Just Count to Ten
Ever had a reader write you back with an inappropriate response?
“Take me off your list or I am going to turn this in as spam.”
Or worse.
The other day I saw an email reply from a marketer who got a nasty email from someone who joined their affiliate program. Apparently, the new affiliate could not access a free download, and automatically assumed they were getting ripped off. (Not sure how you can get ripped off if no money is involved, but that’s not the point!)
The new affiliate wrote this marketer complaining that they couldn’t download the material, they must be rip-off artists, and if the person received one single email, they would sue!
The marketer replied as follows:
“Buddy, are you four years old?
You signed up to my list, so it is YOUR responsibility to get yourself off it. If you sue me, I will sue you because you are the one who is wrong. So nanny nanny boo boo.
Grow up already.”
Now, I’m sure the marketer felt relieved for sending that email off, but I’m not sure that was the best policy!
My suggestion (if you have to write a letter like that) is:
- Write it in Word (so you don’t inadvertently send it).
- Keep it overnight.
- Read it in the morning, have a laugh, and delete it.
- Immediately remove the person from your list.
Believe me, there are people out there in the cyberworld who will make it their life’s mission to make YOUR life miserable. Don’t give them a reason!
Debbi Bressler
Email Marketing Specialist
GetResponse
