HTML Emails: How Many Colums Are Best?
I recently read an article at Email Marketing Journal which provided some guidelines for selecting one, two or three columns for those companies using html emails to deliver their messages.
The three-column design was given thumbs down. The format is crowded and what works on a web page can become confusing when you don’t have all that real estate at your disposal.
My personal preference is based on the type of email sent. A one-subject email or ecourse works well with a one-column design. I think newsletters come across better with a two-column design: the columns don’t need to be even. This provides a more “newsy” look and allows for advertising without resorting to text wrap.
What’s your preference? If you have a great format you’d like to share, email us or post below.
Debbi Bressler
Email Marketing Specialist
GetResponse
