Online Marketer’s Toolkit Pt. 1: Free Image Editors

We want to make your marketing campaigns more successful and your life easier, so we’ve prepared something special for you — our Online Marketer’s Toolkit — to introduce software, apps, and tips & tricks to help you achieve objectives in your New Year’s marketing resolutions. In part 1, we have 5 Photoshop alternatives to make your brand visuals look stunning at no cost. Enjoy!

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Have you ever needed to edit an image because a competitor offered a better price? Or perhaps you found a typo in a picture and needed to fix it fast. These things only happen when your graphic designer isn’t around? Oh, the pain! Here are 5 standout image editors that can make your life easier.

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In email marketing campaigns, everything has to work together toward a common goal. Every department has to run like a well-oiled machine. The same goes for how you want to be perceived — your brand image. Consistency is a must. There’s no room for mistakes.

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Sure, one solution is to install professional photo editing software like Photoshop on every computer. But that’s a costly, inefficient solution – unless you’re a design house. You need a free, easy-to-use alternative that could save your backside and let you devote resources to other areas of your business.

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GIMP (Win/OS X/Linux)

The best known and most powerful alternative to Photoshop is the GNU Image Manipulation Program (GIMP). It takes care of such tasks as photo retouching, image composition and image authoring.

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This image editor is packed with many of the popular features found in the Adobe product and fully supports layers and masks. Additional plugins are available, and the software is cross-platform, working equally well on Windows, Mac OSX and Linux.

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Personally, I find it a bit harder to use than Photoshop and other similar programs.

Although the interface is not as intuitive, the good news is that it is fully customizable. In fact, there are versions of GIMP, such as GIMPshop and Gimphoto, designed specifically for those who can’t let go of Photoshop when editing their pictures. It’s still not quite there, but it’s close enough!

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Given the improved interface, number of functionalities, cross-platform compatibility and $0 cost, GIMP is hard to beat. Once you get used to the interface, you’ll love it!

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GIMP Photo Editor

GIMPshop being used to edit Monster Attack

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Paint.NET (Windows)

This Adobe Photoshop alternative offers many popular features, such as layer editing, customizable interface, filters and effects.

I would have to say it lies somewhere between GIMP and Photoshop in terms of functionality. But it’s perfect for non-designers.

The major setback — it only works in Windows.

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Paint.net Image Editor

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See Paint.NET in action

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Pixlr (Web-based)

I have to admit — Pixlr is a real gem. It’s a bundle of web-based (and mobile!) apps with a wide range of image editing features. PIXLR EDITOR, PIXLR EXPRESS and PIXLR O-MATIC cover all the basics, such as rotation, resizing and cropping. And it has filters, layers and lots of effects.

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Although it’s not as sophisticated as some of the other alternatives, it’s as simple as it gets. This image editor has an intuitive interface, runs on your browser in any operating system — and it’s free.

Now that should get your attention.
See how easy it was to make the Monster into a movie star with Pixlr?

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Pixlr Photo EditorPixlr Photo Editor

Pixlr Photo Editor

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Inkscape (Win/OS X/Linux)

Inkscape is a powerful, cross-platform vector graphics editor that is free and open source. It’s more of an alternative to Adobe Illustrator than to Photoshop, but since these programs are often used in combination, we decided to include it on this list.

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If you ever design large-format projects such as posters, or a logo that won’t lose its quality when being resized, consider working with vector graphics.

Inkscape supports a wide range of file formats and offers most of the features of the Adobe product. So if you’re looking for an amazing vector graphics editor, you just found one.

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InkScape Photo Editor

The Christmas-loving GetResponse mascot — and its elves.

There you go. Now you can easily add and edit images in your newsletter design!

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There’s more to come for your Online Marketer’s Toolkit. We hope these help with your New Year’s marketing resolutions.

What’s your take? Any other image-editing tools you’d recommend?

  • Michael Marheine

    Ok, some introduced items are very very basic … but also it is a sollution if you are on the road and have a quick need to bring your thoughts and posts to public.

    Thanks, Michael

  • Michal Leszczynski

    Hi Michael,

    Thanks for your feedback. Some of these are perhaps less sophisticated than Photoshop, however if you are in a hurry and your agency/graphic designer is out of the office then these can be most definitely helpful.

    Considering the needs of non-graphic designers I’m sure these will work like a charm :).

    Glad you enjoyed the post Michael!

    ML

  • Michael Marheine

    Yes, you are right! Allways most of the users are non-profis.

  • Michal Leszczynski

    How about you Michael? What other software would you recommend to fellow marketers in need of quick image editing?

    ML

  • Michael Marheine

    I’m a professional graphic designer so I use photoshop usually

  • Michal Leszczynski

    In your case then it makes perfect sense Michael :)