GetResponse Blog - Email Marketing Tips http://blog.getresponse.com/ Tue, 27 Jan 2015 15:37:07 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 How to Grow Your Subscribers List in 2015 http://blog.getresponse.com/grow-subscribers-list-2015.html http://blog.getresponse.com/grow-subscribers-list-2015.html#comments Tue, 27 Jan 2015 15:37:07 +0000 http://blog.getresponse.com/?p=18810 A large, healthy email subscriber list is absolutely fundamental when it comes to running successful email marketing campaigns. However, the majority of email marketers declare that they still struggle to grow their list. This is why we have launched the … Read more

How to Grow Your Subscribers List in 2015 is a post from: GetResponse Blog - Email Marketing Tips

The post How to Grow Your Subscribers List in 2015 appeared first on GetResponse Blog - Email Marketing Tips.

]]>
A large, healthy email subscriber list is absolutely fundamental when it comes to running successful email marketing campaigns. However, the majority of email marketers declare that they still struggle to grow their list. This is why we have launched the GetResponse List Building Program – an action-based course to build your list with up to 10,000 subscribers. I also decided to browse our blog history and compile a few posts and infographics in order to offer you a large collection of information on list building.

 

The GetResponse List Building Program

Since most email marketers claim that building a list of engaged subscribers is the most challenging task, we’ve decided to start the new year with a different approach. This month we have launched the GetResponse List Building Program – a comprehensive, action-based course that will help you build a list of up to 10,000 subscribers in either 90 or 180 days.

The course is free for all GetResponse customers and provides exclusive and useful information on how to increase the reach of emails, boost conversions, gain engaged subscribers, and how to combine all online tools available to maximize the effectiveness of email marketing. Each session consists of a video tutorial, presentation (pdf), and article (pdf).

Every participant that completes the program receives a GetResponse University Certificate of Performance, but most importantly – his email list is substantially bigger.

 

A compendium of list building

Along the years, we have published a lot of useful information about growing and nurturing a list. I decided to browse our blog history and compile a few posts in order to offer you a valuable (and extensive) source of information on list building. Let’s have a quick look at what we have presented so far:

 

1. Something to start with

For absolute beginners I recommend the following infographics:

Here you will find out why email is still the perfect business communication channel and how to start building and cultivating a killer email list. It offers tips for those who are getting started as well as the ones who are getting bigger.

It’s a fact that an average US Internet user spends 7.8 hour per week checking email. 92% of marketers claim that their email marketing effectiveness has improved over the last 12 months. This infographic shows how marketers can harvest from the growing email trend and cultivate more profitable subscription lists.

 

2. Building your list offline

If you want your list to grow big, you should use every possible opportunity to collect valuable email addresses. In this blog post you will find five tips for building your list offline, including flyers, POS and guest register, and QR codes.

For all those who frequently participate in trade shows, conferences, and other business events we have developed the Forms on the Go app. You can easily create signup forms and ask the people you meet to subscribe to your email campaigns. It lets you collect valuable leads and helps you grow your business when you’re offline.

 

3. List building post series

In order to provide you with detailed information on different aspects of a successful list building campaign, we have published two blog post series.

How to Build an Email List Fast gives you insight valuable insight into:

We have also published a complete guide on how to Write an Ebook That Sells Itself (and Builds Your Email List). These posts will help you learn how to write an ebook that builds credibility and helps elevate your expert status. You will also learn how to publish, promote and sell your work, and build your email list at the same time. The series consists of 4 parts:

Part 1: Why write an ebook and how to bust beliefs that are holding you back

Part 2: Choosing a fail proof idea that will work every time and get your audience thinking about it

Part 3: How to write that ebook already and get it ready for the world

Part 4: How to sell that ebook and build your email list

 

4. Growing a list with social media

Every marketer knows that social media is the pillar of a successful marketing strategy. Part 2 of the How to Build an Email List Fast series was entirely on social media. Which is why we’ve also taken a closer look at Facebook Custom Audiences and Facebook Ads.

 

Other list building techniques

Videos

Right now more than a third of Internet traffic is video and 52% of marketers name video as their most effective marketing channel. In this blog post we share with you 9 Ways to Build Your Email List with Videos.

 

Webinars

Webinars can be an excellent tool for building your authority, raising your credibility, and elevating brand recognition. They can help you attract traffic to your website and generate loads of qualified leads. Read the following post in order to discover the full potential of webinars.

 

Incentives

Receiving a bonus, a freebie, or a reward is one of the most important reasons for people to sign up for a newsletter. This infographic explains how to incentivize a subscription. Just take a look and choose your desired way of rewarding customers.

 

Now, it’s time to use the resources and start building your list. Log in to your GetResponse account and join the list building program. Grow your contact base and share your progress in the comments below.

How to Grow Your Subscribers List in 2015 is a post from: GetResponse Blog - Email Marketing Tips

The post How to Grow Your Subscribers List in 2015 appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/grow-subscribers-list-2015.html/feed 0
The Marketer’s Guide to Thought Leadership http://blog.getresponse.com/marketers-guide-thought-leadership.html http://blog.getresponse.com/marketers-guide-thought-leadership.html#comments Mon, 26 Jan 2015 15:33:33 +0000 http://blog.getresponse.com/?p=18803 It can be one of the hardest elements of your marketing campaign, but positioning yourself as a thought leader in your industry is essential to attracting big business and building your reputation in your field. You will no doubt already … Read more

The Marketer’s Guide to Thought Leadership is a post from: GetResponse Blog - Email Marketing Tips

The post The Marketer’s Guide to Thought Leadership appeared first on GetResponse Blog - Email Marketing Tips.

]]>
It can be one of the hardest elements of your marketing campaign, but positioning yourself as a thought leader in your industry is essential to attracting big business and building your reputation in your field. You will no doubt already be producing lots of blogs filled with actionable tips that your readers will thank you for endlessly. And of course you will be producing a restrained amount of self-promoting blogs, as well as telling that all important ongoing story of your business, what’s coming in the future, and what your loyal followers can expect from you next. 

This is all very well and good, and indeed an essential part of any marketer’s blogging and social media efforts, but this is only half the battle when it comes to promoting your business. What you really need to be doing to bolster your online presence and give a substantial boost to your brand authority is to be producing a regular stream of thought leadership pieces that position yours as a company who is helping to shape the future of whatever industry it is that you’re in.

To become renowned and respected as a thought leader and industry authority is not going to happen overnight. You have to earn those accolades, and build up that sort of reverence over time. So, it’s essential that if you’re not already producing these kinds of articles that you start immediately. Because, all the time that slips by without you positioning yourself as such an authority, your competitors will be stamping their ground on the same patch.

Indeed, the purpose of making your stance as a thought leader is to build for yourself a more competitive reputation, and therefore improve your business profile and drive more revenue in the process.

So, to help you along the way to such presence and prowess in your marketing space, we’ve put together this quick-fire guide to thought leadership that will help you start to produce those articles that establish you as an authority in your niche, and not just another sheep that’s out there bleating and re-bleating what others have already said a hundred times before.

 

1. Understand Your Market And Your Audience

OK, so all marketers need to understand their target audience, and those of you who are at all successful no doubt will. But, when it comes to thought leadership, understanding your market goes beyond keeping your eye on what’s hot and what’s not in terms of product sales.

No, being a thought leader means that you have to start sticking your neck out and contributing some meaningful, insightful, inspiring, and perhaps even controversial opinions about what’s happening in your industry. You have to be current, fully informed, and bring the news of any innovations or surprises in your industry to your followers before your competitors even get a sniff of it. But, above all, you have to use this news and information to generate your own original ideas about the state of your industry’s ongoing evolution, and also about how you think that the industry should evolve.

It stands to reason that to be a thought leader, you should have some pretty serious ideas about what should be happening in your field, and also some predictions as to what will happen in the future as a result of what’s happening now.

audience

2. Offer Value Through Empathy And Altruism

Being a thought leader is not about trying to sound more important than all of the other voices that are out there. You have to be human and empathize with the problems that your audience will be facing, and lend your thoughts and opinions about how these might be solved.

Don’t start coming up with weird and whacky ideas just because you think that will make you stand out, because it won’t. Or rather it will for a brief period, but for all the wrong reasons, and you will soon gain a reputation for being an amateur, a scaremonger, or even just an idiot. Don’t do this, because you’re not any of the mentioned. Remember, being a thought leader is primarily about trying to genuinely help your audience, not impressing or frightening them. In actual fact, thought leadership comes with quite a considerable amount of responsibility, so tread carefully and always speak wisely.

 

3. Give It Away

If there’s one thing that being a thought leader is not about, then it’s sales. Not directly anyway. You will not create a traceable revenue stream by offering up your interesting insights about your industry. But, that’s not what you’re doing it for. You will become a thought leader for the simple purpose of adding value to your business, nothing more. True, you will hope to generate a few more leads throughout the process – otherwise, what’s the point in doing it at all? But, the main purpose should be that you are giving information away for free to those who care to find it. And they will.

Thought leaders are the ones who start to make a name for themselves, who other writers come to for interviews and opinions, and who get invited to present at conferences. This is where the value will be added to your brand – through you, and the respect that you command in your industry.

Content marketers who want to turn themselves, their brands, or their companies into thought leaders need to start paving the way for that to happen now. When it occurs, it will be like a mutation in terms of how you’re perceived. No longer will you just be another bleating sheep amongst the flock who are ultimately just trying to peddle products, but a brand that is giving something truly useful and valuable back to its customers and the world at large. With this in mind, you have to make sure that your company always practices what you preach, and you will begin to lead the way to something much better for all.

What are your thoughts on being an influencer? Share with us in the comments below how you think a marketer can establish himself as a thought leader!

The Marketer’s Guide to Thought Leadership is a post from: GetResponse Blog - Email Marketing Tips

The post The Marketer’s Guide to Thought Leadership appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/marketers-guide-thought-leadership.html/feed 0
GetResponse Interview with Chris Goward http://blog.getresponse.com/getresponse-interview-chris-goward.html http://blog.getresponse.com/getresponse-interview-chris-goward.html#comments Fri, 23 Jan 2015 15:37:11 +0000 http://blog.getresponse.com/?p=18774 Today we explore optimization in a special interview with Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for … Read more

GetResponse Interview with Chris Goward is a post from: GetResponse Blog - Email Marketing Tips

The post GetResponse Interview with Chris Goward appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Today we explore optimization in a special interview with Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies – such as Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com. 

.

GetResponse: In your book, You Should Test That!, you mention that there are some well-known best practices regarding testing and optimization that really aren’t “the best”. Could you give an example of one of these? 

Chris Goward: There are piles of so-called “best practices” for marketing, UX and design that are rarely best. But, even more interestingly, some that work for some situations and scenarios and don’t work for others.

The rotating offer carousel on many home pages is a good example. I’ve written before about why rotating carousels are terrible, but they continue to be used and are often untested.

However, the most dangerous “best practice” that needs to stop is the revolutionary site redesign. Companies that redesign their websites, apps and products without controlled A/B testing are asking for trouble.

The point I make in the book is that *any* practice that is not tested within your business’s context and target audience is not a proven practice. For the best results, you should change “best practices” into “tested practices.”

.

GR: What is one piece of advice or tip you always give when it comes to page conversion? Our readers are specifically looking at how their landing page can prompt someone to become a subscriber. If readers remember nothing else, what is the one thing about conversion they should remember? 

CG: To make dramatic improvements in your conversion rate, you need to put yourself in your customers mindset. Gather “voice of customer” data to understand how they talk about your product, then analyze your pages using a framework like the LIFT Model. Using structured frameworks like that will help discipline your thinking and create much more powerful results than simply searching for tips and tricks.

But, if you insist, here are 31 conversion optimization tips.

.

GR: How much have things changed, or stayed the same, regarding current, successful conversion tactics since your book was published (2013)?

CG: Fortunately, I didn’t write a book that depended on fads or trends. It shows principles, frameworks and practical methods that are still just as relevant to companies and will be for the foreseeable future.

The book shows how marketers who use the structured processes I describe continue to achieve massive improvements in their business results.

It’s all based on real life learning from the work we’ve been doing at WiderFunnel since 2007. And we continue to use the same principles today. All that’s changed is that we now have thousands more test results re-confirming that the strategy and methods still work.

.

GR: What is usually the first thing, negative or positive, you notice when visiting a website for the first time?

CG: The first thing I notice is how long it takes to understand a company’s value proposition. It’s often surprising the effort some companies go through to hide what makes them unique. Obscure headlines, marketing-fluff copywriting, unrelated images, and overuse of distracting animation all coalesce into confusion for visitors.

Even on long copy pages, sometimes a clear description of the value proposition – and by that I mean the value in the eyes of the prospect – isn’t given until the last summary paragraph.

If you wonder whether this is a problem on your website, try a five second test with someone new to your website: show them your page for exactly 5 seconds, then cover it and ask them “what is this page about?” or “what does this company sell?” You might be surprised at the responses you receive.

.

GR: The GetResponse Landing Page Creator includes the functionality for A/B testing — where users may create and publish several versions of their page for testing and optimization purposes. What areas should they particularly focus on? Placement of sign up forms, headline wording, etc.? 

CG: The fundamental elements of the value proposition are the most important things to get right. By that I mean:

  • What are the most important features of the product or service?
  • What are the proof points?
  • What is the offer?
  • What is the call to action?

Those are all important areas you can test. Apart from those fundamentals, you need to determine the best way to present those elements. The most important things to test depend on your company, customer and context. At WiderFunnel, we often test various components of landing pages to find where there’s conversion rate elasticity, or sensitivity. Once we find sensitive areas, we can drill into testing in that area more aggressively.

.

GR: Your book spends some time defining and establishing how the Lift™ Model is used to develop great hypotheses — is this something you think everyone, from the newbie internet marketer to the experienced IM guru, could successfully implement and benefit from?

CG: In engineering, maths and science, an elegant solution is one in which the maximum desired effect is achieved with the simplest effort. A solution should be as simple as possible to achieve the goal, and no simpler. That’s what I was aiming for with the LIFT Model.

It is designed to be useful for any marketer, business leader, designer, or UX practitioner, from newbie to experienced. I designed it to be approachable, meaning that it’s easy to understand, but also powerful for advanced usage to categorize and organize thinking. Even our most advanced strategists at WiderFunnel still use the LIFT Model on a daily basis.

.

GR: You call for a culture of continuous improvement. Do you advise any specific “time frame” that marketers should keep in mind in terms of re-testing and re-optimizing their pages? Many people are in a “set it and forget it” mindset.

CG: The moment a company stops testing and optimizing is the moment they begin to lose. The question is not when to stop testing, but where to focus testing effort. The PIE framework for prioritizing A/B tests is one of the tools I’ve described that many companies are using to help answer that question.

But, the question is also about optimizing the optimization strategy. At WiderFunnel, that’s where we focus a lot of our work; continuously improving the process of ongoing optimization so we continuously deliver the best – and ever-improving – return on effort for our clients. We’ve refined this process since 2007 and continue to optimize it, even today. This month, in fact, we’re implementing new updates to the process based on new insights from our strategy team. I’m excited to see the results get even better this year.

A big thank you to Chris Goward for sitting down with us and answering our questions! Share with us in the comments below how you tackle optimization and if you have used Chris’ great LIFT model.

Chris GowardChris is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies – such as Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com.

He wrote the book, “You Should Test That,” which redefined conversion optimization and shows how to create dramatic business improvements. More at http://widerfunnel.com, @chrisgoward

GetResponse Interview with Chris Goward is a post from: GetResponse Blog - Email Marketing Tips

The post GetResponse Interview with Chris Goward appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/getresponse-interview-chris-goward.html/feed 0
6 Ways to Promote Content on LinkedIn http://blog.getresponse.com/6-ways-promote-content-linkedin.html http://blog.getresponse.com/6-ways-promote-content-linkedin.html#comments Thu, 22 Jan 2015 15:37:52 +0000 http://blog.getresponse.com/?p=18762 LinkedIn may not be as big as Facebook, but if you’re in B2B, it’s essential. If you’re a content marketer, especially if you’re a B2B content marketer, LinkedIn has to be part of your content promotion strategy.  Several sources (like … Read more

6 Ways to Promote Content on LinkedIn is a post from: GetResponse Blog - Email Marketing Tips

The post 6 Ways to Promote Content on LinkedIn appeared first on GetResponse Blog - Email Marketing Tips.

]]>
LinkedIn may not be as big as Facebook, but if you’re in B2B, it’s essential. If you’re a content marketer, especially if you’re a B2B content marketer, LinkedIn has to be part of your content promotion strategy. 

Several sources (like eMarketer) have documented that while they may get the bulk of their social shares from Facebook and Twitter, when it comes to actual traffic to their site, LinkedIn is #1. Here’s some research from Investis that shows this:

linkedin_chart-blog-full

LinkedIn Is Attractive, But Can Play Hard to Get

While LinkedIn seems like the perfect place to promote content, sometimes it gives content marketers a chilly reception. Maybe you’ve run into this. Maybe you announced a new post on a group and got your discussion moved over into the promotions category. Or even worse… maybe your new discussion got marked as spam.

That can sting, but there’s no reason to give up. You just need to know some of the etiquette rules on LinkedIn. And that some tactics work far better than others. To help you out, we’ve put together this list of LinkedIn content promotion tactics so you can start getting more attention for your content and your business.

 

1) Post daily, and post right.

If you can do only one thing to promote your content on LinkedIn, publish a new status update every day. Just once a day is good, and you can even skip weekends. Posting more often than that is considered a bit too much according to most studies. Don’t worry – you don’t have to manually create an update every day. Use a tool like Buffer or Hootsuite to queue up a week or more worth of updates at one time.

Here are some other basics for crafting the ideal LinkedIn status update:

  • Link titles should be less than 70 characters. Any longer and they’ll get cut off.
  • Link descriptions should be 250 characters or less. Sharing a link from a page on your site? The meta description will be used as the default link description.
  • Link early and often.

You’ll get double the engagement if you include links in your updates. That’s according to According to QuickSprout’s infographic, How to Increase Your LinkedIn Engagement by 386% excerpted below:

QuickSproutLinkedInEngagement

  • Include images and videos. You’ll get 98% more comments with an image, and 75% more shares with a video.
  • Share your SlideShares! LinkedIn bought SlideShare two years ago. Now the two go together like PB&J.
  • Post in the morning. Even as early in the morning as 6 or 7am your time.

 

2) Build your following.

Let’s say you’ve just queued up a bunch of awesome LinkedIn status updates, all built according to the best practices above. That’s great. But who’s going to see them? Now you need some connections. A lot of connections.

But you don’t want just any connections. You want people in your industry. Why? Because if someone isn’t in your industry, how likely are they to read, share and engage with your content? So go after the people who are your ideal readers – your ideal clients, or customers, or peers.

There are whole books written about building your connections on LinkedIn, but I’ll share a tip with you. With this technique, I get about 90% of my LinkedIn invites accepted, often from people who are rockstars in my industry.

How do I do it? I use Twitter. You see, people follow other people on Twitter pretty freely. Many of us have at least a couple hundred followers on Twitter, if not several thousand. You can also build your Twitter following by just going out and following about 30-50 people per day. Again, choose people who are your ideal clients, customers, or peers.

Some of those people will follow you back. About a week or more after they’ve followed you back, go find them on LinkedIn. Send an invite that says something like this:

Hello [Their First and Last Name].

We’re following each other on Twitter. [Add a sentence if you’re also in any groups together, and name those groups].

I thought I’d reach out and see if we could connect here, too.

Regards,

Your Name

This is, of course, a custom invite. Just so you don’t make the same mistake I’ve made a few times, DO NOT just click the blue invite button. Clicking that button will send the default invite. Some people consider those default invites downright rude. Whether they’re rude or not, canned invites usually get ignored.

Instead of clicking that deceptive blue invite button, click the little black arrow to the right of the invite button. Then write your custom invite in the pop-up window that appears.

Like this:

 

PersonalizeInvite1

And then this:

PersonalizeInvite2

 

3) Use Groups.

LinkedIn Groups are a content promotion candystore – if you know how to use them. But a lot of people either don’t know how to promote their content politely, or they don’t care too much if they irritate other group members. Some LinkedIn users get so frustrated with all the content promotion “spam” that they leave the group. Other people stay, despite the “plague” of content promotion.

