Holiday Unsubscribes
There was a discussion recently at one of the marketing forums, after a marketer had a number of readers unsubscribe from his list because he sent them a holiday message. No sales message, no bait and switch - just a “Happy Holidays”.
Can you see both sides of this? On the marketer’s side, (s)he cares about the subscribers and uses this as an opportunity to tell them so. To be crystal clear that it is heartfelt, there are no sales links or messages of any kind.
On the other hand, the reader subscribes to 50 newsletters. Every marketer decides to send a holiday greeting. The reader is busy enough at this time of year, without having to open countless emails that essentially say the same thing. Eventually, they get tired of opening them and, if yours is delivered after they reach that point, they may unsubscribe.
So, how can you solve this?
One of the better solutions is to include some type of freebie in your email. Whether it be an ebook on setting goals, some holiday recipes, or a product / service that ties in with your niche, this gift provides an additional reason as to why you sent your mail besides just saying “thinking of you”. Heck, you could even send along a list of cool, holiday sites that you found, which they might enjoy.
No sales pages - no opt-ins.
Just warm holiday wishes and “I wanted to send this along as my gift to you”.
What do YOU think? Comment below and give me your ideas.
Debbi Bressler
Email Marketing Specialist
GetResponse
