Life After Feedburner: The GetResponse Alternative

Have you already heard the rumor that Google is about to shut down FeedBurner? They’ve also just announced they’re shutting down Google Reader on July 1, which some call yet another nail to Feedburner’s coffin. Recently here at the GetResponse office, my colleagues were wondering where to move their feed. I’ll give you the same tip I gave them about how to prepare for the loss of FeedBurner.

 

Have you heard about GetResponse RSS-to-Email? If you haven’t already, make sure you read this post for more information.

To make a long story short, we released the refreshed RSS-to-Email tool some time ago. And among its many uses, we’d like to show you how it’s a great alternative to FeedBurner.

 

How Does It Work?

Feedburner makes it possible to read the posts from your blog or other feed that works with RSS or ATOM without actually visiting the website. Services like Feedburner blend the delivered content and offer subscription to any visitor to your site. After they subscribe to the feed they will receive notifications about the new content as it arrives to your blog or website. The question is, how to make the switch to GetResponse and have even better functionality in one place along with your email marketing?

 

Creating a Smooth Transition

We all care about our subscribers and don’t want them to notice any interruption of our communication processes, especially when they are active readers of our blog. So now is the perfect time to prepare your “Plan B,” so your subscribers stay happy, even when FeedBurner is laid to rest.

So let’s start with exporting your subscribers from the old service. I say “old service” on purpose, because GetResponse RSS-to-Email is an alternative to any service that works like FeedBurner, when it comes to notifying subscribers about your new content.

OK, but let’s stay with the Google product, for purposes of this post.

 

Here’s a Quick Tutorial

Follow these steps, so your blog readers won’t miss out on your content.

 

1. Log in to your FeedBurner account.

 

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2. Click the “Publicize” tab.

 

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3. From the left menu, select “Email Subscriptions” then “Subscription Management.”

 

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4. Scroll to the bottom and under “Subscriber Management” select “View Subscriber details.”

 

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5. Export the file to CSV. Your list will download to your computer.

 

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Ready for GetResponse RSS-to-Email?

That’s it! Now you have all your subscribers in a backup file. All you need to do now is import them to your GetResponse account.

If you need help on this, feel free to download our Getting Started Guide or watch the tutorial on GetResponse.tv.

How does it feel? Are you prepared for the life without FeedBurner? I hope you are. If you have any questions remember that our Customers Success Team is always there to help!

  • Mike

    Well that certainly sounds easy.

  • Paula schuck

    Great – thank you!

  • Oscar

    RSS-to-Email is indeed a great idea, but completely useless when you have titles like [[rss_title]]. The RSS should also get the title of the post and use that as the title, or even better you make a plugin where you specify if a article must be sended with the RSS function of GetResponse and if so, what the title should be.

    Even better is that if there are 3 new articles on your blog that the RSS-to-email sends out an email with those articles and then splittests the 3 titles of the articles. The next day you look at which title has the most open rate and you click send to rest.

    The open rate with titles [[rss_title]] would be VERY low. I don’t understand that such a big company like GR doesn’t realize that.

  • Karolina Kurcwald

    Hi Oscar, thanks for your comment.

    Please note that you can edit the subject line of your message any way you want and whenever you want, for example before each message is sent. The great thing about GetResponse RSS-to-Email is that it can be customized – you can choose the title, which articles you want to sent etc every time a message is sent. So on the one hand, it’s automated, and on the other – it’s fully customizable.

    You might also want to take a look at the tags that you can use inside the message to further customize it: http://blog.getresponse.com/customize-rss-to-email-to-suit-your-purposes.html

    Hope that helps!

  • Karolina Kurcwald

    Why don’t you try and find out! ;)

  • http://www.hacktabs.com/ Anoop Sudhakaran

    This sure looks great but will the ‘Old’ feed burner exported subscribers have to Opt in again to receive updates from Get Response mails? Is it just
    Export > Import > Send Emails
    OR
    Export > Import > Send Optin Again Request > (if Opted) > Send Emails?

  • Maciej Górski

    Hi Anoop,

    currently you may perform imports to your GetResponse account on a single opt-in basis by default.

    So the scenario for your case would be Export > Import > Send Emails.

    Our Compliance Dept. is looking after the quality of imported lists on a daily basis, so if you will have any specific questions regarding your database, please feel free to contact them directly, and you will get all the help and support you might need.

    I hope that you find this helpful.

  • http://www.hacktabs.com/ Anoop Sudhakaran

    Thank you Maciej.
    I will consider switching to GetResponse, now that you have cleared up my doubts regarding the list import. :)