.

2. It works best for your business

Your landing page will be available to all users on all devices. That means they will be able to check your offer and buy your products whenever they feel like.

3. It is recommended by Google

Google recommends going with the responsive design approach. Your website will rank high in the most popular search engine and drive more conversions.

 

Number of Mobile Users

Here are some statistics from Pew Research Center’s Mobile Technology Fact Sheet:

  • 58% of American adults have a smartphone.
  • 32% of American adults own an e-reader.
  • 42% of American adults own a tablet computer.

If you take a look at the statistics from Comscore, it seems that you can no longer afford to lose your mobile users:

stats

More and more people own several mobile devices that serve different purposes and come in different screen sizes. It’s no longer enough simply to design a website for desktop and provide a separate mobile version.

Download the Responsive Landing Page Design Guide and discover the full potential of responsive landing pages. Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert. More than that, in our guide you will also find a lookbook to inspire you in creating your landing pages!

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How Buyer Personas Personalize Marketing Automation http://blog.getresponse.com/how-buyer-personas-personalize-marketing-automation.html http://blog.getresponse.com/how-buyer-personas-personalize-marketing-automation.html#comments Fri, 29 May 2015 12:23:30 +0000 http://blog.getresponse.com/?p=19803 Mentioning personalization and marketing automation in the same breath may at first seem like a paradox — the former describes marketing on a one-to-one basis, while the latter refers to software that helps marketers scale. Closer examination reveals that the … Read more

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Mentioning personalization and marketing automation in the same breath may at first seem like a paradox — the former describes marketing on a one-to-one basis, while the latter refers to software that helps marketers scale.

Closer examination reveals that the two are linked in a significant way. Marketing automation software equips marketers with powerful targeting capabilities, thus allowing for more granular personalization of content, which most marketers know is critical to their success. So how do marketers personalize marketing automation, deliver relevant content that their customers want, and avoid sounding, well, like an automaton?

Using demographic data alone to broadly segment your market simply isn’t that useful anymore. Buyer personas that blend quantitative behavioral data with qualitative responses from customer interviews are now becoming the de facto way for marketers to target key segments of their customers.

Buyer personas combine data from a variety of sources to help marketers identify different segments of their audience. If personalization is the destination, then personas are the maps that help you get there.

Without any type of personalization, marketing automation can indeed make your brand sound like a robot. But when automation is used in tandem with personas, the software helps marketers create material that speaks to prospects on something very close to an individual level.

Practically speaking, this means personas play an integral role in shaping the type of content you feed your marketing automation software and the buyer journeys you build using your automation platform.

 

Speak to Individual Customer Challenges

Email drip campaigns are one of the most powerful features of marketing automation. Yet despite being able to segment, target, and time content delivery through these nurturing campaigns, nearly half of consumers report receiving irrelevant emails on a daily basis.

A better use of personas could alleviate this problem. Even though buyers may fall into the same customer segment, it doesn’t mean they have the same obstacles or even the same motivators.

Consider the differences in the main points of a chief marketing officer from an enterprise organization and a CMO from a small business. A study published in the Harvard Business Review found that the number of people involved in the purchasing process for business software is inversely proportional to the likelihood that the company will buy.

Why? Because creating consensus among diverse stakeholders is difficult, and discussions most often broke down around simply identifying a solution — much less choosing a vendor.

Too often business-to-business marketers and sales teams target one specific executive — in this case the CMO — and try to sell them on just the value of their specific product. In reality, these buyers need help creating consensus within their organization, and they need information about the broad value of the solution itself in order to convince their colleagues.

Because of these complications in team decision making, only a little over 50 percent of buyer groups with five members (the average is 5.4) end up agreeing on the type of solution they need. Compare that with the 81 percent of decisions made by a single buyer.

Without accurate personas, it’s all too easy to assume an enterprise CMO and a startup CMO are generally interested in the same content.

Lumping both groups of buyers into the same lead nurturing campaign will inevitably alienate one or the other.

Rather than use personas to develop content that speaks to the distinct needs of each buyer, automation is being used as a blunt instrument to promote content that’s too broad or simply irrelevant (it’s unlikely that the single-buyer CMO needs detailed strategies for building consensus).

automation

Develop an Accurate Buyer’s Journey

The buyer’s journey has been described as a three-legged stool, which is a metaphor for “getting the right content to the right people at the right time.”

This is confirmed by consumer sentiment: 61 percent of B2B buyers agreed that the winning vendor delivered a better mix of content appropriate to each stage of the purchasing funnel.

Using the travails of the enterprise CMO as a framework, marketers can use marketing automation — again, specifically with automated nurturing campaigns — to build buyers’ journeys that deliver consistently relevant messages at every touchpoint, and at every stage.

This is another area where the qualitative and quantitative aspects of personas work well with marketing automation. If building consensus is a pain point for enterprise buyers, a mix of interviews, surveys, and analytics will reveal at what point finding agreement is most difficult.

The previously mentioned HBR study found that for B2B buyers, the solution-identification stage was the most difficult obstacle. Software vendors too often focus on promoting the individual value of their brand, rather than helping prospects identify the type of solution that would best answer their problem.

This is a mismatch in the buying journey. Software vendors were jumping ahead to the final vendor-selection phase, which was off-putting to prospects who were in earlier stages of the funnel. This misalignment worked against the vendors because it worked against their customers.

Using personas will identify which buying stages need to be better filled for which type of prospects — in this example, creating a series of detailed pieces around the overall value of any email marketing software would be the best course of action.

Once that buying stage has been padded with content, frame a section of the lead nurturing campaign around that pain point, and deliver that content to prospects who fall into that stage of the buying funnel, rather than provide them with information they’ve already read (like identifying a problem) or information they’re not ready for.

Because buyers’ don’t always follow linear paths to achieving their goals, you should also use the dynamic content capabilities of your marketing automation system to ensure the next email that prospects receive is based on behavior, rather than solely their persona.

Using buyer personas to strategically match your content to the purchasing cycle of your customers can do wonders for your conversion rates — like a 50 percent increase in form completion rates.

 

Your Turn

This is only one example of how to using buyer personas with marketing automation, though the B2B software buyer is a growing audience, and an industry where a lot of marketers use automation. By creating and combining personas with automation software, you’ll be able to practice marketing that’s both data driven and empathetic to the day-to-day obstacles of your customers.

In other words, you’ll be able to get the best of both worlds: marketing that addresses individual needs while maintaining the ability to scale.

 

zach-watsonAbout the Author: Zach Watson is the content manager at TechnologyAdvice. He covers marketing automation, healthcare IT, business intelligence, and other emerging technology. Connect with him on LinkedIn.

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