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List Building: 6 Tips to Increase Response

March 3rd, 2009 , Debbi Bressler

Stop what you are doing right now and look at your website or blog.

I’m assuming you have an opt-in form. But, if you are like the majority of sites I see, your visitors may not see the value in subscribing.

You see, too many say, “Sign up here for my newsletter” or “Get my free report here”.

Now, that may have worked in the 90’s, but it won’t work today. Most of us are inundated with email these days. The last thing we’ll do is sign up for something before you asked us to do so! These days, it’s all about value.

If your subscription efforts need a makeover, here are a few tips:

  • “Sell” Your Subscription. Create a headline that captures the attention of your visitor.
  • Build Value. Tell them what they’ll receive by signing up. (You are providing something of value, right?) Let them know the retail value of what you are offering.
  • Don’t be Shy. Having an opt-in box in the corner of your page is not enough these days. You should also include an opt-in at the end of each article you write or resource you print. Catch them while they are hot and appreciative of the information you are sharing with them.
  • Tease Your Visitors. If you have a blog, once a week write a teaser about what was sent to your subscribers. I offer a teleconference from one of my sites, but it is only available to subscribers. And then remind them it is simple and free to join, followed by your opt-in box.
  • Use Testimonials. You wouldn’t think about writing a sales letter without testimonials…why not use them for your opt-in “sale”? Hold a contest and ask readers to submit a story on how they utilized one of your newsletter tips. Be sure to let them know that their comments may be published. Offer a link to their site as an additional benefit.
  • Make Them Feel Safe. Be sure to clearly state your email policy. (This should go without saying, but you’d be surprised how many marketers never mention this.)

If you have some techniques you are using to increase response, please share them with our readers!

Debbi Bressler
Email Marketing Specialist
GetResponse

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Posted in: email marketing, list building

4 Responses to “List Building: 6 Tips to Increase Response”

  1. Internet Marketing Email » Blog Archive » List Building: 6 Tips to Increase Response Says:
    March 6th, 2009 at 1:05 pm

    [...] Debbi Bressler put an intriguing blog post on List Building: 6 Tips to Increase ResponseHere’s a quick excerptIf you have some techniques you are using to increase response, please share them with our readers! Debbi Bressler Email Marketing Specialist GetResponse. Tags. email marketing, list building. [...]

  2. GhadaLancer Says:
    March 8th, 2009 at 2:43 am

    just great tips from the best
    the most thing that bothers me in a subscription page is how long they make it,, most of the time I just skip it
    will be better if they write big head lines in the subscription page and keep the details in links

    Regards, Ghada
    http://www.doubleurincome.com

  3. Building Your Business with an Opt-in List | Mundo Articles Says:
    March 9th, 2009 at 3:01 am

    [...] Getresponse Email Marketing Blog » Blog Archive » List Building: 6 … [...]

  4. Bill Portnova Says:
    May 18th, 2009 at 6:02 am

    Hello Debbi,

    Thank you for the 6 list building tips. It can be hard to find good
    list building info sometimes.

    I have a list building blog that I write different articles on list building, I love helping online marketers understand how important list building is.

    I don’t think most online marketers understand where to start with list building, so that is what my list building blog is for, to help online marketers with building their lists.

    Thanks again for the great info

    Keep up the good work,
    Bill Portnova

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