Unfortunately, some of the “content promotion” I’ve seen on LinkedIn could legitimately be called spam. And there is enough of it on some groups to warrant the term “plague”. I’m talking about content with typographical errors in the headline, or content that’s all opinion with no research to back it up. Or content that looks terrible. Or rehashed content on a subject that’s been written about hundreds of times.

But you wouldn’t promote content like that on LinkedIn, right? So I don’t need to say anything about content quality. And while I cannot give you a list of groups that it’s okay to promote content to, I can give you some guidelines:

  • Read the group’s rules about promoting content before you do anything.
  • If you do promote content, promote other people’s content as much as you promote your own.
  • Don’t promote content all the time. Once a week should be the maximum. Once a month is more polite.
  • Be careful about using blog syndication software like Buffer or Hootsuite to automatically post to a group.
  • Avoid using the words “I”, “me” or “my”. Many LinkedIn groups filter for those words. Any post that includes those words can get automatically moved over into the dreaded “Promotions” section, where it’s not likely to get read.

The best way to promote content is to find a discussion that is directly related to your content. Add a thoughtful and helpful comment that includes a link to your content. Don’t sell your link – include it as if it was a reference. This will take 5-6 times more work than just autoposting. But it’s the most ethical and effective way to promote content. Also make sure that you only add one of these embedded link comments to every third or fourth comment you make.

 

4) Use Pulse, LinkedIn’s Publishing Platform

If you haven’t tried publishing a post on LinkedIn yet, it’s time. Pulse posts can get massive exposure. They can deliver more traffic and attention than if you published the same piece on your site. Unless, of course, you’ve got a super-popular blog.

Noah Kagan of OKDork and Paul Shapiro of Search Wilderness did a detailed study of 3,000 Linkedin articles. Here’s just a few trends they found:

  • Use eight images. Yes, exactly eight.
  • Don’t add videos or multimedia assets.

Number-of-Images-logo

  • Use five, seven or nine headings

Headings-logos

  • Write long content. Really long content.

Performance-by-Word-Count-logo

A word about republishing content on LinkedIn – some people republish the blogs posts from their own blog onto LinkedIn’s publishing platform. Some publish their LinkedIn posts exactly as those posts  appeared on their blog. Other writers change the headlines a bit. Still others do light edits. If you really want to do this, I recommend changing the headline and doing some light edits. Also, don’t repost too many of your blog posts – write at least some unique new content for LinkedIn.

Many other marketers have a different opinion about whether it’s okay or not okay to republish posts. I see some extremely competent bloggers republishing posts with no changes at all. If they’re doing it, it may be fine. But I’m still wary about it.

 

5) Add content to your publications list.

LinkedIn actually gives us a whole section in our profiles for content promotion. Every headline of a publication can be hyperlinked, so you can even include a call to action to prompt people to click through.

This is a great way to add deep links to your site, or to promote content from all over the web. Add a few images or a video to make your publications look even more interesting.

 

6) Buy some Sponsored Updates advertising

If all else fails, you can spend some advertising dollars and just pay to promote your content. If you’re a very small company, that may not be so attractive. But if you’ve got a huge new research study that you really want to get some attention for, paid promotion can work. Expect to pay at least $2 per click on LinkedIn, and often $5 or more per click. It’s not cheap.

Those are the most commonly used ways of promoting content on LinkedIn. Do you know any tricks you might share with us? Have you tried any promotion tactics on LinkedIn that failed? Let us know in the comments.

6 Ways to Promote Content on LinkedIn is a post from: GetResponse Blog - Email Marketing Tips

The post 6 Ways to Promote Content on LinkedIn appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/6-ways-promote-content-linkedin.html/feed 0
How to Start a Business Blog in 2015 – Part II http://blog.getresponse.com/start-business-blog-2015-part-ii.html http://blog.getresponse.com/start-business-blog-2015-part-ii.html#comments Wed, 21 Jan 2015 15:37:12 +0000 http://blog.getresponse.com/?p=18752 If you are someone who has been bitten by the entrepreneurial bug but has no clue what to do next, pay attention. In my last post How to start a business blog in 2015, I tell you why you need … Read more

How to Start a Business Blog in 2015 – Part II is a post from: GetResponse Blog - Email Marketing Tips

The post How to Start a Business Blog in 2015 – Part II appeared first on GetResponse Blog - Email Marketing Tips.

]]>
If you are someone who has been bitten by the entrepreneurial bug but has no clue what to do next, pay attention. In my last post How to start a business blog in 2015, I tell you why you need to start a blog before you spend big bucks on a website. I teach you how to start a blog in the right manner and also tell you how to set goals for the first six months without going mad in the process. If you haven’t checked it out, I highly recommend you do so.

In today’s post, I am going to tackle the issue of content creation.

Many new bloggers get very excited when they start a blog. They write a few posts but then they get stumped. There are a few reasons for that.

  1. They started the blog without any content strategy in mind. They don’t understand what type of content they should be creating in the first place.
  2. Because they don’t have a plan and they don’t know what they are shooting for, they start running out of ideas.
  3. They turn to others for inspiration. They see that everything they want to write about has already been written and comparisionitis sets in. They get discouraged before they even begin. They begin questioning their decision and wonder if the world truly needs another blog.

Sounds familiar?

If you recently started a blog or want to start one, your biggest worry is what you need to write about that will get people’s attention. And if you have no idea what you want to sell, or you don’t have any offers currently in mind then it seems even more difficult to create a content plan.

Don’t worry – I am here to help.

 

Types of Content Your Business Blog Needs

First, before you ever sit down and brainstorm a list of blog post ideas, understand the psychology and the science behind why you need certain pieces of content.

 

#1 Content that showcases your expertise.

The aim of this type of content is to let people know that you know what you are talking about. Let’s say you are a book keeper but you have always been passionate about raw food and juicing. You have cooked for yourself and for your friends for as far as you remember. Your home is filled with books on this topic which you have read from cover to cover. Your friends come to you for advice when they want to change their diet. In short, you know this stuff.

You want to create content where you teach people how to do all of this. You educate them. You take the role of a teacher or trainer and aim to transfer your knowledge in a practical manner that helps your audience. By doing this, you establish yourself as an expert.

Processed with VSCOcam with f1 preset

#2 Content that creates a connection.

The aim of publishing all of this content is to create K-L-T (Know, Like and Trust). People don’t buy from people they don’t like. They don’t do business with you if they can’t stand to be around you. Your job is to attract like-minded audiences and connect with them on a deeper level.

Tell your story and refer to it often. Talk about those aspects of your personal life you are comfortable talking about and are okay sharing. Share your weaknesses and all the hardships you’ve had to face to overcome problems in your life. Be human and your audience will relate to you.

 

#3 Content that establishes your credibility.

This takes care of the trust part of the K-L-T equation. Just by doing the first two, you will automatically start to build credibility in the eyes of your readers but there is more you can do. Think about the leading blogs in your industry and make it a goal to get published on them. Then display these ‘as seen on’ logos with pride.

Do free mini-coaching calls or Google hangouts where you help people and seek out some feedback. As you come up with offerings, start finding clients and customers and gather testimonials. All of these things will go a long way in making you trust worthy.

Even if you don’t have formal qualifications or certifications in this particular area, just by creating the right type of content you will position yourself as a credible expert.

 

Come Up With More Ideas You Can Handle

Now that you know why you need to be creating all this content and more specifically, what type of content you want to publish on your blog, coming up with ideas doesn’t seem so hard anymore.

Start an idea file. Even when you feel like you will never run out of ideas, you will. Some ideas will go out of style, some will bore you, and some will seem totally ridiculous. You will scratch your head and wonder what on earth were you thinking about?

The answer to this predicament is to start an idea file. I love Evernote for this purpose. I assume you are already subscribed to the leading blogs in your industry (if you are not, go ahead and do that first). Now every time they publish something you love reading about, or feel like you can do a better job, just save that blog post to your Evernote. Create topic categories and save accordingly as pretty soon, you will have hundreds (I have thousands) of links and want to make sense of anything.

This exercise is also great for learning to write great headlines, improving your writing skill in general (I will talk more about this in the next section) and creating effective calls to action.

Capture thoughts for cookie content. Start a file and start making a note of all the one-liners that inspire you or make you think. All the a-ha moments. They can come from different sources like blog posts, social media updates, print magazines, news, television and even people around you like family, kids and friends. Use these nuggets to create short pieces of content that is easy to digest, also known as cookie content.

When pressed for time, publish them as blog content or use them as your social media updates. Join Facebook groups. I cannot recommend this highly enough. Search for groups where your ideal audience hangs out and join them (do a Google search on how to find groups). Pay attention to what people are talking about. Interact with them. Ask questions and look at closely what they are asking for help on. Then use these cries of help as inspiration to create blog posts.

By the same token, spend some time in the comment section of the popular bloggers in your niche. You are bound to find lots of unhappy people, not unhappy with the blogger but with their lives and the problems they face. You will find insights into their lives that you can use for inspiration. This is a goldmine, use it wisely.

Lurk in the popular posts of others. Lastly, check out the popular posts section of the influential bloggers. These are usually listed on the sidebar. Look at what is getting popular and what topics readers can’t get enough of. Then do your own take on them.

You can also use these posts to choose topics to ensure your own posts do well. Which is what we will talk about next.

writing_pro

 

Learn to Write Like a Pro

Before you can hope for a piece of content going viral or getting the attention of a big shot, you must be confident in your ability to create top notch content.

Many new bloggers don’t find it an easy task. Writing is something they have done only for school or college, or dabbled in as a hobby. And they’re certainly not used to writing for the web. So how do you know for sure that your content really deserves the attention?

Open with a bang. Learn to write compelling introductions that will hook the readers. Start with a story or make a bold claim. State a startling statistic or statement. If your opening cannot capture the attention of the readers, they will surely move on.

Write like you talk, only better. The best thing about blogging? You get to write like you talk. Seriously. See, I am doing it right now. You don’t have to sound corporate, dull, or business-like. You don’t have to write like you are writing a high school essay. Make your posts conversational and then edit for clarity.

Make your posts screen friendly. Make your sentences and paragraphs shorter. Incorporate lots of white space and break big chunks of text into manageable ones. Use sub-headings to guide your readers and take care of the scanners. Use bullets, numbered lists, and italics. Make it easy to consume.

Brevity is your best friend. Be concise in your writing. It doesn’t mean that you can’t write longer pieces, it just means you need to get to the point quickly. Some people ramble on and on, and take forever to get to the good stuff. Their writing is full of fluff. Don’t be that person. Link. Link to the authority sites and influencers. Link to your older content that you want people to discover.

Create content that encourages people to leave a comment. Share a personal story and ask your readers if it resonates. Leave some things out and give them a chance to complete your post. Ask open ended questions and simply ask. When you have call to action, people often do as you ask.

 

Creating Content That Goes Viral

Now, not every piece of content will go viral and neither should you make it your sole reason to create something. But you need to publish something that is truly share-worthy What makes a piece of content share-worthy? Here are some things you should keep in mind before hitting publish.

Create a compelling headline. This is especially important if you want your blog post to get any traction on social media. Be it Facebook, Twitter, LinkedIn, or Google+, what is the first thing you notice about a piece of content? It’s the headline (in the absence of an image). So, you wanna make sure you make it hard to ignore. Spell a big benefit or arouse people’s curiosity. Either way you want people to sit up and take notice.

Going by the same principle, when you are emailing your blog posts to your own list, normally you would just use the blog post headline as the subject line of the email itself. Imagine your reader receiving hundreds of emails on a weekly basis. They pay attention to work related emails or open those from people they know personally. It’s safe to assume they are subscribed to a number of newsletters. Of all the blog posts competing for attention, guess which one they open? The one with the most intriguing headline.

Choose a new angle. You might have heard or noticed that everything has been done. So how do you create something new? Something original? The truth is you can’t. Whatever novel ideal you come up with is probably has been written about. But not in the way you thought of it.

Your perspective, your point of view and unique experiences are important. The way you choose to tackle a subject will be different to hundreds to similar pieces so really dig in. Find a fresh angle. Include your personal experience. Tell a story.

Go deep. If you want your content to stand out, go deeper than your usual ‘7 tips …’ or ‘9 ways …’ type articles. There is nothing wrong with creating a list post but got big. Can you 50 ways to do something? Or even 100?

Create long form content, generally ranging from 2000 – 3000 words. Most people write 500-600 words per post so your post will stand out just on the virtue of being more comprehensive.

Do a round up post or interview a number of high profile bloggers, industry and thought leaders if you can. Compile it into a post and publish. Pay attention to visuals. The way you format and actually write the post plays a hand in the popularity of your post. Imagine someone clicking on the headline and opening the post. Does it look professionally formatted? Do you have compelling images in the post? Is it easy to read with lots of white space, small paragraphs and flow so people actually read it?

Has it been proofread and checked for typos and grammatical mistakes? You want to make your best the best it can be. Don’t compromise on the quality. This will pay a role when the reader thinks about whether to share it.

Get_started

Get Started

Remember, it takes a while before you start seeing any return on investment on all your blogging efforts. And you have to do it consistently.

With your content, your primary goal is to build your email list so while it is nice to see your posts get popular and attract likes, shares and comments, the more important metric is the number of email signups.

In the final part of this series, we are going to bring everything together and uncover the final piece of the puzzle. You started the blog and set it up right, you have a content plan so now how to do make sure you are capturing email addresses and building this email list.

And why do you need an email list in the first place? Stay tuned for the last part! In the meantime, share with us in the comments below how you manage your blog content!

 

 

How to Start a Business Blog in 2015 – Part II is a post from: GetResponse Blog - Email Marketing Tips

The post How to Start a Business Blog in 2015 – Part II appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/start-business-blog-2015-part-ii.html/feed 0
10 Social Media Marketing Lies And Myths Debunked! http://blog.getresponse.com/10-social-media-marketing-lies-myths-debunked.html http://blog.getresponse.com/10-social-media-marketing-lies-myths-debunked.html#comments Tue, 20 Jan 2015 15:47:06 +0000 http://blog.getresponse.com/?p=18744 Folktales, fantasies, fables, falsehoods, fabrications, fictions and fibs – the internet is brimming with many myths and misconceptions on how to worm your way to a meaningful return on investment with your social media marketing campaigns. These fallacies actually manage … Read more

10 Social Media Marketing Lies And Myths Debunked! is a post from: GetResponse Blog - Email Marketing Tips

The post 10 Social Media Marketing Lies And Myths Debunked! appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Folktales, fantasies, fables, falsehoods, fabrications, fictions and fibs – the internet is brimming with many myths and misconceptions on how to worm your way to a meaningful return on investment with your social media marketing campaigns. These fallacies actually manage to travel faster, farther and wider than they do in other industries, simply due to the very medium through which they have evolved – digital communication.

Ask any social marketer or regular blogger out there, and they will tell you these pesky little illusions crop up all the time – and there’s actually a very good reason for this. Nearly all social media marketing lies and myths almost always begin with a grain of truth. Indeed, that’s exactly what makes them so shareable and spreadable – if they were complete and utter nonsense, then no one would ever believe them in the first place.

And so they spread, snowballing in their bogusness, picking up little verifications and qualifications as to why they are marketing gospel along the way. And pretty soon they’ve reached the screens of millions of users worldwide and they become like common knowledge.

Well, here and now we’d like to put a stop to some of them. We’ve rounded up the top 10 most common social media marketing lies and myths in order that we can debunk them.

“A lie is bad, the truth is best, but a half-truth is the worst of them all.” 

So, what are they?

 

1. If you build it, they will come

No they won’t. Whether it’s a blog, website or top of the range ecommerce online storefront, with literally millions and billions of blogs posted, page views and purchases made online everyday, without a meaningful strategy in place to market and share your content across social media channels, no one is going to be able to find your site at all. Put simply, it’s not enough to simply produce content anymore, you have to actively promote it.

 

2. Social is a 9-5 job

Wrong!! Social media is 24/7/365. Hopefully this won’t come as too much of a shock to any newbies out there, but that’s the truth of it. To ensure that your marketing campaigns make a meaningful impact in the world of social media, you can never, ever switch off. And that means utilising plenty of scheduling tools (we do appreciate that marketers need sleep, even if the internet doesn’t).

 

3. For better results, keep posting the same content

I have to say that I’m surprised that this one is still floating around out there. But it is. Reposting the same articles and links over and over again does nothing but irritate your following. Reposting the same articles and links over and over again does nothing but irritate your following.

 

Content

Mix your content up and keep it interesting. Use different mediums such as images and video. Research shows that social media posts perform better, attracting more engagement and shares when they contain other media.

 

4. Blogs between 300 and 700 words are best

No they’re not. This myth has grown because internet audiences are supposed to have the attention span of a goldfish, right? But, in effect that’s just not true. Any blog posts that have anything at all of interest to say are going to be at least 800 words long – that’s just the nature of article writing. And it’s only blogs that have decent content and useful information that ever get indexed by Google. So, if you’re marketing, the short form, in the most part, is not good enough, and certainly not best.

Content_lenght

 

In fact, long form blogs and articles perform better in the SERPs and it’s been suggested that this is due to the fact that there’s just not that many out there.

 

5. Negative comments will ruin your business

Some people think that the best way to avoid any public negativity is to keep away from the social side of things altogether. This is nonsense. The best way to avoid bad feedback is not to be a bad business – and that means getting on social media and promoting yourself. While it’s true that even some of the greatest companies in the world will occasionally get harassed by some Facebook hound with a bee in his bonnet, provided you’re not doing anything wrong, they will just and up looking silly. Be the best, and be proud of it on social. Simple.

 

6. The bigger the following, the more valuable it is 

Not always. If you follow this fallacy to the letter then you will end spending a fortune on those ridiculous Twitter posts that say something like: “Buy 10,000 followers for just $5!!” If you do this, then you may very well end up suddenly with a few thousand extra followers, but they will almost definitely be from dead accounts, and therefore will do nothing to promote or engage with your brand. Worst of all, these are so common that your genuine following will recognise immediately what you’ve done, and you will end up looking desperate, so don’t do that.

 

7. Social is only about discoverability

While this is true, social media is about a lot more besides. For one thing, it’s an unparalleled channel for customer service, not to mention crowd-sourcing, traffic building, customer relations, sales, business intelligence and identifying brand ambassadors and key influencers. Whatever you do, do not simply dismiss social media marketing as a means only of getting your business discovered.

 

8. Social is a job for interns and apprentices

This couldn’t be further from the truth. Social media marketing is one of the most important jobs in your business. A marketer is the portrayer, guarder and enhancer of a company’s reputation and personality. If you think it’s some sub-standard role that can be handled by anybody, then think again. Social is a job for the president or CEO much more than it is for an intern. Don’t underestimate its importance.

 

9. Google+ is a waste of time

No it isn’t – and neither are any of the other social media platforms for that matter. Facebook, Twitter and LinkedIn hold the top spots, true, but don’t ever forget Instagram, Pinterest or Google+. Think about it, before Facebook really kicked off, wouldn’t you have loved to be have been one of the smart ones who already had a firm foothold on the platform before everyone else jumped on the bandwagon and you had to start from scratch? Your following is everywhere on the internet. Go to them before your competitors do.

 

10. Sharing competitors’ content is a bad idea

On the contrary, it’s a darn good one. While it’s quite understandable as to why this myth has arisen – why should I promote a company with which I am in direct competition? – it is nonetheless completely untrue. Sharing your competitors’ content does a number of things. Firstly, it shows your own followers that you are determined to deliver them the very best information – even if it doesn’t come from you. Secondly, you will probably find that your competitors start sharing your content in return – after all, just like them, you are an expert in their industry’s niche.

There’s an old saying that goes something like “keep your friends close, but your enemies even closer”, and that’s just as true for the social media marketer as it is for James Bond. It’s never a bad idea to keep a very close eye on exactly what your competitors are up to, and one of the best ways of doing is to build a relationship with them and actively engage with material that they produce.

 

Final Thoughts

Like anything that’s popular, social media is subject to a lot of discussion and since it’s a relatively new platform, people (including marketers) are still learning about the best ways to leverage it. Don’t take everything that you hear at face value though, instead, do your research, come up with a strong strategy and you should see great results!

Got any more social media marketing myths that you’d like to add to this list? Please let us all know in the comments below. 

