9
September2008
Making Your Links and Checking Them Twice
debbiSanta isn’t the only person who should check things twice. If you are using links in your emails, especially tracking links, be sure to send yourself a test message and verify that those links work.
I can’t begin to tell you the number of times I click on email links and end up lost in space. If it’s an affiliate link your reader clicked on, you’ll undoubtedly have a lost potential sale.
This only takes a minute, but shows your professionalism and attention to detail. Get in the habit of doing so starting today!
Debbi Bressler
Email Marketing Specialist





