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Let Me Out of Here!!!

Nothing frustrates me more than receiving emails from people who make it next to impossible to opt-out of their campaigns.

This is NOT rocket science people!

There should be a link at the bottom of every campaign email, allowing your readers to click it and - poof! - disappear.

Don’t make your readers jump through hoops. Why force them to reply to your email - with special notations in the subject line - in order to get off your list?

They shouldn’t have to go to your website, where they must provide information they’ve long forgotten in order to fade away into the sunset.

Word does get around about the impossibility of removing yourself from some marketers’ lists. It becomes a running joke…especially if they quote their list numbers on their web site or in emails.

If your email opt-out process resembles the Roach Motel (ie. “Readers Opt In…But They Can Never Opt Out”), please fix it….

….TODAY!

Debbi Bressler
Email Marketing Specialist
Get Response

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This entry was posted on Friday, January 4th, 2008 at 7:00 am and is filed under email marketing, marketing, autoresponder. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Let Me Out of Here!!!”

  1. Greg McDaniels Says:
    January 5th, 2008 at 5:01 am

    Opt Out/unsubscribe NOW!!

  2. debbi Says:
    January 7th, 2008 at 7:21 pm

    LOL!

    Now YOU are the type of marketer I like! Can’t get much clearer than that. ha ha

    Debbi Bressler

  3. kempton brayall Says:
    February 25th, 2008 at 8:35 pm

    RIGHT ON

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