10 Social Media Marketing Lies And Myths Debunked! is a post from: GetResponse Blog - Email Marketing Tips

The post 10 Social Media Marketing Lies And Myths Debunked! appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/10-social-media-marketing-lies-myths-debunked.html/feed 1
Top of the Email to Ya – More Navigation Bar Savviness http://blog.getresponse.com/top-email-ya-navigation-bar-savviness.html http://blog.getresponse.com/top-email-ya-navigation-bar-savviness.html#comments Mon, 19 Jan 2015 15:56:59 +0000 http://blog.getresponse.com/?p=18727 The top of your email is first to receive valuable attention, some might say that the top is prime real estate. If you haven’t revisited your navigation bar in a while, now’s the time to do so. Because it is … Read more

Top of the Email to Ya – More Navigation Bar Savviness is a post from: GetResponse Blog - Email Marketing Tips

The post Top of the Email to Ya – More Navigation Bar Savviness appeared first on GetResponse Blog - Email Marketing Tips.

]]>
The top of your email is first to receive valuable attention, some might say that the top is prime real estate. If you haven’t revisited your navigation bar in a while, now’s the time to do so. Because it is such an important topic i’ll dive in a bit deeper.

In the first article we talked about the goals of your email navigation bar, in connection with your landing page double decker nav bars, and the need to keep things focused. Let’s continue.

 

Using different fonts and typefaces

Cusp (Neiman Marcus) uses slashes between its navbar categories. The text in many navbars is uppercase and sans-serif; here it’s the exact opposite. Italic is often harder to read, so this should not be considered a best practice.

CUSP

On the Cusp home page, the navigation bar is all caps:

CUSP_change

Pier 1 also uses a serif typeface in its email navbar, with uppercase and lowercase lettering. Also, notice that they group categories together and while it is not a double decker navigation, it still uses two lines, for instance to display “Seasonal & gifts”. Try and read all the items. Pretty hard, huh? The options here are to either omit some of the items, describe them differently, or indeed use the double decker.

Pier1Imports

 

Dividing the space

An alternative to slashes in the email navbar is pipes, as shown in this Sur la Table email. This is one way to include more details in a limited amount of space. White space is important. In this case I would have opted to add some extra whitespace between the categories instead of the whitespace to the left and right. You can also see the overlap between “Find your stores” at the top-right  and “stores” in the nav bar. Being led by stats, maybe just skip it in the navbar if it doesn’t get many clicks there.

Sur la table

Yet another typographical treatment is bullets, used in this Nicole Miller email. Whether it’s intentional or not, the bullets seem to tie in perfectly to the dots over the i’s in the logo :) New arrivals might be a hot category for them. Have a look how your most left item is doing in regards to clicks. If it is underperforming, swap them around a bit.

NicoleMiller

 

This Lowe’s email uses arrows as a click indicator, a graphic element that can draw visitors to your site. Now you could wonder if “WEEKLY AD” adds anything to the understanding of what actually is behind it on the landing page. And if a “My / login” environment should be placed at the left. Design patterns (what people expect) suggest that these are most often found to the right or even separate of the rest of the navigation.

Lowes

 

Promoting Products

You can use the navbar to direct subscribers to a particular area or category of your site. But you can also promote a product, as in this Dirt Devil email, where swipes is the product:

 

DirtDevil

Your navbar should not be set in stone. Look at this email from Vermont Teddy Bear. Even the navbar has a call-to-action promoting the Royal Baby product at the moment that the new product was introduced.

Bears

 

 

Call out and emphasis

Your navbar can promote things other than products and services. Take this Tommy Bahama email, for example, which promotes its blog. Giving extra emphasis to “Our new Blog ‘Live the Life’”. Cool in this instance is that it is an extra call to action. The handwritten font with an arrow (the small one, the other one I added), and an icon make it all stand out and demand just that little bit of extra attention.

 

TommyBahama

Put some color in your messages. You can use color to draw attention to a certain area. This BBC Shop email effectively uses color, playing off the colors in its logo.

 

BBC

The omission of color can add a dramatic touch. Usually reverse type is difficult to read, but in this Marc Jacobs email it does reinforce the brand image of savvy sophistication. I am a bit on the fence about this one because it is definitely not a best practice. Marc, if you are reading this, be sure to do some email A/B tests, flipping those colors!

 

MarcJacobs

 

Selecting to go for Sale and Store

You’ll notice that many of the navbars shown above include a link to a Sale section. Know your customers. Know what they do when they get to your site, then have your navbar reflect that. Do you have brick-and-mortar store? A link to the store locator in the navbar can be a good idea.

As said before, you’ve got to make the most of the valuable real estate in your email. This is especially important for mobile too. Know what? Over half of your opens are probably coming for mobile devices, mobile email statistics indicate so. If you haven’t revisited your navbar in a while, now’s the time to do so! Let us know in the comments below what you think works best in email navigation bars! 

Top of the Email to Ya – More Navigation Bar Savviness is a post from: GetResponse Blog - Email Marketing Tips

The post Top of the Email to Ya – More Navigation Bar Savviness appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/top-email-ya-navigation-bar-savviness.html/feed 2
10 Best Editing Tools for Bloggers http://blog.getresponse.com/10-best-editing-tools-bloggers.html http://blog.getresponse.com/10-best-editing-tools-bloggers.html#comments Fri, 16 Jan 2015 16:07:03 +0000 http://blog.getresponse.com/?p=18719 Bloggers have to stick to a strict posting schedule if they want to keep their followers happy and attract new regular visitors at their blogs. However, they cannot publish content just for the sake of offering a new post. Each … Read more

10 Best Editing Tools for Bloggers is a post from: GetResponse Blog - Email Marketing Tips

The post 10 Best Editing Tools for Bloggers appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Bloggers have to stick to a strict posting schedule if they want to keep their followers happy and attract new regular visitors at their blogs. However, they cannot publish content just for the sake of offering a new post. Each article has to be perfect; otherwise the comments of the readers will be ruthless. 

There is nothing more disappointing than writing a detailed post that doesn’t hit the mark. How can you stand out from all other bloggers in your niche when you cannot write the content your readers expect? Maybe the problem is not in your writing. Have you ever thought of changing your editing approach? When your posts have enough potential, it is the aspect of editing that makes them appealing for the visitors. The following tools will help you make the content perfect:

 

1. StayFocusd

Don’t you just love procrastinating when you get to the editing part? Suddenly, you think that checking Facebook, Twitter and Instagram would be a wise idea, and then you call a friend and manage to waste hours without getting any work done. Well, StayFocusd will put an end to those excuses. The app will block the distracting websites and remind you that you should get back to work. That’s the right way to save your blog from another unedited post written in a hurry.

 

2. NinjaEssays

Now we’re talking about real editing. Automated tools are great for a quick fix of your content, but they don’t provide essential editing assistance. At custom writing service NinjaEssays, you can hire an actual expert editor who will improve your blog posts while preserving your personal voice. The prices are really affordable! There is another way you can use this website: when you need to write a blog post on a topic you are not quite familiar with, NinjaEssays can pair you with a suitable writer who will provide the needed assistance.

 

3. Byword 2

Byword 2 is a simple, but effective text editing app available for Mac, iPad and iPhone. Thanks to its useful features and keyboard shortcuts, you will be able to write and edit your blog posts more effectively. The documents will be synced on all your devices. The Markdown support enables you to preview your content in the app and then export it in rich text, HTML or PDF or publish it directly to your blog.

 

4. Cliche Finder

Maybe you are not able to notice all clichés in the post you’ve written, but you can rest assured that your readers are already tired of them. Cliche Finder is an effective editing tool that enables you to clean your content from such issues. The automated software will analyze your writings and locate the clichés that you could get rid of.

 

5. Word Counter

Word Counter – Don’t be fooled by the name of this tool; it’s not another simple word counter. It will tell you how many characters you’ve written (without counting spaces), but will also warn you when certain words have been used too many times. You can get into more details and see how many words and characters an average sentence has.

 

6. Hemingway App  

Your readers are not interested in seeing endless sentences that lose the point somewhere along the way. With the help of the Hemingway App, you will make your content bold and clear. Haven’t you ever wished for Hemingway to give you a helping hand? That’s possible with this app. It will tell you which sentences and words could use some simplifying.

 

7. EditMinion

Even though you’ll get a 90’s flashback when you land this website, don’t underestimate its potential. With EditMinion you need to do is paste your post into the box and you’ll get a report that reveals the weakest aspects of your writing. Although this is a robotic copy editor, it is surprisingly effective in identifying the most common mistakes that writers make.

 

8. ProWritingAid

ProWritingAid offers many editing tools in one place. You can use it as an online spelling/grammar checker and plagiarism checker, as well as to improve the readability and paragraph structure, eliminate redundancies and clichés, find overused words and repeated phrases, and more. You don’t need to sign up to get a 100% free analysis of your content.

 

9. After the Deadline

This tool relies on artificial intelligence and natural language processing technology to improve different aspects of your text. After the Deadline will recommend alternative options for misused words and explain why you need to make such change.

 

10. SynchroEdit

Collaborative writing and editing can help you approach the blogging process from a refreshing point of view – all with SynchroEdit. You can work on a document with another blogger or a friend who wants to join the fun. Instead of sending several drafts and making endless corrections, you can break the barrier and edit the same document in real time.

 

Editing can be fun when you use the right tools!

Although your blogging schedule can become overwhelming at times, that shouldn’t stop you from making each post perfect. Editing is a diligent process that doesn’t inspire an enthusiastic approach, but the above-listed tools will surely make it more enjoyable and much more effective! What are some tools that you use? Share with us in the comments below!

 

This Guest post was written by Robert Morris who is a content writer from New York. He is developing new online course on writing for freelancers. Find Robert on Google+.

10 Best Editing Tools for Bloggers is a post from: GetResponse Blog - Email Marketing Tips

The post 10 Best Editing Tools for Bloggers appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/10-best-editing-tools-bloggers.html/feed 2
Why PreHeader Text Is the Most Neglected Part of An Email http://blog.getresponse.com/preheader-text-neglected-part-email.html http://blog.getresponse.com/preheader-text-neglected-part-email.html#comments Thu, 15 Jan 2015 16:07:39 +0000 http://blog.getresponse.com/?p=18698 How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the … Read more

Why PreHeader Text Is the Most Neglected Part of An Email is a post from: GetResponse Blog - Email Marketing Tips

The post Why PreHeader Text Is the Most Neglected Part of An Email appeared first on GetResponse Blog - Email Marketing Tips.

]]>
How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the success or failure of an email marketing campaign. An email subject line can, in fact, make or break an email’s success. Subject lines are worth talking about. 

But consider, for a moment, the email preheader text. Poor preheader text. It’s almost completely neglected. And that’s not just my opinion. Google “email preheader text”. You’ll get back 34,600 results.

EmailPreHeaderTextResults

Then Google “email subject line”. You’ll get back 137,000,000 results.

EmailSubjectLineResults

There are 3,959 pages on the web about email subject lines for every one page about email preheaders.

The imbalance isn’t just for indexed pages. Consider what Google Trends tells us about search volume for the two phrases. Or don’t. There actually aren’t enough searches for “email preheader text” to show any data for the term. The Google keyword tool also doesn’t register any searches for “email preheader text”.

GoogleTrends

This is odd. It’s odd because when you look at an inbox, much of what you see is preheader text.

Consider the inbox screenshot below. See everything highlighted in yellow? That’s all preheader text.

PreheadersInInbox1200

Preheader text is really important, and getting more important all the time

It may not get much attention anywhere else, but preheader text is extremely important in the inbox. The yellow areas in the screenshot above take up more space than the subject lines. Sure, the subject lines are in bold, but the preheader text still takes up more space.

From that view you could make an argument that subject lines and preheader text are equally important. I’m not quite ready to step out that far on a limb and assert  that, but I think you’ll agree preheaders are pretty important. And vastly neglected.

But that screenshot is just a desktop view. As you know, half of emails are now viewed on mobile devices. How do emails look on, say, an iPhone?

inbox02-iphone5

This is an inbox viewed from an iPhone 6 Plus’ 5.5 inch Retina display:

inbox-iphone6-plus

Once again, there’s more space dedicated to the preheader than to the subject lines. (Thanks to Litmus for these iPhone images). These are just the views for Apple phones, but with the push to larger and larger smartphones and “phablets”, preheader text space is only getting larger.

I don’t want to go on too long about how critical preheader text is. I think you’ve gotten the point pretty well by now. The gist is:

  • Email preheaders are way more important than most of us give them credit for.
  • New phone designs show they are only getting more important.
  • Most email marketers give them way too little attention.
  • You don’t have to be most email marketers.

You have a nice opportunity to get ahead of the crowd here. After reading this, you’ll be armed with the facts about preheaders, and you will know a few tricks to crush your competition.

Sound good? Let’s roll.

 

How to craft effective preheader text

1) Think of the preheader like the subtitle of an article, with your subject line being the title. Don’t repeat your subject line in the preheader. The copy of your preheader should start with a call to action. Then include a short summary of what your email is about, followed by a link to the landing page. If you still want to include the “View this email in a browser” link, add it to the very end of the preheader text.

PreheaderCallToActions

All these preheaders start with a call to action, followed by a brief summary of what the email is about. The summary directly supports the call to action. Notice that all these preheaders also begin with a verb.

 

2) Write your preheader with the understanding that subscribers using different email clients will see different lengths of it. Some email clients will show the first 75 characters, including spaces. If a subscriber is using Gmail on a desktop they’ll see about 100 characters. On an iPhone 6, they may see up to 150 characters. How much of your preheader someone sees also depends on how long your email subject line is.

It’s a tough trick for a copywriter to write a preheader that works well at all those different lengths. But that’s what we have to do. This is part of why preheaders open with a call to action. The marketer has decided that if a subscriber can only see one thing, they should see the call to action.

 

3) Use an easy to read font for your preheaders. Arial in at least 12 point type is a good choice. When you send test versions of your emails, pay close attention to how easy or hard they are to read.

preheader7

This preheader is fairly easy to read, but the background color could be lighter. It’s also centered, which is not recommended for preheader text.

Fortunately (or unfortunately) many of your subscribers will be reading your email on their phones, where the preheader text size is controlled. But keep in mind they will still spend maybe 3-4 seconds looking at your subject line, sender name and preheader. They will use those three things to decide whether or not to open your email. They may be distracted, and could be in less-than-perfect light. They could be walking down the street or waiting at a traffic light. Do you see why your preheader needs to be so easy to read?

 

4) Some email experts say to align the text of your preheaders left, because it makes the preheader easier to read. But then we see examples like the one below, which breaks the left-align rule and still looks good:

eb

 

5) Test your preheaders just like you would test subject lines. Every GetResponse account is enabled with A/B split-testing for email messages. That includes preheaders.

 

6) If you’ve got personalization data, use it. As you’ll see below, it’s easy to add a name field to preheader text. You can also add other fields as well. Personalization can be a powerful way to increase conversions. If it’s been working for you in your subject lines, why not test it in your preheaders?

Extra credit: Preheaders are almost a nice opportunity for adding a symbol, or emoji.

 

7) Use dashes or plus signs to separate phrases, not periods. Preheader text has a breathlessness to it, so use punctuation to suit. Plus signs “+” are good for connecting phrases. So are dashes and “>>”.

 

8) Consider adding navigation links, an unsubscribe link, a whitelist request or a forward to a friend link towards the end of your preheader text. 

ws

Is there too much information and links for a preheader?

This is not the best tactic for everyone, but depending on your list and your goals, you can do more in the preheader than just announce the email. Try to keep things simple, though. Preheaders are kind of a tweetable version of your emails. Shorter is not just better: It’s expected.

So now that you know the rudiments of better preheaders, here’s how to add them to your emails.

 

How to customize the preheaders of your email messages in your GetResponse account

Let’s say you want to customize the preheader of a new email message. After you’ve gone through the first few steps of creating a new email, you’ll find yourself in the email message editor, shown below. The preheader block is at the top of the column of basic blocks.

CreatePreheader5

To add the preheader block to your email, just click on it and drag it over into the top part of your email.

This is what it will look like as you move the block over:

CreatePreheader6

And what it will look like once you let go:

CreatePreheader7

To edit the preheader, click on the block and edit it just like you would any other text block.

CreatePreheader8

You can add links and insert a personalization field. When you’re done with editing the preheader, click “Save as” in the bottom right corner of the screen. Then continue setting up and editing the rest of my email.

So that’s the skinny on email preheader text. If you get really good at using preheaders, you’ll be well-positioned as smart phones and other mobile devices continue to give them more visibility in the inbox.

One last thing: Have you run any A/B split tests on your preheaders? We’d love to hear about your results in the comments.

Why PreHeader Text Is the Most Neglected Part of An Email is a post from: GetResponse Blog - Email Marketing Tips

The post Why PreHeader Text Is the Most Neglected Part of An Email appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/preheader-text-neglected-part-email.html/feed 0
How to Start a Business Blog in 2015 – Part I http://blog.getresponse.com/start-business-blog-2015.html http://blog.getresponse.com/start-business-blog-2015.html#comments Wed, 14 Jan 2015 16:07:09 +0000 http://blog.getresponse.com/?p=18690 Are you just tired of living a life where all you do is go through the motions? Nothing you ever do is exciting. Your life is fine but you wonder about your life purpose. You are curious about whether you … Read more

How to Start a Business Blog in 2015 – Part I is a post from: GetResponse Blog - Email Marketing Tips

The post How to Start a Business Blog in 2015 – Part I appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Are you just tired of living a life where all you do is go through the motions? Nothing you ever do is exciting. Your life is fine but you wonder about your life purpose. You are curious about whether you can pursue a location independent lifestyle. You want to know if you can become a laptop entrepreneur. Don’t know what business to start? Learn why you should blog instead! 

Are you someone who is fascinated with the idea of running an online business but just don’t know if you can do it? Maybe you are a young mum who took time off to raise children but now the thought of going back to your 9-5 or more like 9-7 job frustrates you to no end? Perhaps you are stuck in a job you don’t like very much and can’t wait to escape your cubicle?

Today I have a proposition for you. You don’t have to leave your job, you don’t have to do anything drastic like taking out a 100,000 dollar loan. I want to help you find meaningful work, to become an entrepreneur, if that’s what you want to do, and the easiest way to do this is to start a blog. Allow me to explain.

 

Why start with a blog

Firstly, I want you to understand this one thing: If you want to run a business you need something to sell – a product or a service, you need to find people to sell it to, and a place to actually conduct this business, like a brick or mortar store or a website. Since we are talking about an online business, it makes sense to kick things off with a website right?

Wrong. Right, if you know exactly what you want to do. For example:

  • It’s fine to invest in a website when you want to leave your corporate job and start a consulting service.
  • It’s ok to do so when you have been training to get certified as a coach, knowing fully well that you want to build your coaching practice.
  • It’s good to do so when you have been creating party supplies for friends and want to set up a party supplies shop.

In this post I am talking to those of you who haven’t figured out what you want to do yet. Sure, you have some idea of your interests and passions and probably can pick a niche but after that, you are clueless. You don’t even know who your ideal client or customer is, let alone create a product or a service. If this is you, my advice is to start a blog. Here’s why:

Blogs are inexpensive to run. Although you can start with a free wordpress.com blog, I won’t recommend it. It looks amateurish and tell people that you are a hobby blogger which is not true. You may not know what you want to do but you are most definitely not blogging just for fun. You should get a self-hosted WordPress blog (you can secure a domain name and annual hosting for around $100 a year).

You don’t have to invest in expensive design or branding. It would be foolish to do so when you aren’t even sure what your offerings are at this stage. Just install a decent looking free theme or get a premium one if you are feeling adventurous.

You can make all sorts of mistakes on your blog and be grateful for the fact that only a handful of people know you are doing it. You get to fail a couple of times but take solace in the fact you didn’t do it on a grand scale.

You can make changes easily and on your own. Want to shift direction? No worries, add the information on your about page, your tag line and take your content in a different direction. You don’t have a million followers at this point so relax – it’s all good. Your blog can evolve with you.

You will figure out what business you want to be in. Through blogging, you will figure out the products you want to create or services you want to offer. You will identify your target audience and you will learn to market yourself and build credibility. This will happen naturally.

Google will reward you. You will learn to create high quality content that people will find so useful that they begin to link to you. Your stuff will start seeing better search engine rankings and you will enjoy social media recognition for your blogging efforts.

