Do you recall the stats gathered from our GetResponse Opt-in Study? It showed that messages sent from accounts using confirmed opt-in returned 71% higher Open Rates and 66% higher Click Rates than unconfirmed opt-in account messages. To further support the use of confirmed opt-in, the new GetResponse Form Builder has some great subscriber acquisition tools in store.
Display a Confirmation Tutorial
It’s a short video intended to show your subscribers what they have to do to confirm their subscription. You can enable it by selecting the default confirmation page. The system recognizes the email client used by the subscriber and displays the appropriate video tutorial. A wide range of video tutorials include such ISPs as Gmail, AOL, Yahoo, Windows Live, Hotmail, MSN, Comcast, and more.
Add your own audio and video recordings
You can personalize your confirmation page by recording your own voice, using one of the samples available in the GetResponse Multimedia library, or recording a special video for your confirmation page. It’s easy to do and will help engage new subscribers immediately after they fill out the form – and until your next message.
Use your own confirmation page
Need to ask a few preference questions? You can use your own branded page by simply inserting the web site address in the appropriate field.
Allow the subscriber to stay on one page
Form Builder lets you validate the data entered in the sign up form without redirecting the subscriber to another web address.
Don’t forget about including confirmation call-to-action tips on your confirmation page to make sure new subscribers check their mail and click on the link they receive. This only takes seconds, but it’s bound to make a big difference in your business.
If for some reason you’re using single opt-in and your acquisition process does not involve sending a confirmation message, what your subscriber will see after filling the sign up form will be a nicely designed Thank You Page. But I must remind you that by choosing single opt-in, you run the risk of adding malicious subscriptions to your list.
If you’ve already used customized Thank You Pages, please tell us about it. We’d be very interested in hearing more and sharing it with other users.
Maciej Górski is an Email Solutions Specialist for GetResponse, focused on anti-spam policies and educating customers on email marketing best practices.