Do you have follower envy? Is it affecting your business, or just your pride? Either way, you’re in the right place. I’ve got some cures for your pain. But first, some perspective: Having a small Twitter following does not mean you don’t matter. Or that you’re a bad marketer. Or that you can’t get any value […]
Are of thinking of using webinars to sell more of your products, programs or packages Congratulations! You are on the right path. I am a big fan of hosting webinars to build your email list as well as increasing profits. I truly believe they are an excellent way to grow your business quickly.
Snapchat? Isn’t that the network that teenagers use to send each pictures of their bits? Well, apparently it is – plus for a whole host of not-quite-so-lewd reasons I’m sure. But, it is most definitely true that Snapchat is the network for the younger generation.
We would all like an intriguing way to get your email converting again – and again – and again. The easiest, hardest best way to go around this? It is not what you might think. It is not producing what the recipient wants, it is not being relevant. That is only a part of the […]
Emails and landing pages make up a team to help you reach your goal. Whatever that goal is – a download, sign-up, or purchase – there are some rules you should follow to get people to perform the desired action, first in the email and then on your landing page. Here are a few of […]
Automation is a big win for businesses. We can all think of several things we’d rather do than labouring over repetitive tasks a computer could complete. Coffee breaks, beach runs, learning opportunities, whatever’s your cup of tea! Automation means your business can continue to nurture and convert visitors to leads to opportunities, no matter what […]
How many fields does your email sign-up form have? One? Two? Twelve? We all want to know as much as possible about our subscribers. That makes it tempting to ask for a slew of information up front. Unfortunately, the more fields you add to a sign-up form, the fewer opt-ins you’ll get.
When it comes to writing blogs, there is an eternal battle between presenting information as fact and information as opinion. Whilst each have their merits, it is important to understand the differences between the two in order to present a balanced viewpoint for your readers.
If there was ever a time to start branching out your social media marketing efforts, then surely it has to be at the start of a New Year. And since this will be my last post for January, this really is the last opportunity I have to bang the New Year blogging drum (I call […]
The one marketing tool that has stood the test of time in the fickle digital world is email marketing. Since the time we got our first Hotmail email addresses, businesses recognized the potential that this extremely personal marketing platform held in store for them and have been trying to make the most of it ever […]