Most importantly, you can start building an email list using email service provider from day one, even if this list goes through many transformations it is crucial that you learn how to get email subscribers and nurture them.

blogging

Get your basics right

Let’s say you have started a blog because you hate your job inside a big corporation. It doesn’t feed your soul. What does? Food.

Yes you are a big foodie at heart and watch all the big celebrity chefs and the not too big local cooking shows. You cook for your family and friends. Not only you are a great cook, you are passionate about using food to connect with people. So you start a food blog. Now what? Don’t panic, I am here to help.

Get the right mindset. Many people want to start a blog but don’t do so because they feel paralyzed with the expectations they create for themselves. In order to make this as painless as I can, I will debunk the two biggest myths that stop people from blogging.

 

Myth#1. You have to become a popular blogger.

You might already be following the influencers and the thought leaders in your industry – you can easily spot who they are in other industries as well. They are the Internet megastars – the celebrities. They have larger than life presence with huge audiences and have the personalities to match.

Understand that you don’t need to be like them, nor do you need to attract huge audiences. Your purpose is to figure out what you want to do, test that your idea is profitable, and attract a decent audience. Don’t worry about anything else.

 

Myth#2. You have to publish content every day.

You are not Huffington post, or Mashable, or Social Media Examiner for that matter. You don’t have a team of content creators at your disposal. You also have a job and a family to look after. In this content saturated world, quality is far more important than quantity. Blog as much or as little as you want. Once you find something viable then stick to a once-a-week schedule for optimal results.

 

Where to begin

1. Choose a professional theme. You don’t have to hire a designer to make it look professional, invest in a clean-looking theme. Don’t use flashy, distracting graphics or bombard your visitors with 10 different colours. Your aim should be to have your new visitors focus on the content and become an email subscriber.

2. Pay attention to the blog title. Go for a very general name because you are not sure in which direction the blog will go or get a URL in your own name – this is a very smart thing to do.

3. Craft an effective tag line. A tag line basically informs your audience why they should care. It tells them what’s in it for them so put some thought into it. You don’t have to rack your brains coming up with the most original or creative tag line. As long as it is a clear descriptor of what you do to help people, it should be fine.

4. Brainstorm topics for your blog and arrange them in categories. Now you have a blog that is functional. The next step is to figure out what to write about. Before you can create a content plan for your blog – and I will talk about that in the next post – you need to make a list of ideas you can write about. The easiest way is to just brainstorm a list of ideas you feel compelled to create and the simply look for common themes to create categories.

5. Turn to popular bloggers you already follow for inspiration. Start creating an idea file. By doing this exercise, not only will you be prepared but it will also give you a clue as to how you might monetize your blog.

6. Learn how to write on the web. While looking for material for blog posts, also pay attention to how popular bloggers write. You are not writing academic essays or marketing collateral. You have to be yourself when it comes to writing – write like you talk, only better. Infuse your writing with your personality and be real.

7. Learn to format your blog posts for the virtual world. Make them screen friendly by breaking up your paragraphs and using short sentences. Use sub-headings, bold, italics, numbered lists and images to break up chunky blocks of text. Incorporate lots of white space to make it easy on the eyes.

8. Start using social media. Once you become confident in writing blog posts, it is time to start getting attention. You don’t have to become active on every single social media site out there but choose one to two platforms that most resonate with you. For most people it is Facebook, for you it might be Twitter or Pinterest or Google+. It really doesn’t matter as long as you start building your presence consistently.

9. Start connecting with your about page. When people visit your site for the first time, they are curious to know who you are. For this reason, pay attention to your about page as it is a second most highly visited page of your blog.

Now here is the tricky part. Your blog is an experiment. You have no idea how you want to help people so what are you going to write on your about page? I highly recommend being honest. Tell them your story, tell them what you are personally struggling with but also the cool things you have accomplished in your life. Talk about your passion and your intent to help people and figure this out. Your message will resonate with a lot of people and they will follow you on your journey.

10. Start collecting email addresses. If you want to run an online business, you need to build your email list (more about that in the third post). Ask people to become an email subscriber from day 1. You will get people who are not your ideal target audience but don’t worry – think of it as practice.

blog

Goals for the first six months

Most people start blogs with the goal of attracting 1000 people in their first year or making a thousand dollars every month to start off with. There is nothing wrong with these goals but when you don’t even know what it is you want to do, you can set much better, more effective goals.

You should aim to figure out these things at the end of your six months:

  • What is the topic I am passionate about? So much so that I can talk about it for the next two years. Can I do a better job than most people based on my unique experiences and perspective I bring to the table?
  • What is the thing nobody seems to be talking about? Is there a gap in the market I can fill?
  • How can I start to differentiate myself from others?
  • Based on the topic I want to talk about, who are my most ideal readers? Who are the people I can serve the most?
  • What is the easiest path to helping people AND generating income for my efforts?
  • Can I create a minimum viable product (MVP)? What would it look it? Would it be a coaching offer, an ebook, an online class or an e-course?

Remember the very reason you started this blog: to figure out how you can help others and what kind of business to start. So instead on focusing on numbers like traffic and social media mentions and email subscribers, develop a deeper understanding of how can monetize. You can do it.

Now that you have all the basics taken care off, I want to talk to you about something that most people don’t pay any attention to. But if you want to use your blog as the foundation to start a business, you must take it seriously.

 

Two words. Content strategy.

Do I see a yawn coming? Creating a content plan doesn’t have to be boring. In fact once you understand the crucial role your content plays in moving your business forward, you’ll thank me for it.

Stay tuned for part two in this series where I take you through the process of looking at your content creation process in a whole new light. In the meantime, share with us in the comments below what you think about blogging as a business! 

How to Start a Business Blog in 2015 – Part I is a post from: GetResponse Blog - Email Marketing Tips

The post How to Start a Business Blog in 2015 – Part I appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/start-business-blog-2015.html/feed 0
Best Practices in Recovering From a Social Media Mistake http://blog.getresponse.com/best-practices-recovering-social-media-mistake.html http://blog.getresponse.com/best-practices-recovering-social-media-mistake.html#comments Tue, 13 Jan 2015 16:03:38 +0000 http://blog.getresponse.com/?p=18679 No matter what career you’re in, there will come a point when you make a mistake. It’s inevitable. You’re only human after all. It might just be a very minor flub that can be quite easily brushed under the proverbial … Read more

Best Practices in Recovering From a Social Media Mistake is a post from: GetResponse Blog - Email Marketing Tips

The post Best Practices in Recovering From a Social Media Mistake appeared first on GetResponse Blog - Email Marketing Tips.

]]>
No matter what career you’re in, there will come a point when you make a mistake. It’s inevitable. You’re only human after all. It might just be a very minor flub that can be quite easily brushed under the proverbial carpet without causing any lasting damage. Or, on the other hand, it could be a major cock up that proves to be either a rather serious embarrassment for your company, or perhaps even end up costing somebody a lot of money. Either way, you should not fear. You can recover, as can any jeopardised reputation of your company. 

This is no truer than in the world of social media marketing. All those years of hard work you’ve spent building up a satisfied and engaged international following, could potentially all be ruined with a single thoughtless or careless tweet. It’s happened to companies before.

In September 2013, for example, Kenneth Cole, the man behind the lucrative fashion label of the same name, thought he’d try to take advantage of the ongoing Syrian conflict to peddle his product.

 

KennethCole_1

Needless to say this proved to be very controversial, as did another tweet of his, this time poking fun at demonstrations in Cairo as a ‘creative’ way to plug a new line of clothing.

KennethCole_2

While I am of course sure that you would in no way ever consider posting something so heartless simply to draw attention to your business, errors of judgement can be made, and if you (or one of your employees) do ever find yourselves overcome with a moment of madness, then all is not lost. You just have to be very careful about how you deal with the aftermath.

 

Be Prepared

Brands will inevitably experience an unexpected and unwanted slip up from time to time – and if yours hasn’t happened already, then perhaps it’s due. For the unprepared, a plummeting reputation awaits. However, audience forgiveness can be quite readily attained if you start to put plans in place now, just in case the unthinkable ever happens.

Sandra Fathi, President at Affect, indicates that when a social media crisis strikes, you literally only have a matter of minutes to respond. Fathi outlines the following recommended response times:

  • Twitter: Minutes, up to 2 hours
  • Facebook: Up to 12 hours
  • Blogs: Up to 24 hours
  • Mainstream Media: 1 to 2 days

So, with these very short timeframes in mind, you’ll do well to start preparing the following straightaway:

  • Prepared messages/statements/press releases/letters to customers that can be quickly tailored to address the crisis at hand.
  • Train employees to be aware of and anticipate potential backlash following a social media mistake. They should be aware that they might make things worse if they immediately jump onto Twitter themselves in an attempt to defend your company.
  • Have a special hotline and social media channels at the ready in preparation for a stream of questions and concerns from your customers. Though do make sure that you’re armed with positive answers before you open the floodgates.

 

To Err Is Human

One of the beauties of social media – which, if you are a marketer, you will no doubt already be very keenly aware of – is that it can and should be used to humanizing a brand. And this is never more crucial than when dealing with a crisis.

In the event of a blunder, even though it was social that housed the event, it’s nonetheless social media that you must turn to address the problem. Facebook, Twitter, LinkedIn, Pinterest – these are all extremely interactive platforms on which you’ll be able to quickly respond to any backlash in real time. And this you must do if you want to take control of the situation and rectify your mistake.

Let’s take a look at a couple more examples. Firstly, SpahettiOs.

SpaghettiOs_1

Promoting their brand through something as close to the heart (and the bone) as Pearl Harbor was, perhaps predictably, not a very good idea. Following a lot of backlash, they later apologized.

SpaghettiOs_2

 

Here’s another one. Shortly following the Boston marathon tragedy, Epicurious thought it would be a good idea to take the opportunity to plug its breakfast treats.

epicurious

Needless to say, the brand later had no option but to apologize.

 

So, What to Do When Disaster Strikes?

If your brand is ever faced with a crisis such as this, the first thing you will of course have to do is own your mistake, and secondly apologize without delay.

It’s important to remember that an apology is not the same as an admission of guilt, but rather something that will prove to humanize your brand in the face of a blunder. So, do not whatever you do try to suggest that your account was hacked when it wasn’t. Some people may believe you, but an awful lot of others won’t, and this can irreparably damage your reputation in the public eye.

So, far better to just own up to it, acknowledge the impact that your message has had on affected parties, and you should find that forgiveness will come your way. Put simply, just be humble. We all make mistakes, so don’t think that you’re above yours. Admit your failing, and you might even manage to turn what could be some bad press into a golden opportunity to add an irreplaceable human touch to your brand.

For example, recently in the UK, bakers Greggs didn’t make the faux pas itself, but a defaced logo led to plenty of online chuckles aimed at the business. The company soon bit back with an example of social media management that’s a lesson to us all – they used humor to its best advantage and in the end, not only won the respect of the internet, but lots more customers too.

You of course want to be quick with your response, but you do also want to very careful. So, take a little time to choose your wording very carefully for your social media response. Make your apology personal – respond to individual people one by one, if necessary – and above all make sure it is sincere.

Mistakes happen and blunders occur, so always make sure that you’re prepared for such an eventuality, own up to your gaff immediately, offer a sincere apology, and you will no doubt find that your audience is actually a rather forgiving bunch, and your reputation should not be affected at all. Have you ever had a mistake happen on your watch? Share with us in the comments below how you think Social Media Mistakes should be handled!

 

Best Practices in Recovering From a Social Media Mistake is a post from: GetResponse Blog - Email Marketing Tips

The post Best Practices in Recovering From a Social Media Mistake appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/best-practices-recovering-social-media-mistake.html/feed 0
The Often Overlooked but All-Important Email Navigation bar http://blog.getresponse.com/often-overlooked-important-email-navigation-bar.html http://blog.getresponse.com/often-overlooked-important-email-navigation-bar.html#comments Mon, 12 Jan 2015 15:37:25 +0000 http://blog.getresponse.com/?p=18663 When you’re developing an email campaign, there are many elements to consider: the subject line, preheader, headline, images, offer, body copy, and call to action – to name a few. One item that is often overlooked, but very important, is … Read more

The Often Overlooked but All-Important Email Navigation bar is a post from: GetResponse Blog - Email Marketing Tips

The post The Often Overlooked but All-Important Email Navigation bar appeared first on GetResponse Blog - Email Marketing Tips.

]]>
When you’re developing an email campaign, there are many elements to consider: the subject line, preheader, headline, images, offer, body copy, and call to action – to name a few. One item that is often overlooked, but very important, is the navigation bar at the top of the email. Which is why this blog post will focus on its importance!

The goal of your email navigation bar

The email navigation bar is the staple of most (but not all) emails, but it usually doesn’t receive the same attention as the navbar on your website. When you think about it, the goals of the two navbars are similar yet different. The goal of the email navbar, like the email itself, is to get the reader to the site. The goal of the site navbar is to get the visitor into and through the site.

Be sure navigation is connected to the landing page. It’s important to remember that the email navbar does not need to mirror that of the website. Rather, seeing the different uses, it is quite logical that they differ. However your mail navigation should be connected in content / style so that there’s not a complete disconnect with the site, that could only lead to confusion and confusion leads to missed or lost clients.

 

What can you use?

Let’s take a look at several email navbars and see what properties you can apply to your own emails. How can email navbars differ from website navbars?

1. General versus specifics

In the ShopWorldKitchen.com email, the email navbar is focused on featuring brands rather than specific product categories. It is more general. As Mr. Myagi famously says in the Karate Kid movies: Focus! Your email can do with more focus!

ShopWorldKitchen_email

If we look at the website navigation bar, it is more specific, focusing on categories like tabletop, bakeware and cookware. The brands still appear in the header, as logos and are grayed out so as not to compete with the other elements. They have less emphasis.

navigation

2. Changes in Navigation

The changing Lenox navbar reflects varying trends in product focus and consumer preferences. The first Lenox email includes collectibles and catalog in the navbar.

The second Lenox email below doesn’t have those anymore. Gift occasions is transformed into simply “gifts”. Some categories are separate like Figurines or Ornaments. Yet categories such as Dinnerware & Flatware are combined.

Lenox_navbar
This gives you something to think about:

  1. How can I reword my navbar to be more powerful?
  2. What categories could I safely drop?
  3. Any categories that are logical to combine?

 

3. Double the navigation, double the fun

The newsletter of a Dutch online Department store / cataloger Wehkamp uses a “double-decker” navbar. I am not a big fan of creating crowed navigation, if avoidable. But it is a good A/B split testing idea. (are you listening guys? You should test it!)

doubledecker_navigation

Gap also uses a two-tiered navbar, user friendly with larger type. They are also logically grouped. The second row being babys and toddlers only. Note that Gap uses slashes between categories to split them up, but no horizontal divider between the first and second row. Keeping it easy on the eyes.

Gap

 

Too much information and the paradox of choice

It is tempting to put every and all navigation options into an email navigation bar. Don’t do it.

The Blue Mercury email navbar below is an example of cramming a lot of information in a little space. Next to it being less easy to make your choice, a navbar like this just won’t work when it comes to mobile email newsletters. The links are like clusterbombs, with a big chance of mistakenly tapping on the wrong link with your finger.

BlueMercury

Here’s another way to cramalotofinformationintothenavbar. Can you say “run-on”? Check out this email navbar from Ugg:

UGG

A word of caution when offering options to your customers. Presenting too many options can actually backfire. It’s known as the paradox of choice. In other words, less is more really rings true. Psychologist Barry Schwartz discusses this phenomenon in a TED video.
How well does your navigation bar preform? 

The best way to determine how well your navbar is performing is to run a heat map or hotspot report on your emails. You’ll be able to see how many clicks each link of the navbar receives, and whether the numbers are constant or vary over time. You also can compare those numbers to other areas of the email. If you have your statistics linked to your site, for instance with Google analystics. Best would be to measure even further all the way through to KPI’s.

 

Testing your navigation bar

Based on that data, in conjunction with other factors such as holiday promotions, and audience, you can decide whether you need to tweak the navbar occasionally. As with any other element, your best bet is to test. If you conduct an A/B test using two different navbars. So as not to skew the results, keep other elements of the email the same.

Share with us in the comments below what your experiences with navbars have been like! Are there any specific solutions that you find work best?

The Often Overlooked but All-Important Email Navigation bar is a post from: GetResponse Blog - Email Marketing Tips

The post The Often Overlooked but All-Important Email Navigation bar appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/often-overlooked-important-email-navigation-bar.html/feed 0
Q&A with Jay Baer: Transcript from our Exclusive Webinar  http://blog.getresponse.com/qa-jay-baer-transcript-exclusive-webinar.html http://blog.getresponse.com/qa-jay-baer-transcript-exclusive-webinar.html#comments Thu, 08 Jan 2015 16:07:29 +0000 http://blog.getresponse.com/?p=18652 Jay Baer is a marketing consultant,speaker and author of the New York Times bestseller “Youtility”. His recent GetResponse webinar was a big hit! At the end, the audience had great questions. Is organic reach on Facebook still alive? How do … Read more

Q&A with Jay Baer: Transcript from our Exclusive Webinar  is a post from: GetResponse Blog - Email Marketing Tips

The post Q&A with Jay Baer: Transcript from our Exclusive Webinar  appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Jay Baer is a marketing consultant,speaker and author of the New York Times bestseller “Youtility”. His recent GetResponse webinar was a big hit! At the end, the audience had great questions. Is organic reach on Facebook still alive? How do you create relevant content? Do companies need to be everywhere in social media? Grab a cup of coffee and enjoy reading his answers to these and many more questions.

.

Q: Should your Facebook business page be connected to your personal Facebook page?

Jay Baer: It depends on your business. If your business is essentially you, and you just have a business page because you want to have a business page for your own — yes, I would connect it. But if your business is larger-scale, and other employees will use it, then I would say — no.

I have different Facebook pages. I have a Facebook page for me, Jay Baer, and then I have a Facebook page for Convince and Convert, which is our company. And that’s probably the right way to go.

 

Q: What’s your advice on old-fashioned companies that don’t want to do “Youtility” marketing, but just want to raise awareness?

JB: Youtility is about relevancy. It’s a marketing playbook, but it’s also very much a corporate culture. You have to believe that eventually you are going to be rewarded for giving people information they would pay for, but are getting free. You have to believe that culturally — in the bones of your organization. Some companies believe that, and some companies simply do not.

 

Q: Can Youtility create awareness?

JB: Youtility can create a lot of awareness, especially when you transcend a transaction and build things that are not necessarily about your company. You can create a lot of awareness just using those techniques.

 

Q: What are the two types of relevancy?

JB: The two types of relevancy are: circumstantial relevancy and location relevancy.

 

Q: Does Youtility work for nonprofit organizations?

JB: Absolutely! In fact, in many cases, it works as well if not better in nonprofit organizations. The key point is, it only works if your nonprofit can get to the point where they can tell a bigger story.

The problem with almost all nonprofit marketing is that it’s exactly the same. They tell what they do and where your money goes, they show a picture of someone they’ve helped… It doesn’t tell a bigger story at all. Therefore, it is not terribly relevant or interesting.

Thus in nonprofits in particular, Youtility can be useful. Create information that is at a higher level, and you could be successful with this kind of program.

 

Q: There is so much going on in the digital world for solopreneurs. Where do you recommend I start? Should I do a blog, should I do Twitter, etc.?

JB: You’re right, you can’t do it all and certainly not by yourself. There are a lot of ways to answer that question. It depends on what your actual business model is.

I believe that the best place to start is to create content that has a longer shelf life, like a blog, LinkedIn publishing, or Slideshare. These are fantastic media to generate awareness for a solopreneur. And then you can amplify that stuff on Twitter, Facebook, etc.

Spend time first creating content that pays an “information annuity”. The problem with Twitter as the only vehicle is that when you send a tweet, it’s gone — it evaporates. I think you should concentrate on content first and then social as frosting on top of that.

 

Q: Do companies need to be everywhere, like Twitter, Vine, Snapchat?

JB: You probably shouldn’t be everywhere, because you can’t have equal success everywhere. You should be where your customers are. There is no point participating in a social network where your customers are not. If that requires surveying social networks where your customers are, then you should probably do this. That will help you make better decisions.

 

Q: How do you feel about posting non-useful material on Facebook, just to get interactions?

