Online Marketer’s A-B-Cs, Part #2

In part 1 of Online Marketer’s A-B-Cs you found out why Jacuzzi is an important element of a marketer’s world and how much humor means in good communication. Now enjoy part 2 of the alphabet – sorry if you’ve been too excited to sleep — and find out how dangerous the number of 42% is.

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L

Landing Page

If you send email offers, advertise online, or publish newspaper ads, you have a goal: to get the prospect to take a specific action you choose. The best technique is to direct prospects to a landing page for a step-by-step conversion process.

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M

Mobile

Did you know that more than 82% of people check their email using a mobile device? And as many as 42% delete emails that don’t display correctly on mobile devices?

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These numbers are growing every day. Brand new smartphones and the increasing popularity of tablets make it more and more common for people to read emails on the way to work or home, while shopping or stuck in a traffic jam. If your message doesn’t look perfect on mobile, you may as well not send it.

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Mobile

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N

Numbers and stats

Check your email marketing stats with GetResponse Email Analytics. Use A-B Testing to optimize your campaign results and enhance the most important number of all — profits.

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O

Organic results

I’m sure you’ve used Google and found millions of sites that fulfill your search criteria. Let’s be honest – you trust organic search results (the ones in the top-10 search results due to content quality or with a little help from a SEO expert) more than sponsored pages. Both organic and promoted content are useful, but people are more likely to trust organic search than a paid ad.

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P

Photoshop

To attract prospects to your website or encourage visitors to click your banner, you need to invest in good graphic design. Professionals all around the globe use Photoshop. Although it requires a significant investment, its potential is practically unlimited. How about free alternatives? I’m sure you’ll find a suitable one you can use to upgrade your blog layout or create unique banner ads.

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P

QR Codes

These strange-looking symbols bridge the gap between offline and online. Got a sign in your shop window? Add a QR Code that leads smartphone users to more information online. Or to an e-commerce site. Or to a subscribe landing page. The possibilities are unlimited.

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R

Responsive design

You already know that mobile devices are becoming an everyday must, and doing work on your smartphone or tablet isn’t unusual. Responsive design is a factor you must pay close attention to; it’s what will make your emails look flawless on a TV screen, tablet, or smartphone. Luckily, Email Creator has been upgraded to Responsive Email Creator — free inside GetResponse!

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S

Social Media

In recent times, the printed press was a reliable source of the latest news. Then, television took over, with news reports showing national and global events. Now, any time of day or night, you can easily find breaking news, grab a discount coupon for your favorite store, or find out what pizza place your friends recommend for a dating spot. The range of information is practically unlimited.

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T

Targeting

This letter is your budget’s ally when you run a marketing campaign. It’s easy to release a marketing message that will reach random uninterested people. The challenge is to target your message so it reaches people living in the right city, in the right age group, and of the right gender. Your discount banner advertising an electric drill probably shouldn’t display on a website for moms with babies.

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Targeting

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U

Unique users

If you remember the era of website visit-counters that displayed a higher number after each page reload, you probably know how unreliable they were. A real marketer doesn’t care how many times you reload the page you’re on but how many individual visitors have opened it. You can find this out using Google Analytics. It shows the actual number of visits on any website or blog for free.

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V

Victory

Declare victory in the war against low profits by taking your business online. E-commerce services make it easy to collect payments and complete transactions. Content marketing can bring prospects to your door. And to maximize profits, implement the marketing channel with the highest ROI available: email marketing.

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W

WordPress

One of the most popular blogging platforms on the globe, WordPress lets you run a blog or website without spending a single penny on coding or web design. The number of free plugins seems truly mindboggling; often you can find exactly what you need. What’s more, you can install WordPress on your own server or use WordPress free hosting.

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X

Xtra income

More and more, ordinary people are using online marketing to supplement their income. Sometimes it provides fun-money for vacations and leisure activities. Or maybe it makes it just a little easier to pay the bills. But if you’re smart, hardworking, and a little bit lucky, your side business can grow into a valuable asset that provides a large, reliable income — for life.

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Y

YouTube

I probably don’t have to introduce you to this one – the portal that lets you find anything from the latest news or funny video to documentaries. It’s a perfect place to show off your achievements, skills, and offers. Nothing attracts attention better that a properly delivered video with a good soundtrack and picture quality. Would you like to know how to enhance your career using YouTube? Stay tuned for new posts on this blog!

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Z

Zzzzzz

Now that you’ve gone through the whole alphabet, I’ve got great news for you – it’s time for your well-deserved nap.