GetResponse proudly launches Advanced Segmentation

Do you really want to send the same newsletters to completely different people? Your general messages may appeal to some subscribers, but you’ll get the best results when you send relevant content to specific audience segments. And now you have the right tool to do that in your GetResponse account. It’s called Advanced Segmentation.


In a recent GetResponse study, 54% of SMB marketers stated they intended to focus on personalization and targeting in 2010. GetResponse Advanced Segmentation was developed to streamline those targeting tasks, making it much easier to benefit from segmentation.


And here are the primary benefits and segmentation options:


Geosegmentation

Use geographic data based on subscriber IP addresses to reach audiences where they live and make it easy for customers to take advantage of your in-store offers.


You can now search and segment your list by:


  • country
  • country code
  • region
  • city
  • latitude
  • longitude
  • zip code
  • DMA code


Behavioral segmentation

Analyze customers’ online behavior to help predict future responses. You can now easily group audiences based on their performance to help maximize your campaign ROI.


Segment your list according to subscriber activity, such as:


  • when they last opened or clicked a message,
  • which message they opened or didn’t open,
  • which link they clicked or didn’t click within a message,
  • when they last received a newsletter or a follow-up message.


Custom data segmentation

The custom field data from your web forms and surveys can now be used to improve segmentation. To create custom-tailored offers, group your contacts according to:


  • age
  • gender
  • hobby
  • product preferences
  • any other details you’ve collected, including specific answers to open questions.



You can also segment your active contacts and customers and inactive subscribers, making it much easier to re-engage the latter with a reactivation campaign.


Each time you set up or modify your segment, the counter displays an accurate subscriber count.





The new feature will allow you to combine different segmentation criteria and create multiple condition groups that give you the perfect mix for hyper-targeting your campaigns. Teamed with web forms and surveys, Advanced Segmentation is an extremely useful tool for reaching your subscribers with relevant content and subject lines in your newsletters.


And, of course, we have some examples for you, but those are coming in another story. So watch out for our next blog posts and log in to your GetResponse accounts to try out the new feature. And in the meantime, why not share your segmentation experiences with us?

  • http://www.webrankingseo.com Orlando

    GetResponse is a very good product. This is a great value and provides a excellant ROI for your marketing dollar :)

  • http://www.bingmarketing.net Jeniffer

    I can see more and more positive review on GetResponse in various different forum. Maybe one day it will beat Aweber to become the most wanted autoresponder for internet marketers.

  • David

    What’s the cost of Advanced Segmentation?

    I’m being prompted to “upgrade” in order to use it. But the last time I clicked an “upgrade” button, I was immediately upgraded and billed instead of being taken to a page to allow me to get more info and confirm.

    David

  • http://www.countryguitar-lesson.com Wolfgang

    I can see the benefits of segmentation, I only wish that I could get a list together to segmentate. I am working hard to build this list.

  • http://addykho.com Addy@ Malaysia | Make Money Online

    I guess unless we capture all the data, it is difficult to segment the list

  • http://myonline-dietitian.com Online Dietitian

    Hmm, I’m on a standard plan and the segmentation options are all there for me.
    Also when I press Upgrade I enter the Upgrade screen where I can review and confirm before anything happens.
    So, works for me. Also, I love the new segmentation by country and last click – extremely useful stuff!

  • Karolina Stefanowicz

    Thanks for all your comments! And that’s right – you need to have customer data first to be able to segment and list. The GetResponse web forms and surveys will help you capture the exact data you need for your business.
    @David, there’s no extra cost for segmentation, but if you’re experiencing any problems, please contact our Customer Support, and I’m sure everything will be clarified for you.

  • http://www.verheijdenconsult.nl Jos Verheijden

    Very important tool because I have multiple websites and it would be nice to send mails related to to the subscribers starting quistion. Thanks

  • http://vassilevsky.com Ilya Vassilevsky

    I wonder if the new features are made available via your API. For example, when a contact is added to a list, is it possible to include additional fields? Or you assign all segments yourself out of the contact’s IP? ;)

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  • http://www.dotheknowledge.com/transcend Bryan Ogilvie

    Great tool, and I’m with Wolfgang…I’ll need to build my list before I can really take advantage of everything here.

    I have almost 270 subscribers, and on my last broadcast, about 75 opened, and I think a 25% “conversion” (if that’s the right term to use) isn’t that bad…

    Right now I’m focusing more on the quantity, so I’ll be more going in-depth with tools like this later.

    Great stuff though…

    Peace,
    +B

  • Karolina Stefanowicz

    @Ilya,
    Yes, API enables you to edit contacts and their custom fields. :)

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  • http://teaengpeng.blogspot.com TEA ENG PENG

    Hi Karolina, your segmentation is good but just wondering if we can actually have a report of individual email who open or click our email and links. Not sure if it is not possible or I don’t know how to extract that data.

  • Karolina Stefanowicz

    @Tea Eng Peng So you’re actually interested more in the statistics for your emails rather than segmentation? Do I understand correctly?

  • TEA ENG PENG

    Hi Karolina, I am interested in both segmentation and statistics! :-)

  • http://www.directasia.com/ DirectAsia

    Do you guys have a reseller in Singapore?

  • sanu r

    your segmentation is good but just wondering if we can actually have a report of individual email who open or click our email and links. Not sure if it is not possible or I don’t know how to extract that data. nables you to edit contacts and their custom fields.

  • http://twitter.com/getresponse GetResponse

    Hi,
    you should try our Email Analytics – you can see who opened or clicked your individual email and see the contact list – and then email them again for instance, creating a segment with one click. Check out this post for more information. http://blog.getresponse.com/all-seeing-email-intelligence-new-dashboard.html . Let us know if this is what you’re looking for.

  • Jim Ducharme

    Hi,

    I think the best way to get an answer for this would be via our contact page: http://www.getresponse.com/about-us/contact.html

    Regards,
    jim