JB: Well, there are companies that post things like memes that have nothing to do with the company — like putting the cookie recipe, because everyone likes chocolate chip cookies. I’m kind of torn. On one hand, it makes sense, because you’re playing the algorithm game on Facebook. The more somebody likes, comments, and shares your content, the more it will be seen online.

I would say it’s OK to post some off-topic content on social if you’re also doing some content that’s relevant to your business as well. If you’re doing things to get a “like” and after that you follow up with content that actually supports your business — that makes sense. However, if you’re creating content just to get likes on Facebook, and you never talk about your business, you’re not in business. You’re just a magazine, and that doesn’t make sense. I know sometimes people fall into that trap.

I want you to know that the goal is not to be good at social media. The goal is to be good at business because of social media. And those aren’t necessarily the same things. There’s no point getting Facebook likes if that doesn’t support your overall business objectives.

 

Q: Is organic reach still alive on Facebook?

JB: Organic reach on Facebook can work. The point of Facebook changing their algorithm to diminish organic reach was not to take organic reach away but just to make organic reach much harder to achieve.

You can still do it, but it requires some type of a breakout post, something that transcends a historical basis. The challenge is that those kind of posts (that transcend) are hard to plan. It’s kind of like catching lightning in the bottle.

It’s sort of like viral videos on YouTube. If you create a video and you’re going to put it on YouTube, you have some sense of whether or not it’s going to work. But most of the time, if it takes off, it’s like: Wow, I had no idea it would do that well. Same thing on Facebook. You can have great organic reach. It’s just hard to plan for it. And that’s what makes it a challenging time for Facebook in particular.

Jay-Baer-speakers

And now a question for you.

Have you read Jay’s bestseller “Youtility”? If so, we’d love to hear your thoughts. Let us know what’s on your mind in the comments section. Also, watch the webinar recap here!

 

Q&A with Jay Baer: Transcript from our Exclusive Webinar  is a post from: GetResponse Blog - Email Marketing Tips

The post Q&A with Jay Baer: Transcript from our Exclusive Webinar  appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/qa-jay-baer-transcript-exclusive-webinar.html/feed 2
How To Take Excellent, Customized Photographs With Just a Smartphone http://blog.getresponse.com/take-excellent-customized-photographs-just-smartphone.html http://blog.getresponse.com/take-excellent-customized-photographs-just-smartphone.html#comments Wed, 07 Jan 2015 15:47:28 +0000 http://blog.getresponse.com/?p=18635 Have you heard of “The Visual Web?” It refers to how the Internet is becoming an increasingly image-based medium, rather than a text-based medium. Aside from selfies, there are plenty of reasons why the web is becoming more and more … Read more

How To Take Excellent, Customized Photographs With Just a Smartphone is a post from: GetResponse Blog - Email Marketing Tips

The post How To Take Excellent, Customized Photographs With Just a Smartphone appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Have you heard of “The Visual Web?” It refers to how the Internet is becoming an increasingly image-based medium, rather than a text-based medium. Aside from selfies, there are plenty of reasons why the web is becoming more and more visual. For starters, our brains are wired to prefer images. We process visual information 60,000 times faster than text. 90% of the information sent to our brains is visual. So it’s no surprise we also tend to share images online far more readily than text. Most of us prefer to look at an infographic rather than to read an article.

If you’re trying to promote yourself or a business or a product, and you’re stuck with using only words, you’re not getting anywhere near the results you could be getting. Images get attention.

But most of us are actually pretty good at using images. Anyone who’s done social media marketing has learned how much of a lift they can get with the right image. And it’s increasingly rare to see a blog post that has no images. There are whole platforms now that are image-based, like Instagram, Pinterest and YouTube, not to mention the number of images on Facebook and Twitter.

But which images do most people use? Unfortunately, that’s where some of us are missing the boat. Too many marketers reach for stock photos for their images, or head to the copyright free image sites. That’s not a terrible thing (the image above is from the marvelous copyright free image site, Unsplash.com). But it’s a missed opportunity. And when too many marketers use the same image over and over again, it can be downright embarrassing.

So what’s the alternative? Well, the best marketers and high-end ad agencies make a point of avoiding stock photos. They can afford to go out and hire professional photographers. They do full-scale photo shoots.

The rest of us? Well, not too many of us can afford a photo shoot. Especially just for a blog post image. Or can we?

The truth is, taking your own photos is not terribly time consuming, and it doesn’t have to be hard. It doesn’t have to cost much money, either. You don’t need a thousand-dollar camera to take surprisingly nice photos. In face, most of you probably have all the camera you need. It’s your phone.

With a little knowledge and a few choice apps, and maybe one or two pieces of gear, your phone can take original, good-quality images. Maybe even surprisingly good images. Being able to do that opens up a whole world of expression for you, whether you’re a blogger, a consultant, or a small business.

To give you a little confidence to try your hand at photos, I’ve collected a few simple tips for taking better photographs, plus a few ideas for what to photograph. None of these tips require any advanced skills. While there are a few things you could buy, nothing costs much more than $50, and none of it’s required. So give this a read and try even one or two of the ideas mentioned here. Then get ready to be free from stock photo addiction.

 

Three Ideas For What To Photograph

1) Just write.

I’m pretty sure I can say that everyone reading this has enough creative skills to write out a headline on a piece of paper.

This is so simple it might seem obvious, but a handwritten headline can be more interesting than you’d think. Your handwriting says all kinds of things about you – there’s a reason there’s a whole field of study dedicated to handwriting analysis. No one will ever make a digital typeface that’s as interesting as your handwriting.

Take this a step further: You don’t have to write with just pen and paper. Consider crayons, markers, paint and brushes. Even whiteboards.

MOZ_illustration

Moz.com uses whiteboard illustrations on a regular basis.

 

2) Draw something. Even if you draw badly.

People love cartoons. They love doodles. You don’t have to be Bill Watterson, the guy who created the comic strip Calvin and Hobbes to draw a usable image, or a cartoon, or even a squiggle.

Here’s an example of a drawing some people might call “bad”… but it is a perfectly serviceable drawing, and it is actually quite charming. It’s imperfection shows us far more than a stock photo ever could.

bad_drawing

Here’s another example. This is one of James Clear’s excellent illustrations:

physics-productivity-first-law

3) Find action figures.

Have you seen any of those photographs with Lego figures or army figures? Bloggers and marketers use them to illustrate a point. In a sense, the action figures end up being models in a very simple photo shoot.

If you’ve ever needed an excuse to play with toys again, here it is. There’s no reason at all you can’t create an image like this. Borrow a toy from your child, or go to a second hand store or a giveaway store (like a Goodwill store in the United States). Find a few small cheap toys that will suit your purpose.

You can also buy new action figures, like this set from Legos. It’s a little pricey at $47, but there are enough figures here to creatively illustrate dozens of blog posts.

Lego

 

Tips To Take Good, If Not Great Photographs With Your Phone

1) Crop rather than zoom.

The zoom function on smartphone cameras is not your friend. Even a modest zoom creates a low-quality image. If you want a larger view of something, just take the photo then crop it down later in an image-editing app.

I broke this rule and used the zoom when I took this photo. The image quality suffered… but I didn’t have to go to the hospital. Next time I’ll skip the zoom and crop the image.

cropping

2) Don’t be afraid to get up close.

When it’s safe, smartphone cameras are pretty good at taking photos of things close up, even compared to super-expensive “real” cameras. This is because smartphones have small sensors that create what photographers call a wide depth of field.

A wide depth of field means you can get tiny objects in focus that more expensive cameras with larger sensors and longer lenses would have a hard time with. Some smartphones have a “macro” view or setting specifically for small objects.

3) Try out panorama.

This is a newish feature on iPhones, but many other smartphones have it. Discovering the panorama feature on my phone was actually what sparked this post. Panorama shots are well suited to blog post headers and Twitter and LinkedIn header images. Here’s a panorama photo I took recently at the National Gallery, in Washington DC:

DC_gallery

 

4) Try HDR Mode.

HDR stands for High Dynamic Range. It’s a feature available on Samsung Galaxy phones and other devices.  HDR lets you get far more detail from shadows that you otherwise would see. It works by taking two photographs of the image, and merging them. The result is you can see into the shadows – and take far better photographs.

 

5) Try some image editing apps.

Almost no professional photographers use the filters a smartphone’s default camera app offers. They all download specific apps for editing photos. Then the photographers take their raw photos with their iPhone (or Android phone or Galaxy phone), and import them into the photo editing apps for improvements.

Here are some app suggestions for each kind of phone:

  • For Android devices: Camera Zoom FX
  • For Windows phones made by Nokia: Nokia Camera
  • For iOS devices: Camera+ and ProCamera. ClearCam for high resolution shots.

Take note: There are whole posts dedicated to the best apps for each kind of phone, and new apps come along all the time. I encourage you to do some research, try a bunch of apps, and see which ones work best for you.

6) Accept that controlling background or foreground blur is hard.

This is one thing smartphone cameras just aren’t good at. Because of that, there are some filters (and entire apps) that attempt to fake a blurry background or foreground. Use these at your peril – most photographers think they look awful… and most regular people do too.

This is the best I could do with a blurred foreground shot. This particular example is cheating a bit, because the “foreground” is all of two inches in front of the background.

controliing_images

7) Don’t use the flash.

Smartphone flash is another thing that’s not your friend. It almost always results in demon eyes in people, and the strips out highlights and creates shadows elsewhere. Even a strategically placed flashlight can sometimes do a better job than the flash.

8) Use natural light… or fake it.

Really want a fix for lighting? Go outdoors and find some bright but indirect light. Position yourself so the sun is behind you.

Or get yourself a proper light kit. There’s a really nice one available on Amazon for $54. That’s not cheap, but you’ll immediately take drastically better stills.

lighting
There are also portable light sources for smartphones like the Mudder® Mini LED Light Portable Pocket Spotlight. They cost about $30. The reviews are mixed, but if you wanted something to carry in your pocket, and $30 fits your budget, it’s worth a try.

9) Invest in a lens kit.

There are entire blog posts written about which lens kit to pick, and the best lens kit depends on which phone you’ve got. The good news is they’re not terribly expensive, and they’re super portable – you can carry one around in a purse or backpack.

Expect to pay anywhere from $12 to $60 for a decent lens kit. Most kits include a fisheye, a wide angle and a macro lens. Be 100% sure whatever you get will fit on your phone, and your phone’s protective case.

10) Keep it clean.

A dirty camera lens can muss up weeks of photos. It’s really common to not even realize how dirty a lens is until you’ve cleaned it. A silk cloth is good for this – or whatever works well to clean your glasses.

11) Use the rule of thirds.

This is a composition rule that will make your photographs look more balanced and more visually interesting. The rule of thirds is to divide your image up into thirds, both by height and by width, like the image below. Then place points of interest in the photograph (or drawing, or painting) along the lines that create those thirds, especially where the lines intersect.

3rds_rule
Once you know the rule of thirds, you’ll see it everywhere. Look for how people bend or even break the rule of thirds, sometimes to excellent effect.

 

Over to you

That’s my short list of essential tips for how to take better photographs with your smartphone, and how to break away from stock photo addiction.

What are your thoughts about creating your own photographs? Do you have a smartphone photography tip I didn’t include here? Let us know in the comments.

How To Take Excellent, Customized Photographs With Just a Smartphone is a post from: GetResponse Blog - Email Marketing Tips

The post How To Take Excellent, Customized Photographs With Just a Smartphone appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/take-excellent-customized-photographs-just-smartphone.html/feed 0
How To Measure The Impact Of Your Social Media Campaigns http://blog.getresponse.com/measure-impact-social-media-campaigns.html http://blog.getresponse.com/measure-impact-social-media-campaigns.html#comments Tue, 06 Jan 2015 16:07:23 +0000 http://blog.getresponse.com/?p=18628 Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need … Read more

How To Measure The Impact Of Your Social Media Campaigns is a post from: GetResponse Blog - Email Marketing Tips

The post How To Measure The Impact Of Your Social Media Campaigns appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren’t), you won’t ever be able to improve upon them. 

 

Metrics and Analytics

Generally speaking, social media is measure in two ways: on-going analytics, and campaign focused metrics. Your analytics are the means through which you track the overall activity on your social media accounts over time – they are what you use to keep yourself informed about the overall buzz that is being generated about your brand and business.

Your campaign focussed metrics, on the other hand, are what you use to help yourself understand the impact of your targeted marketing initiatives – your one-off sales or other promotions.

An effective social measuring programme should include both on-going analytics and campaign-specific measurements, and below we’ve put together a list of some tools and tips that you can use to help you start tracking the impact of your social media campaigns.

 

Reach

The first thing that you will need to measure is your reach – that is, the number of people you have managed to impact with your social media content. If no one is paying attention to you on social media, then you’re not getting it right. By working out your reach, you will have a good initial understanding of just how attractive your social content is as it stands.

So, you might want to start drawing up a spreadsheet on which you will list your amount of:

  • LinkedIn connections
  • Followers on Twitter
  • Likes on your Facebook Page
  • Views and subscribers to your YouTube channel
  • Visitors to your blog
  • Pinterest, Instagram and Google+ followers
  • Any other followers on any other social media

As I mention above, you can of course do all of this manually using a spreadsheet, but, hopefully, the figures will be increasing at far too fast a rate for that to be a viable use of your time. So, instead, look to the analytics sections of your social media sites (nearly all of which provide these for business accounts) where it will be much easier for you to keep track of it all. Alternatively, there are third-party services like Klout or Radian6, which can keep track of your reach for you.

reach

Engagement

Measuring engagement means working out exactly how many people actually interacted with each of your individual messages across your social media sites. This will produce a very clear indicator of exactly which types of posts your fans and followers like the most (and of course which ones they like the least). When a follower engages with a post it means that they actually care enough about it to do something with it. If your levels of engagement are low, then it is imperative that you do something about it and take a good look at how you might improve your content to increase this figure.

Engagement metrics include:

  • Clicks
  • Shares
  • Comments
  • Retweets, Mentions and Direct Messages on Twitter
  • Ratings on your YouTube videos

The built-in analytics on your social media sites will keep track of all of these metrics for you, or again you can look to third-party services to keep you up-to-date.

 

Conversions

Measuring conversions will tell you how many of your visitors actually took action as a result of your social media messages. This is where we get into the real nitty-gritty of the business-building impact of your social media marketing efforts. This is where we measure just how many genuine leads you manage to generate.

Conversion metrics include:

  • Registration for content downloads
  • Online sales
  • Form completions
  • Email subscriptions
  • Content subscriptions
  • Webinar registrations

The best way to try and always make sure that your social media campaign is generating conversions is to always try and make sure that you are linking back to your website with each post that you send out. Normally, it is only here that you will truly accomplish conversions, rather than on the actual social media sites themselves (which are primarily there to drive traffic to your website which should be the hub of all your activities and efforts).

To track conversions, you will probably need to turn to third-party services, and Google Analytics is what I would recommend integrating into your website. This will track your site activity, including which of your visitors arrive from links you provide across your social media. To do this, you will have to go into the site and build trackable links for each of your social media posts. Next, set up goal tracking, which will then track all of your online conversions.

Keeping a close eye on all of these metrics, and remembering to segment all that are generate from your specific campaigns, will allow you to track your ROI from all of your social media campaigns, and identify which ones are working the hardest for you, and which ones need some focus for improvement.

Share with us in the comments below what you like to use to track your social media results!

How To Measure The Impact Of Your Social Media Campaigns is a post from: GetResponse Blog - Email Marketing Tips

The post How To Measure The Impact Of Your Social Media Campaigns appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/measure-impact-social-media-campaigns.html/feed 0
2015 Retail Email Calendar – Start Planning! #Infographic http://blog.getresponse.com/2015-retail-email-calendar-start-planning-infographic.html http://blog.getresponse.com/2015-retail-email-calendar-start-planning-infographic.html#comments Mon, 05 Jan 2015 16:07:32 +0000 http://blog.getresponse.com/?p=18618 Last year we created a Retail Email Calendar for 2014, so to let the tradition continue it is time to welcome January with a brand new Calendar! Begin your year the right way and start planning your most successful email … Read more

2015 Retail Email Calendar – Start Planning! #Infographic is a post from: GetResponse Blog - Email Marketing Tips

The post 2015 Retail Email Calendar – Start Planning! #Infographic appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Last year we created a Retail Email Calendar for 2014, so to let the tradition continue it is time to welcome January with a brand new Calendar! Begin your year the right way and start planning your most successful email marketing campaigns yet.

Looking through each month we have compiled a list of holidays that we think every marketer should remember. Our selection of important dates to remember is a great way to start planning your campaigns ahead of time. This way you can identify what dates and seasons are the most important for your business and when you should reach out to your customers. Let 2015 be the year you wow your marketing!

2015 Retail Email Calendar – Start Planning! #Infographic is a post from: GetResponse Blog - Email Marketing Tips

The post 2015 Retail Email Calendar – Start Planning! #Infographic appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/2015-retail-email-calendar-start-planning-infographic.html/feed 4
30 Things To Do On Google+ For Outrageous Success In 2015 http://blog.getresponse.com/30-things-google-outrageous-success-2015.html http://blog.getresponse.com/30-things-google-outrageous-success-2015.html#comments Fri, 02 Jan 2015 15:47:08 +0000 http://blog.getresponse.com/?p=18609 Google+ isn’t Facebook. It isn’t Twitter either. You should not join Google Plus to replace any other social media platform. But if you are not happy with any of the sites you are currently on, or even if you are, … Read more

30 Things To Do On Google+ For Outrageous Success In 2015 is a post from: GetResponse Blog - Email Marketing Tips

The post 30 Things To Do On Google+ For Outrageous Success In 2015 appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Google+ isn’t Facebook. It isn’t Twitter either. You should not join Google Plus to replace any other social media platform. But if you are not happy with any of the sites you are currently on, or even if you are, you should definitely give Google+ a go. Why?

Google+ is a completely different experience. It’s a different way of relating to your business world as well as personal network. Speaking of personal, it is entirely possible that you looked into Google+ but weren’t impressed. You think it feels a bit like a ghost town but this is not true.

Google+ is not the answer if you want to spy on your ex boyfriend or dig up dirt on your old college mates. But if you want to discover new people based on your interests, passions and common interests, if you are looking for kindred spirits then this is the perfect platform for you. This allows for both personal as well as business growth.

Intrigued? Allow me to explain.

.

Set up your Google+ business page

Here’s what you need to do to leverage the power of Google+

#1 Claim a custom URL. Now you don’t have to have a long ugly URL, you can use a custom URL (plus.google.com/+username) so you can brand yourself and it is easy for people to find you on the web.

#2 Claim Authorship. Although there are some changes happening with the Google Authorship, it is still worth getting it done as it enhances your visibility in search results and gives you more authority. First you need to include a link to your Google+ profile in your author bio of the blog post (with a ?rel=author tag attached to the end of it). Then add a link to this blog to the contributor section in your Google+ profile.

#3 Invest in professional photos. With the bigger cover photo option, you can use this to your advantage. Get professional photos done or ask a graphic designer to create a cool banner for you. You can use anything from physical product images, customers and clients images, to any major upcoming event. The possibilities are endless.

#4 Optimize your profile for search A personal profile is different from a business page and you should optimize both. Complete your about page basics for both.  Your tagline shows up in the search so pay attention to it. Make it clear, concise and add relevant keywords.

#5 Cross promote your profile and page. Use your business profile to share personal content and vice versa (when appropriate).

#6 Add a badge to your website. Link your Google+ profile to your website by adding a badge on the sidebar. When you do this, an active follow widget also shows up next to your listing in the search results thus making it even easier to follow you on Google+.

#7 Segment your audience. Unlike any other social media platform, you can segment your audience and place them in different circles.

#8 Curate your circles strategically. Circles are a great way to manage different interest groups. Create your own circles around themes and use keywords to identify new people to add to them. Circles are invaluable for maintaining current relationships but a great tool for discovering new ones. You can create new circles for people you would love to connect with so you can remain in the know about them without having to run searches every time.

#9 Interact with others as your business page. Just like you can act as your business page on Facebook, you can do the same on Google+. Interact with other pages as your page and use them to connect and +1. To switch to your business page, simply click the dropdown arrow next to your picture on the top right on your Google+ screen and you will see your page listed for selection.

