Landing Page Tunnel Vision
You can have the best autoresponder campaign or email newsletter in the world, but if nobody signs up to receive it, what’s the point?
One of the ways to build your list is through a landing page. But I’ve seen too many landing pages that try to be all things to all people. The result is a confusing message and poor conversion.
Before creating your landing page, you need to determine your goal. If your goal is to have visitors opt-in to your list, do NOT distract them from doing that.
If this is an opt-in page, this is not the place to sell them your product. Don’t include ads which easily allow them to click out and abandon your site. And including links to all your other web sites will simply distract them and keep them from doing what you want: opting in.
Have you given your landing pages a check-up lately?
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, marketing, advertising
