A recent Return Path study shows that mobile open rates are rising faster than expected. If the trend continues they will surpass the open rates of webmail and desktop clients this year. In our Wednesday live webinar Kath Pay of Plan to Engage and Jim Ducharme, community manager for GetResponse, will analyze what it means for email marketers and how they can prepare for the upcoming revolution.
Reserve some time for Wednesday, June 27, 2012, at 1.00 PM EDT, as this is something you just don’t want to miss.
Kath Pay is the co-founder of Plan to Engage, author of campaigns for brands such as Greenpeace Australia, VisitScotland, econsultancy and more, an active contributor to blogs: DMA Email Council, EmailExperts.org and econsultancy, and an active speaker at many industry events worldwide, an expert in email marketing and other online marketing channels.
During the webinar Kath with Jim Ducharme, GetResponse community manager, will try to define the most important implications of the growing number of smartphone users and increased mobile open rates.
The inbox has become a moving target. This poses a lot of new questions for email marketers, starting from accurate segmentation and timing, to revised email creative and offer type.
Learn all about the future of email marketing in the era of smartphones: Wednesday 27, 2012, at 1.00 PM EDT.