#10 Be personable. Don’t become a robot or a faceless corporate identity. Show off your personality, act like a human and you will encourage more people to circle you.

audience

Build awesome relationships with Google+

Looking to connect with more people on Google+? Here are some ways to get more followers for your Google+ business page.

#11 Share content with your personal Google+ profile. Share excellent content on your business page then switch to your personal profile and share your content again. Anything you choose to share or +1 can show up in your follower’s stream. This gives you a great opportunity to get in front of more people.

#12 Use hashtags. Hashtags (#business, for example) are a great way to tag and track conversations so add 2-3 hashtags to your posts and they will appear when people search for these specific hashtags. Most people overlook them on Google+ so do that and you will stand out but don’t go overboard. Anymore than 3, and you will end up looking like a spammer.

#13 Discover new engagers. Create new circles to keep track of people who clearly engage with your content such as leave a comment or +1. There are also other people who are sharing your content but not necessarily mentioning you. Use Google Ripples to find those interactions so you don’t miss the new connections.

#14 Be helpful. Make relationship marketing your number one goal on Google+. This means you should engage with other people and help them out. It is fine to promote yourself but if this is all you do, you will have trouble creating meaningful relationships. Shift your think from it’s all about me to it’s all about them.

#15 Participate in hangouts and communities. Join communities and hangouts on topics you are interested in and you are bound to find interesting, like minded people to connect with.

#16 Host hangouts. Hangouts on air are a great alternative to webinars as they are free. And if you are new to online broadcasting world, this is a great starter option. Using video you can present to 10 people at a time but you can stream this video using YouTube to an unlimited number of people. You can use hangouts to conduct interviews, present live webinars with screen sharing, do panel interviews, private talks and more.

#17 Create a community. If you can’t find a community on your topic, create it. When you start one, you will naturally attract some spam but don’t worry too much about it. Google+ has an excellent spam management system and will hold it for moderation before making it public. You can create a private community if you wish or you can make it public but approve any requests to join.

#18 Take the time to connect with a key influencer. Want to connect with the thought leaders and the influencers in your industry? Get in line. You are not alone. But don’t worry, there is a right way and a wrong way to do it. Add value to these people before you ever ask for anything. Comment on their updates, share them, mention them (+username) and generally be of service. Get yourself noticed and your relationship will become mutually beneficial and will go a long way. You can use a private message, a chat message or a private hangout to take your relationship to the next level.

#19 Reach out to one new person every day. Building your network on Google+ takes time but do it consistently and your efforts will pay off.

#20 Ask for follows. Don’t appear desperate but make a strong call to action.

.

Market your business

Google+ is invaluable when it comes to marketing your business and getting your products and services in front of new audiences. Here are some tips to supercharge your marketing efforts.

#21 Make your Google+ profile findable. You can easily do this by adding a badge for both your personal and business profile on your website. This allows for people to connect with you on Google+.

#22 Use +post ads from Google. Give yourself massive visibility with +post ads from Google. You can pay to promote your Google+ plus content and get them in front of third party websites in the form of advertisement. You can handle them through Google Adwords account. You can promote any form of content: blog posts, video, images, hangouts etc. People who are logged in to Google can interact with your ad. They can share it, +1 it or comment in it right in your ad.  Combine +post ads with Facebook ads to get even better results.

#23 Optimize your content. You want to use great visuals and post high quality stuff especially if you want to promote it using ads. Format your posts using bullets, bold, italics and numbered lists. Use captivating headlines and strong calls to action. Use rich media within your content to maximize the reach and engagement of each piece. Integrate YouTube videos directly on Google+. Use animated GIFs and cinema-graphs (images that move). Use audio, video, infographics and Google+ stories.

#24 Use Google helpouts to generate leads. This is a service rolled by Google where people can seek assistance from others via video. You can set yourself as a true expert and build your credibility by helping people through helpouts. If you need to hire people, you can ask them to demonstrate their expertise on a helpout. For tutors and trainers, it is a great tool to add to their arsenal.  You have complete control over how much you charge for your live video or if you want to teach for free.  Get in the game early by delivering helpouts. You will start getting reviews and get rewarded for early participation by getting indexed for better placements.

#25 Integrate it with YouTube. If you have a YouTube channel, integrate it with Google+ and you will reach a wider audience. Any comments on your video being viewed on Google+ will show up as comments on YouTube.

#26 Use hangouts on air. Use this free broadcasting service for delivering webinars without having to use the clunky software that often comes with a high price tag.

#27 Embed posts on your blog. Increase the life of your content by embedding it on your blog. Not only will you get more out of it, when people who are logged into Google accounts comment or +1 it, it will count as if it was done on your Google+ rather than your website.

#28 Create video with pictures. Videos are usually more engaging than any other forms of media. Using Google+’s Awesome Auto feature you can convert your photos into video. You can download the Google+ app on your smart phone, take photos and upload to Googe+ and it will turn it into video for you.

#29 Use images without having to resize or crop them. Google+ won’t automatically do it for you or ask you to it. If your brand is highly visual or if you take pride in your professional, high quality images, you can flaunt them on Google+ with minimal modifications.

#30 Track in-depth analysis. At the end of the day don’t forget to track your social media marketing efforts. There are a number of tools you can use to do this for example SumAll, CircleCount, or Steady Demand’s Brand Page Audit tool.

webinar-chairs

Final thoughts

Google+ isn’t just a social network. It is part of Google and you should take advantage of this fact to reach even bigger audiences.

Do not try to replace your website with Google+ but use it as a complimentary platform to meet your business goals. Keep your website as the hub of all activity but invest time and effort sharing content on Google+. Not only are you building a strong social media presence, you can get better results on Google search when you use Google+ strategically.

All the best in 2015 and let us know in the comments below what your experience with G+ has been like!

 

30 Things To Do On Google+ For Outrageous Success In 2015 is a post from: GetResponse Blog - Email Marketing Tips

The post 30 Things To Do On Google+ For Outrageous Success In 2015 appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/30-things-google-outrageous-success-2015.html/feed 2
20 Email Marketing Tips For Local Businesses http://blog.getresponse.com/20-email-marketing-tips-local-businesses.html http://blog.getresponse.com/20-email-marketing-tips-local-businesses.html#comments Thu, 01 Jan 2015 16:07:10 +0000 http://blog.getresponse.com/?p=18586 Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of … Read more

20 Email Marketing Tips For Local Businesses is a post from: GetResponse Blog - Email Marketing Tips

The post 20 Email Marketing Tips For Local Businesses appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools: email marketing.

If you haven’t heard the statistics already, email marketing is one of the most effective marketing tactics ever created. It trumps social media and print ads, and even direct mail. The Direct Marketing Association’s “National Client Email Survey 2014″ reports that email marketers are generate a 2500% ROI. Email is also extremely affordable. The cost of an entire year for a GetResponse account with up to 2,500 subscribers is about the same as one quarter-page print ad.

Even though email marketing has all those things going for it, many small business owners still hesitate to use it. Sometimes it’s because they’re not quite sure how to do email marketing properly. Or they’re worried email marketing might take too much time, or that their emails might annoy people.

None of that has to be true. If you’re on the fence about committing to email marketing in 2015, here are 20 tips to help you. Whether you’re getting started with email marketing or just want to refine what you’re doing already, these tips will help.

 

To build your email list faster:

1) Ask people to sign up for your email list at the cash register.

Either have your staff ask people to sign up for your list, or put up a small sign and give people a way to sign up. The checkout area is a natural place for people to sign up. It seems less invasive than asking people anywhere else in the store. Asking for signups at checkout also means you’ll be pitching the people you most want to have on your list: The people who buy things.

2) Use a tablet app for signups, not printed form.

10-20% of the email addresses written on printed forms are illegible. That means you’re losing 10-20% of new subscribers simply because of bad handwriting. Cut out this problem by asking people to sign up with an app. GetResponse has a free app designed to handle in person signups – it’s Forms on the Go. Forms on the Go is available for IOS or Android devices.

3) Give people an incentive to sign up for your list.

It can be hard to get people to sign up for your email list, even if you’re creating great emails. Many people feel they get too many emails already. So sweeten the deal and offer an incentive for people to sign up for your list.

This kind of incentive is sometimes called a “lead magnet”. Typically, lead magnets are a free report, but as a local business you may be able to skip the free report. Just offer a coupon or some other discount to entice people to come back to your store.

4) Minimize fields in your opt-in form.

Make it as easy as possible for people to sign up for your list. Part of this means making it easy for people to fill in their information. For example, don’t ask for a first name unless you absolutely intend to use it. Every field you add to your opt-in form will reduce your signups by 15-20%.

5) Add signup forms to strategic places on your website.

Don’t just put a link to a page on your website where people can sign up for your list: Embed the signup form on every page of your site. Here are all the places on your website that should have signup forms:

  • The home page, in a feature box.
  • In the footer.
  • Near the top of the right navigation column.
  • On the about us page.

6) Set up a pop-up or lightbox.

This is an opt-in form that appears as an overlay on your webpages. It’s a free feature of your GetResponse account that can be set up in a matter of minutes. A pop-up (or a lightbox) can double or triple email opt-in rates. It’s one of the best tools to use to build a list fast.

If you’re worried about annoying your website visitors, just set your pop-up to show no more than once a week. Also set it to show only after people have been on your site for 45-60 seconds.

7) Add an email opt-in form to your Facebook page.

Want to leverage all the work you’re putting into your Facebook page? Add an opt-in form to your Facebook page. See the instructions here for how to add the GetResponse Facebook signup tab.

Caption: This Facebook page opt-in tab gives people a way to sign up for the retailer’s email list from their Facebook page and offers a 20% off coupon as an incentive for signing up. Unfortunately, the form asks for way too much information.

8) Consider segmenting your list.

Segmenting works best if you serve two or more distinct groups of clients or customers. For example, a human resources firm might segment by employers versus candidates. A real estate broker might segment by buyers versus sellers.

Segmenting your list will let you send more customized emails to your subscribers. This reduces opt-out rates and increases clicks and conversions. If you choose to segment, keep it as simple as possible. Managing any more than three or four segments can become a headache.

Startup Stock Photos

To create great emails:

9) Send an email announcement at least once a month.

You don’t have to send an email every week, but try to get one out at least once a month. Otherwise your subscribers may not recognize your emails in their inbox.

Some local businesses get by with just one new blog post and one email message a month. Their monthly email features the month’s new blog post, announces one or two upcoming events, and might feature an employee or one product or service. And that’s it. Your emails don’t need to be jam-packed.

10) Add social sharing icons to the footer of your email messages.

This takes just a few clicks to set up in your GetResponse account, and can increase social shares dramatically. Our own research from last year showed that email messages with social sharing icons get 158% more clicks.

Save yourself some time and just add your social sharing icons to your email template. You are using an email template to save time creating your emails, right?

11) Make sure your messages look good on mobile devices.

Why is this so important? Because about half of all emails are now read on mobile devices. If you use one of GetResponse’s pre-designed templates, you’ll have this tip covered. All our email templates are tested on every mobile device.

12) Send a survey once or twice a year.

Great email newsletters give subscribers information they want. So reach out and ask your subscribers what they want to read about. Every GetResponse account has the ability to send surveys. You can even write up a blog post about the results of your survey, or use the survey to ask people about a controversial issue.

13) Announce your email newsletters on social media (and invite people to sign up).

Bring your email marketing and your social media marketing together: Announce upcoming email messages on social media.

14) Check your email reports. See which subject lines do best, and which parts of your emails get the most clicks.

There’s a treasure trove of information about what your subscribers like and don’t like in your email analytics reports. This gives you valuable information about what your future emails should be about.

15) Give your subscribers news first.

Want to give your email subscribers a perk? Tell them when your next flash sale will be… before anyone else knows. Got a special coupon? Offer it to subscribers only.

To earn the right to be in someone’s inbox (and to stay there) you have to deliver valuable content. You have to make it worthwhile for people to get your emails. So give your subscribers something extra every so often – something non-subscribers don’t get.

16) Keep your newsletters simple.

You don’t need to cram every piece of news about your business into your emails. If you’ve got that much that people NEED to know, consider sending your emails more often.

Another part of this simplicity tip is to keep your emails visually simple. A few ways to do that are to use only one or two fonts, to use a simple and consistent color scheme, and to keep image sizes as small as possible. Basically, make your emails scannable.

17) Split test subject lines.

This is a built-in feature for every GetResponse account. It’s really easy to use, and can help you get much better results from your emails. If you haven’t ever tried split-testing a subject line, see the instructions for how to do it here.

18) Always send a test email to yourself before you send the email out.

This one tip can save you from all sorts of embarrassing mistakes. After you’ve sent your test email, take a look at it on a smart phone or tablet. Click a few of the links. Try forwarding it to another email account. Show it to someone else and see if they notice anything odd. As the saying goes, “an ounce of prevention is worth a pound of cure”.

 

To retain subscribers:

19) Send a welcome email, or a series of welcome emails.

Welcome emails get opened and clicked on more than any other promotional email you’ll send. Unfortunately, very few local businesses send a welcome email after someone has signed up.

Don’t let this be you. It’s easy to set up an automated welcome email that will go out immediately after someone has signed up. Use that opportunity to tell your new subscriber a bit about your business and about what you can do for them. That might mean services you offer, or answers to frequently asked questions, or just a few entertaining bits of information.

20) Use double opt-in.

Double opt-in is when you send a confirmation email after someone has signed up for your list. Your prospective subscriber has to click a link in that confirmation email before they are actually subscribed.

Double opt-in does cut down how many new subscribers you’ll get by about 15 percent. But it also means you’ll have fewer spam complaints, better open rates, higher click-through rates, and you’ll keep subscribers longer. For the long-term quality of your list, double opt-in is far and away the best choice. Use it.

What are your best tips for email marketing? What’s worked best for you? Let us know in the comments.

20 Email Marketing Tips For Local Businesses is a post from: GetResponse Blog - Email Marketing Tips

The post 20 Email Marketing Tips For Local Businesses appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/20-email-marketing-tips-local-businesses.html/feed 0
12+ Inspiring Posts From the GetResponse Blog in 2014 (And Some Cool Infographics) http://blog.getresponse.com/best-posts-getresponse-blog-2014.html http://blog.getresponse.com/best-posts-getresponse-blog-2014.html#comments Wed, 31 Dec 2014 16:07:40 +0000 http://blog.getresponse.com/?p=18499 And here we are, on the last day of another year. Another good year. It’s a perfect opportunity to thank you, our readers, for visiting our blog, commenting and sharing the posts we’ve been bringing you for the past 52 … Read more

12+ Inspiring Posts From the GetResponse Blog in 2014 (And Some Cool Infographics) is a post from: GetResponse Blog - Email Marketing Tips

The post 12+ Inspiring Posts From the GetResponse Blog in 2014 (And Some Cool Infographics) appeared first on GetResponse Blog - Email Marketing Tips.

]]>
And here we are, on the last day of another year. Another good year. It’s a perfect opportunity to thank you, our readers, for visiting our blog, commenting and sharing the posts we’ve been bringing you for the past 52 weeks. I thought it would also be a good idea to dig into the 257 posts and bring back those you liked the most. So, here we go!

It was actually pretty difficult to choose only 12 posts, so I decided to also highlight some other content here and there, such as infographics and guides, from which you can still benefit in 2015 (which, by the way, is tomorrow!). Hope you enjoy these!

 

January

We started the year with 20 quick tips for marketing blogs, making it a checklist for our own blog as well. Did you find any of these particularly useful?

Among other things we posted in January, we also created a short infographic on the 10 dos of mobile email marketing, followed by 10 Don’ts. Wonder if you would add anything to the list – be sure to let us know in the comments!

10dos

February

If you ever wondered how to get your emails opened and read, we’ve got you covered. And we did it back in February with an infographic, too. And then we made another one on using images in email – all in an image :) (smart, huh?)

howtogetemailsopened

March

The post that got your greatest engagement in March was part of a course talking about list building. This one was specifically devoted to offering something for free in exchange for a sign-up.

We also had quite a few infographics that month:

And then we also created a whitepaper on building profitable customer loyalty programs – you can still download it, so make sure you do!

April

In April, we gave you some tips on using transactional emails to win your Customers’ hearts – and were glad to see you really liked them.

And then we also posted a few infographics:

contentmarketingb2b

And we even did a post on free tools for infographic creation, so that you could try including infographics in your own content marketing strategy. (If you have some cool examples of your own infographics, make sure you share them with us.)

 

May

In May we covered a great deal of topics on the blog, one of them being writing for the web – and who would’ve thought it would spark such a heated discussion? If you have something to add, make sure you visit the comment section. :)

We also had two infographics: on creating landing pages that convert and building killer email lists from scratch.

 

June

In June a post on starting a YouTube channel got your attention – so here it is once again, (by the way, how are your YouTube channels coming along?), followed by another one on useful habits of highly effective email marketers (since there were no infographics that month, I thought I’d give you an extra post ;)).

 

July

In July we showed you how to double your email open rate… in 20 ways. Have you already tried any of them? Would you add anything of your own?

We also brought you two infographics:

videoemail

August

In August we gave you a quick checklist of email elements that need special attention if you don’t want your emails to look like spam (or be spam, for that matter). (Apart from these, remember to never, ever send commercial emails to people who haven’t expressly allowed you to do so.)

 

September

The post that scored the most comments in September contained an infographic (we’re really becoming a visual society, aren’t we?). This time we showed you how to become an affiliate marketing superhero.

affiliatesuperhero

(but we also had a lot of other great stuff, e.g. on Pinterest or Klout, so be sure to check other posts, too!)

 

October 

In October, among other things, we discussed using a feature box– a full-width email opt-in box – as an effective way to drive sign-ups on your site.

We also shared a spooky infographic on booosting (see what we did there?) Halloween email campaigns and a non-spooky one with tips on boosting landing page conversion rates.

halloweeninfographic

And we created a resourceful Holiday Email Marketing Playbook which I’m sure will be useful for the 2015 holidays, too – so grab it if you haven’t done it earlier. It’s packed with ideas and tips for email campaigns around key shopping days in November and December – starting with the Daylight Savings Time all the way to New Year’s Eve.

holidayplaybook_gif

November

We had a few interesting pieces in November, too. Such as this one about the best time and day to send email, full of research on the subject (btw, what are your observations? Feel free to share them in the comments below the post.)

 

December

Since it’s the end of the year, I’d recommend checking out the list of 6 most important things in email marketing for 2015 by Jordie van Rijn. What’s on your list for the next year?

Make sure you also check out our mini-series of posts on content marketing – Content Marketing Mondays – where we discuss using content strategies in B2B and B2C marketing and even give a list of some useful online content marketing tools for your brand. You’ll find the individual posts here:

Content Marketing Monday: MOI to ROI and Reinventing the Funnel

Content Marketing Monday: Using CM for B2B and B2C

Content Marketing Monday: Why Social Media is Content Marketing

Content Marketing Monday: 21 Tools to Get You Started!

And lots, lots more…

As you can see, a lot has been happening on our blog for the past 12 months and we really hope you’ve found the resources useful. Next year we’ll continue providing you with high quality content and we’ve also planned a few changes for the blog (but shhh, let it be a surprise ;)). In the meantime, let us know in the comments what topics related to marketing your own business you’d like to see on our blog in the coming months – we’ll be glad to write about them!

Oh, and have an absolutely awesome 2015!

12+ Inspiring Posts From the GetResponse Blog in 2014 (And Some Cool Infographics) is a post from: GetResponse Blog - Email Marketing Tips

The post 12+ Inspiring Posts From the GetResponse Blog in 2014 (And Some Cool Infographics) appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/best-posts-getresponse-blog-2014.html/feed 3
How To Make The Most Out Of Your Brand Ambassadors http://blog.getresponse.com/make-brand-ambassadors.html http://blog.getresponse.com/make-brand-ambassadors.html#comments Tue, 30 Dec 2014 16:07:32 +0000 http://blog.getresponse.com/?p=18570 Firstly, what is a brand ambassador? Well, put simply, a brand ambassador is a person who represents and talks about your brand or organisation publicly in a positive way. They are endorsers and champions of your brand, and their aim … Read more

How To Make The Most Out Of Your Brand Ambassadors is a post from: GetResponse Blog - Email Marketing Tips

The post How To Make The Most Out Of Your Brand Ambassadors appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Firstly, what is a brand ambassador? Well, put simply, a brand ambassador is a person who represents and talks about your brand or organisation publicly in a positive way. They are endorsers and champions of your brand, and their aim is to get as many people buying into it as possible.

