Interactive + Valuable = Salivating Subscribers
Debbi BresslerWouldn’t it be great if your customers couldn’t wait to tear into your latest email message? When you add value in the forms of time-sensitive offers, discounts, specials and giveaways, you can “train” your subscribers to open your emails first.
This can work in any type of business. Information product marketers can offer free chapters, videos or teleseminars for download or registration by a certain date.
Restaurants can advertise their special of the day.
Retail clothing stores can offer in-house discount coupons available during a short window or offer an extra 15% on select merchandise.
The beauty of email marketing, as opposed to direct marketing, is that you can laser-point your offer to pump up your sales on slow days or reduce prices on merchandise that needs to be cleared fast.
But don’t limit yourself to coupons and downloads. Make your email interactive by allowing your readers to forward a discount coupon to their friends.
Restaurant.com held a promotion leading up to the holidays, wherein their subscribers could offer free gift certificates to three people every day. A friend was emailed the gift certificate information but, of course, needed to opt in and provide their information in order to receive the coupon. This is an excellent example of providing value while at the same time building a subscriber list.
Interactivity can also be introduced through surveys and the ability to occasionally ask questions or make suggestions. Many teleseminars use this format by answering questions submitted by subscribers during the call.
Customers can respond like Pavlov’s dogs by always providing value and including limited (time or quantity) offers.
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, list building, marketing
