We are really proud to announce that today we launched the new GetResponse Developer Zone portal, dev.getresponse.com AND a powerful targeting feature called Dynamic Content.

First, Developer zone! We are offering FREE access to our API to help your IT staff (and power users) customize and integrate our GetResponse email marketing platform with in-house applications, databases, e-commerce shopping carts, and customer management systems to improve targeted marketing capabilities and increase your campaign ROI. Why the big focus on targeting?  

We  know that targeting can increase open rates by 20% and almost double your CTR. And it’s only going to increase in importance as the volume of email marketing increases. That’s why we want you to be able to use GetResponse email marketing functionality and data wherever you need it, without spending a dime on integration projects. So, let’s start with the basics!

What is a GetResponse API? I didn’t know it existed!
The GetResponse API is a set of programming commands and routines for integrating and building email marketing applications within your own operating environment. Users like it because the new or customized apps share a similar interface, so quick to learn!

What can it do for my business? The GetResponse API will help you to:
·    Update and synchronize customer profiles.
·    Add, modify, and delete contacts across systems.
·    Leverage consolidated statistics within your applications.
·    Implement and improve behavioral marketing campaigns.
·    Develop targeted lists, based on history and behaviors.
·    Export purchasing history to GetResponse.
·    Create, automate and send triggered emails.
·    Automate delivery of transactional emails.

Use case example:
You may want to contact certain high-value recipients who opened a particular message, but did not click on any links. You could then follow up with a „reminder” message offering a catchier title and more relevant content to regain their interest, increase your CTR − and your sales!

GetResponse Dynamic Content
You know what mail merge does, right? Well, Dynamic Content is a really powerful mail merge solution that lets you create one-on-one marketing campaigns in minutes! It provides a single message template with multiple, customizable fields. Using your input and simple “if-then” logic, Dynamic Content will automatically populate your messages with relevant, personalized content, so you can generate MORE targeted campaigns in LESS time! Can you say ka-ching!

GetResponse Dynamic Content will help you to:
·    Increase ROI of behavioral targeting campaigns.
·    Increase CTRs with advanced personalization.
·    Provide more relevant content to more segments.
·    Cross-sell offers based on previous purchases.
·    Tailor messages according to latest customer profiles.
·    Include graphics, links, and articles based on personal data.
·    Improve deliverability with automatic, pre-approved content.

Use case example:
You could customize a section of your message to display content based on customer purchasing history − and include complementary products to cross sell. For example, if your customer purchased Shakespeare, you can follow up with more of the same or other classics!

You get the idea….more targeting, faster, with improved access to data and email marketing applications customized to meet YOUR business needs. We encourage you to sit down with your IT staff or contractor and start planning how to use this amazing FREE resource today!