31
October2008
How to Correct the Top 5 Email Marketing Mistakes
Debbi BresslerAnna Billstrom over at Adventures in Email Marketing has an interesting article on the “5 Common Newbie Mistakes”, based on the first email messages she received when joining the lists of many small businesses.
Rather than point out the mistakes (I find people remember mistakes rather than the proper way to do it!), I’ll list the five things you should remember to do!
- Label your top header graphic. I’ve gone over this a number of times due to many email clients not automatically showing images.
- Remind your reader who you are. If you don’t want to have your reader hit spam, take a moment to remind them where they signed up, who you are, and what this is all about.
“You signed up for 101 Quilting Tips at http://quiltingtips.com on 5/2/08. This is part of a series of 101 tips for new and experienced quilters.”
- Use a professional email marketing company like GetResponse. Ms. Billstrom says “nothing screams amateur hour more than trying to send it from Outlook/Yahoo/Gmail”.
- Personalize your emails. That doesn’t mean inserting FIRSTNAME, but occasionally changing what you send to them. If you normally send a newsletter, send a personalized email or a link to a contest. If you know their sign-up date, send them an anniversary card with a discount code.
- Build interactivity. People get tired of one way communicaation. Provide opportunities for them to comment on your email marketing in blogs, social networking sites,, forums, or a Feedback section of your newsletter.
Tags
autoresponders, email marketing, marketing
November 14th, 2008 at 5:39 am
[...] debbi put an intriguing blog post on How to Correct the Top 5 Email Marketing MistakesHere’s a quick excerptAnna Billstrom over at Adventures in Email Marketing has an interesting article on the “5 Common Newbie Mistakes”, based on the first email messages she received when joining the lists of many small businesses. … [...]
June 9th, 2009 at 2:30 am
Thanks for your e-mail format. Still people do not get it. I get tons of e-mail that I just delete or place in junk file. You know there all about 80% of them. If you do not have my attention in the first couple of lines, I just know the rest is junk. It is very well written. All that sends e-mail listen up!!. People will know you by your professionalism. You will go alot farther
To your success!