Quite often, when people think of brand ambassadors, what tends to come to mind are celebrities in commercials – Tiger Woods, for instance, promoting sports equipment, or perhaps Jennifer Anniston plugging beauty products. These days, though, with the unforgiving blossoming of social media, brand ambassadors need not be celebrities at all, and you don’t have to fork out hundreds of thousands of dollars for a television commercial to use a brand ambassador to promote your product either.

Social media brand ambassadors (or SMBAs as they have been dubbed) are people who do this sort of promotion for you on Twitter, Facebook, LinkedIn, Pinterest etc.

 

Are Brand Ambassadors Really Effective?

The right ones saying the right things can be very beneficial indeed for your brand, and there are a number of reasons why this is so. Below we are going to take a closer look at the roles of brand ambassadors, why they work as promoters of your brand, and how you can make the most of them when it comes to generating brand awareness and ultimately business.

Humanizing Your Product

As the world of commerce has gone online, it has resulted in plenty of websites where consumers are essentially purchasing from a faceless entity – your brand. Although this is obviously working to a great extent (I can’t see Amazon going out of business any time soon), if you really want to drive your online sales, then getting a brand ambassador on board can really start to put a human touch, a face and a voice to your company.

Organisations traditionally brand themselves through the use of logos, symbols and taglines, but with social media there comes an opportunity to do so much more. By nature, ambassadors will be emotionally engaged with either your products, your brand or your message, and, as they declare their espousal to you across Facebook or Twitter or what have you, what they are essentially doing is affirming the value of your brand that you are promising to deliver to your customers.

tumblr_n8psyhBAg61slhhf0o1_1280

The Loyalty Ripple Effect

The “Loyalty Ripple Effect” suggests that your most loyal customers do not only create value in predictable sales and profit streams, but, through word-of-mouth (WOM) communication can actually generate new business via “recommendations to prospective and other existing customers of the firm.” Now, this paper was actually written way back in the dark ages of 1998 when WOM communications were just that – actual spoken recommendations to friends and family etc.

But the same holds true today, only now our WOM recommendations take place more and more in online spaces such as social media, and that is exactly where your most valuable SMBAs haunt. Their loyalty to your brand, as publicly displayed across these networks, have a very positive effect on anyone who encounters their endorsements. Indeed, people trust recommendations from real people much more than they advertisements from the actual selling company itself.

Social Horsepower produce this table below showing the influence of brand ambassadors across social media:

Cost Effective

WOM marketing – whether it be the more traditional ‘spoken’ recommendations or through SMBAs – is no doubt the most impactful and trusted form of marketing going. Indeed, WOMMA (Word of Mouth Marketing Association) have produced the following infographic detailing the true value of the technique.

The most staggering figure to pick out is of course the $6 trillion of annual consumer spending that WOM is responsible for. Now, obviously every business wants a piece of that – but the best part is that to acquire it through your brand ambassadors will cost you next to nothing – all you’ve got to do is keep them happy.

 

Rewarding Your Brand Ambassadors

Social Media Examiner suggests that brand ambassadors (or advocates) are naturally the type of people who will keep up the good work that they are doing for you online for free – cost effective indeed. They are generally a certain type of person who like to help others and to appear as knowledgeable and useful. They enjoy sharing information about your brand, much more than the average web user.

That being said, so valuable are these people to your marketing, your business and ultimately your profits, the last thing that you want to do is lose them (perhaps to a direct competitor). And so, below are some tips on how to keep your brand ambassadors loyal to you, and encourage them to maintain their positive WOM marketing campaigning.

1. Send Them An Email Of Thanks

It goes without saying that every time one of your brand ambassadors mentions you favourably on social media that you should ‘like’, reply to and share their comment. But, if you go one step further and send them an email of appreciation of their support for your brand, this will prove to be even more exciting for them and they will feel acknowledged and truly valuable to your company. Indeed, this will even likely inspire them to get posting again, this time declaring what a delightful and thoughtful company you are – which in turn might inspire others to try and do the same.

2. Offer Them A Discount, Free Gift or Voucher

Actions speak louder than words, so, whilst your emailing your SMBA with your deepest thanks, why not offer them something for free as a reward for their great service to your company. They will of course be pleased as Punch to receive such a gift, and such a gesture will be so much more cheaper to you than paying for any form of advertising.

3. Feature Them On Your Blog 

Featuring your SMBA on your blog is perhaps one of the most memorable rewards that you can bestow upon them. Since brand ambassadors like to think of themselves as more than just fans, they will be thrilled to be featured in direct association with your brand or product. Invite them to write a guest post for you, and you might well find that it gets shared more often than anything you’ve ever put up before.

Indeed, SMBAs love meeting people online, and are 3 times more likely than your average follower to share brand information with someone that they don’t know online. Their desire to influence people and share information make naturally give them a much farther reach than any of your other followers. So, keep rewarding them well, and they’ll keep rewarding you with top notch WOM marketing that simply can’t be bought.

How To Make The Most Out Of Your Brand Ambassadors is a post from: GetResponse Blog - Email Marketing Tips

The post How To Make The Most Out Of Your Brand Ambassadors appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/make-brand-ambassadors.html/feed 1
Content Marketing Mondays: 21 Tools to Get You Started! http://blog.getresponse.com/content-marketing-monday-x-tools-supercharge-content-marketing.html http://blog.getresponse.com/content-marketing-monday-x-tools-supercharge-content-marketing.html#comments Mon, 29 Dec 2014 16:14:03 +0000 http://blog.getresponse.com/?p=18496 The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, … Read more

Content Marketing Mondays: 21 Tools to Get You Started! is a post from: GetResponse Blog - Email Marketing Tips

The post Content Marketing Mondays: 21 Tools to Get You Started! appeared first on GetResponse Blog - Email Marketing Tips.

]]>
The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 resources to help you optimize your workflow as you identify, create and distribute your content.

Content Discovery

1. Feedly

If you’re wondering what’s hot on the news, look no further than Feedly. It’s an easy-to-use, neatly designed feed reader that helps you identify what’s trending on the websites and blogs you follow.

You can create collections to organize your topics. And you can import and export feeds you want to share with your colleagues. So it’s great for getting new team members up-to-date fast!

But be careful! Don’t go crazy adding all the websites you think you’ll follow; you may include too many even to skim through.

2. Twitter

We all know that Twitter is great for spreading the word about your work. It’s also effective for joining on the conversation with your audience and finding trending topics that may interest your followers.

Just find hashtags that are important for you (try this handy site http://hashtagify.me/) and search for them on Twitter. You’ll find out what kinds of content get the most retweets and favorites and discover issues users may have in your specific field. You may be inspired to approach the topic from a different perspective or create better content. Or you may decide to simply share what you’ve found with your followers.

3. Quora

Want priceless insights on the issues, concerns and question of your target audience? Try Quora, where you can identify an interesting niche and build a business around it, or find out needs you can cater to.

Thanks to Quora, you can quickly find relevant questions, and then provide answers to help you build your authority and attract new prospects.

4. Google AdWords Keyword Planner

Not sure what to write about first? Wondering which topic is more likely to interest your audience? This site lets you check out how often particular keywords have been searched in the past and how likely they are to come up in the future. You’ll know what’s worth writing about and which words should you use to gain more incoming traffic.

5. Google Trends

Google Trends is another great resource when you’re struggling to find an interesting topic and need some inspiration. You can query by area and season, and then compare other relevant keyword phrases. And if you’re looking for newsjacking opportunities, this tool will come in handy.

6. Pulse

LinkedIn wanted to become a publishing powerhouse, so they acquired Pulse — a digest of stories by renowned authors, celebrities, and regular users like you and me. As with similar services, you can follow people and topics to stay up-to-date. And you can check the number of views, comments, and votes to find content that is popular with your target audience.

Startup Stock Photo

Content Creation

7. Skitch

Want to show an image or a part of your screen, marked-up with annotations, arrows or adjustments? Skitch makes it easy and intuitive. Use it to create quick guides to introduce new features or show changes to your platform.

8. Pixlr

We mentioned Pixlr in a post dedicated to free image-editing tools. Since then, little has changed, and that’s a good thing! If you’re not a graphic designer and need to make a quick adjustment to an image, this is a great alternative to expensive software.

9. Canva

If you are creating infographics (and you should be) then you probably know about Canva. We’ve blogged about Canva, mentioning similar tools that are easy and intuitive, such as Easy.ly, infogr.am and venngage.com. So if you want to design beautiful infographics, and you don’t want to take your graphic designer away from other projects, check them out.

10. The Stocks

You simply can’t create a newsletter or website without high-quality, nice-looking images. The problem is that stock images can be expensive. And some have appeared on the Internet too often, so your audience knows you have purchased them. For photos that are royalty free, high quality, slightly less obvious, The Stocks is your best bet. It aggregates images from sites such as Unsplash, Little Visuals, and Startup Stock Photos. The choice is vast, so it easy to find something you like for your campaigns.

11. IconFinder

There’s no need to reinvent the wheel — in life or in design. If you need inspiration or want to purchase a set of icons for your project, look no further than Icon Finder. You can choose from more than 4,500 icon sets, many of which are free to download in various sizes and formats.

12. Pocket

Has this happened to you? You find an interesting article and want to save it for later, but you forget about it or can’t find it. Pocket solves this problem with an App for your smartphone or tablet and an add-on for your browser. You can save interesting websites for later and tag them with keywords to make it easier to find them when you’re researching your topic.

13. Trello

It’s very likely that reading this article isn’t your only task for today. Similarly, you may handle multiple projects with other. Forgetting one task may mean losing an important business opportunity. Thanks to Trello, you can organize your team’s time and information relating to various projects without worrying about your dog eating a note with your client’s phone number on it.

Startup Stock Photo

Marketing and Content Distribution

14. LinkedIn

We’ve blogged about creatinga LinkedIn company profile,promoting it internationally, and using ads to grow an email list. We’ve also published great examples of using showcase pages to advertise products and brands. Although it’s primarily a social network, LinkedIn has turned into a great publishing platform that can help you promote your blog, website or articles to build your brand image. And it’s great for research: LinkedIn groups are popular, and discussions may provide the inspiration you need.

15. SlideShare

Now owned by LinkedIn, SlideShare is among the most popular tools for slide-hosting services, online education, and e-learning. It integrates with LinkedIn and popular blogging platforms such as WordPress. Because of its popularity, hosting your slides on their platform can help your SEO, bringing you lots of traffic. Like LinkedIn, you can use it both for research and for promoting your content, which often can be easily turned into slide decks.

16. WordPress

Blogging is popular in content marketing. It can improve your search engine rankings and help you connect with your audience. If you want to start a blog and don’t want to start from scratch, try WordPress, with its wealth of ready-to-install themes and add-ons. The great advantage is that pretty much everyone who works in social media or online marketing knows how to use it. So you’ll save time and money on training for your content marketing team.

17. Buffer App and Hoot Suite

These social media management tools can help you promote your content in profiles and on social media platforms. With one simple dashboard, you can create, schedule and analyze posts distributed on Twitter, Facebook, LinkedIn and other popular services.

18. Yoast

Yoast is a search engine optimization plugin for WordPress that helps you tweak your website and its content to reach higher ranking in popular search engines. The simple, intuitive plugin is a great reminder to optimize your content before you post, so it will attract the right audience.

19. Google Analytics and Webmaster Tools

You can’t just run content marketing campaigns and without analyzing the results — not if you want to improve the performance of your campaigns. Use these tools to analyze your website and observe elements such as bounce rates, time spent on each Web page, and search terms that bring visitors to your website. Use this information to improve results and marketing ROI.

20. Pinterest

To read our take on Pinterest, check out this article. Pinterest is a platform you shouldn’t ignore, given its popularity (70 million users) and sales potential (the average Pinterest shopper spends $169 compared to Facebook $95 and Twitter $70 according to Rich Relevance.) Not all businesses believe Pinterest is right for them. Those who do will discover the benefits of Pinterest in no time.

21. YouTube

As you probably know, we are big fans of YouTube, using videos to explain seemingly complex concepts. A YouTube channel give you at least two big advantages. One, people generally prefer to watch videos rather than read, as it requires less effort. Two, your content is more likely to be discovered if it’s hosted on a platform owned by Google. Maybe SEO isn’t your main concern, but why not provide great content and attract a larger audience? There’s no reason you can’t do both.

So what do you think of our list? Are you using any of these tools?

Content Marketing Mondays: 21 Tools to Get You Started! is a post from: GetResponse Blog - Email Marketing Tips

The post Content Marketing Mondays: 21 Tools to Get You Started! appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/content-marketing-monday-x-tools-supercharge-content-marketing.html/feed 1
The 7 Deadly Don’ts of Email Marketing http://blog.getresponse.com/7-deadly-donts-email-marketing.html http://blog.getresponse.com/7-deadly-donts-email-marketing.html#comments Fri, 26 Dec 2014 16:07:27 +0000 http://blog.getresponse.com/?p=18387 Just like any other form of communication, email marketing requires the right pace and some tact. Unfortunately, many businesses don’t know when they’re crossing the line with their subscribers. Let’s explore some of the deadly mistakes email marketers make. These may cost you subscribers, … Read more

The 7 Deadly Don’ts of Email Marketing is a post from: GetResponse Blog - Email Marketing Tips

The post The 7 Deadly Don’ts of Email Marketing appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Just like any other form of communication, email marketing requires the right pace and some tact. Unfortunately, many businesses don’t know when they’re crossing the line with their subscribers. Let’s explore some of the deadly mistakes email marketers make. These may cost you subscribers, conversions and maybe even your reputation. If your emails aren’t generating sales and leads, your business could be making costly email marketing mistakes.

Are your email marketing campaigns effective? Are subscribers opening your emails and purchasing your products and services, or are they unsubscribing and sending your correspondence straight to the trash? f your open rates and conversions are low, and your electronic mailing list is getting noticeably shorter, you could be doing something wrong.

Here is a list of things you should never do in e-mail marketing from a content perspective…

1) DON’T: Make It an Essay

Seriously, don’t waste your energy. People do not have the time to read lengthy emails, and even those who do, won’t. Long e-mails are intimidating and usually end up in the trash folder. The less scrolling the reader needs to do, the better. There are more appropriate forms of communication when you have a lot to say. If you want to share information with your clients, don’t do it in your emails; write a blog post.

 

2) DON’T: Write in CAPS

ALL CAPS IN SENTENCES IS A NO-NO IN E-MAILS. This comes across as pushy and aggressive – a surefire way to end up in the spam filter. In fact, writing in caps is considered the online equivalent of YELLING (see email etiquette). While you’re at it, you can drop the exclamation points, too!!! If your content is valuable enough, the user will keep reading and take the desired action. No need to resort to capitalization.

 

3) DON’T: Be Generic

Generic content doesn’t engage. It doesn’t sell products. Starting your emails with “Hey there subscriber” is not the best way to entice a potential customer. When it comes to e-mail marketing, personalization is crucial. Your message should be geared toward a specific user, and it should be delivered in a way that connects with the reader. Address prospects by their first name, whether it’s in the body content or subject line.

 

4) DON’T: Use Spammy Subject Lines

Speaking of subject lines, don’t make them spammy. That is, if you want people to open your mail. Sure, be creative and compelling, but also be concise and informative. Keep your character usage below 50 – many devices and platforms won’t display anything beyond that number. Avoid strange characters and symbols (these guys: */^#<>). Don’t oversell in the subject line. Finally, note that certain words can trigger SPAM filters.

 

5) DON’T: Be Vague with Your CTAs

Terms like “Find out more” or “Get more info here” might seem appropriate, but they probably aren’t going to convert your prospects. If you want to prompt action with your emails, your call-to-action buttons/links must be enticing, specific, clear, and direct. They should stand out and invoke a sense of urgency, and readers should know exactly what happens when they click. Here are 7 effective call-to-action examples.

 

6) DON’T: Overdo It with Visuals

Some visuals in an email might be suitable for your business, especially if you are selling consumer goods. Images help with branding and can actually help you land sales. But if a person has to scroll excessively or is distracted from the main content by a picture, or a number of them, your chances of converting are going down. Check your image size. If the pics are too large, shrink them down as necessary. They should not be obtrusive.

 

7) DON’T: Forget to Test

Test. Test again. Then test some more. Never send your emails out without testing – it could cost you time, money, and your business reputation. E-mail yourself to ensure that everything looks and functions as it should. Are your buttons and links linking out? Is the email formatted correctly and effectively? Are your images rendering properly? On that note, it is worth doing some research on using images in email marketing.

making-content

Email Marketing: Alive and Kicking

Despite the rumors that tend to surface online from time to time, e-mail marketing is alive and well. It remains a powerful marketing method that can and does generate quality sales and leads for businesses. Not every company is does it right, though, and basic mistakes often cost organizations good time and money. Be one of the winners. Do your homework before sending your emails. Remember the seven deadly don’ts!

Has your company found success with email marketing? Know of any other killer e-mail marketing don’ts? Please share in the comments below.

.

Our Guest Blogger: Helen Nesterenko is the founder and CEO of Writtent.com – quality content marketplace, which makes it easy for businesses to find and work with freelance writers. Helen is on a mission to build business that creates true value for its clients.

The 7 Deadly Don’ts of Email Marketing is a post from: GetResponse Blog - Email Marketing Tips

The post The 7 Deadly Don’ts of Email Marketing appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/7-deadly-donts-email-marketing.html/feed 0
How to Get More Subscribers With SlideShare http://blog.getresponse.com/get-subscribers-slideshare.html http://blog.getresponse.com/get-subscribers-slideshare.html#comments Thu, 25 Dec 2014 16:07:18 +0000 http://blog.getresponse.com/?p=18494 Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your … Read more

How to Get More Subscribers With SlideShare is a post from: GetResponse Blog - Email Marketing Tips

The post How to Get More Subscribers With SlideShare appeared first on GetResponse Blog - Email Marketing Tips.

]]>
Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your list, build your following and get thousands of visitors to your site.

Before we get too far along, understand that SlideShare is not Facebook. It’s far smaller, and not entirely well-suited for business to consumer (B2C) marketing. But SlideShare is big enough to be home to 15 million presentations and to get about 60 million unique visitors per month. To give you a reference point, 60 million visitors per month is about the same as Twitch, the hugely popular gaming platform.

Despite it’s size, SlideShare isn’t playing around. Neither is LinkedIn, which bought SlideShare back in 2012. And though SlideShare is smaller than Facebook or Twitter, it has some features that everyone in online marketing should know about.

SlideShare is especially valueable if you want to reach professionals and businesses owners. According to Comscore, SlideShare is used by business owners and business executives 5 times more often than Twitter or Facebook.

There are many ways to use SlideShare to promote your business and attract customers, but for this post we’ll focus on using it to grow your list. There are three major ways to do that.

1) Embed free opt-in forms into your SlideShares.

SlideShare made many of it’s previously paid features available for free back in August. That meant anyone could suddenly add an opt-in form or “LeadShare” to their SlideShares whether they had a paid plan or not. Before August 2014, you had to pay at least $19 a month to be able to embed contact forms into your SlideShares.

This is a great opportunity to build your list even faster than before. So rather than give you a high-level discussion of why this is a good thing, here are the exact steps for how to add an opt-in form to a SlideShare presentation:

  • Log into your account.
  • Upload at least one SlideShare.
  • Go to the My Uploads section of your account:

001

  • Select the LeadShare tab:

002

 

  • Choose create campaign:

003

  • Fill out the form on this page. To do that, you’ll need to:

- Name the campaign something you’ll remember and understand a year from now.

- Change the default title, “Want to know more about our products? to a good headline for your lead magnet.

- Add a subtitle further describing your lead magnet. You could leave this blank if you want.

- Select the target geography for your lead campaign. Think about this: Is your business may be worldwide? If it is, that’s great. But if your content is only for people in one country, you might get more qualified leads if you narrow your audience a bit.

- The next two options, “Do you want company/organization?” and “Show message field?” let you control how many fields are in your opt-in form. Just remember that the more fields you require the lower your opt-in rates will be. If you don’t absolutely need the information from those two extra fields, don’t add them.

- The last option for basic settings is whether you’ll show this opt-in form on all your uploads, or just on a few of them. To select just a few of them, you choose by tag. This may require going back to create a tag, then adding it to the SlideShares you want to show this specific opt-in form on.

