Email Marketing Tips Blog

It’s been proven that the more information you require in your opt-in form, the fewer people will complete it. Here are a few tips to keep in mind when designing your form:

• Determine what you must know. Aside from an email address, is there any additional information that is crucial?
• What fields will enhance the user experience? While it is not a requirement to include names, it does contribute to a friendlier email.
• Can you offer a bonus or special offer for providing more information? For instance, you may wish to offer an optional, physical CD of a report if the mailing address is completed. You’ve created a win-win situation.
• Is it possible to ask for more information once your relationship with the reader has been established? This can be accomplished through surveys, polls, and soliciting direct comments.
• Are all fields mandatory? There may be some cases where you can ask for optional information. One field that comes to mind is phone numbers. If people feel forced to provide a phone number, it probably won’t be a correct one. By making this field optional, you’ll dramatically increase the percentage of good phone numbers.
• What segmented lists can you promote? You can separate your list by product purchase or customers vs. prospects. Perhaps you’d like to segment by experience level or geographic location. Provide additional content for these groups and you will find many of your readers signed up for multiple lists.

Do you have any proven opt-in form tips? Please share them below!

Debbi Bressler
GetResponse

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list building

This entry was posted on Tuesday, February 24th, 2009 at 12:47 am and is filed under list building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.