Email Marketing Tips Blog

Left– and right-brained people process information differently. As an email marketer, how can you incorporate this fact into email marketing materials so that they will appeal to both?

Cynthia Edwards explains that left-brained people like logic and numbers, while right-brained folks concentrate on images, symbols and emotional language.

Since your customer base is probably comprised of both, here are some ideas to appeal to both types of thinkers:

Add images to your articles. You keep the interest of those who are right-brained with pictures of your products or demonstrations of their use.

Include specifications where applicable. For instance, if you are selling grape juice, you should include the picture of the nutritional lab3el, as well as children enjoying glasses of grape juice at the breakfast table.

Tell a story. Right-brained people enjoy the emotion of stories and will retain details of your product or service this way.

Use statistics and other factual resources. Left-brainers love statistics and relish th facts, so quote your sources.

Testimonials work for right-brainers. Make sure they are from people that related well with your core readers.

Diagrams drive your message home. Be sure to add them if they help tell your story.

Do you have examples of your email marketing that “speaks” to left-and right-brainers? If so, please them below and share with our readers!

Debbi Bressler
Email Marketing Specialist
GetResponse

Tags

email marketing, marketing

This entry was posted on Monday, November 10th, 2008 at 4:37 pm and is filed under email marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.