Is It Easy for Readers to Reply?
Debbi BresslerHave you ever tried to reply to an email message you’ve received….only to be hit with the dreaded noreply@emailaddress.com?
In actuality, often people DO read emails sent to this address. But some don’t.
Which means you are sending your readers on a wild goose chase trying to locate a way to contact you. At the least, it will frustrate your subscriber. At the most, you may lose sales.
What if I emailed to ask if you could accept a different payment method? To see if it could be delivered to a P.O. Box? To ask about it’s operation or your guarantee?
If your email sends people to a sales page with no email address evident, they WILL attempt to contact you through the address from which you emailed them. Don’t make it difficult for them to do so. Add a questions@emailaddress.com or one addressed to a specific person within your company and make sure they know it will be delivered, read, and they will receive a reply within 24–48 hours.
Your job as a business person is to solve problems…not create them!
