Comments on: Let’s Talk Segmentation! http://blog.getresponse.com/lets-talk-segmentation.html Email marketing Tue, 07 Feb 2012 11:45:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: steve white http://blog.getresponse.com/lets-talk-segmentation.html/comment-page-1#comment-54146 steve white Mon, 22 Nov 2010 19:46:40 +0000 http://blog.getresponse.com/?p=1456#comment-54146 Great article. I will be setting up my drip emails and be more specific in them. Great article. I will be setting up my drip emails and be more specific in them.

]]> By: Email Marketing Tips – Blog GetResponse » Blog Archive » GetResponse advanced segmentation feature – a sneak preview http://blog.getresponse.com/lets-talk-segmentation.html/comment-page-1#comment-45285 Email Marketing Tips – Blog GetResponse » Blog Archive » GetResponse advanced segmentation feature – a sneak preview Fri, 01 Oct 2010 09:14:34 +0000 http://blog.getresponse.com/?p=1456#comment-45285 [...] some great news for our GetResponse users! Next week we’re launching the long-awaited advanced segmentation feature that will help you offer the right products to the right audience at the right time. And [...] [...] some great news for our GetResponse users! Next week we’re launching the long-awaited advanced segmentation feature that will help you offer the right products to the right audience at the right time. And [...]

]]> By: Sasa Kanariya http://blog.getresponse.com/lets-talk-segmentation.html/comment-page-1#comment-12250 Sasa Kanariya Fri, 26 Feb 2010 06:07:45 +0000 http://blog.getresponse.com/?p=1456#comment-12250 Nice article..I tell my friend to read this and bookmark.. Nice article..I tell my friend to read this and bookmark..

]]> By: Alex http://blog.getresponse.com/lets-talk-segmentation.html/comment-page-1#comment-10972 Alex Mon, 08 Feb 2010 20:06:13 +0000 http://blog.getresponse.com/?p=1456#comment-10972 Hi, This sounds great, but it is very unfortunate that your current fetaures make segmenting very, very hard to do. The obligatory saving of contacts as groups before sending any newsletters out, and the extremely limited search options, and options for collecting data, make this a troublesome task. Hi,

This sounds great, but it is very unfortunate that your current fetaures make segmenting very, very hard to do. The obligatory saving of contacts as groups before sending any newsletters out, and the extremely limited search options, and options for collecting data, make this a troublesome task.

]]> By: Frederick Navarro http://blog.getresponse.com/lets-talk-segmentation.html/comment-page-1#comment-10185 Frederick Navarro Wed, 27 Jan 2010 06:12:18 +0000 http://blog.getresponse.com/?p=1456#comment-10185 You wrote that "You need to have a deep understanding of your brand or product line, e.g. what customer like/don’t like about it, why they buy (or not), what similar products they purchase, and when/why do they upgrade, etc." I would argue that a better focus is to tailor product or service offerings to the needs of one or more ideal targets. This might need research outside the context of email tracking. People can use similar products for different reasons and to satisfy different needs. If you just target behavior this insight can never be obtained because all you see is the outcomes of motivations--never the motivations themselves. You wrote that “You need to have a deep understanding of your brand or product line, e.g. what customer like/don’t like about it, why they buy (or not), what similar products they purchase, and when/why do they upgrade, etc.” I would argue that a better focus is to tailor product or service offerings to the needs of one or more ideal targets. This might need research outside the context of email tracking. People can use similar products for different reasons and to satisfy different needs. If you just target behavior this insight can never be obtained because all you see is the outcomes of motivations–never the motivations themselves.

]]> By: Arianna http://blog.getresponse.com/lets-talk-segmentation.html/comment-page-1#comment-10052 Arianna Sun, 24 Jan 2010 18:16:34 +0000 http://blog.getresponse.com/?p=1456#comment-10052 Good article! What are your sources for the statistics on profits generated from segmented campaigns and percentage of marketers who actually personalize? Good article! What are your sources for the statistics on profits generated from segmented campaigns and percentage of marketers who actually personalize?

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