Email Marketing Tips Blog

I recently did some research in the local business niche and was shocked to find that the majority of local businesses with websites had no opt-in form! These were companies that marketing through chambers of commerce, yellow page advertising and local radio spots.

When they drove people to their websites, how many names were they able to capture?

None.

Nada.

My guess is that they spent a decent amount of money to have their website built. Then they added their URL to business cards, directory listings, yellow page advertising, and assorted marketing materials.

Without a way to capture their visitors’ information, all their work is an exercise in futility. Unless they’ve built an incredibly interactive site, or one which is constantly updated with newsworthy information, it’s unlikely visitors will return on a regular basis.

Bricks and mortar locations can email:

• Weekly coupons
• Restaurant lunch specials
• New products received
• Reorder reminders
• Tips on making the most of your purchase
• Wine tastings or special events

The list is limited only by your imagination.

The key is that you don’t have to be the best copywriter in the world. You don’t have to hire staff and have world-class graphics.

Interesting, timely, and valuable text emails are all you need to get started. And, if my research is any indication, you will immediately be head-and-shoulders above your competition.

Are you a local business? How do you utilize email to promote your business? We’d love to feature some of our customers…comment below!

Debbi Bressler
GetResponse

Tags

email marketing, marketing

This entry was posted on Friday, March 6th, 2009 at 11:12 am and is filed under email marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.