New User Manual: A/B Testing with GetResponse [Free PDF!]

As time goes by, planning, executing and monitoring your email marketing campaigns can often become difficult and even more time-consuming. Given that your competitors are never asleep, you need to make sure that you stay in the game, constantly adapt and improve both your products and communication with the audience.

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Thinking of your dilemmas, we have just recently introduced a new amazing feature that lets you optimize your newsletter campaigns more easily than ever before! If that wasn’t enough, now we have also prepared a step-by-step user guide (available at the bottom of this page) that will take you through all the incredible options hidden behind this new launch.

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Just remember, be careful! The GetResponse A/B Testing can turn you into a mad email marketing scientist in no time…

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As Uncle Ben once said: with great power comes great responsibility.

So what should you expect?

With GetResponse A/B Testing feature you get fully equipped:

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Subject line A/B Tests

Should you greet your subscribers by their first name? Or should you be more formal and use their last name instead? Or are these both wrong and you should stick to the company name only?

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Perhaps your clients want to see a long story to get them excited and then jump through to your website. On other days, they may want you to cut to the chase, and show specific figures on how they can benefit from reading your email.

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How should you know which approach to choose, though?

Now you no longer have to guess. Simply try up to 5 different versions of your subject line. See what works best for your audience and avoid things that grind their gears!

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From field A/B Tests

How do you want your subscribers to perceive your brand? Do you want them to see that you are a large corporation but have a friendly face to it? Or do you feel that your brand name speaks for itself and whenever it pops up in subscribers’ inbox, it evokes positive feelings right away?

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Whether you will be known as “GetResponse Team” or “Mike at GetResponse” depends largely on the tone of voice of your brand and how you want to be seen. Since there is no universal rule as to which works best, give it a try yourself and see which of the names results in higher open rates.

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Content A/B Tests

Have you ever wondered which image you should put in your email? After long hours of brainstorming with your marketing team, you were still unconvinced as to whether the new slogan is going to work?

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Up until now you may have been blind guessing or using your gut feeling when deciding which approach is best for your subscribers. However, it seems that you just got lucky! With GetResponse Content A/B Tests, there is neither need nor room for guessing.

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Try different color schemes, banners or wording in your CTAs. Whatever you can think of. Prepare up to 5 different versions of your message and gain priceless insight into your customers’ minds!

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Delivery Timing A/B Tests

What is the best time to send emails? What is the best day of the week to send promotional, educational or purely sales-oriented emails? The truth is…it all depends on your subscribers.

Perhaps they are early birds rather than night owls? Are they commuting to work or working from home? Do they need to read your email as the first thing in the morning or is it something that should be read at the comfort of one’s home?

If you are still unsure as to when you should be communicating with your subscribers, don’t rely on chances only. Run an A/B Test and see for yourself!

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Now that you have seen all the amazing things GetResponse A/B Tests let you do, the question is:

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Are you already beginning to plot a mastermind optimization plan?

There is no more time to waste. Begin the email optimization process now and make sure that your competitors stand no chances the upcoming holiday season!

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Enjoy the ride… I mean read! Download your A/B Testing Manual!

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Have you tried out our new A/B Testing feature? Leave your feedback in a comment under this post and win a GetResponse T-shirt! 

Make sure you’re familiar with Terms and Conditions.

  • Kaps Ramburn

    Hi can you a/b test the landing pages too?

  • KatarzynaPietka

    Hi Kaps – yes, A/B tests for landing pages will be available soon.