Use this feature where you can. Offering a lead magnet that is closely related to the content someone is viewing is a proven way to increase your opt-in rate.

004

  • Open the advanced options area:

005

Set the option “Show “Get in touch” button at the bottom of the content?” to yes. This adds an opt-in button to all your SlideShares.

Next, position the lead form on both inside the player and on the file download.

Don’t collect phone numbers of postal addresses unless you absolutely need them and will use them.

The completed form will look like this:

006

  • Click “Create campaign” to finalize your selections.
  • You’ll see a confirmation page that looks like this:

007

See the yellow “Get in touch” button near the bottom of the SlideShare? That’s what people click to see your opt-in form.

This is what the live opt-in form looks like:

008

Want to see how your LeadShare campaigns are doing? Go back to the LeadShare tab, and you’ll see them:

009

Click on the “files included” column to see LeadShare analytics for each SlideShare that this particular opt-in form appears on:

010

You’ll get an email notification of a new lead every time someone signs up. Unfortunately, SlideShare does not automatically add new subscribers to your GetResponse campaign.

If you wanted to automatically add LeadShare leads to a GetResponse account, you could automate that with Zapier. Both SlideShare and GetResponse can use Zapier’s “zaps”. Zaps are a great way to get two different pieces of software or two online tools to talk to each other. They’re a clever way automate your marketing in ways you probably thought would require a developer.

Note: You can also add an opt-in form to each SlideShare from the SlideShare’s own page.

2) Use SlideShare to drive traffic to your site.

SlideShare can generate significant traffic. If your presentations do really well, it can generate enormous traffic. This is the second way to build your list with this platform – to get more targeted visitors to your site.

The best, most recent example of someone using SlideShare to drive traffic to their site is from blogger Ana Hoffman. Her recent case study (http://www.trafficgenerationcafe.com/slideshare-traffic/) documents how she got over 1,400 clicks to her site and her Facebook page from just nine SlideShare presentations. SlideShare became her second largest referral traffic source, and still holds that rank today.

How did Hoffman pull this off? First she followed the classic rule of creating great content. Then she optimized that content for maximum views and shares on SlideShare. That work earned her SlideShares a few days on the SlideShare home page. It’s the homepage placement that generated most of the traffic.

Those nine SlideShares generated over 200,000 views on SlideShare. They resulted in “several first page Google rankings.” See a screenshot of Hoffman’s SlideShare analytics report below.

11

That’s amazing, but it’s not the only story of a stunning SlideShare success. The visual collaboration tool FrameBench got 500 signups from SlideShare in just three days from just two SlideShares. Both of FrameBench’s SlideShares were nothing more than reformatted blog posts.

So how can you do this? Here’s how:

  • Write a keyword-rich headline for a topic that gets good traffic, but doesn’t compete with dozens of other presentations.
  • Write a detailed, keyword-rich description.
  • Keep text to a minimum: No more than 2-3 lines of text per slide.
  • Use arresting images.
  • Offer actionable content. Make your SlideShare highly usable and helpful.
  • Show great examples.
  • Have at least 15 slides, but not more than 65.
  • Make it look great. Use your typography and design skills to support and strengthen your message.
  • Make the typefaces large enough for a small screen. SlideShare now has an app, so we’re talking a really small screen.
  • Use content marketing and storytelling best practices to engage your viewers.
  • Include a call to action.
  • Embed video and audio files in your SlideShares where appropriate.

Do all that, then promote your SlideShare just like you would a blog post. If you’ve picked the right topic and your promotion skills are good, you’ve got a shot at making it on to the first page of SlideShare.

3) Use SlideShare embeds on your site.

The longer people stay on your site the more likely they are to sign up for your list and to see the pop-up you set up. They’re also more likely to come back to your site. And, of course, you can also use SlideShare embeds on your site to build your list. Just make sure you’ve got the LeadShare opt-in forms set up.

Here’s how to embed a SlideShare on your site:

  • Upload a SlideShare if you haven’t uploaded one already.

012

  • Go to the SlideShare’s main page.

013

And click the share icon.

014

Choose how large you want your embedded SlideShare to be. Then set it to start on slide 1.

Next, just paste that code into your site. If you’re using WordPress, make sure the view is set to “Text”, not “Visual.”

015

Here’s an example of an embedded SlideShare.

Instruction:

This particular SlideShare is a PDF file. You can upload PDFs or PowerPoints. Don’t have PowerPoint? Use SlideShare’s online presentation deck creation tool,  HaikuDeck.

Secret tip: You can also add a link to your PDFs and SlideShares. Just don’t add the links in the first three pages, as this is against SlideShare TOC. But after the first three pages, link away. This could definitely be another way to build your list.

How to Get More Subscribers With SlideShare is a post from: GetResponse Blog - Email Marketing Tips

The post How to Get More Subscribers With SlideShare appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/get-subscribers-slideshare.html/feed 3
30 Things You Must Do on LinkedIn to Find More Success This Year http://blog.getresponse.com/30-things-must-linkedin-find-success-new-year.html http://blog.getresponse.com/30-things-must-linkedin-find-success-new-year.html#comments Wed, 24 Dec 2014 16:07:06 +0000 http://blog.getresponse.com/?p=18492 LinkedIn is the social media platform for job seekers and executives, right? If you are self employed, you can skip Linkedin and not worry about it, true? You don’t have to work for a company or an organization to utilize … Read more

30 Things You Must Do on LinkedIn to Find More Success This Year is a post from: GetResponse Blog - Email Marketing Tips

The post 30 Things You Must Do on LinkedIn to Find More Success This Year appeared first on GetResponse Blog - Email Marketing Tips.

]]>
LinkedIn is the social media platform for job seekers and executives, right? If you are self employed, you can skip Linkedin and not worry about it, true? You don’t have to work for a company or an organization to utilize the power of LinkedIn. LinkedIn is a very powerful network that you should leverage to grow your business. It is the number one network for professionals. Here you will find the influencers in your industry and the thought leaders. You will find your peers, colleagues and competitors. You can get new clients from your LinkedIn strategy.

If you are not on LinkedIn yet, this post will guide you through the process so you start things off on the right foot. If you are already on it but not using it to get the ROI you want, use this post to tweak things and see where you can improve so you can market yourself effectively. Let’s begin.

 

Transform your profile

#1 Put some thought into it.

Don’t write your profile like a boring resume. Go beyond your jobs and responsibilities. Your first job is to make it as enticing for others. If you are a consultant, a coach, a trainer, a service professional you want to differentiate yourself from your competitors so you stand out. A B2B buyer should be able to see clearly what makes you the right choice.

#2 Use the new header image.

Use a header image to grab people’s attention and showcase your branding. LinkedIn offers stock images but I would advise you to use a custom image. You can hire someone off Fiverr for an inexpensive job and have something created that looks professional. Summarize all the important information that you want people to see at a glance and use a call to action to ask them to connect with you. Look at other people’s profiles for inspiration.

#3 Go beyond the standard job title.

The vast majority of LinkedIn Profiles read like a job application. They start off with their position title and level of expertise. Not many people have thought of using this space to grab attention and create interest. Instead of writing a standard job title, create a bold headline for yourself that captures attention, promises a big benefit and strengthens your point of difference.

#4 Name drop.

After writing an effective headline instead of a typical job title, you need to back it up. For example, if you are a magazine writer looking for gigs, the next section should be publications and then experience. Show off your endorsements and all the places you have been featured in. This is not the place to be shy.

#5 Tell a story.

Your experience section can be much more than a list of your past job descriptions and responsibilities. You can easily use this section to educate your potential clients and tell your marketing story.

#6 Provide case studies.

Not many people do this but you can highlight your expertise by talking about the results you delivered for others thus making their decision easier. You can use both project and experience sections to give succinct case studies. The titles under projects are clickable so be sure to give more details on your website and drive traffic to a relevant page.

#7 Use rich media.

Give your boring LinkedIn profile a makeover by adding Slideshare presentations, video or other forms of visual media to enforce your standing. You can also use small clips of your adding value to big name brands or their testimonials.

harbor-harbour-port-3576-826x550

Build a powerful network

You have to become strategic in building your LinkedIn network. By doing so, you can improve and grow your connections, get in front of the right audiences, attract new clients and get speaking gigs, get more introductions and referrals. You also get an increase in media enquires and press.

#8 Start with people you already know.

Connect with your email contacts by importing them to LinkedIn. Don’t send them a generic email but email them individually. Once you have started building your network, LinkedIn will understand the people you are trying to connect with and suggest relevant people for you.

#9 Work on your invitation email.

When you create personalized emails, let people know why you should connect. Have you heard them speak somewhere? Are you a fan of their book? Do you have friends in common? Give them a reason to say yes.

There is a contact button you can use to make a request but you cannot customize this so use this sparingly.

#10 Identify your network clusters.

As you are building your connections, you will start noticing groups of people. You might see connections through a place or city, past work experiences and education, communities around common interest or industry influencers. Start connecting with these people then go deeper and find even more people to invite to your own network. You can also sort people by title, company, location or source.

#11 Use LinkedIn groups.

LinkedIn groups are great for finding and connecting with likeminded people. You have to do some research to discover high quality, well-managed groups. When you join these groups, work on being of service first before you start offering your services and marketing yourself. Use these groups to connect with people who would be a great add to your network.

#12 Review your contact profiles.

Once you are connected, start reading their profiles to know more about them. You want to forge genuine relationships so you want to understand how you can add value to these people and be of service.

#13 Use advanced search.

You can use the LinkedIn advanced search tool to find people using keywords. If you want to use the full functionality, consider upgrading to the premium account. You can refine your search and use one more parameter such as the location or degree of connection to get the best results.

#14 Be selective.

As you start building your network, you will start receiving invitations to connect every day. In the beginning you might be tempted to say yes to every invitation but with time you want to become more discretionary to keep the quality of your network up. Be careful with connecting with strangers unless they have a friend in common or belong to your industry. Also think about accepting an invitation if they don’t have a profile picture unless they are someone you know personally (gently remind them to add a picture).

If you are well known in your industry, ask people for a reason why you should accept their invitation.

#15 Prune your network over time.

In order to maintain and grow a powerful network, it is important to keep it up to date. Over time clean your connections and remove any that have become dated.

dawn-dock-dusk-3353-825x550

Publish content for increased visibility

You can increase exposure on LinkedIn by sharing your content.

#16 Develop a content strategy.

Really understand how you can use LinkedIn to reach new people and deepen that relationship leading to business. Plan your content to get it in front of as many people as you can.

#17 Publish at optimal times.

Try publishing early in the week on a Monday or Tuesday. On LinkedIn, times when people take a break usually works well so consider publishing just before people start their day and during lunch break and just before they finish for the day.

#18 Get featured on a channel.

LinkedIn has categorized articles by topics for ease of access. Every time you publish a post, LinkedIn matches it to a specific channel. Keep a tight focus on every post so it shows up on the most relevant channel. These channels have large number of followers and if you can get featured on a channel, your article will appear in that channel’s slider and in everybody’s stream. Imagine the impact you can make with this kind of exposure. Try publishing articles about different topics on different days to increase your chances of getting featured.

#19 Use LinkedIn Publisher.

This is essentially your own on-site blog. When you publish articles with Publisher, it becomes searchable by keyword in the post search box. Also, your connections and followers will see the post in their newsfeed. If you don’t have it yet, you can apply for it as it is now open to everyone. It’s fine to repurpose your old blog content.

#20 Partner with an influencer.

When you are just starting on Publisher, try writing about the influencers and thought leaders in your industry. If you create a well thought out piece, they might share it with their tribe. You can also interview the leaders individually or ask them for their opinion on a topic and write a single post on that.

#21 Create practical, data-driven content.

According to research, LinkedIn users gravitate towards practical topics so crate actionable content on topics in your industry be it marketing, management, training, customer service or business. Use an app like BuzzSumo to find out the most sought after topics on LinkedIn.

#22 Go for quality instead of quantity.

Don’t publish lots of mediocre and low quality content. Sure, you might start appearing in the feed but people will start to ignore you if they decide your stuff is of inferior quality. It is far better to publish once a week if you can’t maintain the quality.

#23 Pay attention to headlines.

Optimizing headlines is something you should do for any piece of content you publish but it is even more important on LinkedIn as it is a network for professionals and these people are busy. You need to craft headlines that capture their attention and stand out in a sea of competing headlines.

#24 Make it visual.

Nobody can understate the value of a good visual so don’t ignore it on LinkedIn. Upload images to your status updates, company pages and on Publisher. Use Slideshare presentations as well as video to make your content compelling and easy to digest.

#25 Invite discussion.

Linkedin determines what content is worth sharing based on the number of views, likes, shares and comments it receives so don’t be shy about getting your reader to engage with you. Add a strong call to action in the end leading people to a landing page. Don’t forget to share your content within and outside of LinkedIn.

 

Grow your leads with LinkedIn

You can use LinkedIn to market your business and get new clients.

#26 Optimize your profile.

In the beginning I stressed on the importance of having a professional profile. Take it one step further by using the same key words in your title your target audience would use to search service providers like you on the platform. If someone would use terms like WordPress designer or brand strategist then use these words to describe what you do. Use these words throughout in key places like your title, summary and work experience.

#27 Describe the people you want to attract.

Who is your ideal audience? Who are the people you want to attract? In your summary section, you must speak to them. Talk about the problem they face and what you can do exactly to help them achieve the results they want.

#28 Join LinkedIn Groups.

On LinkedIn, you can join up to 50 groups so join as many as you can. It’s fine to join industry specific groups but don’t limit your choices to those only. Consider joining groups your ideal clients are most likely participate in. This way you can get in front of the people who are looking for professionals like you.

Post your status updates in groups as well (otherwise only your first connections will see them). Provide value and don’t promote yourself. If you want to do it, do that occasionally making sure it is allowed in the group otherwise you may be removed. You can also run searches in the LinkedIn groups and find your ideal prospects based on different criteria.

#29 Create a sequence of messages for new connections.

After they accept your request to connect, send them a thank you message and a resource that will be of value to them. Then send more messages that would be useful (links to relevant articles, ebooks, video, presentation, white paper etc.) and a few relationship building messages. Once you have built some rapport, take your relationship offline. Be sure to personalize each message and don’t make a pitch for your products or services. Your aim is to open dialogue and add value. This will eventually lead to business coming your way.

#30 Maximize your endorsements.

You want people to endorse you but you also want them to endorse you for the right skill and not for something that is irrelevant to you. You can do this by listing your best endorsements to gently guide them. Tell the world what you want to be endorsed for.

 

Final thoughts

Growing a smart LinkedIn network is priceless. Engaging with the right people will pay off in the future. It will open doors for you and attract business opportunities so be sure to work on it a little bit every day.

Tell us about yourself. Are you on LinkedIn? How have you used it to grow your business so far? If you aren’t on it yet, what is stopping you? Has this post changed your mind? Leave a comment and let us know.

30 Things You Must Do on LinkedIn to Find More Success This Year is a post from: GetResponse Blog - Email Marketing Tips

The post 30 Things You Must Do on LinkedIn to Find More Success This Year appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/30-things-must-linkedin-find-success-new-year.html/feed 1
How To Increase Your News Feed Visibility On Facebook http://blog.getresponse.com/increase-news-feed-visibility-facebook.html http://blog.getresponse.com/increase-news-feed-visibility-facebook.html#comments Tue, 23 Dec 2014 16:07:14 +0000 http://blog.getresponse.com/?p=18525 You will certainly not be alone if you are finding yourself frustrated with your Facebook posts getting buried in news feeds. What’s the point in sharing all of this great content if it’s constantly being usurped by trashy headlines about … Read more

How To Increase Your News Feed Visibility On Facebook is a post from: GetResponse Blog - Email Marketing Tips

The post How To Increase Your News Feed Visibility On Facebook appeared first on GetResponse Blog - Email Marketing Tips.

]]>
You will certainly not be alone if you are finding yourself frustrated with your Facebook posts getting buried in news feeds. What’s the point in sharing all of this great content if it’s constantly being usurped by trashy headlines about celebrity love affairs or Kim Kardashian’s bottom?

You are spending lots of time creating brilliant and interesting content for your fans, but hardly any of it is getting seen. What can you do about this? As all social media marketers know, Facebook algorithms dictate just who and how many of your fans actually see your updates.

Recently, Facebook implemented 2 important changes to help genuine publishers achieve greater organic reach, which hopefully should have lowered your frustration levels somewhat.

Both changes try to eliminate certain slightly black-hat techniques such as “click-baiting” and links that are buried in photo captions. So, just in case you thought I was going to give you the lowdown on how to “cheat” your way to the top of news feeds using either of these methods, Facebook is already trying to rid the network of these pesky little endeavours, so you best get those thoughts out of your head right now.

Instead, I want to show you what these changes mean and how you can use them to gain extra organic reach for your, and thusly increase your visibility in your fans’ news feeds.

 

Links

There are three ways that you can present a link on your wall on Facebook. All of them are perfectly adequate, but one in particular is favoured by Facebook algorithms. Firstly, though, let’s look at all three.

1. Text And Automatic Preview Link

When you copy and paste a link into a Facebook update, a preview will automatically be generated. The preview includes an image, a headline and a little blurb puled from the destination URL. If you want, you can now delete the link from your status bar and insert a little caption of your own instead.

2. Link Only

If you prefer, you can leave the link as a simple clickable text URL. After you’ve copied and pasted the link into your status bar and Facebook have generated the visual preview, you have the option of removing the image, headline and blurb from view by clicking on the “x” in the top right corner of the preview.

01

3. Photo and Text Link

Finally, you can upload a photo yourself from your computer, and then include the linking URL in the status box. If you do it this way, it will also show up in your page’s photo album.

 

So Which Does Facebook Prefer?

The first one. Facebook has been conducting some tests to determine which of these link sharing methods are most favoured by users. The result came back in favour of the text and automatic preview link, and so Facebook has decided to give this one better reach. This is the linking method that will give your posts the greatest visibility on news feeds, which is handy since it is the default format when you add a link to your status update – so don’t mess with it.

 

Make Your Link Previews Eye-catching

Although you shouldn’t dabble with the default format of your link previews, it is still of course to your benefit to ensure that they stand out from the crowd. The more your links get clicked, the higher their visibility will be to your other fans, so it is essential that you do everything in your power to try and ensure that you achieve as many click-throughs as possible.

Facebook will automatically pull a selection of images from the destination site from which you can choose to feature. But, if you’re offering a specific promotion, then it might very well pay to create a completely separate image and use that one instead. This way, you can still use Facebook’s favourite link format, but at the same time provide an image with plenty of oomph to get it noticed and fans clicking.

 

Never Ever Click-bait – Your Fans Don’t Like It Anyway

As mentioned above, one of the changes that Facebook recently made to its site was to try and stop publishers from ‘click-baiting’. Click-baiting is when a link is posted with only the bare minimum of information on what the article is actually about. Facebook released an interesting statistic with their announcement: “80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through” (i.e. as opposed to those headlines that encourage users to ‘click to see more’ before they’ve actually been told what they will see when they get there.

02

Click-baiting has become popular because of their ability to arouse curiosity in users, and thusly drive click-throughs. But, according to Facebook, users don’t actually like them. As such, Facebook is actively trying to discourage marketers from using such methods and from posting updates with these sorts of headlines.

How is Facebook doing this? Well, it’s taking two key factors into consideration – the time a user spends at the link destination, and user engagement with updates. So, not only do you need to be crystal clear in your headlines and images exactly what your posts are all about, you also need to of course make sure that the actual content that you are linking to is engaging enough to hold readers’ attentions, and hopefully encourage some engagement on the post itself (i.e. likes, comments and shares). This will satisfy Facebook’s new algorithms that the link has value, and as such will reward it with greater visibility.

Facebook’s clear guidelines on its new algorithm changes can really help your brand’s visibility on the network. By identifying what types of links Facebook prefers (and the ones that it doesn’t), you can now very easily incorporate these tips into your Facebook marketing strategy.

How To Increase Your News Feed Visibility On Facebook is a post from: GetResponse Blog - Email Marketing Tips

The post How To Increase Your News Feed Visibility On Facebook appeared first on GetResponse Blog - Email Marketing Tips.

]]>
http://blog.getresponse.com/increase-news-feed-visibility-facebook.html/feed 0