Keep Current With CAN-SPAM Act Updates
The Federal Trade Commission (FTC) has recently released a statement that contains updates to the CAN-SPAM Act. Please take a moment to find out how these new rules may affect you.
What You Need To Do….
1. Please review the “From” address in your campaigns. At all times, it needs to be clearly recognizable as belonging to you or your organization.
Remember: this change affects you especially if you co-operate with affiliates or third party email marketers. In such cases, you must also provide only one opt-out mechanism for a message.
What Else You Need to Know…
2. Each commercial email you send needs to have a valid physical postal address. Update: You may now use a post office box or private mailbox instead of your personal physical address.
What GetResponse did….
3. GetResponse has made sure the unsubscribe mechanism is very simple. CAN-SPAM specifies that if any subscriber wants to opt out, s(he) cannot be required to provide information other than his or her email address, opt-out preferences and definitely cannot be made to pay a fee. Any steps other than sending a reply email message or visiting a single page on an Internet website are illegal.
This is only a short summary of the most important updates and cannot be treated as legal advice. If you wish to know more about the update, you can familiarize yourself with the full text of the update. If you need legal advice, please contact your attorney.
